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How an obscure 4chan meme gave birth to a cryptocurrency that went up 1,800%

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How an obscure 4chan meme gave birth to a cryptocurrency that went up 1,800%
  • A memecoin based on “mogging” is one of the crypto bull market’s top performers.
  • The mogging meme has links to misogyny and toxic masculinity, an internet culture researcher says.
  • Members of the Mog Coin community say the meme has transcended its origin.

With the crypto bull market in full swing, memecoins — tokens without any function or use case that trade solely on their popularity and sentiment — are soaring.

Among the list of top performers is Mog Coin, launched in March 2023. It’s up an eye-watering 1,800% over the past month amid a $6.4 billion memecoin trading frenzy in February. Mog Coin now trades at a market value of over $371 million.

Mog Coin is the latest example of a meme from the fringes of the internet gaining popularity in crypto. The term “mog,” a corruption of the acronym “alpha male of the group,” can be traced to posts on online forum 4chan as far back as 2016.

“To ‘mog’ someone is to assert one’s dominance over them — usually men — hoping to impress women,” Siân Brooke, a researcher at the London School of Economics who studies online communities, told DL News.

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Brooke said the term, which comes from the intersection of bodybuilding and pickup artist communities, is linked to ideas of misogyny and toxic masculinity. “Women are not valued in these communities but are objectified and seen as a prize to obtain,” she said.

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But members of the Mog Coin community say the meme has transcended its original meaning.

“It’s about rising above the ordinary, striving for greatness, and manifesting our deepest desires and highest potential,” Alphapriest777, a pseudonymous investor in Mog Coin, told DL News.

“The underlying message is the same: We’re here to level up, to support each other, and to leave a lasting impact,” Alphapriest said.

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And mogging isn’t the first time lingo from 4chan has crossed over into crypto.

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WAGMI, an acronym for “we’re all gonna make it,” which became a rallying cry among crypto investors during the previous bull run, also traces its origin to posts on 4chan and bodybuilding.com. The phrase was popularised by bodybuilder Aziz “Zyzz” Shavershian in 2010 before crossing over into crypto circles around 2017.

Mogging and masculinity

Financial trading has historically been a male-dominated world. In crypto, where trading risks — and rewards — are amplified, the same macho attitudes are also commonplace.

One reason for this, according to Brooke, is that by owning crypto, “men can reflect ideal forms of masculinity through evidence of a willingness to take risks, display esoteric knowledge, and demonstrate fortitude and independence.”

The Mog Coin website says the memecoin is about confidence, success, and “being the best version of yourself in anything you do.”

Alphapriest attributed Mog Coin’s success to its culture of “winning, resilience, and rising above the mediocre” and its “celebration of the hustle, the grind, and the unwavering belief in our own potential.”

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Mog Coin is one of the top performing memecoins over the past month.

“It’s a daily reminder of what’s possible when a group of like-minded, passionate individuals come together and decide to aim higher,” Alphapriest said.

However, there is often a darker side to how masculinity manifests itself in such online communities.

A cornerstone of the mogging meme is “looksmaxing,” an idea popular among young men who want to change their appearance to become more attractive and gain social acceptance. It has roots in “lookism,” a prejudice or discrimination toward people who are considered to be physically unattractive that is popular in incel circles.

Tropes such as “alphas,” a term used to denote men who embody the sexual and sporting success of mainstream, desirable masculinity, and “betas,” the opposite of alphas, are common.

Brooke said the concept of alphas and betas is tied to a toxic framing of gender in which women are denied personhood. “They are seen as irrational, interchangeable, hardwired to pair with alpha males, and needing to be dominated,” she said.

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To what extent these ideas are actively propagated in the Mog Coin community is unclear.

“Memes often get away with being bigoted or sexist by claiming to be ironic,” Brooke said. “Online, it’s hard to tell when someone genuinely expresses themselves or mocks them unless they make their intentions clear.”

“Of course, mog is much bigger than any acronym,” Wolf, a pseudonymous admin in the official Mog Coin Telegram group — a messaging app — told DL News.

When asked about Mog Coin’s alpha male of the group origin, Wolf listed several alternative acronyms for mog, such as men of God, maiden of God, monkeys, orangutans, gorillas, multiple orgasm giver, and magical opportunity generator.

Memes and politics

Like with many other popular internet subcultures, nods to right-wing politics are also present in mogging and Mog Coin.

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On the official Mog Coin X account, a pinned video of a breakdancing Donald Trump sporting a pair of pit vipers — the iridescent sunglasses that have become synonymous with the Mog Coin community — greets potential initiates.

It is also up for debate to what extent the broader Mog Coin community supports such uses of right-wing figures.

Pepe, a memecoin based on comics artist Matt Furie’s enduring Pepe the Frog character, has also previously been linked to right-wing circles. But the meme has broader appeal.

While extremist groups sometimes co-opt Pepe the Frog to make racist memes, the character is broadly used in crypto circles to emote the ups and downs of crypto trading. The meme also became popular as a symbol of resistance during the 2019 Hong Kong democracy protests.

Last year, Coinbase Chief Legal Officer Paul Grewal publicly apologised on X after the crypto exchange labelled Pepe as an alt-right “hate symbol.”

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Tim Craig is DL News’ Edinburgh-based DeFi Correspondent. Reach out with tips at tim@dlnews.com.

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Crypto Sector Suffers Exodus of Reliable Retail Investors | PYMNTS.com

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Crypto Sector Suffers Exodus of Reliable Retail Investors | PYMNTS.com

Retail investors are reportedly leaving the cryptocurrency sector, robbing the industry of a dependable driver.

That’s according to a report Sunday (March 1) from Bloomberg News, which says the speculative demand that once centered around crypto has shifted into stocks.

Since late 2024, retail investors have steadily shifted toward equities, a trend that sped up following the crypto crash last October, the report said, citing a new report from market-maker Wintermute which itself drew from JPMorgan Chase data.

Bloomberg characterizes the shift as striking at something key to the crypto’s market structure, which has long relied on investor mood as a key demand driver. If that demand is moving to other trades, it goes against the belief that digital assets can recover without something to draw back retail investors.

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“In prior cycles, excess retail risk appetite tended to concentrate in crypto,” said Evgeny Gaevoy, CEO of Wintermute, who added that crypto is now “one of many risky-asset classes with similar volatility profile that retail can use to invest and speculate on.”

More than $19 billion in positions were wiped out in October — $7 billion of them in less than an hour — liquidating more than 1.6 million traders, the report added.

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Since then, there’s been “a near-complete pivot into equities that is still ongoing,” the Wintermute said. Bitcoin has fallen from its record high of around $126,000 down to $66,000 amid reports of American and Israeli strikes against Iran, the report added.

In other digital assets news, PYMNTS wrote last week about the significance of Morgan Stanley’s application before the Office of the Comptroller of the Currency (OCC) for a charter for a digital asset-focused national trust bank.

As that report said, a trust bank, as opposed to a traditional commercial bank, does not offer loans or deposits, but rather focuses on custody, fiduciary services and asset administration, basically acting as a highly regulated vault/legal steward. This structure, PYMNTS added, could be ideally suited to digital assets.

“The trust bank charter offers a solution,” the report added. “It allows a firm to handle digital assets under the supervision of the OCC while avoiding the capital and liquidity requirements associated with deposit-taking institutions. In regulatory terms, it is a bridge. In strategic terms, it could be an on-ramp for traditional finance to take over functions once dominated by crypto-native firms.”

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The Last Frontier For Cryptocurrency Adoption

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The Last Frontier For Cryptocurrency Adoption

While studies reveal institutional investors and wealth managers believe tokenized ETFs will drive mainstream market adoption for cryptocurrency, there looms the theft of bad actors that most often go untraceable.

Barriers to the expansion of tokenization are starting to fall as major investment firms consider launching tokenized ETFs, according to new global research by London-based Nickel Digital Asset Management (Nickel), Europe’s leading digital assets hedge fund manager founded by alumni of Bankers Trust, Goldman Sachs and JPMorgan.

Its study with institutional investors (pension funds, insurance asset managers and family offices) and wealth managers at organisations which collectively manage over $14 trillion in assets found almost all (97%) believe the potential launch of tokenized ETFs such as BlackRock’s will be important to the expansion of the sector with nearly one in three (32%) rating the development as very important.

The study also reflected the belief that tokenization will continue to grow, with nearly 70% of respondents believing that fund managers looking to tokenize investment funds and asset classes will increase over the next three years.

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Nickel’s research with firms in the US, UK, Germany, Switzerland, Singapore, Brazil and the United Arab Emirates found growing awareness of the benefits of tokenization. Private markets are seen as offering the greatest potential for tokenization, with almost 70% seeing private equity funds as the asset class with the most opportunity, followed by fixed income (55%) and public equities (42%).

Anatoly Crachilov, CEO and Founding Partner at Nickel Digital, said: “Tokenization is quickly moving from theory to real-world adoption as institutional investors grow more comfortable with its benefits and see major players enter the space. When firms like BlackRock step in, it fundamentally shifts the conversation. This development is timely for our multi-manager vehicle as expanding liquidity depth will allow some of our pods to start trading tokenized assets in the coming months.”

To address potential criminal threat, an advanced detection system to identify and trace blockchain funds connected with criminal activity was presented earlier this week at the Annual CyberASAP Demo Day in London.

The system, called SynapTrack, enables faster and more accurate detection of fraudulent activity using blockchains and cryptocurrencies, where traditional anti-money laundering and counter-terrorist financing systems struggle to keep pace.

Although current fraud detection methods pick up unusual activity, they deliver an extremely high rate (40%) of false positive reports. These require manual checking by compliance professionals, resulting in backlogs in identifying and acting on suspicious activity.

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The SynapTrack system is designed to deliver a substantially lower rate of false positives. It has already been tested using real-life data from the notorious 2025 Bybit hack, where criminals stole $1.5bn of digital tokens from a cryptocurrency exchange. SynapTrack traced the hacker with 98% accuracy.

The team behind SynapTrack is keen to hear from exchanges, financial regulators or law enforcement agencies who want to test the prototype in real-world conditions.

SynapTrack uses a validated methodology to score the likelihood of transactions being part of a money laundering scheme. It has a self-improving algorithm that continuously adapts to new tactics – dynamically identifying suspicious patterns in blockchain transactions. It has a universal cross-chain capability, and is designed around how compliance teams work, presenting results in a dashboard. No infrastructure changes are needed for installation.

It is relatively easy to obscure fraudulent or criminal activity by moving funds between blockchains, or dispersing them across many blockchains, in what are known as ‘cross-chain’ transactions. It is these transactions that pose the greatest difficulty for existing anti-money laundering systems.

SynapTrack was developed by University of Birmingham computer scientists Dr Pascal Berrang and PhD student Endong Liu, in collaboration with blockchain developer Nimiq. Dr Berrang’s research is in IT security and privacy on blockchain, artificial intelligence and machine learning. The subject of Endong Liu’s PhD is transaction tracing. Nimiq is supporting with blockchain-specific insights, knowledge of real-world constraints, and implementation.

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The team is currently fundraising to ensure regulatory readiness and complete the team with a CEO and software developers.

Dr Berrang said: “The last few years have seen a near-exponential growth in blockchain transactions. While many of these are legitimate, blockchains are attractive to criminals as funds can be moved very quickly to other jurisdictions. Our work with Nimiq and the creation of SynapTrack is addressing this black spot, and will enable more effective regulation, making the whole ecosystem of blockchain safer and more trustworthy.”

With the financial market and cybersecurity industry converging, cryptocurrency is here to stay.

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Bitcoin drops to $63,000 as U.S. and Israel launch strikes on Iran

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Bitcoin drops to ,000 as U.S. and Israel launch strikes on Iran

Bitcoin briefly reclaimed $65,000 before pulling back to $64,700 as the Iran conflict continued to escalate through Saturday.

Iranian state media reported at least 70 killed in its Hormozgan province, per Aljazeera, including a strike on an elementary school. Israel activated air raid alerts after detecting fresh missile launches from Iran.

Trump told the Washington Post that “all I want is freedom for the people.” NATO said it was “closely following” developments, China urged an immediate ceasefire, and Turkey offered to mediate.

Bitcoin’s inability to hold $65,000 on the bounce suggests sellers remain in control, but the relative stability given the severity of the headlines points to thin weekend order books rather than active selling pressure.

Headline risks persist for BTC traders as the U.S. day progresses.

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What happened earlier

Earlier in the day, BTC neared $63,000 in Saturday trading after the U.S. and Israel launched military strikes on Iran, pushing the largest cryptocurrency down roughly 3% in a matter of hours and extending what had already been a difficult weekend for risk assets.
The move brought bitcoin to its lowest level since the Feb. 5 crash, when the token briefly dipped below $60,000.

Israeli Defense Minister Israel Katz declared an immediate state of emergency across all areas of Israel. A U.S. official confirmed American participation in the strikes, The Wall Street Journal reported.

The sell-off follows a well-established pattern. Bitcoin trades 24 hours a day, 7 days a week, while equity and bond markets are closed on weekends.

That makes it one of the only large, liquid assets available for traders to sell when geopolitical risk spikes outside of traditional market hours.

The result is that bitcoin often acts as a pressure valve for broader risk-off sentiment during weekend events, absorbing selling that would otherwise spread across equities, commodities, and currencies if those markets were open.

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The attack risks a wider regional conflict in one of the most economically sensitive parts of the world, following a month-long U.S. military buildup and failed negotiations over Iran’s nuclear program.

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