Business
Column: Cereal for dinner? It's one way to beat supermarket inflation
Every once in a while, Shardreata Moore gets a Subway coupon in the mail, and she knows she won’t have to worry about her next three meals.
“I get a $7.99 footlong and have them cut it in threes,” the retiree told me.
Moore, who was having lunch at the Sherman Oaks East Valley Senior Center, says she goes to Subway to order a chicken sandwich on whole grain bread, with spinach, cucumbers and tomatoes. That way, she gets some protein and at least a few fresh vegetables without a trip to the grocery store, where inflation is a killer.
On a tight budget, Moore said, “It’s difficult to eat healthy.”
California is about to be hit by an aging population wave, and Steve Lopez is riding it. His column focuses on the blessings and burdens of advancing age — and how some folks are challenging the stigma associated with older adults.
Ann Picanza, another retiree, was in full agreement and happy to share her cost-cutting strategies, one of which is to take advantage of the daily free lunch at the senior center. On Thursday, the offering was chicken, brown rice, vegetables and fresh fruit.
Shardreata Moore, 67, left, and Ann Picanza, in her 70s, look for bargains on the deal racks at a market in Sherman Oaks.
(Genaro Molina / Los Angeles Times)
When she does go grocery shopping, Picanza said, it’s not as simple as taking the bus to one store and filling a basket. She ricochets around from store to store, coupons in hand, seeking bargains as if on a treasure hunt.
“It’s difficult, and I have to buy things I didn’t use to,” Picanza said. “I used to enjoy buying a piece of meat in the Pavilions, but now, what can you do? I still want meat, and so I buy these pies that have meat in them, for $1.49.”
According to the AARP, food insecurity among older adults is on the rise, and “one out of 10 seniors is at risk of going hungry.” The consumer price index, compiled monthly by the U.S. Bureau of Labor Statistics, indicates a bit of inflation relief at the supermarket, but still, prices are up about 25% over the last four years. In January of this year, prices for sugar, oil, fruits and vegetables ticked up slightly, bakery products declined slightly, and meat, fish, poultry and egg prices were flat.
Even amid signs that inflation is on the decline, it’s a central topic in the presidential campaign, and people on fixed incomes are particularly hard hit by rising utility, housing and food costs.
Of course, when it comes to grocery prices, a president can’t just wave a wand at the checkout stand. Inflation is tied to rising labor costs, continued post-pandemic supply chain interruptions, avian flu and the impact of extreme weather — heat waves, wildfires and flooding — on global food production.
So prices rise and fall, mostly the former, and none of the changes escape the notice of older adults I spoke to over the last few days. At the Vons in Eagle Rock, Sylvia Millis and Vernon Bowman grabbed a hunk of tri-tip, a cheaper cut of meat, and considered some fresh fruit, eyeballing price tags.
“I do watch prices, because we have other things to pay for,” said Millis, a retired teacher. “We had a whole new gas line put in last month, and the month before that, it was a whole new water line. You’re not quite sure what’s coming down the line.”
Kris Gaine had a pack of ground beef in her cart, with a 30%-off sticker.
Shardreata Moore visits a senior center during the week where she can get a free meal. “It’s tough over the weekend,” Moore says.
(Genaro Molina / Los Angeles Times)
“I shop the specials and use a club card,” said Gaine, who is no rookie when it comes to collecting coupons. “Oh, I used to be the queen. Remember when they had double coupons?”
Gaine said that when she retired several years ago from 40-plus years in ticketing and subscriptions at downtown L.A. arts venues, she was financially set.
“Not now,” she said. “Inflation has overtaken my pension and Social Security. I stand here and shake my head on most of my visits to the grocery store.”
For thousands of low- and moderate-income older adults, the food offerings at the centers run by Valley InterCommunity Council (VIC) are a lifeline. In partnership with the L.A. Department of Aging, free hot, healthy lunches are served Monday through Friday at the Sherman Oaks East Valley location and the Alicia Broadous-Duncan Multipurpose Senior Center in Pacoima.
VIC also distributes care packages from the Los Angeles Food Bank, delivers to homebound seniors and connects clients to the state’s CalFresh program, which offers monthly stipends for nutritious food at supermarkets.
Beverly Ventriss, VIC’s president and chief executive, said female “solo agers” are particularly hard hit by inflation. They often outlive their husbands, who take their pensions to the grave. And traditionally, women earned lower salaries than men, so their retirement benefits often don’t measure up.
“Basically, I don’t shop. It’s cheaper for me to eat out,” Mary Green said at the Pacoima center, explaining that she gets meals priced as low as $5 with coupons from Burger King, Carl’s Jr. and Panda Express. “I live alone, and it’s cheaper for me to not use the utilities, and I don’t have to mess up the kitchen.”
She knows it’s not the healthiest way to eat, but she gets balanced meals at the senior center. And a tight budget is a tight budget.
“My gas bill is killing me,” said Sara Guerrero, a regular visitor at the Pacoima center. “I had to give up cooking my delicious pork chops. They’re too expensive now.”
Gail Martin, who was working the front desk at the senior center, told me two food items keep her alive.
“I eat a lot of cereal, I’m not going to lie,” she said, explaining that store-brand cereal — “not the real Cheerios” — has replaced meat for her at lunch and dinner. “And I eat cups of soup, cups of noodles. I eat those a lot.”
At the Sherman Oaks center, Moore said she’s been hammered by a rent increase from $1,190 to $1,400 a month. With free lunches served only on weekdays, she doesn’t eat three meals on weekends. Picanza said she’s handling the mortgage on her condo, but she’s getting pinched by rising homeowners association fees.
When Moore and Picanza had finished their lunch, they piled into my car and we drove to a nearby Ralphs to see what was on sale. Just inside the front door, they went straight to a section of big bins heaped with sale items. Ken’s Steak House salad dressing was reduced from $3.49 to $2.49. Classico pasta sauce was knocked down a dollar, to $1.99 per jar. And Progresso soup, regularly $2.79, was $1.79.
Shardreata Moore, left, and Ann Picanza leave the market with some of their bargains.
(Genaro Molina / Los Angeles Times)
“You have to check the dates,” Moore said, examining a can. She also found some discounted salmon and ground beef, and reminded us that the older it gets, the lower the price.
Smart shoppers also are checking for what’s known as shrinkflation, the sneaky trend called out by President Biden in his State of the Union Speech, to keep prices level but skimp on what’s in the bag.
In the produce section of the store, Picanza was disappointed that a big bag of refrigerated broccoli she has bought for $5.99 had gone up to $6.50.
In another aisle, she picked up a loaf of whole-grain sliced bread, checked the price and frowned.
“This isn’t on sale, it’s $3.29,” she said. “But it’s the bread I like.”
Picanza said she might ask the manager to mark it down.
“She would do it too,” Moore said.
Picanza scanned the store, looking for help. Fighting inflation is not for the meek of heart. The equity gap only gets wider, and you have to pretend you don’t know you’re living in the strongest economy in the world and continue to forge ahead.
steve.lopez@latimes.com
Business
California’s gas prices push Uber and Lyft drivers off the road
The highest gas prices in the country are making it tougher for some gig drivers to make a living.
Gas prices have shot up amid the war in the Middle East. On average, California gas prices are the most expensive in the United States, according to data from the American Automobile Assn. The average price of regular gas in California is almost $6. The national average is a little above $4.
While Uber and Lyft drivers have concocted clever ways to cut gas consumption, they say that without some relief they will be forced to leave the ride-hailing business.
John Mejia was already struggling to make money as a part-time Lyft driver when soaring gas prices made his side hustle even harder.
“Unfortunately, it’s the economics of paying less to drivers and gas prices,” he said. “It actually is pulling people out of the business.”
Guests at The Westin St. Francis hotel get into an Uber.
(Jess Lynn Goss / For The Times)
Gig work offers drivers the freedom to work for themselves and more flexibility, but being independent contractors also means they must shoulder unexpected costs.
Ride-sharing companies say they’re trying to help, but drivers say the gas relief comes with caveats. For now, drivers say they’re being pickier about what rides they accept, cutting hours and are looking at other ways to make money.
Mejia, who started driving for Lyft more than a decade ago, said in his early days, he would sometimes make $400 in three hours. Now it takes 12 hours to rake in $200.
The San Francisco Bay Area consultant is an active member of the California Gig Workers Union, so he knows he isn’t alone. California has more than 800,000 gig rideshare drivers, according to the group, which is affiliated with the Service Employees International Union.
On social media sites such as Reddit and Facebook, gig workers have posted about how the higher gas prices are eating into their earnings. Among the tricks they are suggesting: reducing the number of times the ignition is turned on or off, avoiding traffic, working in specific neighborhoods and at times with high demand and switching to electric vehicles.
Gig drivers usually have only seconds to decide whether to accept a ride on the app, but they have become more strategic about which rides and deliveries they accept.
That means they are more likely to sit back in their cars and wait for higher fares for quick pick-up and drop-off.
“I highly recommend the ‘decline and recline’ strategy, rejecting unprofitable rides until a better one appears,” wrote Sergio Avedian, a driver, in the popular blog the Rideshare Guy.
Pedestrians cross the street in front of a Lyft and Uber driver on Wednesday. High gas prices have made it hard for gig drivers to make a living, cutting into their profits.
(Jess Lynn Goss / For The Times)
Uber, Lyft and other companies have unveiled several ways to help drivers save on gas.
Uber said drivers can get up to 15% cash back through May 26 with the Uber Pro card, a business debit Mastercard for drivers and couriers. Based on a worker’s tier, they can get up to $1 off per gallon of gas through Upside — an app that offers cash rewards — and up to 21 cents off per gallon of gas with Shell Fuel Rewards. The company also offers incentives for drivers who want to switch to electric vehicles.
“We know the price of gas is top of mind for many rideshare and delivery drivers across the country right now,” Uber said in a blog post about its gas savings efforts.
Lyft also said it’s expanding gas relief through May 26 because the company knows that the extra cost “hits hardest for drivers who depend on driving for their income.”
The company is offering more cash back, depending on the driver’s tier, for drivers who use a Lyft Direct business debit card to pay for gas at eligible gas stations. They can get an additional 14 cents per gallon off through Upside.
Drivers say the fine print on the offers dictates which card they use and where they fill up gas, making it difficult for them to save money.
“If I do the math, it’s ridiculous,” Mejia said. “They’re offering us nothing.”
Uber declined to comment, but pointed to its blog post about the gas relief efforts. Lyft also referenced the blog post and said “the gas savings were structured through rewards to maximize stackable opportunities.”
Guests at The Westin St. Francis hotel get into an Uber.
(Jess Lynn Goss / For The Times)
Gig workers have struggled with rising gas prices in the past.
In 2022, Lyft and Uber temporarily added a surcharge to their fares amid record-high gas prices following Russia’s invasion of Ukraine. This year, Uber is adding a fuel charge to its fares in Australia for roughly two months to offset the high cost of gas for drivers. Lyft said it hasn’t added a fuel charge in the U.S. or elsewhere.
Margarita Penalosa, who drives full time for Uber and Lyft in Los Angeles, started as a rideshare driver in 2017. Back then, gas was cheaper. She would easily hit her goal of making $300 in eight hours. Now she’s making just $250 after working as much as 14 hours.
Gas prices, she said, used to be less than $3 per gallon. Now some gas stations are charging more than $8 per gallon.
“Take out the gas. Take out the mileage from my car and maintenance. How much [do] I really make? Probably I get $11 for an hour,” she said.
Jonathan Tipton Meyers wants to spend fewer hours as a rideshare driver.
He already juggles multiple gigs even while driving for Uber and Lyft in Los Angeles. He’s a mobile notary and loan signing agent, a writer and performer.
Driving is “a very challenging, full-time job,” he said. “It’s very taxing and, of course, wages were just continually decreasing.”
John Mejia, a longtime Lyft and Uber driver, poses for a portrait before attending a meeting about unionizing gig drivers.
(Jess Lynn Goss / For The Times)
Even if oil continues to flow through the Strait of Hormuz, which Iran reopened Friday, it could take a while for gas prices to come down to earth, said Mark Zandi, the chief economist at Moody’s Analytics.
“There’s an old adage that prices rise like a rocket and fall like a feather,” he said. “I think that’ll apply.”
In the meantime, it will be survival of the fittest drivers. If enough of them decide to leave the apps, the ride-hailing companies could be forced to raise fares further to attract some back.
“Those who approach rideshare driving strategically, tracking expenses, choosing trips carefully, and optimizing efficiency are far more likely to weather periods of high gas prices,” wrote Avedian in the Rideshare Guy blog. “For everyone else, a spike at the pump can quickly turn rideshare driving from a side hustle into a money-losing venture.”
Business
‘We’ve lost our way’: Clifton’s operator gives up on downtown Los Angeles
The proprietor of Los Angeles’ legendary Clifton’s has given up on reopening the shuttered venue.
It’s just too difficult to do business in downtown’s historic core, he says.
Andrew Meieran bought Clifton’s on Broadway in 2010 and poured more than $14 million into repairs, renovations and upgrades, adding additional bar and restaurant spaces in the four-story building. In 2018, he found that demand for cafeteria food was too low to be profitable, and he pivoted to a nightclub and lounge concept called Clifton’s Republic, featuring multiple dining and drinking venues. Meieran has tried elaborate themed environments, such as a tiki bar and forest playgrounds, and renting out the location for big events to spark more interest.
It was never easy, but during and since the pandemic, the neighborhood has grown increasingly unsafe as downtown has emptied of office workers and visitors.
Storefronts are gated up due to vandalism in the historic district in downtown Los Angeles on Tuesday.
(Eric Thayer / Los Angeles Times)
The alley behind Clifton’s Cafeteria in the downtown historic district Tuesday.
(Eric Thayer / Los Angeles Times)
Vandalism has been rampant, with graffiti appearing on the historic structure almost daily. Vandals would use acid or diamond glass cutters to deface the windows, often cracking the glass. It would cost Meieran more than $30,000 each time to replace the windows. Insurance companies either stopped offering policies that covered vandalism or raised premiums by as much as 600%, he said.
There has been continuous crime in the area, he said, including multiple assaults on people in front of his building. He last shut the venue last year, hoping things would improve and he could come back with a business that could work. Now he has given up. Someone else may take over the space or even the name of the historic spot, but he is done trying.
“We’ve lost our way,” Meieran said. “I want to get up on the tops of the skyscrapers and yell that people need to pay attention to this.”
The disenchantment of a business leader who used to be one of downtown L.A.’s biggest backers shines a spotlight on the stubborn safety concerns, rising costs and thinner foot traffic that have made it increasingly difficult for even iconic businesses to survive.
The once-popular institution dates back to 1935, when it was a Depression-era cafeteria and kitschy oasis that sold as many as 15,000 meals a day when Broadway was the city’s entertainment hub.
It served traditional cafeteria food such as pot roast, mashed potatoes and Jell-O in a woodsy grotto among fake redwood trees and a stone-wrapped waterfall reminiscent of Brookdale Lodge in Northern California.
It’s not the only once-prominent destination that has failed to find a way to flourish in today’s market. Cole’s, one of L.A.’s most famous restaurants and often credited with inventing the French dip sandwich, closed last month after a 118-year run.
“The bigger problem for us and the rest of the industry is the high cost of doing business,” said Cedd Moses, who used to operate Cole’s and has backed many other bars and restaurants in historic buildings downtown for decades. “That’s what is killing independent restaurants in this city.”
Outside of Clifton’s Cafeteria.
(Eric Thayer / Los Angeles Times)
Clifton’s Republic owner Andrew Meieran stands next to a boat on the top floor of the historic restaurant in 2024.
(Wally Skalij / Los Angeles Times)
Clifton’s opened and closed repeatedly during the pandemic and, more recently, after a burst pipe caused extensive damage. Meieran opened it for special events such as last Halloween, but it has otherwise been closed.
Police are woefully understaffed and hampered by public policy, said Blair Besten, president of downtown’s Historic Core Business Improvement District, a nonprofit that arranges graffiti removal, trash pickup and safety patrols in the area.
Businesses and residents in the area would like to see a bigger police presence, but there have been protests against that by people who are not from downtown, she said.
“People are starting to see the fruits of the defunding movement,” she said. “It has not led us to a better place as a city.”
The Los Angeles Police Department is making progress downtown, Captain Kelly Muniz said, with violent crime down more than 10% from last year.
“While we’re working very hard to solve crime, to prevent crime, there are still elements such as trash, open-air drug use, homelessness and graffiti,” she said. “We’re swinging in the right direction.”
Retailers have been opting out of downtown L.A., said real estate broker Derrick Moore of CBRE, who helps arrange commercial property leases. Brands have headed to more vibrant nearby neighborhoods such as Echo Park and Silver Lake.
“A lot of operators are just electing to skip over downtown,” he said. “They’re leasing spaces elsewhere, where they feel they have a greater chance at higher sales.”
A man walks past a pile of trash left on the street in the historic district.
(Eric Thayer / Los Angeles Times)
While some businesses are struggling, many downtown residents say their perceptions of safety are improving and that the area is regaining some vibrancy.
“A lot of people live here. I think people forget that,” Besten said. “We’re all surviving. It’s just hard for all the businesses to survive.”
A green shoot for the Historic Core is Art Night on the first Thursday of every month, when 50 or 60 locations, including permanent art galleries and pop-up galleries in unused storefronts, display art to map-toting visitors who come for the occasion.
They often end up in Spring Street bars, which more typically thrive on weekend nights but are still a draw to downtown.
“I think nightlife will thrive downtown, since bars attract people that don’t mind a little grittier atmosphere,” said Moses. “Our sales are hitting new records at our bars downtown, fortunately, but our costs have risen dramatically.”
A closed sign for Clifton’s Cafeteria.
(Eric Thayer / Los Angeles Times)
Clifton’s former backer, Meieran, says he doesn’t think things are going to bounce back enough to warrant more massive investment. He has sold the building, and the owner is looking for a new tenant to occupy Clifton’s space. He still controls the Clifton’s name.
While there is still a chance he could let someone else use the name Clifton’s, Meieran is done for now — too many bad memories.
“There was a guy who was terrorizing the front of Clifton’s because he decided he wanted to live in the vestibule in front, and he didn’t want us to operate there,” Meieran said. “He would threaten to kill anybody who came through.”
He doesn’t believe official statistics that show crime and homelessness are way down in the area, and he doesn’t want to restart a business when criminals can so easily erase his hard work.
“What business that’s already on thin margins can survive that?” he said.
Business
If you shop at Trader Joe’s, it may owe you $100
Trader Joe’s customers might soon get a payout from the popular grocery chain.
The Monrovia-based company agreed to a $7.4-million settlement in a class action lawsuit that claimed customers were left vulnerable to identity theft.
Customers who purchased items with a credit or debit card from March to July in 2019 might be eligible for a payment as part of the settlement.
The plaintiff alleged that some receipts printed in 2019 included 10-digit credit or debit card numbers —double what’s allowed under the Fair and Accurate Credit Transactions Act.
Trader Joe’s “vigorously denies any and all liability or wrongdoing whatsoever,” the grocery chain said in the settlement website. The grocery chain decided to settle to avoid a long and costly litigation process.
The payout will go toward paying impacted customers as well as attorney fees and other expenses.
About $2.6 million will go toward attorney fees, and the plaintiff will receive a $10,000 incentive payment, according to the settlement. The remaining funds will be distributed evenly among customers who submit valid claims.
It’s unclear how much money each customer would get, but the payout could be about $102, according to the settlement notice.
To receive the payout, customers must have received a receipt displaying the first six and last four digits of the card number.
Some customers identified as part of the settlement class have been notified and received a class ID number to file a claim.
Customers have from now until June 6 to file a claim online or by phone.
A customer not identified in the settlement can still submit a claim by entering the first six and last four digits of the card used, along with the date it was used at Trader Joe’s.
Brian Keim, the plaintiff who brought the case, used his debit card at stores in Florida in 2019. He said some stores printed transaction receipts that included the first six and last four digits of customers’ card numbers.
The receipts did not include other personal information, such as the middle digits of the users’ cards, the cards’ expiration dates, or the users’ addresses. No customer has reported identity theft as a result of the receipts since the lawsuit was filed, the grocer said.
However, identity theft doesn’t require submitting a claim for payment.
The settlement was agreed upon by both the grocer and the plaintiff, but still has to be approved by a court. A hearing is set in August.
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