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The story behind the Utah Jazz’s elite social media troll job

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The story behind the Utah Jazz’s elite social media troll job


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SALT LAKE CITY — Utah assistant coach Sean Sheldon strolled out onto the Delta Center court for pregame warmups with an interesting shirt Sunday.

The shirt? A tee with the team’s equipment manager, Adam Klauke, smiling face and “GOAT” written underneath it.

Usually, a coach’s pregame attire is meaningless. Most of the time coaches wear the official Jazz get-up or another random shirt from the organization. This one, though, felt intentional.

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The shirt was a callback to a viral post from the Jazz social team following Utah’s win over Milwaukee in early January. The idea for that post came from one strange quote.

When talking about his team’s struggles, Milwaukee Bucks superstar Giannis Antetokounmpo said everyone needed to be better — and he meant everybody.

“It starts from the equipment manager — he has to wash our clothes better,” Antetokounmpo said.

Antetokounmpo probably didn’t mean to throw shade at the equipment manager, though. He was mostly speaking in generalities and used some very specific examples; the guy who handles all the equipment just so happened to get the random call out.

But it was hard to ignore the ridiculousness of the quote.

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Those comments came only a few days before the Jazz played the Bucks in Milwaukee in early January. So as the Jazz social team thought of ways to frame a potential Jazz win, their own equipment manager was brought to the table.

With a post featuring Klauke, social media manager Gabby Hundman had one question: “Am I even allowed to?”

The answer was an overwhelming yes.

Hundman reached out to Klauke for permission for such a post, but “I think he thought I was kidding. He was like, ‘Haha, OK’”

Still, he sent Hundman a selfie of him at the Bucks home arena to use if necessary. That, though, was not needed.

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As luck would have it, a few games earlier, content producer Hayley Mettenet had grabbed a clip of Klauke on the court following a Jazz win. It was accidental, but it was exactly what the team was looking for. Not only was there “Jazz win” sparkling in the arena, but Kluake was also holding game balls — yet another callback to another Antetokounmpo incident this season.

“Having the game balls in it was just a little too perfect, and Klauke is just precious in that clip,” Hundman said. “It was honestly like such a perfect clip.”

There was just one worry: Would people get the joke?

“I was a little nervous about people not knowing what it was,” Hundman said. “Internally and dedicated Jazz fans know who he is, but our audience has become so international that I was like, are people gonna get this? But it was honestly just aligned with NBA Twitter so perfectly.”

Even if people didn’t get it, it was easily explained. Soon, it was an inside joke that all NBA fans could appreciate — including fans of the Bucks.

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“I can’t even be mad, posting the equipment manager is hilarious,” one Bucks fan tweeted.

Heck, even players thought it was fun. When the Jazz were in New Orleans last month, Klauke was stopped by a suddenly excited Pelicans player.

“You’re the guy from the tweet!” the player said.

Klauke quickly texted Hundman, “This is your fault.”

To which Hundman replied, “Or I made you a star.”

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Or as Sheldon’s shirt proclaimed, a “GOAT.”

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University of Utah nears deal with private equity firm to help fund athletics. Here’s what it means for the Utes.

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University of Utah nears deal with private equity firm to help fund athletics. Here’s what it means for the Utes.


The U.’s board of trustees will vote on the matter Tuesday.

(Rick Egan | The Salt Lake Tribune) Rice-Eccles Stadium on Saturday, Sept. 6, 2025.

Facing rising costs in college sports, the University of Utah hopes to put the future of its athletics department’s finances in the hands of a new for-profit company backed by a private equity firm.

The U.’s board of trustees will vote Tuesday on whether to approve the deal involving New York private equity firm Otro Capital.

The proposal calls for the creation of Utah Brands & Entertainment, a company to oversee the athletics department’s revenue sources. Otro Capital would be the minority owner of Utah Brands and handle operations such as ticket sales, media, stadium events, concessions, and trademark and licensing matters.

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The U., through its nonprofit University of Utah Growth Capital Partners Foundation, would have majority ownership of the company and Utah Athletic Director Mark Harlan would serve as the chairman of its board. The athletics department would continue to oversee student athletes and their scholarships, coaches, fundraising and NCAA compliance.

Otro describes itself as a company with “deep expertise across sports, entertainment, and media.”

University officials have declined to say how much Otro Capital plans to initially invest because the deal has not been finalized. Yahoo! Sports reported the partnership could bring in more than $500 million in revenue. The U. expects the deal to be completed early next year.

(Trent Nelson | The Salt Lake Tribune) The Big 12 Conference logo as the Utah Utes prepare to host the Baylor Bears, NCAA football in Salt Lake City on Saturday, Sept. 7, 2024.

Private equity investors have zeroed in on college athletics in recent years.

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In the wake of the House vs. NCAA settlement, colleges can now pay their student athletes up to $20.5 million annually.

That has contributed to significant deficits at schools around the country. Last month, the University of Colorado projected a $27 million deficit for its athletics program. Earlier this year, Ohio State University claimed a $37.7 million deficit.

The Tribune will update this developing story.



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Longtime Utah volleyball coach Beth Launiere retires

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Longtime Utah volleyball coach Beth Launiere retires


Beth Launiere, the longest-tenured volleyball coach in Utah history, has retired, the school announced Monday.

Over 36 years as Utah’s coach, Launiere amassed 689 wins and took Utah to the NCAA tournament 20 times.

With Launiere in charge, the Utes won six Mountain West titles and advanced to the Sweet 16 four times, most recently in 2019.

“After 36 years as the head volleyball coach at the University of Utah, I have made the difficult decision to announce my retirement,” Launiere said in a school press release.

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“While it is not easy to walk away from a lifetime’s work, I am ready and excited to begin the next chapter of my life. Thank you to the hundreds of players whom I have had the privilege to coach, and the many assistant coaches, support staff and administrators who were my daily collaborators to build this program into what it is today.

“I will miss the daily interactions, but I know our relationships will last a lifetime. It has been an honor to represent one of the greatest universities in the country. I will forever love Utah and will always be a Ute!”

Utah was ranked in the AVCA Coaches Top 25 poll for 183 weeks under Launiere’s leadership, and the program produced 16 All-Americans.

During her 36-year career at Utah, Launiere was rewarded with three Mountain West Conference Coach of the Year awards and one Pac-12 Coach of the Year award in 2019.

In her final season, Launiere and the Utes made the NCAA Tournament, finishing the season with a 15-15 record with wins over No. 23 BYU and No. 13 Kansas before losing to the University of Northern Iowa in the first round of the NCAAs.

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Launiere will leave a lasting legacy as the volleyball program’s greatest coach.

Utah athletic director Mark Harlan wasted no time naming her successor, appointing Alyssa D’Errico as the sixth head coach in program history.

“Alyssa D’Errico is a tremendous identifier of talent and is elite in developing student-athletes and building genuine relationships,” Harlan said. “With her championship pedigree, All-America playing experience, and the three years she has spent at the University of Utah as associate head coach, she is uniquely equipped to take over leadership of our volleyball program.

“I’m thrilled to appoint Alyssa as our new head coach, and excited to see her establish herself as this program’s leader, building on the legacy that Beth Launiere has built.”

D’Errico is a three-year assistant of Launiere’s, joining the program ahead of the 2023 season.

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“I want to sincerely thank Mark Harlan, Charmelle Green and Jason Greco for their trust and support in giving me this opportunity to lead Utah volleyball,” said D’Errico in a press release.

“Of course, I also must thank Beth Launiere. I am deeply grateful to Beth for bringing me out here to be a part of this incredible volleyball program and athletic department. Her countless contributions to our sport, her care for the athletes, and the legacy she leaves behind are inspiring — truly leaving the program better than she found it.

“As I step into this role, I am honored and energized to help guide our program into the next era, with new heights in sight and a strong vision for sustained excellence. I look forward to building on our foundation, elevating our competitive standard, and fostering a culture where our student-athletes thrive on and off the court.”

Utah head coach Beth Launiere talks with her players between sets during the NCAA tournament match against Marquette at the Jon M. Huntsman Center on the campus of the University of Utah in Salt Lake City on Friday, Dec. 6, 2024. | Brice Tucker, Deseret News



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Semi rollover disrupts northbound traffic on I-15 in Salt Lake

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Semi rollover disrupts northbound traffic on I-15 in Salt Lake


A semi-truck tipped onto its side blocked several northbound lanes on Interstate 15 in Salt Lake City.

The crash was first reported by the Utah Department of Transportation around 6:20 a.m. and was located at the top of the on-ramp from 1300 South.

Traffic cameras in the area showed the truck rolled over, blocking multiple lanes to the right of the highway. First responders arrived on scene and blocked two more lanes, leaving only one lane open for through traffic.

It is currently unclear what caused the semi-truck to rollover or if there were any injuries as a result of the crash.

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UDOT advised drivers to expect major delays on I-15 and to use an alternate route, such as I-215 or State Street.

As of 7 a.m., UDOT’s traffic monitor website showed traffic was at a near standstill as far back as 3300 South, nearly five miles south of the crash site.

No estimate for when I-15 would reopen was immediately available.

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