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How IHeartComix's super creativity took the event company from the L.A. music scene to Marvel

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How IHeartComix's super creativity took the event company from the L.A. music scene to Marvel

Things were getting weird again between mission control and the space station S.A.B.E.R. For one thing, both places were crawling with cats, turning a high-concept livestream from Marvel Entertainment into a chaotic scene of tumbling, jumping, eating, purring felines that just might have been extraterrestrials in disguise (a.k.a. “flerkens”).

Mission control was on the back patio of the CatCafé Lounge in West Los Angeles, where creative marketing agency IHeartComix positioned a row of video monitors and computer gear amid dozens of wandering cats. Jesus Rivera directed the day’s cosmic live broadcast on YouTube, clad in a burgundy tracksuit and white fedora, a scorpion ring on his right hand. “Cue music,” he said to the crew around him, his monitor showing a closeup of a cat’s furry face. “Throw the balls in!”

Fans of the Marvel Cinematic Universe were introduced to flerkens in the 2019 hit movie “Captain Marvel,” starring Brie Larson; the creatures are back for a sequel, “The Marvels.” But at the time, with the end of the Hollywood actors’ strike still weeks away, and no cast members available to promote the film’s November release, the MCU turned to a different kind of hero: IHeartComix, a company known for inventive and immersive events for Adult Swim, Vice and Hulu, colliding the epic and ridiculous, the flamboyant and sublime.

For IHC, herding flerkens was just another strange day at the office.

Hype and marketing are nothing new in Los Angeles, but when major artists and movie studios want to roll out their new music, film or TV project and make a memorable (and viral) splash, they frequently turn to the creative team at IHeartComix. The firm didn’t emerge from a traditional business plan, rising organically from L.A.’s indie-dance scene.

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IHeartComix founder Franki Chan, right, sits for a portrait with co-workers, from left, Sarah Fleisher, Carina Gutierrez, Jesus Antonio Rivera and Jess Doren on Dec. 14, 2023.

(Brian van der Brug / Los Angeles Times)

“They’ve come to appreciate us for the ideas that we come up with that are usually pretty wild or wacky or unique,” says Franki Chan, IHC’s soft-spoken founder, at the CatCafé clad in a “Love and Rockets” comics T-shirt, with traces of black and red polish on his fingernails. “It’s not so traditional.”

This month, IHeartComix marks its 20th anniversary, two decades after the name first appeared on a flier for a party called “F— Awesome” at Beauty Bar in Hollywood. From there, the company evolved into a promoter and producer of various L.A. parties, concerts and content. Now as a marketing and culture agency, IHC found a sweet spot by bringing their energy and style from the music scene into the movie world.

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While competing agencies are often great at making things to order, says Chan, 45, “We’re the opposite. We want to have a point of view. We want to have a voice. We only want to work on the things that we like.”

IHeartComix created this Guardians of the Galaxy Knowhere pop-up bar and screening in Los Angeles

(David Morrison)

Last spring, the firm built a space-traveler’s cantina in the desert en route to the Coachella Valley Music and Arts Festival to promote the third “Guardians of the Galaxy” film, giving festival-goers a roadside attraction for Instagram snapshots and TikTok posts. And when the Rolling Stones prepared for the October release of their album “Hackney Diamonds,” the classic rock legends had IHC create an elegant rock ‘n’ roll setting in Manhattan for a surprise performance on a small cabaret stage at the 650-capacity club Racket NYC.

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The main directive from frontman Mick Jagger was simple, recalls IHC project manager Sarah Fleischer: “It needs to be like a sexy club show, not a toothpaste launch.” So there was flowing red drapery, tabletops decorated with flowers and smashed crystal hearts (echoing the album cover art), and animated graphics on video screens.

Things have only gotten bigger for the firm since 2018, when it created a party at New York Fashion Week for Marvel’s “Black Panther” film, drawing inspiration from the fictional African nation of Wakanda. Chan’s team collaborated with Disney Consumer Products and a group of Bronx-based chefs called Ghetto Gastro to create a night called “The Taste of Wakanda,” with six different dishes, one desert and three beverages, offering an imagined cultural experience from the country.

“We created all the serving utensils from scratch, the forks, the spoons, the cups, the plates, the serving trays, the bars, and then the environment around it,” Chan recalls. “All of the cast was there. They actually ended up spending most of the time in the kitchen with us because they just loved the food.”

IHeartComix founder Franki Chan sits for a portrait on Thursday, Dec. 14, 2023.

(Brian van der Brug / Los Angeles Times)

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It was a transformational event for company, says Chan, a knockout production that showed the range of IHeartComix stretched far beyond the music scene that birthed it. “It was really unique and different,” says Dustin Sandoval, Disney’s vice president of digital marketing, who often calls on IHC for promotional events for Disney, Marvel and more. “That’s the kind of thinking the IHeartComixteam brings to the table, and their passion just shines through because they are true fans of this more than anything.”

At the height of the pandemic, IHC moved its offices into an old Hollywood house near Sunset Boulevard. Chan also lives there, like a flashback to his early years living and working out of a small apartment or warehouse space. The living room shelves are filled with vinyl records, and in the corner is an ancient “Pac-Man” machine. On top is a dragon made of leather named Chester. A replica of Thor’s hammer rests nearby.

Handmade props from past events are everywhere. The firm only recently cleared out a garage filled with layers of ephemera from a few years of projects, but the backyard is still guarded by a green statue of a Tyrannosaurus rex.

Over two decades, Chan has steadily expanded beyond his early role as a force on the L.A. club scene to conceiving these high-concept events with his creative team. The goal is always to reach well beyond the experience of the party itself.

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“None of it matters if no one posts,” says Chan, noting the viral imperative. “It’s all about creating the press headline: ‘Guardians of the Galaxy goes to Coachella.’”

On the other hand, a room filled only with influencers is not much fun either. “That party’s going to be boring because those people don’t know each other. There’s no relationship there,” Chan explains. “They’re all people that only care about themselves and want to take pictures of themselves. There’s not going to be any vibe.

“People respond to genuine things. You can tell if someone’s genuinely having a good time and having a real experience versus posting something for money.”

The name of IHeartComix means exactly what it says: Chan relocated from Seattle to Los Angeles in 2003 with dreams of becoming a comic book artist. He landed in L.A. after selling out a self-published comic book at Comic-Con International in San Diego, expecting more success to follow. When that didn’t happen, he was soon broke and sleeping in his car most nights.

In Seattle, he’d been in punk bands and then a promoter-DJ, but now was scraping by as a holiday temp at the Virgin Megastore in West Hollywood. He sometimes got gigs as a background extra on TV series. (He appeared on “The OC” as either “high school student” or “pedestrian.”) By chance, the brother of a Seattle friend was manager of a new club in Hollywood called Beauty Bar, and he needed DJs.

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Chan immediately signed up. The idea then was just “to help pay the bills (and mainly to meet people so we had couches to crash on).”

The bar quickly took off, and by the next month, the DJ nights became a hot event, with Chan, Har Mar Superstar and DJ Steve Aoki at its core. That evolved into the larger Cinespace Tuesdays. The nights were documented with style in the pre-Instagram era by a teenage photographer calling himself the Cobrasnake (a.k.a. Mark Hunter). Chan and Aoki, among others, became characters in the Cobrasnake’s popular nightlife photographs.

“You’re taking pictures and you’re posting it on the internet, and people could see what the party looked like, which was a radical idea at the time. He was the first person to do that,” says Chan.

Within a year of that first night, they were also hosting parties in New York, and being hired to create events at Sundance and for various corporate entities. On the decks, Chan’s playlist mingled eclectic tunes from Jay-Z, the Neptunes and Beyoncé to Daft Punk, LCD Soundsystem and Le Tigre.

IHeartComix was the name of Chan’s indie record label, which had early success with the Brooklyn duo Matt & Kim, and their playfully raw pop single “Yea Yeah.” His partnership with Aoki split in 2006 into competing parties as Chan created Check Yo Ponytail under his new IHeartComix banner. Aoki was on his way to becoming a superstar DJ, and there was real tension between the camps, but it had the effect of helping the scene double in size.

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Check Yo Ponytail landed an open-ended residency in 2010 at Echoplex, hosting a wide range of cutting-edge DJs and live acts, from the rediscovered Detroit protopunk act Death to haunting singer-songwriter Chelsea Wolfe. Chan also continued to promote events at Sundance, South By Southwest and other major gatherings across the country.

“We didn’t want to be a local party,” Chan says now. “We wanted to be a national brand.”

The Rolling Stones were joined by Lady Gaga at their “Hackney Diamonds” album release show at Racket in New York City.

(Kevin Mazur)

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In 2013, as the Rolling Stones were celebrating 50 years as a band, they wanted to play a Los Angeles warm-up show in a small L.A. venue a week before launching a U.S. tour. The Stones chose the Echoplex, on a night already reserved for Check Yo Ponytail, which put Chan in a key role for hottest ticket in town that week.

“We didn’t tell the Echoplex who was playing” until two nights before the show, Chan remembers. “It was so secret.” It was also a milestone for what IHC would become.

Chan calls the stretch of time between 2013 and early 2017 “our puberty years,” a time of left turns and general risk-taking, with streaming content and even developing a TV pilot with Seth Rogen. “We were always on the verge of going out of business and experimenting a bunch and trying to start the engine of something new without really understanding what we were trying to do.”

When the COVID-19 pandemic landed in March 2020, all live entertainment stopped. IHeartComix revenue was down 60% that year. Rather than lay off staff, IHC experimented with four streaming shows that covered music, comedy, politics, and a talk show called “Hot Chats” hosted by Chan. No money changed hands for those shows, but they led to opportunities later.

“In February of 2021, I was more poor than the day I moved to Los Angeles,” Chan recounts now. “IHeartComix was totally broke. I put all my money in because we didn’t fire anybody. Even though the money was bad, we were having so many conversations. I was like, ‘I just gotta hold on long enough.’ Then we ended up at the end of ‘21 doing better than we had the last five years combined.”

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The first big job as the pandemic receded that year was creating an immersive, action-packed premiere event for the Bob Odenkirk thriller “Nobody,” which unfolded on the Universal Studios backlot with speeding cars, guns, explosions and a dozen stuntmen from the movie. Because of the lingering coronavirus work slowdown, the lot was surprisingly available, along with first-rate cast and crew. Among the guests to witness it was singer Billie Eilish.

That led to an invitation to pitch ideas for the release party for Eilish’s highly anticipated second album, “Happier Than Ever.” IHC came back with a lavish party on an eight-acre private estate in Beverly Hills, designed around lyrical themes on the album. There was a 1950s bedroom with ancient TV sets showing Eilish footage, a koi pond and red footbridges, a palm tree painted blue, green grand piano, a creamy white 1955 Thunderbird, and a pool surrounded by dolphin-shaped fountains. At the party, Eilish welcomed her guests and then dove into the pool fully clothed.

“That’s Franki’s Midas touch: He knows how to throw a good party with good music,” says booking agent Tom Windish, who counts Eilish among his clients. “The Billie one was fantastic, but it seems like they’re generally pretty great, with really nice production. They don’t have a corporate feel to them.”

Chan is contemplating a movie from IHeartComix, and a documentary to recollect its history. But even as the firm celebrates in 2024, its roots in the indie music scene are as important as ever, says Chan, who still DJs a few times a month.

“It’s definitely not a career, but since the pandemic I’ve found a renewed love for it,” he says of performing. “We can never go backwards. It makes more sense for us to move forward with the lessons that we’ve learned and the tools that we’ve built — to take the essence of the scene that we’re from and the things that we love and contribute back to it in new ways.”

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Movie Reviews

‘I Love Boosters’ Film Review – Capitalism is the Real Surrealist State

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‘I Love Boosters’ Film Review – Capitalism is the Real Surrealist State

Surrealism is not my favorite film genre, but I will make a massive exception if it’s in the hands of Boots Riley. Not unlike his debut, Riley’s latest feature, I Love Boosters, is a weird, vibrant, funny, thoughtful, hopeful thesis on collective action and workers’ rights. At a time when satire is almost impossible (an episode of The Boys where the key villain announced that he was God aired just days after the president of the United States posted an AI meme of himself as Jesus), Riley manages to create something just bonkers enough actually feels like it has something to say, and is bright and colorful enough to demand your attention.

Corvette (Keke Palmer) is struggling to get where she wants to be in life, so poor that she’s squatting in a closed chicken restaurant. She and her friends, Sade (Naomi Ackie) and Mariah (Taylour Paige), steal clothes from the high-end boutique Metro and resell them at a lower price to people in their community. As part of their desire to get better at boosting, the three take jobs at Metro, hoping to figure out how to clear out an entire store.

But one day, while they are being reprimanded by Grayson for wearing last year’s Metro line from designer Christie Smith (Demi Moore), they leave the meeting to discover that someone has beaten them to emptying the store. They track down Jianhu (Poppy Liu), a Chinese woman who has a teleporting device that allows her to send the clothes back to China, where they are manufactured, hoping to force Christie to give them better wages and safer working conditions. They realize that they need to work together if they are going to see the changes they are striving for.

Also, LaKeith Stanfield plays a character who is so sexy, I can never watch this movie with my family.

At a time when so many trailers give away the entire movie, I Love Boosters is so wholly unique that if someone explained every plot point to you, you would still need to see it in order to fully grasp everything happening on screen. Like Corvette’s full-to-bursting pink tracksuit, this movie is stuffed with ideas and colors and characters, but it somehow all manages to stay together, creating an absolute feast for your eyes and ears.

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The performances in this are absolutely spectacular from top to bottom. Keke Palmer sparkles, even as we see her running away from a literal ball of her problems. Demi Moore gets to play the opposite side of her role in The Substance, this time as the person trying to amass more wealth at the expense of those beneath her, primarily other women, and she tears it up. Don Cheadle is almost unrecognizable as Dr. Jack, a man Sade idolizes for his Friends Being Friendly pyramid scheme. Will Poulter is absolutely hilarious as Grayson, a Metro manager who has fully embraced everything Christie Smith is selling.

One thing you can glean from the trailer is the film’s overall look. Christie works in monochrome, so each location is filled with a single color. But even so, the colors are bright, not like the relentless desaturation that we are cursed with right now. Even when we are taken to the sweatshops in China, everything is bright and colorful. We are drenched in color and unique styles in I Love Boosters, but it is always singular, which is a fascinating way to show the uniformity that is often the hallmark of a hyper-capitalist society that is torn between conformity and individuality.

What makes this movie special is that in the midst of all of the hilarity, bright-but-monochromatic costuming, and a sex demon, there lies a deep philosophical examination of capitalism through the lens of dialectical materialism. This complex ideology isn’t dumbed down in any way, but is instead told to us through a magical device that is able to show us the world beneath the glitz and glamor of the fashion world. And sometimes what is underneath the literal skin of some of the people seeking to prop up the system as it is.

There are some issues with this film that don’t quite come together. The whole LaKeith Stanfield arc is very funny, but doesn’t quite fit with the rest of the movie. Taylour Paige is fantastic in her role, but there is more depth between Sade and Corvette, leaving less for Paige’s Mariah to do. But the messiness is so minor compared to the rest of I Love Boosters that it tends to get swept away in the maximalist filmscape that Riley has created.

Throughout the movie, Christie Smith has a lot to say about creating art and how her clothes allow people to become art themselves. At one point, someone tells her that people don’t want to be art, they want to make art. And that feels very much at the heart of this film. Most people want to create something beautiful that helps their community, but are constantly chased by the pressure to simply survive. To put a roof over your head, food on the table, clothes on your back. I Love Boosters says this dream is possible, but we might have to significantly change how we look at things and recognize that we’re stronger together than apart.

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I Love Boosters is now in theaters.

Learn more about the film at the IMDB site for the title.

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Happier than ever, Gary Oldman isn’t ready to quit ‘Slow Horses’ anytime soon

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Happier than ever, Gary Oldman isn’t ready to quit ‘Slow Horses’ anytime soon

Two years ago, Gary Oldman found himself in Yorkshire for the wedding of his oldest son, Alfie. As Oldman’s other sons, Gulliver and Charlie, were there too, along with his wife, Gisele Schmidt, and his stepson, William, Oldman thought it’d be a lark to make the hourlong drive through the countryside to the York Theatre Royal, where he began his acting career in 1979.

The boys were intrigued, as they had heard stories over the years. Before Oldman burst on the film scene in the 1980s playing punk rocker Sid Vicious in “Sid & Nancy” and British playwright Joe Orton in Stephen Frears’ “Prick Up Your Ears,” he had turned heads in a run of plays throughout England. Then he was, as he puts it, “kidnapped by cinema.” Wanting to see their father’s career origin story, the family piled into a couple of cars and headed out.

“It was a lovely kind of homecoming, a debt paid, really,” Oldman tells me in a Zoom conversation from London. We’ve talked a great many times over the years, and while I wouldn’t call him nostalgic, Oldman most definitely is a sentimental man, especially when it comes to family.

That day, walking around the York Theatre Royal, thinking he needed to pinch himself because, really, how could it be 45 years since he first took that stage (“It all feels last week,” he thought), Oldman met Paul Crewes, the theater’s chief executive. “Do you think you might want to ever return to the stage,” Crewes asked Oldman, “and if so, where might that be?” Oldman thought for a moment and replied: “I think I’m standing on it.”

Sure enough, last year, in between filming seasons of his acclaimed Apple TV spy series “Slow Horses,” Oldman starred in Samuel Beckett’sKrapp’s Last Tape,” playing a 69-year-old man who sits alone and listens to the recorded memories of his younger self. Everyone was so happy with it that Oldman was asked to reprise the role at London’s Royal Court Theatre this May, which is why he stayed in England after wrapping the seventh season of “Slow Horses.”

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Gary Oldman as Jackson Lamb in “Slow Horses.”

(Jack English / Apple TV)

“It all fell into place,” Oldman says of his return to the theater, “and once we started, I was really champing at the bit to have the first preview. I was that wound-up. And it was a very nice thing for the family to come and see their papa up there onstage. It all feels quite harmonic.”

Having just celebrated his 68th birthday, Oldman is only a year removed from Krapp, though unlike Beckett’s character he isn’t disillusioned or lonely.

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“I don’t know if I’ve worked out who I am, but I feel a little easier in my skin and happier than I’ve ever been,” he says. He attributes much of that bliss to his marriage to Schmidt, an art curator, writer and photographer whom he wed in 2017. “At this point in my life, I’m with someone who gets me and understands what I do. You have to incubate, and Gisele doesn’t take it personally. It’s a big part of who I am, the quiet and isolation needed to work on a character. I’m very lucky to have found someone.”

Musing about couples who have been together for decades, Oldman brings up Kevin Bacon and his long marriage to Kyra Sedgwick. “That’s a fantastic love story,” he marvels.

Everyone’s journey is different, I offer. For Oldman, sober since 1997 and married five times (“Maybe I’m a romantic or an optimist or just ‘never say never,’” he once told me), he found his own love story. And the feeling appears mutual.

“I might be the fifth one, but I am the one,” Schmidt says playfully off-camera. Oldman smiles and repeats it in case I didn’t hear her. “It’s a lovely thing,” he adds.

Oldman feels the same way about “Slow Horses,” which has broken through at the Emmys the last two years, winning awards for writing and directing. Its fifth season aired in the fall. Two more seasons are in the can. And as author Mick Herron continues to write new books in the Slough House series, there’s no immediate end in sight.

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“I mean, if I go to Book 10, 11 or 12, I’ll have to be in a walker,” Oldman jokes. “They’ll have to get a stair lift.”

He’s still sporting the facial scruff we associate with “Slow Horses’” unkempt master spy, Jackson Lamb, and as he noted last year at a SAG-AFTRA Foundation event I moderated, he still carries a few extra pounds around the midsection, the consequence of having to portray Lamb’s greasy, takeaway-container diet onscreen.

“I hadn’t seen Gary — I’d seen him on the telly — and it happened that we were filming around the same time, and I went into the makeup trailer and I [said], ‘Bloody hell!’” jokes Oldman’s “Slow Horses” co-star, Jonathan Pryce. “I thought he had a fat suit on. I didn’t realize his dedication to his craft.”

“You have to realize it’s five seasons, and it’s murderous,” Oldman answers. “It’s French fries and hot dogs and hamburgers and ice cream. It’s disgusting, isn’t it?”

The menu hasn’t changed, and neither has Lamb, still cynical and lazy, but also brilliant when he puts his mind to it, abrasive and cruel to his team, but also loyal and protective of the “losers” in his charge. Yes, outwardly, Lamb is, as Herron writes, a “sentient grease stain,” but Oldman believes he possesses a “strong moral and ethical compass.”

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Over the years, Oldman has compiled what he calls a “small bible,” a journal of things that he believes may have happened to Lamb that aren’t found in Herron’s books. In fact, the most memorable scene in Season 5, where Lamb recalls a harrowing story of one of his “joes” being tortured by the East German secret police, alongside a pregnant woman, wasn’t in the book. Lamb later insists he made the whole thing up, though we learn at least some of what he said was true in the season finale.

“When you do something like that, I have to decide whether it’s true or false and then just play the scene with enough sincerity,” Oldman says. “Remember, Lamb’s a spy and a very good liar. The thing that struck me about it came at the very end. He says, ‘Well, they never got any information out of him. They wanted a name. But he never knew the f— name.’ That always struck me as an honest declamation.”

Gary Oldman.

Gary Oldman.

(Jennifer McCord / For The Times)

Oldman loves returning to “Slow Horses” every year and says that as long as Apple is willing to “keep writing those checks, I’m not ready to hang up my dirty raincoat just yet.”

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“Most people I meet, including one of the royals, ask me, ‘Are you going to be doing more?’” he says. “They can’t get enough of it.”

One of the royals?

Oldman pauses. “Her majesty Queen Camilla is a keen viewer.”

How do you know this?

Another pause. “She … told me,” Oldman offers. “Long story for another time, perhaps.” Schmidt then fills in the blanks. They met the queen two years ago when Oldman performed at a Shakespeare celebration for the Queen’s Reading Room charity.

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So perhaps there will be a Season 8, though with two unaired seasons still to come later this year and next, asking for more feels greedy. In the meantime, there are grandchildren to dote on. Last week, Oldman and Schmidt spent the day with their 18-month-old granddaughter, Ottilie.

“I do miss the baby stage, their character developing,” Oldman says. “Ottilie is already such a character. We just had a day of laughing with this innocent little soul.”

“But it’s that old story,” Oldman adds, smiling. “As a grandparent, you know you can love them and spoil them and then give them back.” He laughs. “It’s a good gig.”

The Envelope digital cover featuring Gary Oldman

(Jennifer McCord / For The Times)

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Movie Review: Beware the “Backrooms” of Your Worst Nightmares

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Movie Review: Beware the “Backrooms” of Your Worst Nightmares

Here’s a thriller that Maurice Escher could have production designed, with Salvador Dalí decorating the sets and Stanley Kubrick behind the camera directing.

Not that Youtube phenom turned horror filmmaker Kane Parsons is the new Kubrick. But in turning his “Backrooms” found footage horror video series into a feature film, he and his production designer Danny Vermette (“Longlegs”) and art director Alan Derksen summon up not just cinematic horror imagery of the past, but of the most disturbing painters in the canon.

A visual essay in the sinister possibilities of a minimalist unknown becomes something deeper with nightmarish echoes of Heironymous Bosch and Dalí pasted on a yellow on yellow settings that could have been inspired by Mondrian.

This summer’s “Blair Witch Project” horror phenomenon is about a stressed, divorced furniture store owner who stumbles into an alternate reality by stepping through the walls of the basement of his bland ’90s surburban warehouse store.

Clark (Chiwetel Ejiofor, bringing the “real”) never seems to have any customers, which only adds to the bitter edge his drinking has taken on.

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“Cap’n Clark’s Ottoman Empire” is a badly-named “cheap particle board” furniture warehouse store which Clark tries to advertise with DIY commercials of himself dressed as a furniture pirate. The whole “pirate” or “sultan” branding doesn’t work and even his young dead-end employees (Lukita Maxwell and Finn Bennett) get that they don’t “get it.”

It’s only with his therapist (Renate Reinsve of “Sentimental Value” and “The Worst Person in the World”) that Clark gets into the reasons for his anger. He lost his house in a divorce to his perpetual law-student wife.

“I hurt people,” he confesses. “It’s just the way I”m wired.”

Role-playing the “big fight” that ended his marriage doesn’t help, and we wonder if published author Dr. Mary has a clue about how to get Clark “forging a new path” to better mental health.

The dude’s sleeping in his furniture store, after all. He’s got almost nowhere to go but up. But will he?

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Something about this yellow wallppaper and yellowish carpet milieu of vast rooms, empty sections, cubicles with no one in them, wonky wiring and PA and CCTV systems gives him and us as viewers the creeps.

Poking around in the basement has him poking a wall because he hears something, and then freaking out when his arm and indeed his entire body go right through it.

Horror films that cast really good actors are the ones that manage the proper level of “This can’t be happening” shock and awe at what transpires. Clark absorbs the shock. Then he “explores” this beyond-the-basement-wall realm — mysterious piles of what looks like furniture, but “make no sense” as chairs or desks or what have you.

Half-buried manikin parts protrude, Dalí style, out of the floor. An advertising standee with a pirate on it chirps away greetings in a parade of languages. Walls recede into some pointed forced perspective and shafts and tunnels present themselves to Clark, who knows there’s someone or something in there with him. It’s just that he can’t help but come back.

Trying to explain to his therapist this “New York Subway System…massive” maze of rooms and corridors gets him nowhere. And rounding up his two employees to join him for this “expedition” to video what they find seems a mistake. It always is.

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“Backrooms” is primarily a triumph of horrific tone, with a handful of grim and gruesome shocks to sate viewers who like their horror violent and bloody.

The look and the psychological mystery at the heart of it feed into the chill that sets in early and rarely leaves your mind. Horror conventions such as a character being snatched out of the frame and “Slenderman” like figures — and a dwarf — are tucked into this “Everything Everywhere All at Once” universe of an underworld.

The finale is entirely too conventional and pat to fit the general weirdness of all that’s preceded it. And as we ponder the puzzle what connects these people to that place — literal or mental — we have to consider what indie cinema icon Mark Duplass might be playing and what Reinsve is getting at as we see and hear her struggle to emote or even hit the right word emphasis in sentences in English.

But Ejiofor is the casting coup here, an actor who buys in and makes us join him as he utters even the most exhausted lines in horror — “Look, I know this sounds crazy.” Because it is. Until it starts to make sense, almost in spite of all the over-explaining that dominates the closing scenes.

Rating: R, violence, profanity

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Cast: Chiwetel Ejiofor, Renate Reinsve and Mark Duplass.

Credits: Directed by Kane Parsons, scripted by Will Soodik, based on the Kane Parsons video series. An A24 release.

Running time: 1:50

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About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine

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