Entertainment
How IHeartComix's super creativity took the event company from the L.A. music scene to Marvel
Things were getting weird again between mission control and the space station S.A.B.E.R. For one thing, both places were crawling with cats, turning a high-concept livestream from Marvel Entertainment into a chaotic scene of tumbling, jumping, eating, purring felines that just might have been extraterrestrials in disguise (a.k.a. “flerkens”).
Mission control was on the back patio of the CatCafé Lounge in West Los Angeles, where creative marketing agency IHeartComix positioned a row of video monitors and computer gear amid dozens of wandering cats. Jesus Rivera directed the day’s cosmic live broadcast on YouTube, clad in a burgundy tracksuit and white fedora, a scorpion ring on his right hand. “Cue music,” he said to the crew around him, his monitor showing a closeup of a cat’s furry face. “Throw the balls in!”
Fans of the Marvel Cinematic Universe were introduced to flerkens in the 2019 hit movie “Captain Marvel,” starring Brie Larson; the creatures are back for a sequel, “The Marvels.” But at the time, with the end of the Hollywood actors’ strike still weeks away, and no cast members available to promote the film’s November release, the MCU turned to a different kind of hero: IHeartComix, a company known for inventive and immersive events for Adult Swim, Vice and Hulu, colliding the epic and ridiculous, the flamboyant and sublime.
For IHC, herding flerkens was just another strange day at the office.
Hype and marketing are nothing new in Los Angeles, but when major artists and movie studios want to roll out their new music, film or TV project and make a memorable (and viral) splash, they frequently turn to the creative team at IHeartComix. The firm didn’t emerge from a traditional business plan, rising organically from L.A.’s indie-dance scene.
IHeartComix founder Franki Chan, right, sits for a portrait with co-workers, from left, Sarah Fleisher, Carina Gutierrez, Jesus Antonio Rivera and Jess Doren on Dec. 14, 2023.
(Brian van der Brug / Los Angeles Times)
“They’ve come to appreciate us for the ideas that we come up with that are usually pretty wild or wacky or unique,” says Franki Chan, IHC’s soft-spoken founder, at the CatCafé clad in a “Love and Rockets” comics T-shirt, with traces of black and red polish on his fingernails. “It’s not so traditional.”
This month, IHeartComix marks its 20th anniversary, two decades after the name first appeared on a flier for a party called “F— Awesome” at Beauty Bar in Hollywood. From there, the company evolved into a promoter and producer of various L.A. parties, concerts and content. Now as a marketing and culture agency, IHC found a sweet spot by bringing their energy and style from the music scene into the movie world.
While competing agencies are often great at making things to order, says Chan, 45, “We’re the opposite. We want to have a point of view. We want to have a voice. We only want to work on the things that we like.”
IHeartComix created this Guardians of the Galaxy Knowhere pop-up bar and screening in Los Angeles
(David Morrison)
Last spring, the firm built a space-traveler’s cantina in the desert en route to the Coachella Valley Music and Arts Festival to promote the third “Guardians of the Galaxy” film, giving festival-goers a roadside attraction for Instagram snapshots and TikTok posts. And when the Rolling Stones prepared for the October release of their album “Hackney Diamonds,” the classic rock legends had IHC create an elegant rock ‘n’ roll setting in Manhattan for a surprise performance on a small cabaret stage at the 650-capacity club Racket NYC.
The main directive from frontman Mick Jagger was simple, recalls IHC project manager Sarah Fleischer: “It needs to be like a sexy club show, not a toothpaste launch.” So there was flowing red drapery, tabletops decorated with flowers and smashed crystal hearts (echoing the album cover art), and animated graphics on video screens.
Things have only gotten bigger for the firm since 2018, when it created a party at New York Fashion Week for Marvel’s “Black Panther” film, drawing inspiration from the fictional African nation of Wakanda. Chan’s team collaborated with Disney Consumer Products and a group of Bronx-based chefs called Ghetto Gastro to create a night called “The Taste of Wakanda,” with six different dishes, one desert and three beverages, offering an imagined cultural experience from the country.
“We created all the serving utensils from scratch, the forks, the spoons, the cups, the plates, the serving trays, the bars, and then the environment around it,” Chan recalls. “All of the cast was there. They actually ended up spending most of the time in the kitchen with us because they just loved the food.”
IHeartComix founder Franki Chan sits for a portrait on Thursday, Dec. 14, 2023.
(Brian van der Brug / Los Angeles Times)
It was a transformational event for company, says Chan, a knockout production that showed the range of IHeartComix stretched far beyond the music scene that birthed it. “It was really unique and different,” says Dustin Sandoval, Disney’s vice president of digital marketing, who often calls on IHC for promotional events for Disney, Marvel and more. “That’s the kind of thinking the IHeartComixteam brings to the table, and their passion just shines through because they are true fans of this more than anything.”
At the height of the pandemic, IHC moved its offices into an old Hollywood house near Sunset Boulevard. Chan also lives there, like a flashback to his early years living and working out of a small apartment or warehouse space. The living room shelves are filled with vinyl records, and in the corner is an ancient “Pac-Man” machine. On top is a dragon made of leather named Chester. A replica of Thor’s hammer rests nearby.
Handmade props from past events are everywhere. The firm only recently cleared out a garage filled with layers of ephemera from a few years of projects, but the backyard is still guarded by a green statue of a Tyrannosaurus rex.
Over two decades, Chan has steadily expanded beyond his early role as a force on the L.A. club scene to conceiving these high-concept events with his creative team. The goal is always to reach well beyond the experience of the party itself.
“None of it matters if no one posts,” says Chan, noting the viral imperative. “It’s all about creating the press headline: ‘Guardians of the Galaxy goes to Coachella.’”
On the other hand, a room filled only with influencers is not much fun either. “That party’s going to be boring because those people don’t know each other. There’s no relationship there,” Chan explains. “They’re all people that only care about themselves and want to take pictures of themselves. There’s not going to be any vibe.
“People respond to genuine things. You can tell if someone’s genuinely having a good time and having a real experience versus posting something for money.”
The name of IHeartComix means exactly what it says: Chan relocated from Seattle to Los Angeles in 2003 with dreams of becoming a comic book artist. He landed in L.A. after selling out a self-published comic book at Comic-Con International in San Diego, expecting more success to follow. When that didn’t happen, he was soon broke and sleeping in his car most nights.
In Seattle, he’d been in punk bands and then a promoter-DJ, but now was scraping by as a holiday temp at the Virgin Megastore in West Hollywood. He sometimes got gigs as a background extra on TV series. (He appeared on “The OC” as either “high school student” or “pedestrian.”) By chance, the brother of a Seattle friend was manager of a new club in Hollywood called Beauty Bar, and he needed DJs.
Chan immediately signed up. The idea then was just “to help pay the bills (and mainly to meet people so we had couches to crash on).”
The bar quickly took off, and by the next month, the DJ nights became a hot event, with Chan, Har Mar Superstar and DJ Steve Aoki at its core. That evolved into the larger Cinespace Tuesdays. The nights were documented with style in the pre-Instagram era by a teenage photographer calling himself the Cobrasnake (a.k.a. Mark Hunter). Chan and Aoki, among others, became characters in the Cobrasnake’s popular nightlife photographs.
“You’re taking pictures and you’re posting it on the internet, and people could see what the party looked like, which was a radical idea at the time. He was the first person to do that,” says Chan.
Within a year of that first night, they were also hosting parties in New York, and being hired to create events at Sundance and for various corporate entities. On the decks, Chan’s playlist mingled eclectic tunes from Jay-Z, the Neptunes and Beyoncé to Daft Punk, LCD Soundsystem and Le Tigre.
IHeartComix was the name of Chan’s indie record label, which had early success with the Brooklyn duo Matt & Kim, and their playfully raw pop single “Yea Yeah.” His partnership with Aoki split in 2006 into competing parties as Chan created Check Yo Ponytail under his new IHeartComix banner. Aoki was on his way to becoming a superstar DJ, and there was real tension between the camps, but it had the effect of helping the scene double in size.
Check Yo Ponytail landed an open-ended residency in 2010 at Echoplex, hosting a wide range of cutting-edge DJs and live acts, from the rediscovered Detroit protopunk act Death to haunting singer-songwriter Chelsea Wolfe. Chan also continued to promote events at Sundance, South By Southwest and other major gatherings across the country.
“We didn’t want to be a local party,” Chan says now. “We wanted to be a national brand.”
The Rolling Stones were joined by Lady Gaga at their “Hackney Diamonds” album release show at Racket in New York City.
(Kevin Mazur)
In 2013, as the Rolling Stones were celebrating 50 years as a band, they wanted to play a Los Angeles warm-up show in a small L.A. venue a week before launching a U.S. tour. The Stones chose the Echoplex, on a night already reserved for Check Yo Ponytail, which put Chan in a key role for hottest ticket in town that week.
“We didn’t tell the Echoplex who was playing” until two nights before the show, Chan remembers. “It was so secret.” It was also a milestone for what IHC would become.
Chan calls the stretch of time between 2013 and early 2017 “our puberty years,” a time of left turns and general risk-taking, with streaming content and even developing a TV pilot with Seth Rogen. “We were always on the verge of going out of business and experimenting a bunch and trying to start the engine of something new without really understanding what we were trying to do.”
When the COVID-19 pandemic landed in March 2020, all live entertainment stopped. IHeartComix revenue was down 60% that year. Rather than lay off staff, IHC experimented with four streaming shows that covered music, comedy, politics, and a talk show called “Hot Chats” hosted by Chan. No money changed hands for those shows, but they led to opportunities later.
“In February of 2021, I was more poor than the day I moved to Los Angeles,” Chan recounts now. “IHeartComix was totally broke. I put all my money in because we didn’t fire anybody. Even though the money was bad, we were having so many conversations. I was like, ‘I just gotta hold on long enough.’ Then we ended up at the end of ‘21 doing better than we had the last five years combined.”
The first big job as the pandemic receded that year was creating an immersive, action-packed premiere event for the Bob Odenkirk thriller “Nobody,” which unfolded on the Universal Studios backlot with speeding cars, guns, explosions and a dozen stuntmen from the movie. Because of the lingering coronavirus work slowdown, the lot was surprisingly available, along with first-rate cast and crew. Among the guests to witness it was singer Billie Eilish.
That led to an invitation to pitch ideas for the release party for Eilish’s highly anticipated second album, “Happier Than Ever.” IHC came back with a lavish party on an eight-acre private estate in Beverly Hills, designed around lyrical themes on the album. There was a 1950s bedroom with ancient TV sets showing Eilish footage, a koi pond and red footbridges, a palm tree painted blue, green grand piano, a creamy white 1955 Thunderbird, and a pool surrounded by dolphin-shaped fountains. At the party, Eilish welcomed her guests and then dove into the pool fully clothed.
“That’s Franki’s Midas touch: He knows how to throw a good party with good music,” says booking agent Tom Windish, who counts Eilish among his clients. “The Billie one was fantastic, but it seems like they’re generally pretty great, with really nice production. They don’t have a corporate feel to them.”
Chan is contemplating a movie from IHeartComix, and a documentary to recollect its history. But even as the firm celebrates in 2024, its roots in the indie music scene are as important as ever, says Chan, who still DJs a few times a month.
“It’s definitely not a career, but since the pandemic I’ve found a renewed love for it,” he says of performing. “We can never go backwards. It makes more sense for us to move forward with the lessons that we’ve learned and the tools that we’ve built — to take the essence of the scene that we’re from and the things that we love and contribute back to it in new ways.”
Movie Reviews
Six 100-Word Movie Reviews
Pizza Movie (2026) Director: Nick Kocher and Brian McElhaney, Star: Gaten Matarazzo and Sean Giambrone
Somehow, I got through an hour of this movie. I was seconds away from turning off in the first fifteen minutes because of the juvenile humor. Pizza Movie is too silly, repetitive, and the characters are annoying. Stranger Things Gaten Matarazzo and Sean Giambrone star as college friends, Jack and Montgomery. College angles are rarely seen in films right now, and that’s the one saving grace of the film. Similar to high school, people are also trying to fit in. The story and visuals were too corny. You can only watch someone’s head exploding for so long without letting yours.
The Super Mario Galaxy Movie (2026) Director: Aaron Horvath and Michael Jelenic, Stars: Chris Pratt, Charlie Day, Anya Taylor-Joy
I never saw the first Super Mario Brothers Movie when it was out, but I heard it got positive reviews. My brother always loved playing Super Mario video games as a kid, and I’d watch him. I tagged along with my friends to see Super Mario Galaxy Movie, and it’s a cute and fun film. I like it when movies explore the video game world. The animation creates unique worlds and characters. The characters are split into their own storylines, and for me, I felt like it worked. It adds more action, especially for kids who are seeing the films.
Emily in Paris Season 5 (2025) Creator: Darren Star, Stars: Lily Collins and Ashley Park
After a bright spot in season 4, I thought season 5 of Emily in Paris would continue its growth in the story and its protagonist, but no, it’s all drained out in the usual Emily (Lily Collins) mishaps. Ashley Park (Mindy) has become too good for this show. Emily and Mindy waste several opportunities because of their love lives. The whole relationship angle is ruining it. I don’t understand why Alfie (Lucien Laviscount) is still in the show. I thought writers learned their lesson, but by the last episode, they’re continuing to bring the past into an apparent season 6.
Sarah’s Oil (2025) Director: Cyrus Nowrasteh, Stars: Naya Desir-Johnson and Zachary Levi
There’s always history lurking right beneath our noses. Sarah’s Oil (2025) tells the true story of Sarah Rector, an Oklahoma-born African American girl who became the first black female millionaire in the U.S. Naya Desir-Johnson is fierce and driven as Sarah. Zachary Levi is also along for the ride as Bert, a man who helps Sarah. Kate (Bridget Regan) was another favorite character as an intelligent woman. Cyrus Nowrasteh was drawn to the subject for its story and its themes. Nowrasteh’s direction is compelling as he unearths a hidden story from history. The film is streaming on Amazon Prime.
Jack Goes Boating (2014) Director and Star: Phillip Seymour Hoffman and Amy Ryan
Jack Goes Boating (2014) didn’t quite work for me, largely because of its slow pace and uneven storytelling. The film stars the late Seymour Hoffman as Jack, who also directed the film. This was Hoffman’s first and only time in the directing chair. Amy Ryan also stars in the film, giving a solid performance. This was also based on a play that Hoffman starred in. Jack wants to participate in a swim championship. That’s hardly what the film is about, tracking other characters’ stories. While the film aims for quiet intimacy, it ultimately drags, making it an underwhelming viewing experience.
You Kill Me (2016), Director: John Dahl, Stars: Ben Kingsley, Tea Leoni, Luke Wilson
Meet You Kill Me (2016), yet another film that I found in the museum of underrated gems. The concept revolves around Frank (Ben Kingsley), a hitman, who is sent to an A.A. meeting to get his mind focused again. A different story happens, where Frank falls in love with Laurel (Tea Leoni). Leoni is one of my favorite actresses. It also stars the funny Luke Wilson. I liked the trio’s dynamics. You Kill Me is a mental health movie. It’s okay to make changes if you’re not happy. I recommended that you keep an eye out for this movie.
Entertainment
Review: Trigger warning? ‘For Want of a Horse’ gives new meaning to the term ‘animal lover’
“For Want of a Horse,” a play by Olivia Dufault receiving its world premiere in an Echo Theater Company production at Atwater Village Theatre, wants to have a rational conversation about a taboo topic that can provoke instant outrage.
The subject is zoophilia, not to be confused with bestiality, though for many of us it will be a distinction without much of a difference.
Calvin (Joey Stromberg), a good-looking, mild-mannered married accountant, has harbored a secret for much of his life. He has a thing for horses. His erotic interest began at an early age, and all his efforts to lead a normal life have left him depressed and contemplating suicide.
His wife, Bonnie (Jenny Soo), is a permissive kindergarten teacher who’s having difficulty restraining a girl in her class who has discovered the joys of masturbation. Worried about her husband, she discovers through his browsing history that he’s once again visiting strange animal sites.
She suggests he keep a horse, explaining that she doesn’t want to end up a widow or divorcée. Calvin is taken aback by her generosity but has come to recognize that his preference is more than a kink. It’s part of his identity — and maybe the only part that makes his life seem worth living.
Joey Stromberg and Jenny Soo in “For Want of a Horse” at the Echo Theater Company.
(Cooper Bates)
A horse named Q-Tip (Griffin Kelly) enters the couple’s lives. A stable is secured, and the mare, who senses that something strange is going on, is indulged with apples and caresses.
Kelly, a statuesque presence in a dress, harness and boots, brings the horse to life with wild, unpredictable movements. The sheer size of the animal poses a threat to humans. One kick, as Q-Tip herself explains in one of her thought-bubble monologues, is capable of penetrating a steel wall. But controlling an animal’s food supply is an effective way of winning over its trust.
Calvin has found support in the online zoophilia community. PJ (Steven Culp), a man whose current inamorata is a bichon frise, is considering moving to a country where zoophilia isn’t illegal. He’s tired of the shame and the secrecy. He’s proud of his attachment to pooch, even if his thing for dogs has cost him contact with his daughter and ex-wife.
Dufault doesn’t shy away from sexual details. For PJ, intimacy depends on peanut butter. Calvin describes the physical signals that reveal Q-Tip’s erotic satisfaction. The play occasionally descends into sitcom humor. (PJ says he’s considering creating a human-dog dating app called Rin Tin Tinder.) But mostly the subdued tone steers clear of sensationalism.
The production, directed by Elana Luo, is scrupulously well-acted by the four-person cast. Stromberg makes Calvin seem not only reasonable but surprisingly sensitive. Soo’s Bonnie sweetly embodies the excesses of a kind of progressive piety. As PJ, Culp gruffly embraces his role as the play’s polemical fire-starter. And Kelly’s Q-Tip, in the production’s most physically demanding performance, straddles the human-animal divide with theatrical aplomb.
Steven Culp, left, and Joey Stromberg in “For Want of a Horse” at the Echo Theater Company.
(Cooper Bates)
The open-mindedness that Dufault, a trans playwright, brings to the play creates some dramatic slack. Possibly the same fear of making value judgments that has inhibited Bonnie from imposing common-sense discipline in her classroom has robbed “For Want of a Horse” of a propulsive point of view.
The play moves monotonously between Calvin and Bonnie’s bedroom and the stable. Scenic designer Alex Mollo has worked out an efficient way of shifting between these realms by employing the same set of wooden trunks. But the argument of the play doesn’t so much build as elapse.
Time takes its toll, and Calvin eventually has to make a decision. But the character who interested me most was Bonnie, whose reality is only glimpsed. The play tacitly uses her husband’s threat of suicide as a trump card. Zoophilia isn’t merely a fetish for Calvin but a nonnegotiable part of his identity.
This questionable assumption can be psychologically scrutinized not only from Calvin’s point of view but also from his wife’s. The play wants to have an intelligent debate, but it doesn’t want to interrogate certain political positions too skeptically.
At one point, Bonnie objects when Calvin compares his situation to that of homosexuality, but the conversation ends there. The reality is that the right wing has been making a similar claim, arguing that same-sex marriage opens the door to bestiality, polygamy and incest. “For Want of a Horse” inadvertently lends legitimacy to this line of reasoning.
Griffin Kelly in “For Want of a Horse” at the Echo Theater Company.
(Cooper Bates)
Not that extremist positions should be off limits, but they ought to be more rigorously addressed. Similarly, Bonnie’s concern about the issue of consent — how can a horse say yes to intercourse with a human — is introduced only to be dismissed in a shrug of mild-mannered bothsidesism.
While watching “For Want of a Horse,” I recalled a program on PBS called “My Wild Affair” that wasn’t about zoophilia but about the problematic nature of human bonds with untamed animals. Relationships with a seal, an elephant and a rhino, for example — obsessive, protective, loving friendships — all seemed to end if not in outright tragedy, then in shattering heartbreak.
Q-Tip is rightfully given the play’s last word, and Kelly, an actor (HBO’s “The Book of Queer”), writer and comedian, is the production’s driving force. We can never know what’s inside this mare’s mind because Q-Tip’s brain has evolved so differently from our own. Kelly plays the anthropomorphic game while retaining some of the inscrutability of a four-legged creature.
It is through language that we, as humans, traverse the chasm separating us from one another. That’s not possible with animals, even with our closest domestic companions. (Try explaining a necessary medical procedure to a cat.)
“For Want of a Horse” sets out to speak about the unspeakable, but its construction may be too tame for such a wild subject.
‘For Want of a Horse’
Where: Echo Theater Company, Atwater Village Theatre, 3269 Casitas Ave., L.A.
When: 8 p.m. Fridays, Saturdays, Mondays; 4 p.m. Sundays. Ends May 25
Tickets: $15-$42.75
Running time: 1 hour, 30 minutes (no intermission)
Info: echotheatercompany.com
Movie Reviews
Movie Review – Desert Warrior (2026)
Desert Warrior, 2026.
Directed by Rupert Wyatt.
Starring Anthony Mackie, Aiysha Hart, Ben Kingsley, Ghassan Massoud, Sharlto Copley, Sami Bouajila, Lamis Ammar, Géza Röhrig, Numan Acar, Nabil Elouahabi, Hakeem Jomah, Ramsey Faragallah, Saïd Boumazoughe, and Soheil Bostani.
SYNOPSIS:
An honorable and mysterious rogue, known as Hanzala, makes himself an enemy of the Emperor Kisra after he helps a fugitive king and princess in the desert.
With aspirations of being a historical epic harkening back to the sword and sandal blockbusters of yesteryear, Rupert Wyatt’s seventeenth-century Arabia tale is about as generic and epically dull as one would expect from a film plainly titled Desert Warrior. Yes, there appear to be real locations here, and there are some admittedly sweeping shots of various tribes storming into battle on horseback and camels, but it’s all in service of a mess that is both miscast and questionable as the work of a filmmaking team of mostly white creatives.
The story of Emperor Kisraa (Ben Kingsley, a distracting presence even with only one or two scenes) rounding up women from other tribes to be his concubines, which inevitably became the catalyst for a revolution led by Princess Hind (Aiysha Hart), uniting all the divided clans and strategizing battle plans for flanking and poisoning, is undeniably ripe for cinematic treatment. The problem is that what’s here from Rupert Wyatt (and screenwriters Erica Beeney, Gary Ross, and David Self) is less than nothing in the primary creative process; no one seems to have a connection to Arabic heritage or culture, but they have made a flat-out boring film that is often narratively incoherent.
Following the death of her father and escaping the clutches of oppression, the honorable Princess Hind joins forces with a troubled, nameless bandit played by Anthony Mackie (he totally belongs here…), who seems to be here solely to give the movie some star power boost without running the risk of white savior accusations. Whatever the case may be, it’s jarring, but not quite as disorienting as how little screen time he has despite being billed as the lead and how little characterization he has. It is, however, equally disorienting as some of the other names that show up along the way.
As for the other factions, Princess Hind talks to them one by one, giving the film an adventure feel that fails to capitalize on using beautiful scenery in striking or visually poignant ways at almost every turn; the leaders of these tribes also often have no character. There also isn’t much of an understanding of why these tribes are at odds with one another. This movie is filled with dialogue that consistently and shockingly amounts to vague nothingness. Nevertheless, each tribe doesn’t take much convincing to begin with, meaning that not only is the film repetitive, but it’s also lifeless when characters are in conversation.
That Desert Warrior does occasionally spring to life, and a bloated 2+ running time is a small miracle. This is typically accomplished through the occasional fight scene between factions that also serves to demonstrate Princess Hind coming into her own as a warrior. When the tribes are united in a massive-scale battle, and that plan is unfolding step by step, one certainly sees why someone would want to tell this story and pull it off with such spectacle. However, this film is as dry as the desert itself.
Flickering Myth Rating – Film: ★ ★ / Movie: ★ ★
Robert Kojder
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