Connect with us

World

Why Netflix Hiked Prices, Explained in One Chart

Published

on

Why Netflix Hiked Prices, Explained in One Chart

Why did Netflix just impose a price increase across U.S. plans? As the “KPop Demon Hunters” Oscar-winning hit song “Golden” says: “We’re goin’ up, up, up.”

It’s not rocket science. The formula is pretty simple: Invest in more content (Netflix is eyeing $20 billion in content cash spending in 2026, up 10%) to attract and retain streaming subscribers, and keep your profit margins ticking upward by increasing the retail price.

Under the new pricing, effective March 26 for new users and rolling out to current customers depending on their billing cycle, Netflix’s Standard plan (which has no ads and provides streaming on two devices simultaneously) is rising by $2, from $17.99 to $19.99/month. The ad-supported plan is going up a buck, from $7.99 to $8.99/month, and the top-tier Premium plan (no ads, streaming on up to four devices at once, Ultra HD and HDR) is increasing from $24.99 to $26.99/month..

But the question is: Why now?

First off, it would be difficult to imagine Netflix would have pulled this pricing lever — hiking fees for its approximately 86 million U.S. customers — if the deal to acquire Warner Bros. were still in play. That deal would have required approval by the Justice Department and other regulatory bodies, amid allegations by David Ellison’s Paramount Skydance (the winning bidder for Warner Bros. Discovery) that the combo of Netflix + HBO Max would create a monopolistic entity in the streaming biz.

Advertisement

Netflix strongly disputed that, asserting it would have had a roughly 21% share of the U.S. subscription-streaming market with the addition of HBO Max. However, the optics of a Netflix price hike as the WB deal was pending would be terrible, especially after co-CEO Ted Sarandos testified at a Senate hearing that “We will give consumers more content for less” through the Warner Bros. deal. (Sarandos meant Netflix would have bundled its service with HBO Max at a price discount.)

Without the need to worry about such appearances in the midst of a massive M&A deal, the reason Netflix feels confident in ratcheting up prices in its biggest market is illustrated by this chart from Wall Street analyst firm MoffettNathanson. It estimates revenue streamers generated in 2025 as a function of total number of hours viewed.

In a nutshell, it shows that Netflix delivers the best bang for the buck of this cohort — it pulls in 48 cents per hour viewed, lower than anyone else. That indicates Netflix not only has upside in ad revenue relative to the others but also that has room to raise its pricing from a competitive standpoint.

Even with the new price increases, Netflix will still have a sector-low revenue/hour viewed metric (call it in the 50-cents-per-hour range). As the MoffettNathanson analysts put it: “Netflix delivers significant value to its subscribers that has room to be better monetized over time.”

Advertisement

Note that all of Netflix’s competitors have also recently hiked prices. Disney+ and Hulu, HBO Max and NBCUniversal’s Peacock upped pricing last year, and Paramount+ raised prices in January. Next month, Amazon’s ad-free Prime Video tier (now called “Ultra”) is going up to $5/month.

And Netflix’s new pricing, while higher, keeps it roughly in line with the rest of the field. Indeed, its ad-supported tier remains cheaper than those from Disney+, Hulu, HBO Max and Peacock (and is now the same as Paramount+ with ads):

Netflix’s launch of the cheaper, ad-supported option, first introduced in November 2022, gave it an important tool to mitigate churn as it raises the price on its Standard (no ads) plans. Instead of presenting customers a take-it-or-leave-it price hike, Netflix can now steer those on the Standard package toward the lower-cost package with ads. In theory, the company is agnostic about which plan someone chooses: The ad revenue should make up the difference in subscription fees.

Netflix execs once swore they wouldn’t implement an advertising model, asserting that it’s a subpar user experience. But it’s clear people are willing to sit through ad breaks if it means paying less — and in the U.S., Netflix’s Standard With Ads plan is half the cost of the no-ads tier.

Advertisement

The streaming giant’s U.S. price increases reinforce its long-range strategy, according to MoffettNathanson’s Robert Fishman: It maintains a “wide gap between its highest and lowest tiers to simultaneously maximize monetization of its least price-sensitive subscribers while nudging more price-sensitive customers toward its still-nascent ad tier, driving engagement and, in turn, advertising revenue,” the analyst wrote in a research note Friday. “The result is a ‘best of both worlds’ approach that captures value across the full spectrum of its subscriber base and should drive even higher margins for the leading profitable streaming service.”

Will some Netflix customers cancel over the latest fee increases? Yes, of course. But the math indicates that overall, it will yield higher returns — letting the company dig an even wider moat against competitors.

Pictured top: Sadie Sink as Max Mayfield in Netflix’s “Stranger Things” Season 4

SEE ALSO: U.S. Household Spending on Streaming Video Services Remains Flat at $69 per Month, as 68% Now Pay for Ad-Supported Tiers

Advertisement

World

Israel, Russia among new additions on UN sexual violence ‘blacklist’

Published

on

Israel, Russia among new additions on UN sexual violence ‘blacklist’

The United Nations has confirmed it placed Israel on a blacklist of countries suspected of committing sexual violence against civilians, and pushed back on accusations made by Israel regarding its inclusion.

The list, part of a “conflict-related sexual violence” report released on Friday, prompted Israel’s foreign ministry to say it would sever all ties with UN Secretary-General Antonio Guterres.

Recommended Stories

list of 3 itemsend of list

Last August, the UN cited “credible information” regarding sexual violence committed by Israeli security forces against Palestinian detainees in prisons and other detention centres, and said UN inspectors had been denied access to the facilities.

“We invited the representative of the UN to come to Israel to check those ridiculous allegations. They chose not to come,” Israel’s UN Ambassador Danny Danon posted on X on Thursday.

“I never received an iota of information on measures taken by the government of Israel on implementation of the preventive measures,” Pramila Patten, the UN official who authored the report, told reporters on Friday at a briefing at the UN’s New York headquarters.

Advertisement

“I have made several requests in writing, and sometimes during meetings, for details about initial steps, including the issuance of orders of command information on access and information on accountability measures, but I did not get any response on the substantive aspect of the preventive measures,” she added.

Patten did confirm that there had been an invitation from Israel, but referred also to disagreements about the scope of the visit and related issues of access and cooperation, and said it ultimately had to be suspended due to Israel’s war on Gaza.

‘Multiple incidents’ in Gaza and occupied West Bank

This year’s report ⁠said that in 2025 “the United Nations verified multiple incidents of conflict-related sexual violence, including as a form of torture, inflicted against 14 men, seven women, nine boys and one girl from the Gaza Strip and the [occupied] West Bank.”

It said 13 of the attacks happened last year, and 18 in 2023 and 2024.

“Violations consisted ⁠of rape, including with objects, gang rape, attempted rape, physical violence to the genitals, instances of targeted shooting of the genitals, touching ⁠of breasts and genitals, strip and cavity searches conducted without apparent security justification, forced nudity and threats of rape,” it said.

Advertisement

“Rape and gang rape, in some cases repeated, were perpetrated against nine victims, the majority Palestinians from Gaza,” it said, adding that perpetrators included Israeli armed and security forces. The assaults occurred primarily during detention and interrogation in several sites, including military camps, at checkpoints and during Israeli military operations in the Occupied Palestinian Territory.

It said survivors included journalists and human rights defenders and in some cases, the violations were filmed or photographed, including one case of rape.

The report added that sexual violence against female detainees included mostly threats of rape, forced nudity, unwanted touching, and humiliating or degrading strip searches without justification, while men and boys were targeted with rape, attempted rape and violence to the genitals.

This resulted in five male victims suffering severe rectal bleeding or swelling for multiple days or ‌weeks, ‌it added.

Russia added to list alongside Israel

The latest UN report also contains harrowing descriptions of abuses at the hands of Russia’s military after “findings of continued patterns of sexual violence documented”.

Advertisement

The UN human rights monitoring mission in Ukraine had verified 310 cases of conflict-related sexual violence perpetrated by Russian armed and security forces.

It said the cases, including rape, gang rape, genital mutilation, electric shocks and beatings to the genitals, injured 280 men, 26 women and four girls.

The report’s annex lists 77 parties deemed responsible for patterns of conflict-related sexual violence, including 62 non-state actors.

New additions include three non-state armed groups operating in the Democratic Republic of the Congo.

Nearly 10,000 cases of conflict-related sexual violence were recorded worldwide last year – more than double the previous year’s figure, the report said.

Advertisement

Being added to the list does not automatically carry specific punitive measures such as sanctions, although public naming and shaming can cause significant reputational damage for the ‌states involved, and those repeatedly listed are barred from UN peacekeeping operations.

Patten said the increase in cases of conflict-related sexual violence verified by the United Nations marks a very disturbing trend that was still only the “very tip of the iceberg”.

“This number can ⁠be attributed to the fact that we are going through a time when we have a record number of extremely violent conflicts, and the fact that perpetrators are feeling emboldened by a context of impunity, where this crime is almost cost-free,” she said.

Continue Reading

World

How Japan Lost 3 Million People in Five Years

Published

on

How Japan Lost 3 Million People in Five Years

Japan’s population fell by more than 3 million over the past five years, according to official statistics released on Friday, a drop that underscores the depths of the country’s accelerating demographic crisis.

The population stood at 123 million in 2025, according to preliminary census results, down from 126.1 million in 2020. It is the biggest decrease since the government began collecting census data in 1920.

Advertisement

Japan’s population loss is accelerating

Advertisement

Change in population every five years

Source: Statistics Bureau of Japan

Advertisement

Japan’s population peaked in 2008 at 128 million, and it is projected to fall to 87 million by 2070. The country is now roughly the same size it was in 1989.

For decades, the Japanese authorities have tried to make up for the rapidly aging population by encouraging young people to have more children. But the effort has fallen short, leaving the country with one of the world’s lowest birth rates. For each new birth, there are two deaths.

Japan is a harbinger of the demographic headwinds that will soon buffet other developed countries. The shrinking population is already constraining Japan’s economic growth, putting pressures on its health care system and causing labor shortages.

Advertisement

The census data shows that the demographic crisis has now reached almost every part of Japan. All but two of the country’s 47 prefectures reported population decreases in 2025, and the rate of decline is accelerating.

Among the hardest hit areas were the northern prefectures of Akita and Aomori, where the population shrank by about 8 percent from 2020 to 2025. Those areas are home to some of Japan’s oldest residents, and young people have left at a rapid rate because of stagnant wages and harsh winters.

Advertisement

Most of Japan is losing population

The Japanese countryside is hollowing out as the population ages and young people leave to seek jobs in Tokyo, Osaka, Nagoya and other cities. In some rural areas, schools are being converted into nursing homes and community centers. Millions of homes are vacant; government offices and hospitals are downsizing; and train lines are shutting down.

Advertisement

Opening Japan’s doors more widely to foreigners could help offset the declines. But the government has long taken a cautious approach to immigration, and nationalist politicians and commentators have gained influence recently with a “Japan First” agenda.

“Japan has now reached a level where this kind of decline is not reversible in the short- or medium-run,” said James Raymo, a professor of sociology at Princeton University who studies Japan. “It simply will not happen in the absence of mass immigration.”

Advertisement

There were a few bright spots in the census, including Okinawa, a subtropical chain of islands in the south, where the population grew slightly. Okinawa has Japan’s highest fertility rate, with women there giving birth to an average of 1.5 children in their lifetimes, compared with 1.1 nationally.

Japan’s biggest cities are managing to stave off demographic decline — for now. The population of the Tokyo metropolitan area, which includes Tokyo and the surrounding prefectures of Kanagawa, Saitama and Chiba, rose slightly to 37 million in 2025. The area now accounts for roughly 30 percent of Japan’s total population.

Advertisement

Source: Statistics Bureau of Japan

Tokyo, a vibrant hub of business, politics and culture, is now about 20 times denser than the rest of Japan — and one of the world’s densest cities. (Tokyo’s population rose more than 1 percent to 14.2 million in 2025.) The growth has been fueled in large part by an influx of students and young workers looking for jobs and educational opportunities.

Advertisement

Japan’s woes are likely to worsen in the coming decades. It will probably become increasingly difficult to find workers to staff schools, hospitals, police departments and train stations. And the country could lack enough young people to pay the taxes necessary to support retirees.

Professor Raymo said the Japanese government’s efforts to promote fertility had “not really moved the needle.” He said that ultimately Japan could provide lessons for other governments.

“More and more countries in Asia and elsewhere will experience similar levels of demographic decline,” he said. “Japan is just at the forefront and has been at it much longer.”

Advertisement

Continue Reading

World

Drone strikes apartment building in NATO member Romania as Russia attacks neighboring Ukraine

Published

on

Drone strikes apartment building in NATO member Romania as Russia attacks neighboring Ukraine

NEWYou can now listen to Fox News articles!

A drone struck an apartment building Friday in Romania, a NATO member, causing an explosion and fire that injured multiple people, local authorities said.

According to Romania’s Ministry of Defense, the incident occurred as Russia carried out an overnight drone attack in neighboring Ukraine near the Romanian border.

“A drone entered Romanian airspace, was tracked by radar systems as far as the Southern area of Galați municipality, and crashed onto the roof of a residential apartment building,” the ministry said.

Romania — a member of both NATO and the European Union — has reported more than two dozen incidents involving Russian drones entering its airspace since Moscow launched its invasion of Ukraine.

Advertisement

NATO SCRAMBLES WARPLANES AS RUSSIA HITS NEAR ROMANIAN BORDER IN UKRAINE

A fire burns on the roof of a 10-story block of flats after a drone crashed into the building, causing an explosion and injuring two people, near the border with Ukraine, in Galati, Romania. (Romanian Department for Emergency Situations/Handout via REUTERS)

Friday’s incident marked the first time a drone struck a populated area in Romania, resulting in injuries.

Romania’s state news agency reported that a woman and her child were hospitalized with minor injuries, while two other people were treated at the scene for panic attacks.

Following the incident, Romania requested additional anti-drone capabilities from NATO and described the drone’s flight path as a serious violation of international law, according to The Associated Press.

Advertisement

RUSSIAN DRONES TEST NATO’S ARTICLE 5 DEFENSE GUARANTEE AHEAD OF FRIDAY SANCTIONS DEADLINE

Russian servicemen prepare to launch an interceptor drone for an action in an undisclosed location in Ukraine. (Russian Defense Ministry Press Service via AP)

Romania’s emergency response agency said the drone struck the apartment building and exploded, sparking a fire on the 10th floor.

The agency said the drone’s entire explosive payload detonated upon impact.

Seventy people were evacuated from the building, authorities said. The fire has since been brought under control.

Advertisement

NEW ROMANIAN LAW MAY HAVE AVERTED NATO CLASH WITH RUSSIA AFTER BORDER STRIKES

Ukrainian President Volodymyr Zelenskyy has urged the United States and its allies to provide additional air defense systems as Russia intensifies drone and missile attacks. (Javier SORIANO / AFP via Getty Images)

The defense ministry said two F-16 fighter jets and a military helicopter were deployed to monitor the Russian attack. The pilots were authorized to shoot down any drones that posed a threat.

The incident came after Ukrainian President Volodymyr Zelenskyy said earlier this week that he was pressing the United States to provide additional Patriot air defense missiles to help counter Russian attacks.

He warned that deliveries to Ukraine were falling dangerously short as the conflict with Iran strains U.S. military resources and stockpiles.

Advertisement

CLICK HERE TO DOWNLOAD THE FOX NEWS APP

“I believe [the U.S.] must act quicker. We are being very persistent,” Zelenskyy told reporters during a visit to Sweden.

Reuters and The Associated Press contributed to this report.

Continue Reading
Advertisement

Trending