DENVER — Dr. Justina Ford’s name adorns plaques and statues across Denver, where she delivered more than 7,000 babies as the city’s first licensed Black woman physician. Now, an affordable housing building in Five Points, the neighborhood where she lived and worked for 50 years, bears her name.

The newly christened Justina at Five Points, formerly Brunetti Lofts, offers a rare commodity in Denver’s housing market: family-sized affordable housing units.The 23-unit building, built in 2005, has 19 three-bedroom units. Rents range from $840 to $1,893 per month. Residents must make between 30% and 60% of Denver’s area median income, and specific income requirements vary depending on the unit.

“I do believe that in the last, five, ten years, maybe a little longer, housing here in Colorado has just gone crazy. I mean, I have a little two-bedroom townhouse, and I can’t afford to move back in the neighborhood I grew up in because of the pricing. And it’s just crazy,” said Daphne Rice-Allen, chair of the board at the Black American West Museum and Heritage Center, which is housed in Ford’s historic home in Five Points.

Rice-Allen grew up in Clayton, which is northeast of Five Points. This cluster of neighborhoods in north Denver — Five Points, Cole, Whittier and Clayton — were among the areas deemed “hazardous” and “definitely declining” on the city’s 1938 “Residential Security Map,” which redlined neighborhoods with Black, Mexican and lower-income residents.

At that time, Five Points flourished as a cultural and entertainment hub, known as “the Harlem of the West” and serving as “the seat of Denver’s African American community.” Black social clubs, such as the Owl Club, emerged. And Ford, who arrived in Denver in 1902 and was not allowed to work in a hospital, continued to provide medical care out of her house and deliver babies at her patients’ homes. 

“This was a family neighborhood, Rice-Allen said about Five Points during that period.

“There were a lot of families that lived in the area and lived in the neighborhood.”

But Five Points’ demographics have changed a lot since Ford died in 1952. About 30% of households in the neighborhood were families in 2020. By 2024, that percentage dropped to about 20%. 

The neighborhood experienced a drastic shift in racial demographics as well. In 2000, about 27% of the residents were white, 26% Black and 43% Hispanic. The 2020 census told a different story: 64% white, 10% Black and 17% Hispanic.

What was once a Black cultural hub is now a majority-white neighborhood, which raises concerns about gentrification and displacement of long-time residents. Despite the large supply of affordable housing units in the area — 2,796 in 2024 — about half of renters in Five Points are cost-burdened, meaning they spent more than 30% of their income on housing.

For most food manufacturers, it makes more financial sense to bake, brew, cook or create their product somewhere where the square footage is a little less expensive, like a business park, and to sell it where the rent – and the foot traffic – is higher.

Kent Beidel, who owns a string of mountain-town ice cream parlors called Sundae, did the opposite when he opened his newest and, by far, his biggest location in downtown Denver.

“We wanted to be right in front of people and hear them say, ‘Oh my god, they make the ice cream right here,’” he explained. “It’s backward … it’s hard. But it’s unique, and it’s really cool.”

Sundae opened in early June in a 5,100-square-foot space that includes a retail shop, a waffle cone-making “theater” where people can watch the staff turn out fresh cones, a pint-mixing classroom and a commercial kitchen – visible to customers on three sides through glass windows – that could one day supply multiple stores around Denver.

Beidel is betting those attributes will help the business stand apart from the competition in Denver, where there are already several big names making and selling scoops in multiple locations.

But that’s not the only gamble he took. Sundae is located on Sixteenth Street, the 44-year-old pedestrian mall that has become both a symbol of the city’s urban decay since the pandemic and a beacon of hope for its future after a $175 million renovation.

“Sixteenth Street is interesting,” said Beidel, who has watched it change over the past year since he first signed his lease at 1600 Glenarm Place. “It’s coming back. It still has a way to go, but we are seeing momentum start to build. Even in the last month, the foot traffic and the feeling downtown has perked up. … We are getting great feedback.”

To help, the Denver Downtown Development Authority — as part of a much larger business incentive plan — loaned Sundae $750,000. “It’s a loan,” he said. “We have to pay it back. … But we couldn’t have done this location without that support.”

Beidel has been in the food business for 22 years. Before ice cream, he was the founder of Loaded Joe’s, a restaurant and coffee shop staple in Vail. But in 2016, he sold Loaded Joe’s and took over two former Marble Slab Creamery locations in Vail and Edwards, rebranding them as Sundae. In 2020, he opened a third shop in Glenwood Springs.

“That was our first chance to build from scratch and decide what it should look like,” he explained, adding that Glenwood, which includes a kitchen, eventually began making ice cream for Sundae’s next two locations in Basalt and Snowmass.