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Malls have rebounded thanks to an unlikely source: Gen Z

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Malls have rebounded thanks to an unlikely source: Gen Z

Gen Z hasn’t crossed over into the metaverse just yet.

Retail experts say these young shoppers have helped malls bounce back after the downturn brought on by the pandemic, in part because the digital space has turned Gen Z into a generation that expects instant gratification. The immediacy of touching, trying out and buying products may be the thing driving them to physical stores.

“This digitally savvy generation is used to having things immediately that they can download, access, watch,” said USC Marshall School of Business Assistant Professor Stephanie Tully. “And so from that perspective, the desire to get physical products immediately makes sense and would explain interest in brick-and-mortar.”

Gen Z — people from the ages of 16 to 26 — prefer in-person as much as online shopping, if not more, according to a 2023 report by the International Council of Shopping Centers. According to the trade group, about 97% of survey respondents said they shop at brick-and-mortar stores; 95% said they shop online for the convenience.

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“Gen Z shoppers are bringing back the mall shopping center experience,” said Kristin Grove, senior vice president of national retail leasing at the global real estate firm JLL. “They want a sense of community. They want to bridge the gap between the social media that they’re doing, and meet and shop in-person.”

The trade group’s study didn’t inquire about other generations’ shopping habits. But a 2022 report by the marketing agency CM Group, now Marigold, and the retail consulting group F’inn found that 47% of Gen Z respondents said they prefer to shop in store over online — more than any other generation.

“Despite being the first digitally native generation, virtually all Gen Z customers shop in-store and prefer physical retail at similar rates to previous generations,” Ali Esmaeilzadeh, executive vice president at Brookfield Properties, said about shoppers at that company’s Glendale Galleria.

There is good reason for malls to bank on Gen Z, which makes up 40% of global consumers with spending power clocking in at $360 billion.

For 23-year-old Nicole Tan of West Hollywood, online shopping is for browsing while in-person shopping is for buying.

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“I like to try things on,” she said as a song from the K-pop group New Jeans played in the background at the Westfield Century City shopping center. “If I see ads on social media and there are sales online, I’d maybe buy stuff online, but I usually like to shop in-store.”

Teens have long been the lifeblood of malls, with films such as “Fast Times at Ridgemont High” and “Clueless” depicting shopping centers as a beehive of excitement and activity. But the popularity of online shopping and recent economic turmoil took a toll, with many retail centers either closing altogether, being converted into office space or apartments or taking on unconventional tenants such as grocery stores.

With the easing of pandemic restrictions and the slowing of e-commerce, some malls have been revived by targeting teens and young shoppers who want more than just a place to spend money: a place to hang out, dine and meet friends.

And then there is the loneliness factor.

“There’s a lot of data showing that Gen Z is a particularly lonely generation and that it needs more social interactions,” Tully said. “[Gen Z] would benefit probably more so than other generations from going out and having those experiences in-person.”

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According to the International Council of Shopping Centers survey, 60% of Gen Z respondents said they would rather spend their money on experiences than material items, which means that refining the in-person shopping experience is front of mind for retailers.

Westfield Century City and South Coast Plaza in Costa Mesa, among other major Southern California malls, are focused on maximizing “hang time,” Grove said — the amount of time customers spend there.

“It is usually a combination of not just retail … but also great food and beverages and opportunities to do things like [take care of] daily needs,” she said. “You’re multitasking and doing some other things, not just shopping.”

Louis Schillace, senior general manager of Westfield Century City, said that in addition to shopping outlets, the mall houses a gym, an escape room, movie theaters and fine dining restaurants — keys to attracting diverse visitors.

“When you think about Gen Z and how they use the space, it gives them another opportunity to choose this space as their place to go for a night out,” he said.

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Tan, who works at a talent agency across the street from Westfield Century City, said she often goes there not to shop, but to grab dinner with a co-worker or go for a walk.

“I do more leisure non-shopping things at the mall,” she said.

About 70% of Gen Z survey respondents said that retail centers and stores offer fun places to gather, according to the ICSS report.

The malls that are thriving have the financial resources to reinvest in and renovate their spaces to meet the evolving demands of today’s shoppers, according to a 2023 Coresight Research report. And malls that cannot make those investments are suffering for it, experts say.

Shuttered stores populate the Puente Hills Mall, best known as the Twin Pines Mall from the 1985 movie “Back to the Future,” in the San Gabriel Valley. And the University of California recently announced plans to acquire the former Westside Pavilion, once a popular L.A. mall that was later converted to office space.

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Tully said turning malls into multipurpose destinations where Gen Z flocks will become increasingly important for their survival as online retailers offer shipping, delivery and return options that could disincentivize people from going to the mall to shop.

“There could be drones that deliver things to us,” she said. “Who knows what is going to transform with AI? But one thing you will not be able to have [delivered] are those [in-person] types of experiences.”

Successful shopping centers also must bring in the kinds of brands that are trendy among Gen Z shoppers, as well as socially and environmentally conscious retail stores those customers are likely to support, Grove said.

Gentle Monster — a South Korean sunglasses brand that grabbed the attention of Gen Z in recent years thanks to collaborations with the likes of K-pop superstar Jennie of Blackpink — opened a boutique at South Coast Plaza in late 2022.

Hundreds of shoppers flocked to the opening of America’s first physical store of Princess Polly, an Australian fast fashion boutique popular among Gen Z and millennials, at Westfield Century City in September 2023.

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“When we open a store like Princess Polly and we see the reaction, it was clearly generational,” Schillace said. “When we saw the lines of 500 Gen Z-ers waiting for the doors to open, the connection was there.”

More than half of Gen Z survey respondents said they were interested in supporting brands that prioritized mental health, according to the ICSS report. About 47% said they cared about brands that address sustainability and racial and gender equity.

“I try to shop small, independent brands or brands in line with my ethos,” Tan said.

Brands such as Victoria’s Secret and Abercrombie and Fitch went through highly publicized reckonings over body and racial inclusivity in the 2010s as maturing Gen Z students watched from their various social media platforms. As these legacy brands undergo major rebranding to appeal to the new generation of shoppers, those preaching body positivity and diversity such as Fenty Beauty, American Eagle Outfitters Inc.’s Aerie brand and Skims have found commercial success.

“I think that’s all attributable to a really educated new generational shopper,” Grove said. “That’s the future.”

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Video: Why Trump’s Reversal on Greenland Still Leaves Europe on Edge

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Video: Why Trump’s Reversal on Greenland Still Leaves Europe on Edge

new video loaded: Why Trump’s Reversal on Greenland Still Leaves Europe on Edge

Andrew Ross Sorkin, editor at large of DealBook, describes how leaders at the World Economic Forum in Davos remain on edge after President Trump, for now, backed down from threats of using tariffs or military force to gain Greenland.

By Andrew Ross Sorkin, Rebecca Suner, Coleman Lowndes and Laura Salaberry

January 22, 2026

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Anduril to invest another $1 billion in California with new Long Beach campus

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Anduril to invest another  billion in California with new Long Beach campus

Anduril Industries, one of the leading defense companies in Southern California, will expand in Long Beach with a new $1-billion complex near the city’s airport.

Anduril is developing new defense technologies that include drones, missiles, robotic submarines, and autonomous fighter jets. The Long Beach operation will include offices for designer engineers and coders, along with lab space and prototype manufacturing facilities, the company said Thursday.

The new facility will be built at Douglas Park, an industrial park just north of Long Beach Airport with a history of aerospace manufacturing. Anduril has leased more than 1 million square feet of land from real estate developer Sares Regis Group, which will build the new campus.

Construction will begin by the middle of the year, Anduril co-founder Matt Grimm said, and the first building in the complex will open by the end of 2027.

The campus will span approximately 1.18 million square feet across six buildings, combining 750,000 square feet of office space with 435,000 square feet of industrial space dedicated to research and development.

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“As we look at the next five to 10 years of growth for the company, we’re going to be embarking on a whole bunch of new programs,” Grimm said. “That means we’re going to need to hire people.”

While many businesses have complained about the high level of taxes and regulations in the state and threatened to move, most find they need to stay because of its hard-to-beat network of companies and deep pool of experienced defense workers.

“The talent exists around Long Beach and the neighboring communities of folks who are just world-class experts in the aerospace sectors is truly, truly remarkable,” Grimm said.

Of course, that doesn’t mean everyone at the company is happy about everything that happens in the state. The company’s outspoken, billionaire co-founder, Luckey Palmer, recently joined the debate about a proposed new tax on billionaires.

The tax proposal, which still needs to gather enough signatures before it can even get on the ballot for a vote in November, is flawed, Palmer said, because it would give company founders huge tax bills they could not afford to pay.

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“It makes founder-led companies practically illegal,” he posted on X.

Anduril’s new Long Beach facility will employ about 5,500 workers, with thousands more indirect jobs generated through construction, security, and supporting services, Grimm said.

“We’re going to need to have design labs and machine shops and test labs and test chambers and all the sorts of industrial types of support facilities for these folks,” he said.

The campus is a 30-minute drive from Anduril’s Costa Mesa headquarters and about 90 minutes from the company’s Capistrano test site, the company said, allowing teams to design, test, and iterate quickly across locations.

Anduril has about 7,000 employees in 35 different locations, including international offices, Grimm said. About half of the workers are based in Southern California.

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Anduril’s decision to come to Long Beach marks a new chapter in the city’s role as a defense industry bastion that once included a naval base and aerospace manufacturing, including the legendary B-17 bomber of World War II, and more recently the C-17 Globemaster III military transport, still widely in use.

“We have a big history of building complex aircraft here, and we see this as an additional step toward building the next generation of aircraft and technology,” Mayor Rex Richardson said. “Over the last few years, we’ve become one of the fastest-growing aerospace clusters in America.”

Other large new players include spacecraft company Rocket Lab, space-station builder Vast and aviation start-up JetZero, said Richardson, who favors the city’s new nickname “Space Beach.”

“You can liken them to the next generation of the Boeings and the Northrup Grummans,” he said of new aerospace companies in town.

In 2025 Anduril announced it would spend $1 billion to erect its first “Arsenal” manufacturing plant in Columbus, Ohio.

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Arsenal-1 will use a common set of commercial manufacturing tooling, machinery, and processes for every type of autonomous vehicle that Anduril produces, the company said. It is set to open this year.

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FCC takes aim at talk shows in fight over ‘equal time’ rules for politicians

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FCC takes aim at talk shows in fight over ‘equal time’ rules for politicians

The Federal Communications Commission is taking aim at broadcast networks’ late-night and daytime talk shows, including ABC’s “The View,” which often feature politicians as guests.

On Wednesday, the FCC’s Media Bureau issued a public notice saying broadcast TV stations would be obligated to provide equal time to an opposing political candidate if an appearance by a politician falls short of a “bona fide news” event.

For years, hosts of “The View,” ABC’s “Jimmy Kimmel Live!” and CBS’ “The Late Show with Stephen Colbert,” have freely parried with high-profile politicians without worrying about being subjected to the so-called “equal time” rule, which requires broadcasters to bring on a politician’s rival to provide balanced coverage and multiple viewpoints.

With the new guidance, the FCC appears to take a dim view of whether late-night and daytime talk shows deserve an exemption from the “equal time” rules for stations that transmit programming over the public airwaves. The move comes amid FCC Chairman Brendan Carr’s campaign to challenge broadcast networks ABC, CBS and NBC in an effort to shift more power to local broadcasters, including conservative-leaning television station groups such as Nexstar Media Group and Sinclair Broadcast Group.

Since becoming chairman of the FCC a year ago, the President Trump appointee has been critical of CBS, NBCUniversal and Walt Disney Co. He launched investigations into Disney and Comcast’s diversity hiring practices and reopened a “news distortion” probe into CBS’ edits of a 2024 “60 Minutes” interview with then-Vice President Kamala Harris after Trump sued the network for more than $10 billion.

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Carr withheld approval of CBS parent Paramount’s sale to billionaire scion David Ellison’s Skydance until after Paramount agreed to pay Trump $16 million to settle the suit, which several legal observers had deemed frivolous.

During a social media storm over Kimmel’s comments in the wake of the killing of conservative activist Charlie Kirk in September, Carr suggested the FCC might use its regulatory hammer over ABC parent Walt Disney Co. if the Burbank giant failed to take action against Kimmel. “We can do this the easy way or the hard way,” Carr said at the time.

The FCC oversees television station broadcast licenses, and those stations have obligations to serve the public interest.

On Wednesday, the FCC rolled out the new guidance aimed at late-night talk shows and “The View,” saying there’s a difference between a “bona fide news interview” and partisan politics.

“A program that is motivated by partisan purposes, for example, would not be entitled to an exemption under longstanding FCC precedent,” the Media Bureau said in its unsigned four-page document.

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The bureau encouraged broadcasters to seek an opinion from the FCC to make sure their shows were in compliance — an advisory that will likely raise anxiety and potentially prompt some TV station groups to scrutinize shows that delve deeply into politics.

ABC, CBS and NBC declined to comment.

Since Trump returned to the White House a year ago, the FCC has stepped up its involvement in overseeing content — a departure from past practice.

Trump has made no secret of his disdain for Kimmel, Colbert, NBC comedian Seth Meyers and various hosts of “The View.”

Recently, “The View” featured former U.S. Rep. Marjorie Taylor Greene, once a Trump acolyte who has become a fierce critic of the president.

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Daniel Suhr, president of the conservative Center for American Rights, applauded the FCC move in a statement.

“This important action puts Hollywood hosts and network executives on notice — they can no longer shower Democrats with free airtime while shutting out Republicans,” Suhr said. The organization has lodged several complaints with the FCC about alleged media bias.

Anna M. Gomez, the lone Democrat on the three-person commission, quickly blasted the move.

“For decades, the Commission has recognized that bona fide news interviews, late-night programs, and daytime news shows are entitled to editorial discretion based on newsworthiness, not political favoritism,” Gomez said. “This announcement therefore does not change the law, but it does represent an escalation in this FCC’s ongoing campaign to censor and control speech.”

“The 1st Amendment does not yield to government intimidation,” she said. “Broadcasters should not feel pressured to water down, sanitize or avoid critical coverage out of fear of regulatory retaliation.”

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The precedent was established in 2006, when the FCC determined that then-NBC late-night host Jay Leno’s “Tonight Show” interview with actor Arnold Schwarzenegger, who announced his bid for California governor, was a “bona fide” news event, and thus not subject to the FCC rule.

The FCC said that station groups need not rely on that 2006 decision because the agency “has not been presented with any evidence that the interview portion of any late night or daytime television talk show program on air presently would qualify” for such an exemption.

The FCC’s guidance does not apply to cable news programs — only shows that run on broadcast television, which is subject to FCC enforcement actions.

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