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How this Utah dance studio became a factory for ‘Dancing With the Stars’ pros

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How this Utah dance studio became a factory for ‘Dancing With the Stars’ pros


It was a no-brainer.

Kim DelGrosso did not want to fly her daughter, Ashly DelGrosso, to Los Angeles. Money was tight. She could hardly cover the cost of a plane ticket out of Utah. And besides, DelGrosso considered the LA audition a dead-end opportunity.

All six of her daughters had grown into highly skilled dancers, and the older girls were thinking about moving to England. This was in 2005, and Europe was the place to build a successful dance career, not the new celebrity competition show, “Dancing With the Stars.”

DelGrosso had co-opened Center Stage Performing Arts in Orem, Utah, just over a decade earlier.

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Any reality dance competition series featuring non-dancers was a foolish idea. DelGrosso was certain it would tank.

“That is the dumbest thing I’ve ever heard in my life,” DelGrosso recalled saying when she heard the concept for the series from a friend who urged her to send Ashly for an audition. “That show will not go anywhere.”

Begrudgingly, she flew Ashly to LA for the audition, where she received a spot on the cast. And then “Dancing With the Stars” erupted.

The series debuted with an audience of 13.5 million viewers. The Season 1 finale attracted more than 22 million viewers, pulling average viewership to 17 million people per episode. It was the most-watched summer debut ever for an American reality series at the time.

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“It didn’t just explode. It exploded on the scene in such a way that none of us were ready. … And the rest is history.”

—  Kim Delgrosso, on the “Dancing With the Stars” phenomenon

In spite of DelGrosso’s skepticism, the out-of-the-box dance series, pairing professional dancers with celebrity contestants performing weekly for audience votes and judges’ scores, proved a massive success.

“It didn’t just explode,” DelGrosso said. “It exploded on the scene in such a way that none of us were ready. … And the rest is history. (Ashly) did four seasons.”

A long-standing relationship between DelGrosso’s studio, Center Stage Performing Arts, and ABC’s “DWTS” followed. So did a reputation for Utah dancers’ renowned talent and discipline. Motivated solely by her love of dance, DelGrosso had inadvertently produced the versatile, camera-friendly dancers the series demanded.

Students dance in the teen and senior ballet 7 level class at Center Stage Performing Arts in Orem on Wednesday, Oct. 22, 2025. They have won studio of the year twice. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Eight of the professional dancers on the current season of “DWTS” trained at her studio. Dozens more DelGrosso-trained dancers — including Derek and Julianne Hough — have starred on the series.

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When “DWTS” producers need a new pro, they call her.

But DelGrosso is reluctant to take credit for her studio’s reputation. She insists it’s taken a “village” to build the studio into the Utah stronghold it is today. Trusted coaches shaped the culture. Generations of disciplined dancers set the bar.

As the studio’s artistic director, DelGrosso always carried an optimistic vision for what Center Stage could be, but it has grown into something greater than she could imagine.

Reflecting on that success is an emotional experience for DelGrosso. Sometimes — particularly when she watches “DWTS” live at Television City Studios — she has to catch her breath and dry tears off her cheeks. It’s overwhelming.

Kim DelGrosso, co-owner of Center Stage Performing Arts studio, teaches a 5- to 6-year-old combo dance class at Center Stage Performing Arts studio in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

It’s 20 years old — and the trendiest show on television

Two decades on, “Dancing With the Stars” has maintained momentum. The 34th season of the series is currently airing with historic numbers — viewership increased for six consecutive weeks, a feat no fall TV show has pulled off since the modern Nielsen-measurement era began in 1991.

It’s also the most talked about broadcast/cable show on social media right now, drawing an average of 2.9 million social interactions for every episode, per ABC.

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Like several previous seasons, No. 34 is Utah-heavy.

Kim DelGrosso, center, poses onstage after Season 34, Episode 9 of “Dancing With the Stars” with the professional dancers she trained at Utah’s Center Stage Performing Arts. Pictured are, back row, left to right, Ezra Sosa, Jaxon Willard, Carter Williams, Ashly DelGrosso-Costa, Witney Carson, Jenna Johnson, Hailey Bills, Rylee Arnold and Brandon Armstrong, and, front row, left to right, Julianne Hough and Derek Hough. | Courtesy of Kim DelGrosso

Every one of the Utah pros featured on Season 34 — Jenna Johnson, Ezra Sosa, Rylee Arnold, Brandon Armstrong, Witney Carson, Carter Williams, Jaxon Willard and Hailey Bills — spent countless hours under DelGrosso’s direction at Center Stage Performing Arts.

The Hough siblings, who previously competed on the series and now serve as judge and co-host, also trained at her studio.

A photo of Julianne Hough, current “Dancing With the Stars” co-host and former judge and professional dancer on the show, and former Center Stage Performing Arts student, is hung up on the wall at Center Stage Performing Arts studio in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Longtime choreographer and producer for “DWTS” Mandy Moore — who choreographed Taylor Swift’s Era’s Tour — was trained by DelGrosso at a previous studio in Colorado.

Previous “DWTS” pros Alexis Warr, Lindsay Arnold, Chelsie Hightower, Stephanie Sosa, Brittany Cherry and Lacey Schwimmer also trained at Center Stage Performing Arts.

Sean Spicer and Lindsay Arnold dance during the 2019 season premiere of “Dancing With the Stars.” | Eric McCandless, ABC

The list goes on. And on.

“The reason that we’re hired, the reason that Utah has this culture … is that these are cross-trained dancers. They put in the work. They are ready for the auditions, and they can do anything.”

—  Center Stage Performing Arts’ Kim Delgrosso

DelGrosso chalks up some of the “DWTS” success to good timing. “We were just positioned beautifully when ‘Dancing With the Stars’ opened,” she said.

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But her dancers’ overwhelming presence on “DWTS” has far more to do with training, and a supportive culture that prioritizes hard work.

“The reason that we’re hired, the reason that Utah has this culture … is that these are cross-trained dancers,” DelGrosso said, meaning they are trained in a variety of dance styles. “They put in the work. They are ready for the auditions, and they can do anything.”

Indy Graham, 5, puts on her cowboy boots after participating in a 5- to 6-year-old combo dance class at Center Stage Performing Arts studio in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Finding home in Utah

DelGrosso walks barefoot through the studio. She is comfortable in her kingdom. “The bottom of my feet are like shoes,” she explained while standing on cold asphalt. “I can’t feel anything.”

Maybe it’s the dancer in her. Maybe it’s a symptom of her personable, gentle nature.

Preschool-aged students race to give DelGrosso hugs when she peeks in on their class. While making her way around the studio, she offers to share her snack-size bag of chips with every student she interacts with. She greets each of them with a warm embrace.

There are hundreds of students, and DelGrosso knows every one of them by name. She knows their stories, their families, their challenges. When she talks about a student, you can sense her pride. In DelGrosso’s eyes, she sees endless potential in every dancer.

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“I literally have the best job in the world,” she says. “It’s so much fun.”

Kim DelGrosso, co-owner of Center Stage Performing Arts studio, poses in between teaching a 5- to 6-year-old combo dance class at Center Stage Performing Arts studio in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

DelGrosso opened her first dance studio in the mid-1980s. Her husband had lost his job, and, anxious to help cover the expenses of raising a family, she opened Summit School of Dance in Breckenridge, Colorado, with their $10,000 cash savings.

On opening day, DelGrosso had 500 students. She ran the studio for 11 years before selling it and relocating her family to Utah — where she came with no intentions of opening another studio.

When she got to Utah, DelGrosso shopped around for a dance studio where she could send her daughters, but couldn’t find a good fit. None of the local studios offered ballroom programs for young dancers, so DelGrosso bought a little studio and named it Center Stage Performing Arts.

Rick Robinson, a ballroom instructor from BYU, began training her daughters. Marriann Hough caught wind of the burgeoning ballroom haven and came to the studio with her two youngest children, Derek and Julianne, requesting that DelGrosso train them to dance.

A small group of promising young ballroom dancers formed, and they quickly outgrew what Utah had to offer.

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“We had to travel to Europe to train,” DelGrosso said. “I would take my girls to Europe because I wanted them trained correctly.”

“I put everything I had into it,” she added. “It was really hard on our family, because it’s a very expensive sport. We didn’t even have dresses.”

She knew her daughters would eventually return to the studio and train the next generation of dancers. It was an investment.

Lena Hirsch, 16, center, dances in the teen and senior ballet 7 level class at Center Stage Performing Arts in Orem on Wednesday, Oct. 22, 2025. They have won studio of the year twice. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Center Stage gradually built a reputation for training skilled dancers, particularly in ballroom. It drew dance instructors from around the world to Utah — a place where they could train hungry young dancers in a range of styles.

Sasha Altukhov, who was raised in Ukraine, came to the U.S. in 2007. For a few years, he trained ballroom dancers in New York City and later Boston.

He was asked several times to join “DWTS,” so he flew from the East Coast to California to practice with his partner, who was also offered a spot on the show. While flying back and forth, Altukhov would stop in Utah to teach.

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Sasha Altukhov teaches a teens and seniors dance class at Center Stage Performing Arts in Orem on Wednesday, Oct. 22, 2025. Many of the “Dancing With the Stars” pros fly in to Utah to be trained by Altukhov. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Impressed with the state’s dance scene, Altukhov bought an apartment in Utah and started training ballroom dancers at Center Stage in 2011. All the while, he turned down every offer to be on “DWTS,” because he prefers teaching to performing.

“When I moved (to Utah), there was not a lot of group training in Utah in ballroom. There was a lot of jazz, contemporary ballet, but there was not Latin ballroom. But there was a lot of good dancers,” Altukhov said. “Now Utah has become one of the top states in ballroom, that’s one of the reasons I moved.”

Altukhov’s first group of students included “DWTS” veterans Lindsay Arnold, Jenna Johnson and Witney Carson. He has since trained Brandon Armstrong, Rylee Arnold, Ezra Sosa, Hailey Bills, Carter Williams and Jaxon Willard — all of whom are currently pros on “DWTS.”

Hailey Bills, Jaxon Willard, Jennifer Affleck, Carter Williams and Onye Stevenson dance on “Halloween Night” of Season 34 of “Dancing With the Stars.” | Disney

“Utah is the best thing for me because I like the work ethic of the kids and their ability,” Altukhov said. “A lot of teachers are getting drawn in to come here and teach now too, because they can see there’s a lot of talent in Utah.”

He added, “Center Stage is one of the best studios in the United States. And they set such a high standard for the rest of the country.”

What it takes to be a ‘DWTS’ pro

It’s hard for DelGrosso to define what it takes to be a professional dancer. But she can take a single look at a dancer and tell you if they have it, and if they want it enough.

For some of the most talented dancers, she says, the skills come too easy. These dancers won’t make it — they will get bored. They never had to fight for it.

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The dancers who have what it takes learn to handle criticism, push through the strain on their bodies, endure the emotional toll and get tough. As a professional dancer, you are guaranteed to get beat up, DelGrosso said, so you have to be resilient.

Scarlett Robinson, 11, right, watches dancers in Sasha Altukhov’s teens and seniors class dance after her class finished at Center Stage Performing Arts in Orem on Wednesday, Oct. 22, 2025. Many of the “Dancing With the Stars” pros fly in to Utah to be trained by Altukhov. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

“It takes a lot of discipline. I think a lot of people only see the highlight reels, but these dancers are there because of what they put in. A lot of them spent their whole lives being cross-trained in ballet, jazz, hip-hop, ballroom, contemporary, and that takes a lot of time,” said Stacey Bills, the head coach of the BYU Cougarettes, who previously coached at Center Stage for several years.

Bills’ daughter, Hailey Bills, trained at Center Stage and is currently on “DWTS.” Her sister, Jenna Johnson, also trained at the studio and has been a pro on the series for 10 seasons.

“These aren’t your average humans who just kind of fell into it,” she added. “It was a conscious choice to put in the time and work.”

Bills saw her own daughter, Hailey, make profound sacrifices from a young age so she could dance at the level she does.

“Ever since she was little, she wanted to do it all,” Bills said. “And that comes at a cost.”

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Those sacrifices don’t end once dancers are cast on “DWTS.” Performing weekly on a public platform is both mentally and physically exhausting, Bills said. The stress of being in a position of public scrutiny is emotionally taxing.

Training is rigorous, and a lot of the dancers are discreetly suffering from injuries and other ailments they have learned to push through.

Rehearsal hours are grueling. At times, dancers will be called on a whim to show up for a 5 a.m. rehearsal with limited breaks. “You have to be physically ready for those kind of hours,” Altukhov said.

Utah-trained dancers’ ability to handle marathon-length rehearsals is part of what makes them appealing to the show, because “they have trained like this since they were 5, 6 years old,” Altukhov said.

Reese Tingey, 7, dances during a petite touring team class at Center Stage Performing Arts in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Dancers also need to know how to train a celebrity — some of whom might have zero dance experience or skill. Some of the celebrities are uncooperative. Tolerating these difficulties, and still putting on a good show, is an additional skill that requires “years of experience,” he said.

Getting cast on the show is another hurdle. Earning a spot on “DWTS” is largely influenced by word-of-mouth, a longstanding good reputation and knowing important people, both DelGrosso and Bills shared.

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In this process, Utah dancers might have an edge, DelGrosso explained, because Center Stage has a longstanding relationship with the series. Utah dance juggernauts like Derek Hough, Julianne Hough and Jenna Johnson preserved Utah’s dance reputation and are still linked to Center Stage.

So leading choreographers, like the ones who work for “DWTS,” will work with these young dancers at conventions or competitions — opportunities facilitated by Center Stage — and see their talent. And it’s likely their opinions get back to production, Bills said.

A magazine featuring siblings Ezra, current pro, and Stephanie Sosa, former troupe member, on “Dancing With the Stars” and former Center Stage Performing Arts students, is hung up on the wall at Center Stage Performing Arts studio in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

“There’s no real audition process,” Bills said. “They track some of these dancers for years. They know who’s competing in ballroom and who’s having success. And they also look to see who’s part of the jazz and contemporary circuit and who’s having success.”

Oftentimes, dancers have no idea if they are on the producers’ radars or not. They just continue competing and performing at high levels, hoping to generate interest.

“Over long periods of time, they’re watching, learning,” she added, and then if your efforts meet the right opportunity, you get the long-awaited call.

A balancing act

Establishing a reputation as a tough, versatile dancer is a process that demands extreme commitment from an elementary school age.

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Still, excessive training can trigger burnout and other issues. Through decades of experience, DelGrosso has learned training these young, impressionable dancers requires a delicate balance between the hard-core, competitive nature of dance and the need for a steady, family-focused childhood.

Kim DelGrosso, co-owner of Center Stage Performing Arts studio, teaches a 5- to 6-year-old combo dance class at Center Stage Performing Arts studio in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Fostering a healthy, balanced environment in the studio is a “heavy responsibility,” DelGrosso said.

“Dance can go way overboard, and I have a real caution on this,” she said. “Many parents can go way overboard, too many solos, too many privates, and the children’s childhood can be taken away. I’m a big advocate of making sure that these young children have time with their families and are raised by their families and not by the studio.”

Aside from a select few, professional-bound dancers who train at Center Stage typically start as young as 3 years old. By the time they are elementary school age, dancers will take multiple classes every day. Senior-level students train around 30 hours every week.

Kim DelGrosso, center, co-owner of Center Stage Performing Arts studio, teaches a 5- to 6-year-old combo dance class at Center Stage Performing Arts studio in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

A bulk of weekends are filled with competitions, most of which require travel.

It’s a big commitment for a young person, and the intensity can make dancers vulnerable to certain pitfalls, particularly identifying too heavily with the sport.

“If you break your leg and dancing was the only thing that you ever prioritized, you’re going to go through a really hard transition. It can’t be your only identity,” warned Bills.

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In Bills’ experience, the majority of instructors at Center Stage emphasize the importance of being a good person, family member and friend — an attitude already emphasized by Utah’s family-oriented culture.

Dancers who adopt this mindset have more confidence, which manifests itself on stage.

“Be a good community member and a good citizen, because those are the things that will last,” Bills said she tries to instill in young dancers. “This just happens to be your talent that hopefully you have a lot of opportunities with. But at the end of the day, if that were taken away, you’re a lot of other things to a lot of different people too.”

Reese Tingey, 7, left, and other students dance during a petite touring team class at Center Stage Performing Arts in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Utah’s unique dance culture

When asked what distinguishes Utah dancers from the rest, DelGrosso responds simply, “We just love to dance. We love this art, and it’s infectious.”

The contagious love of dance has embedded itself into Utah communities and culture, making it a hub for talented dancers and coaches.

“In Utah alone, there’s a different dance studio every few blocks — and some of them are nationally recognized,” Bills said. She likened Utah’s passion for dance to Texas’ obsession with football.

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“A lot of the best dance teachers move here because they want to be teaching the best,” Bills added. “The caliber of training that they’re receiving at some of these studios is just so top notch and and high level.”

Abigail Taylor, 18, left, and Adin Pracic, 17, right, laugh while stretching in the teen and senior ballet 7 level class at Center Stage Performing Arts in Orem on Wednesday, Oct. 22, 2025. They have won studio of the year twice. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Altukhov, who previously trained ballroom students in New York and Boston, noted that Utah parents offer a unique level of support for their young dancers. This support was a major drive in his decision to coach in the Beehive State.

The students he trained on the East Coast viewed dance as a hobby — dance was never considered a potential career path. As these students got older, their schedules would become overrun with tutors, music lessons, school sports and other activities, leaving limited time for dance.

Utah parents, many of whom trained in dance themselves, expect the long training hours and encourage a focus on dance. Young Utah dancers have “no distractions,” Altukhov said.

“The biggest difference is that the (Utah) parents understand why they invest in that time and money to give their kids the opportunity,” he added. “They have the goal (to dance professionally) from a young age … which is very unique for this country.”

Sasha Altukhov, right, teaches a teens and seniors dance class at Center Stage Performing Arts in Orem on Wednesday, Oct. 22, 2025. Many of the “Dancing With the Stars” pros fly in to Utah to be trained by Altukhov. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Utah school systems provide the infrastructure to sustain rigorous dance training. Dancers who spend long hours in the studio and frequently travel to compete benefit from Utah’s flexible school attendance options, such as the Online Education Program.

“Utah in particular is very open for the dancers to go to online school or (miss) school,” Altukhov explained. “It’s a little bit more open for you to train and become good at dancing.”

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Dance studios in Utah, particularly Center Stage, cross-train their students. This means rather than placing a single focus on one dance style, Utah studios produce well-rounded dancers who master a range of styles.

An ability to alternate between tap, jazz, ballet, contemporary, ballroom and hip-hop is “more uncommon than it is common,” Bills said.

“They can pick up choreography so quickly. They’re able to switch performance styles pretty seamlessly. … They’re able to transform into a completely different character every time they enter the stage,” she added. “They produce dancers that are electric to watch.”

Dancers in Sasha Altukhov’s teens and seniors class dance at Center Stage Performing Arts in Orem on Wednesday, Oct. 22, 2025. Many of the “Dancing With the Stars” pros fly in to Utah to be trained by Altukhov. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

How ‘DWTS’ has changed dance careers

Two decades ago, dance was largely overlooked by non-dancers, and opportunities to see dance were mostly confined to concerts or competitions. Television shows like “DWTS” brought dance into people’s living rooms for the first time, sparking widespread interest in the art form.

“(Dance) is so entertaining to watch. It’s beautiful. It’s emotion-provoking. It encompasses a lot of different, beautiful things. People that are completely non-dancers are so invested in some of these shows now.”

—  BYU Cougarettes coach Stacey Bills

“(Dance) is so entertaining to watch. It’s beautiful. It’s emotion-provoking. It encompasses a lot of different, beautiful things,” Bills said. “People that are completely non-dancers are so invested in some of these shows now.”

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As audiences come to know the professional dancers, they elevate them to celebrity status, opening doors to social media success.

Dance careers used to have a quick expiration date, but being featured on these shows gives dancers more “control over their careers,” DelGrosso said.

A photo of Lindsay Arnold, former “Dancing With the Stars” pro and former Center Stage Performing Arts student, is hung up on the wall at Center Stage Performing Arts studio in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News

Former Utah “DWTS” pro Lindsay Arnold, who competed on the show for 10 seasons, left the series to focus on raising her two young daughters. But the fanbase Arnold built on the series followed her to social media, where she boasts more than 1.7 million followers on Instagram and 1.3 million on TikTok.

Arnold has since launched her own brand, The Movement Club, and demonstrates how dancers who step away from performing can still earn a good living through social media, leveraging brand deals and sponsored content.

“It’s a phenomenal thing,” DelGrosso said. “They have amazing careers.”

DelGrosso won’t claim the credit she’s earned for her role in building Utah’s “Dancing With the Stars” kingdom, though; she gives that to a universal love of dance.

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“The beautiful thing about dance and art is it takes everybody away from their problems for one second,” DelGrosso said. “They are all tied together, in their opinion, their liking, their joy, their music, it brings people together, and that is what ‘Dancing With the Stars’ has done.”

Kim DelGrosso, co-owner of Center Stage Performing Arts studio, poses in between teaching a 5- to 6-year-old combo dance class at Center Stage Performing Arts studio in Orem on Wednesday, Oct. 22, 2025. Center Stage Performing Arts is the dance studio that trained the majority of “Dancing With the Stars” pros from Utah. | Tess Crowley, Deseret News





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Utah

Discover the deliciousness of New York-style pizza at Fini Pizza in Utah City

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Discover the deliciousness of New York-style pizza at Fini Pizza in Utah City


The beloved Fini Pizza made quite the impact during its debut in Utah City.

Just days after opening, the pizza joint sold out of everything by 5 p.m. on a Monday afternoon. The demand for the delicious New York-style pizza was higher than expected.

Owner Sean Feeney and the rest of his team worked late into the night to prep for the week, building pizza boxes, slicing pepperonis and doing all they could to prevent that from happening again.

Feeney said he has three goals with Fini Pizza:

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  1. “Make something that is excellent and delicious and cravable.”
  2. “Do it in a way where you’re making others feel like they matter and you want their days to be better.”
  3. “How do we then go outside of these doors and really show people how proud we are to be a part of this neighborhood?”

For the first time, Fini Pizza also opened up Fini Cafe, a charming little cafe that serves up bagels, sandwiches, coffee and pastries.

“You can start your days with us,” Feeney said. “And we can start our day together on a good foot.”

Choosing Utah

Customers enjoy their pizza on the patio at Fini Pizza in Vineyard during its grand opening on Saturday, May 2, 2026. | Rio Giancarlo, Deseret News

This is the first location of Fini Pizza outside the New York City area. Why did Feeney choose Utah? It goes all the way back to his childhood.

Feeney visited the Beehive State to participate in the AAU National Basketball Championship at 11 years old in Salt Lake City. During that trip, he met Jazz legend Frank Layden and former players, like Luther Wright and John Crotty. He also said he “fell in love with Utah” on his first visit.

His family kept coming back to the state they fell in love with, and Feeney said he always wanted to plant some kind of roots in Utah.

“I just resonated with the family-first values-driven environment,” Feeney said. “When I visit Utah, I feel like there is a strong sense of family. There’s a very values-driven environment that I just love. I think about the mountains. I think about the active lifestyle people live here.”

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So when a friend showed him some renderings of plans for Utah City, an up-and-coming neighborhood in Vineyard, he figured this was how he could bring Fini Pizza to the state he loved so much.

“I saw the mountains, and I got very excited about building a community from the ground up. And we start with pizza,” Feeney said.

A history of Fini Pizza

Plans for Fini Pizza started taking shape at the end of 2020.

Sunlight shines on a table at Fini Pizza during the grand opening of its first location outside of New York in Vineyard on Saturday, May 2, 2026. | Rio Giancarlo, Deseret News

“I’ve always loved pizzerias,” Feeney said. “I grew up in New Jersey, and most of my greatest memories of meals and birthday parties, and after soccer practices or even after funerals and wakes, we would go to our local neighborhood pizzerias growing up.”

Feeney had already found success with two Italian restaurants and decided it was time to try out his pizza dream. He noticed at the time that his neighborhood in Williamsburg in New York City was getting more and more polarized. He thought, why not open a pizza place to bring people together?

“I thought, that would be an exciting thing to try to do and add a pizzeria that was really focused on bringing people together and delivering good days,” Feeney said.

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He opened four more Fini Pizza establishments in Brooklyn over the span of six years.

Now, in the Utah City cafe, illustrations of the four restaurants decorate the walls, reminding customers of the history of the place.

“I thought the concept of Fini would resonate with just kind of what I love about Utah,” Feeney said.

The bill from the first purchase during the grand opening of Fini Pizza in Vineyard is taped to the wall behind the service counter on Saturday, May 2, 2026. | Rio Giancarlo, Deseret News

Growing up around food

In New Jersey, Feeney grew up having the dinner table as an important part of his days. His mom is Italian and his dad is Irish, and he recalls having their entire families come down to their house on the Jersey Shore.

“We would have these big Sunday suppers and cookouts,” Feeney said. “And I saw my Italian aunts and grandma and my mom and her sisters cooking all day and everybody else just having the best time. And I would get to see my dad be so proud to host everybody in his backyard.”

His family also made the restaurant experience special for him and his siblings. His dad would make reservations for the family at “incredible restaurants” in New York City, and then he would study up on them and share the history of the restaurant and what to order.

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“It was all ingrained in me from an early age,” Feeney said.

In 2003, Feeney moved to New York City from New Jersey to work in finance. He loved trying out new restaurants after work, and he would take clients, friends and co-workers out almost every night of the week.

“Over the course of 16 years doing that five nights a week, sometimes six, I started becoming just really great friends with people in the industry,” Feeney said.

He became friends with a neighbor who was a chef, and they ultimately decided to open a restaurant together — Lilia in Williamsburg. Two and a half years later, he left his day job to pursue the restaurant industry full time.

Feeney said the hospitality industry “kind of found me. I just kept feeding the passion for it. And then it turned out that the people I loved most were like, ‘You should do this. You seem really happy, and you love it.’ And I haven’t really looked back since.”

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The ‘magic’ of owning a restaurant

The first customers place their orders at Fini Pizza in Vineyard during its grand opening on Saturday, May 2, 2026. | Rio Giancarlo, Deseret News

The best part of owning a restaurant is the people he gets to work with, according to Feeney.

“They’ve changed my life in a big way,” Feeney said. “The people that I get to work with every day and having this amazingly awesome responsibility of being in their charge, I truly am grateful. I never thought I would be in that position ever. And it’s just changed my life forever.”

He called what his employees do in the hospitality industry “noble” and says when they help make a person’s day better by serving up delicious food that they create “magic.”

“What they produce every single night, what we do together, it’s bigger than the sum of its parts,” Feeney said. “And that’s what I’ve loved. And I’ve loved being able to just witness people doing this for others.”

Fini Pizza giving back

A stack of pizza boxes line the wall as an employee places a slice into the warming oven at Fini Pizza in Vineyard on Saturday, May 2, 2026. | Rio Giancarlo, Deseret News

Fini Pizza offers 25% discounts year-round to firefighters, police officers and educators. They also have a program where children under 17 can read three books, share the title and two sentences about the books, and then receive a free pizza for them and their family.

“I just wanted to continue to find creative ways to invest in the community, make the neighborhood more together, more stronger, and more connected,” Feeney said.

Another way Fini Pizza is getting involved with the community is through a program called Fini Hoops.

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The Fini Hoops program hosts basketball teams on its own court — he tried it out in New York and loved it, so the Utah City location is also getting its own court, which is currently being built up. It will open up in June.

At the court, Fini Hoops will host basketball tournaments, camps and clinics to get more kids playing ball, and then afterwards, they can enjoy some pizza. Winners of the Fini Hoops tournaments receive free pizza for life.

Utah Jazz forward Kevin Love, right, yells out names on orders as helps out during the grand opening of Fini Pizza in Vineyard on Saturday, May 2, 2026. | Rio Giancarlo, Deseret News

“I just wanted to create moments for youth in basketball and connect it to pizza as well,” Feeney said.

What I ordered

When I stopped into Fini Pizza on a Wednesday night, I was greeted by smiles and friendly hellos from the staff. The aesthetic of the place is beautiful, with wood accents and a woodsy green color.

A slice of the NY White Pie and a Sicilian slice sit on a counter at Fini Pizza in Vineyard on Saturday, May 2, 2026. | Rio Giancarlo, Deseret News

Here’s what I ordered:

The Sicilian Pizza: I ordered a slice of the Sicilian pizza, which has a thicker crust, sweet crushed tomato sauce, chili oil, garlic breadcrumbs, freshly shaved parmigiano and pepperoni. There was a little heat that I really liked, maybe from the pepperoni and chili oil? This was a very good slice of pizza.

The White Pizza: I ordered a whole box of this one to share with my sister, and I’m glad I did. The crust is classic New York style crust. The pizza comes with three cheeses — fresh mozzarella, parmigiano and fontina — and on top is drizzled olive oil and lemon zest. I wasn’t sure what I would think of the lemon, but it surprised and delighted me in the best way. It’s refreshing and a beautiful final note to the overall taste.

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Storefront information

  • Address: 875 N. Main St. Suite A, Vineyard, UT 84059
  • Hours: Monday-Sunday, noon-10 p.m.
  • Price: $
The first customers of the first Fini Pizza location outside of New York make their way into the pizzeria during the grand opening in Vineyard on Saturday, May 2, 2026. | Rio Giancarlo, Deseret News



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The story behind our ‘one-of-a-kind’ Travel Issue cover story

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The story behind our ‘one-of-a-kind’ Travel Issue cover story


The soaring desert vistas of Canyon Point, Utah, provide the backdrop to our June 2026 cover shoot, setting the stage for a Travel Issue titled ‘The Great Escape’ – a series of ‘horizon-expanding adventures and voyages of discovery’, as Wallpaper* editor-in-chief Bill Prince describes.

The luxurious base camp for the shoot was Amangiri, a unique 600-acre estate that is part of the Aman hotel group and appears out of the ochre-coloured desert like a modernist oasis. Completed in 2008 by architects Marwan Al-Sayed, Wendell Burnette, and Rick Joy, it has become a pilgrimage for design aficionados seeking the ultimate escape: indeed, the various low-lying structures are designed to fade away into their surroundings, so that visitors feel entirely consumed by the area’s majestic – but desolate – landscapes.

The story behind our June 2026 cover story

Dress, $1,800; boots, price on request, both by Calvin Klein Collection (calvinklein.co.uk)

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(Image credit: Photography by Geordie Wood, fashion by Jason Hughes)

‘It has always been a dream to shoot at Amangiri,’ says Wallpaper* fashion and creative director Jason Hughes, who collaborated with American photographer Geordie Wood on the story. Landing in Las Vegas, the team – including model Colin Jones, who was born in Spanish Fork, Utah – travelled through Nevada and Arizona on a five-hour car journey to Amangiri, where they set up in one of the new private villas on the estate. ‘It was amazing to witness the way the landscapes changed across the journey,’ says Hughes.



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Kevin O’Leary defends his Utah data center project: ‘Think about the number of jobs’

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Kevin O’Leary defends his Utah data center project: ‘Think about the number of jobs’


Many Americans don’t like the AI data centers popping up in their communities, though Kevin O’Leary thinks that’s because they don’t fully understand them.

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O’Leary, the venture capitalist and “Shark Tank” investor who recently starred as a villainous businessman in “Marty Supreme,” said Americans have misconceptions about data centers and their environmental impact.

“It’s understanding the concerns of people, but at the same time, think about the number of jobs,” O’Leary said in a post on X on Friday.

Addressing environmental worries, O’Leary noted that he graduated from the University of Waterloo with a degree in environmental studies.

“When a group comes to me and says, ‘Look, I have concerns about water, I have concerns about air, I have concerns about wildlife,’ I totally get it,” O’Leary said.

O’Leary has clashed with residents in Box Elder County, Utah, over a new AI data center he’s backing on a 40,000-acre campus.

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County commissioners approved the project, which is also backed by Utah’s Military Installation Development Authority, on Monday despite the community opposition. O’Leary said, without providing evidence, that the criticism mainly came from “professional protesters” who were “paid by somebody.”

One major concern for residents about the data center — dubbed the Stratos Project — is that it could strain the water supply. Data centers can use millions of gallons of water each day. Increased utility bills, noise, and a drop in quality of life are also points of contention.

O’Leary said the public misunderstands the impact of data centers because they were “poorly represented” in the past, and that the technology powering them has “advanced dramatically.” He said data centers don’t use as much water as they once did and can use a closed-loop system to avoid evaporation. Data centers can also rely on air-cooled turbines as an alternative to managing the temperature of the computer arrays, he said.

A fact sheet published by Box Elder County said the project won’t divert water from the nearby Great Salt Lake, agriculture, or homes. It also says that Stratos won’t increase electricity prices or taxes.

Many residents, however, are not so sure. The Salt Lake Tribune reported on Thursday that an application to divert water from the Salt Wells Spring stream, near the Great Salt Lake and long used by a local ranch for irrigation, was rescinded after nearly thousands of Utah residents lodged complaints.

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“At some point, understanding the value of sustainability, water and air rights, indigenous rights, and making sure the constituencies understand what you’re doing is going to be more valuable than the equity you raise,” O’Leary said on X.

Anjney Midha, a Stanford University adjunct lecturer who appeared on the “Access” podcast this week, would agree with that sentiment. He said that listening to local communities and being transparent about the intentions and impacts of data centers are essential to making them work.

“My view is that if it’s not legible to the public that these data centers and the infrastructure required to unblock this kind of frontier technology progress are serving their benefit, then it’s not going to work out,” Midha said.

In a subsequent post on X on Friday, O’Leary said his project would be “totally transparent.”

“We want it to be the shining example of how you do this,” he said.

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