The Washington Put up at present unveiled adjustments to the feel and appear of its homepage throughout platforms, displaying new horizontal, stacked layouts to higher showcase the breadth and depth of Put up journalism, in addition to an non-obligatory “fast view” on cellular internet.
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New updates to The Washington Post homepage released across platforms
“Our homepage is a key gateway to our content material for each readers and subscribers, so we’re continually experimenting to optimize the consumer expertise, format and story combine that promotes day by day behavior and deeper engagement,” mentioned Kat Downs Mulder, Chief Product Officer and Managing Editor at The Put up. “The horizontal design and the compact possibility on cellular internet enable us to curate a extra various vary of tales and habit-forming options along with the highest information of the day, letting readers simply stand up to hurry on main headlines and uncover extra distinctive Put up journalism.”
The brand new format goals to spotlight the range of Put up reporting and personalities, making this content material simple to browse, whereas additionally providing readers extra constant content material placement, creating familiarity in the place subjects seem for subsequent visits. Put up editors will now curate essentially the most vital and compelling tales into distinct, layered zones, with areas designated for pressing and vital tales in addition to storytelling that empowers and delights readers and facilitates dialog. As well as, the “fast view” possibility on cellular internet provides customers the flexibility to toggle between the present homepage and a scannable model that collapses tales into a fast record of headlines. The Put up additionally added the flexibility for readers to see a feed of Put up information alerts on the homepage, and permits customers who’re signed in to customise their notification choices from the homepage.
These newest adjustments construct on The Put up’s reimagination of its reader expertise, a technique that’s unfolded previously two years and included redesigning its desktop and cellular homepages, article pages, newsletters and apps to create a extra cohesive, extra related and handy information package deal that demonstrates the worth of The Put up.