AI ‘Organisms’ Come Alive in Kuala Lumpur as Dutch Artist Unveils Immersive Show

Digital lifeforms are taking over Kuala Lumpur.

“Algorithmic Organisms 2.0,” an AI-driven immersive audiovisual exhibition from Dutch artist Ray Tijssen, opened at The Grey Box, GMBB Kuala Lumpur, ahead of a public run through July 19.

The show weaves together AI, generative imagery, immersive audio and spatial narrative design, which organizers describe as producing a living, evolving environment. It is organized by Jazzy Group of Companies and presented by MAISEAT, with support from the National Art Gallery of Malaysia (Balai Seni Negara). The Embassy of the Kingdom of the Netherlands in Kuala Lumpur also backed the project.

The opening drew figures from the arts and creative industries alongside media, strategic partners, cultural institutions and members of the diplomatic community.

“More than a traditional exhibition, it invites audiences into a living audiovisual environment where AI-generated imagery, immersive sound, and digital lifeforms continuously evolve in real time. It challenges the way we experience art, not as passive observers, but as participants within the work itself,” said Joanne Goh, founder and CEO of Jazzy Group of Companies, in her opening remarks.

Goh added that the project reflects Jazzy Group’s broader push to bring internationally minded creative programming to Malaysia and to foster dialogue across art, technology and culture.

Dutch audiovisual artist and Creative Director 0010×0010, known offstage as Ray Tijssen, joined the ceremony to present the curatorial thinking behind the show, touching on the interplay between technology and creativity and the visitor journey the exhibition is designed to deliver. Tijssen, who is based in Los Angeles and serves as creative director of SQNXR, has built a career around immersive visual installations, sound design and AI-driven imaging systems. Variety first reported on the exhibition in April, when it was announced as a sidebar installation to the Malaysia International Film Festival’s 2026 edition, set to run July 18-25 in Kuala Lumpur.

Goh and Tijssen, joined by representatives of the exhibition’s presenting and supporting partners, performed a ribbon-cutting to mark the official opening. Tijssen then led guests on a walkthrough of the installations, unpacking how artificial intelligence, sound design and generative visuals work together to keep the show’s audiovisual landscape in constant flux.

The evening closed with a cocktail reception featuring live DJ sets and synchronized audiovisual projections.

Tijssen will extend the exhibition’s themes with “Machine Vision & Human Expression: An Interactive Masterclass with 0010×0010,” set for July 4 at the National Art Gallery of Malaysia.

Jazzy Group of Companies also founded and organizes the Malaysia International Film Festival (MIFFest) and has a footprint spanning film production, distribution and exhibition across Asia and beyond.