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San Diego shoppers seek budget-friendly Easter celebrations amid rising costs

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San Diego shoppers seek budget-friendly Easter celebrations amid rising costs


SAN DIEGO (KGTV) — With Easter just around the corner, many families are looking for creative ways to celebrate that won’t strain their wallets, particularly in light of rising inflation costs.

Shoppers like Sarah Murray Novak have turned to discount options such as Goodwill stores to get into the festive spirit without spending a fortune.

“I already bought a wreath with Easter eggs in it, so it’s amazing for stuff like that,” Novak said while browsing through her local Goodwill.

Darlene Cossio, Director of Marketing for Goodwill, noted that the store has become a popular destination for holiday shopping this season.

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“We’ve been selling a lot of Easter baskets, filled baskets, stuffed animals, the bunnies, the decorative items for the home,” she explained, emphasizing the variety available for budget-conscious consumers.

Recent inflation data indicates that San Diego County has tied with New York for the highest inflation rate in the country, recording a 3.8 percent increase over the past year.

Factors contributing to this rise include soaring rent costs and a significant price hike in eggs, which have increased by up to 7.1 percent. The leap in egg prices is causing many families to reconsider traditional activities such as coloring eggs.

Despite these financial pressures, many shoppers remain determined to celebrate the holiday. According to data from the National Retail Federation, consumers are expected to spend a total of $23.6 billion on Easter this year, reflecting an increase from the previous year’s $22.4 billion.

Notably, over 55 percent of shoppers plan to visit discount stores for their holiday purchases.

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For Novak, saving money through thrift shopping means being able to treat herself to additional items.

“I wasn’t planning to buy a little snakeskin purse. I’m always on the lookout for these, which is Nike; it’s really good. This is REI, that normally costs a fortune,” she shared while showing off her latest find.

As families prepare for Easter celebrations, the trend toward budget-friendly shopping solutions is likely to continue amidst ongoing economic challenges.

This story was initially reported by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.





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San Diego, CA

Here are the 9 San Diego County communities that set or tied heat records

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Here are the 9 San Diego County communities that set or tied heat records


San Diego County is known for having wet, cold weather in February. But it had numerous hot spells this year. And when the month ended on Saturday a high pressure system produced heat that broke or tied temperature records in nine communities from the desert to the sea, the National Weather Service said.

The most notable temperature occurred in Borrego Springs, which reached 99, five degrees higher than the previous record for Feb. 28, set in 1986. The 99 reading is also the highest temperature ever recorded in Borrego in February.

Escondido reached 95, tying a record set in 1901.

El Cajon reached 92, three degrees higher than the record set in 2009.

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Ramona topped out at 88, five degrees higher than the record set in 2009.

Alpine hit 88, four degrees higher the record set in 1986.

Campo reached 87, four degrees higher than the record set in 1999.

Vista hit 86, four degrees higher than the record set in 2020.

Chula Vista reached 84, one degree higher than the record set in 2020.

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Lake Cuyamaca rose to 76, four degrees higher than the record set in 1986.

Forecasters say the weather is not likely to broadly produce new highs on Sunday. Cooler air is moving to the coast, and on Monday, San Diego’s high will only reach 67, a degree above normal.

 



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San Diego, CA

Francis Parker captures Open Division girls basketball title

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Francis Parker captures Open Division girls basketball title


OCEANSIDE — The Frontwave Arena scoreboard showed 23 seconds remaining in the fourth quarter. Up 16, Francis Parker’s win over Westview High School for the CIF San Diego Section Open Division girls basketball championship was secure.

“No, no, no!” Parker head coach Courtney Clements screamed to freshman guard Jordan Brown, telling her there was no need to score.

So Brown walked the ball up the floor, from the backcourt, across midcourt, a 1,000-watt smile etched across her face.

With no Wolverines defending her, Brown dribbled from side to side across the logo. Then, a fraction of a moment before the final buzzer sounded, Brown flung the basketball high toward the rafters, then was engulfed by teammates.

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The job was complete. Parker’s first Open Division title in program history was secure, the final reading 66-50 on Saturday night.

Of those final seconds, said Brown, who scored 23 points. “It was a surreal moment, knowing we worked for this all year long. It’s amazing.”

One reason it was amazing was because the top-seeded Lancers (21-7) were a decided favorite, but were stressed by the sixth-seeded Wolverines (20-9). Led by UC Santa Barbara-bound senior guard Sarah Heyn (18 points in the first half), Westview led 35-28 early in the third quarter.

“I just knew I had to do whatever it took to win,” said Brown. “Whether that was defense or offense. I just wanted to win, period.”

Sparked by its defense, Parker closed the quarter on a 14-0 run.  Westview’s final 11 possessions of the quarter ended with five missed shots and six turnovers.

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Still, the game wasn’t over. Heyn cut the deficit to 48-44 with just over six minutes to play on a bucket. But with 5:47 to play, Heyn was whistled for her fifth foul on a reach-in.

“Knowing their best player fouled out, we sealed the win,” said Brown.

As for Heyn, who finished with 23 points, she sat on the bench and pulled her jersey over her eyes, hiding tears.

Clements’ thoughts when Heyn fouled out? “I hope we can put this game away now.”

Francis Parker High’s Jordan Brown shoots against Westview High during the CIF Open Division championship at Frontwave Arena in Oceanside on Saturday, Feb. 28, 2026. Francis Parker defeated Westview 66-50. (Kristian Carreon / The San Diego Union-Tribune)

That the Lancers did, outscoring Westview 18-6 down the stretch.

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The Lancers’ players and coach were effusive in their praise for Heyn, a four-year starter.

“She’s a great player,” said Brown.

“She played phenomenally,” said Clements. “She played the way you would think a senior would play in a championship game. She played desperately. She played every possession like it was the last 20 seconds of the game. She was extremely impressive. (Heyn buried five 3s, missing only once from deep.) She should be proud of herself.”

Clements was proud of her team for another reason. After blowing out two-time reigning Open Division champion Mission Hills by 26 in the semis, some thought Parker might cruise in the title game.

“I figured it was going to be a fight, and it was,” said Clements. “It was good that our girls had to come together, had to stick together. That’s what this is all about, developing character via the sport of basketball. When the kids face adversity, they have to make a decision. Who do they want to be? They showed the best version of themselves. That’s what I want to remember from a game like this.”

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Francis Parker’s primary color is brown, which is fitting for the girls basketball team. They are led not only by the freshman Jordan Brown, but also junior Brieana Brown, a strong, aggressive and athletic 5-foot-11 wing.

Brieana Brown scored 25 points and yanked down a team-best eight rebounds.

About the team in brown being led by the Browns (who are not related), Jordan Brown said: “It’s super cool. I love Bri and our story. So many people think we’re related, that we’re siblings. In reality, we’re not, but we play like it.”

Francis Parker High's Brieana Brown shoots against Westview during the CIF Open Division championship at Frontwave Arena in Oceanside on Saturday, Feb. 28, 2026. Francis Parker defeated Westview 66-50. (Kristian Carreon / The San Diego Union-Tribune)
Francis Parker High’s Brieana Brown shoots against Westview during the CIF Open Division championship at Frontwave Arena in Oceanside on Saturday, Feb. 28, 2026. Francis Parker defeated Westview 66-50. (Kristian Carreon / The San Diego Union-Tribune)

Francis Parker and Westview both will advance to the Southern California Regionals.

Earlier in the season, Clements — who was dressed in all black for the championship game — confessed she wasn’t crazy about Parker’s primary color. Her mood shifted Saturday night.

“Brown’s doing well for me now,” she said.

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Asked if Lancers’ Brown squared tandem represents the best one-two girls basketball punch in the San Diego Section, Clements gave the questioner a “What do you think?” smirk.

“That,” said the coach of the Open Division champions, “is a no-brainer.”



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5 things to know about Iran’s supreme leader Ali Khamenei

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5 things to know about Iran’s supreme leader Ali Khamenei



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