Seattle Storm and Wunderman Thompson launch ad campaign – Seattle Storm

Marketing campaign options Sue Chicken, Breanna Stewart and Jewell Loyd; picture and video path led by star photographer Jill Greenberg

Watch the marketing campaign video right here. 

SEATTLE — The Seattle Storm in the present day launched its new promoting marketing campaign for the 2022 WNBA season titled “Be the Storm” in partnership with advert company Wunderman Thompson. The marketing campaign was created by an all-female crew from the Seattle chapter of the award-winning company and shot and directed by the world-renowned vogue photographer Jill Greenberg.

The multifaceted advert marketing campaign launches on April 25 with extra features rolling out all through the season on-line and offline.

“Wunderman Thompson was a real artistic associate. They have been capable of seize the essence of Storm basketball and a few of our most iconic champions,” mentioned Alisha Valavanis, Storm President and CEO. “That is an thrilling time for our franchise as we return to downtown Seattle and Local weather Pledge Enviornment after three years. We’re excited to see this dynamic marketing campaign, hyping up the Storm season, everywhere in the metropolis.”

“It was necessary for the artistic to be led by feminine voices who may deliver out the ability, expertise and style of this star-studded WNBA crew,” mentioned Man Seese, Govt Artistic Director of Wunderman Thompson Seattle.

The marketing campaign options the Storm Massive Three—Sue Chicken, Breanna Stewart and Jewell Loyd—in images and movies interspersed with inexperienced and yellow plumes representing the franchise’s colours. Backed by a rhapsodic soundtrack, the phrases, “We’re energy. We’re goal. We’re champions. We’re the Storm” cascade over every body, representing the distinctiveness and character of the crew. Integral to the artistic technique was touchdown Greenberg, chosen for her capacity to seize portraits.

“We selected Jill Greenberg as a result of her type and imaginative and prescient matched the expertise and soul of the Massive Three, creating highly effective photos worthy of the Storm’s heroics each on and off the courtroom,” mentioned Brittany Carroll, Wunderman Thompson Artistic Lead and Senior Artwork Director

Greenberg is an internationally famend artist and photographer. Her work consists of advert items for Emmy-winning exhibits Dexter, The Handmaid’s Story and Orange is the New Black, cowl images for leading-circulation magazines Time, Weekly Leisure and Condé Nast Portfolio, plus personalities similar to Madonna, Amy Schumer, Bruno Mars and Will Smith.