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Celebrate San Diego at These Can't-Miss Events

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Celebrate San Diego at These Can't-Miss Events


CRSSD Music Festival | Courtesy of San Diego Tourism
CRSSD Music Festival | Courtesy of San Diego Tourism

There are many ways to approach a visit to San Diego. You could organize your trip by neighborhoods, attempting to try the best foods in each corner of the city. Or you could get even more specific, sampling only the best, say, rooftop bars or wellness activities. But these itineraries risk missing out on some of the best year-round events, festivals, and celebrations that the city has to offer. Since temps rarely go below 60 degrees, that means the city can stay happening all year long. Check out these options to get you started:

Plane geeks, history buffs, and anyone who can appreciate some aeronautical acrobatics flock to Miramar for this performance — a show-off of some of the best flying in the world. Everything from WWII-era P-51 planes to the uber-futuristic, vertical-landing F-35Bs are highlighted at this show, plus plenty of stunt flying from the Blue Angels and Red Bull’s Air Wing teams. Visitors can even tour the inside of several planes, including massive cargo haulers flown by the Marines Corps. It’s a great chance to see some of the most awe-inspiring technology the military is allowed to disclose to the public.

CRSSD — September 28-29, 2024

Hosted alongside the lush fountains of Waterfront Park, CRSSD (you can pronounce it “Crossed,” if you’d like) is San Diego’s largest electronic music festival, bringing dozens of big names in house and techno to three stages. This year’s lineup includes well-known draws like Disclosure and Four Tet as headliners, but even the undercard has some heavy hitters on it: Nora En Pure, Neil Frances, and Quest, among many others. CRSSD also has the perk of being less swampy than your typical rave, thanks to breezes off the San Diego Bay that make it easy to maintain your stamina all night long.

Breeders’ Cup World Championship | Courtesy of San Diego Tourism

October is the best month to be a kid in San Diego thanks to Kids Free, a program that opens up over 50 city museums and attractions to kids, free of admission. The variety to choose from is enormous, ranging from pop culture exhibits like the Comic-Con Museum or LEGOLAND California to historic and scientific museums like the Fleet Science Center, the San Diego Zoo, and the Birch Aquarium. It’s an amazing opportunity for the family to explore all that San Diego has to offer — including local history hotspots like the California Surf Museum or Maritime Museum of San Diego.

San Diego’s hottest chefs — plus others flying in across the country — show off their stuff during this seaside enclave’s food festival. The Del Mar Wine + Food Festival hosts six days of specially-crafted dinners across San Diego, harvest celebrations, and ingredient-themed events, culminating in The Grand Tasting on the former polo grounds at Surf Sports Park in Del Mar. The individual events are jam-packed with celebrity guests and chefs — including a pickleball tournament hosted by Drew Brees — but don’t think it’s all just for fun. The event also aims to raise $25,000 for hunger relief group Feeding San Diego, so your ticket price goes towards a good cause.

If you want to see the city all dressed up, look no further than the Breeders’ Cup World Championship (i.e., the end of international horse racing’s season). Hosted at the spectacular Del Mar Thoroughbred Club, the event puts on several races of different age groups in a weekend-long celebration of luxury. It’s a chance to see the Del Mar at its most elegant, which is saying something for an already-glamorous European-style beach town. The racing events themselves are thundering and adrenaline-inducing, with over $31 million on the line, but the event is worth a visit just to explore the race grounds alone.

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Wave FC | Courtesy of San Diego Tourism

Wave FC is San Diego’s beloved women’s fútbol club who call the new Snapdragon Stadium their home. Despite having only been around for a few years (2022 was their debut season), the team has an impressive win record, taking home the NWSL Shield for best regular season record in 2023 and winning the NWSL Challenge Cup this year. As of this writing, they’re in contention for the Champions Cup. Games will be played throughout the fall, with a final home game scheduled for November 3, but be sure to check out Snapdragon’s other offerings: they host the San Diego State Aztecs, the San Diego Legion of Major League Rugby, and are the home of the Holiday Bowl.

This expansive series of food-focused events celebrates their 20th anniversary this year, and will feature over 300 chefs, wineries, farmers, artists, and brands over the course of the week. The events include documentary screenings, vineyard tastings, and neighborhood-specific tours of San Diego’s best culinary scenes. This series culminates in a Grand Tasting as well as a Grand Fiesta (including a taco taste-off), both held right on the scenic waterfront of San Diego Bay, just steps from downtown and the Gaslamp Quarter.

The NCAA season starts to heat up in November, and the best place to watch some of the biggest teams in college basketball is at LionTree Arena on the UCSD campus. This year, teams from Ole Miss, NC State, Purdue, and BYU will be among those facing off in the Thanksgiving tournament, which benefits Rady Children’s Hospital.

Torrey Pines golf course | Courtesy of San Diego Tourism

The earliest events of the PGA Tour naturally seek out warmer weather, and the Farmers Insurance Open is one of these, held at the public Torrey Pines golf course. A cliffside course with views of the Pacific, Torrey Pines gives city dwellers the chance to play a world-class round of golf for only $25. (Playing the course also then enables you to backseat the pros during the Open, opining on how you would’ve done things differently.) The Farmers Insurance Open sets the tone for the longer PGA season, and has historically been the launching point of many of golf’s biggest stars.

San Diego FC Season Kickoff — February 2025

San Diego FC, San Diego’s first men’s Major League Soccer team, kicks off its inaugural season in 2025. Also hosted in Snapdragon Stadium, the team is composed of an international roster of elite players, so new fans will have an easy time connecting with their favorites coming in from other leagues. As with the recently-formed San Diego Wave FC, this season represents a one-time opportunity to get on board with fandom before anyone else. The team’s culture and identity will be shaped by their inauguration and early games, so you won’t want to miss any of the season openers.

Concours D’elegance | Courtesy of San Diego Tourism

SoCal means classic cars, and America’s Finest City shines during the La Jolla Concours D’elegance where where 150+ cars are displayed along the pristine Pacific Ocean. This car show is the biggest all year, bringing in everything from early-automobile classics to more modern fan favorites. The categories range from “British Royalty” to “Japanese, 1967–1998” so there is something for all auto buffs to appreciate. For a taste of the gleaming chrome you can expect to see, take a peek at last year’s winners.

Although many San Diego festivals take advantage of the waterfront access that the city offers, few make as much of the space as Wonderfront. Boat flotilla parties and sunset cruises are part of the weekend, paired with huge names performing on stages across the bay. Although the lineup for 2025 hasn’t been announced yet, 2024’s headliners spanned several genres, including Weezer, T-Pain, and Beck, so you’ll be able to find something to like.

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FUNDED IN PART WITH CITY OF SAN DIEGO TOURISM MARKETING DISTRICT ASSESSMENT FUNDS.



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A South San Diego Mother questions SDPD’S response to her teenage son’s death

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A South San Diego Mother questions SDPD’S response to her teenage son’s death


SOUTH BAY (KGTV) — The funeral for Julian Guerrero, the 15-year-old boy found dead inside Otay Valley Regional Park on Friday, May 15, is set for this Saturday at noon at Funeraria del Angel Chula Vista.

A GoFundMe has been set up to help the family with funeral expenses.

As his family prepares to lay him to rest, Julian’s mother said she is still waiting for answers about whether more could have been done to save him.

Julian was first reported missing on Thursday, May 14. The following morning, his missing persons flyers circulated across social media.

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Neighbors were seen scouring the South Bay looking for him.

Then on Friday morning, San Diego police reported a body was discovered inside Otay Valley Regional Park in Fenton Pond, and it appeared to be a Hispanic, teenage male.

Julian’s mother, Laura Guerrero Gomez, said she was the one who ultimately led authorities to her son.

Guerrero Gomez said a homeless man was seen riding Julian’s bike on Friday, and after she asked where he got it, he led her to the area where Julian’s body was recovered.

Guerrero Gomez said when she first reported Julian missing, she told police her son was autistic, had a mental disability, and was taking medication — factors that made him especially vulnerable.

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Jose, Guerrero Gomez’s other son, translated for ABC 10News from Spanish to English, and said that his mother still has many questions.

“She wants to know why there was no urgency, and looking for him, there was no Amber Alert. There was no helicopter trying to look for him. She had to do everything herself.”

Guerrero Gomez also questioned how her son’s missing case was overall handled.

Jose said, “The officer who took the initial report is the same officer who showed up [at Fenton Pond]. She was begging the officer, and there was no help whatsoever. He didn’t want to go into the park. They didn’t want to question the person who had the bike.”

The family also has questions about how Julian ended up in the water.

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“He doesn’t know that area, he doesn’t like water, and he doesn’t know how to swim,” Jose said.

Guerrero Gomez also added that when she found her son, he was naked in the pond.

“She definitely thinks that it wasn’t accidental that something somebody did to him,” Jose said. “She’s pretty much feeling destroyed at this point because we weren’t taken seriously from the beginning. Julian didn’t deserve all that.”

Jose said his mother wants justice and hopes another family who has a child with a disability doesn’t have to face the same experience with SDPD as she did.

Julian was positively identified by the Medical Examiner’s Office days after he was found dead.

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ABC 10News reached out to The San Diego Police Department for explanations on how they handled Julian’s case.

A spokesperson told ABC 10News their hearts go out to Julian’s family in the following statement:

Our hearts go out to Julian’s family for their loss. We understand there may be questions about what led to his death. At this time, the case is not being treated as a homicide, so it is not under SDPD’s purview. It is being handled by the Medical Examiner’s Office. If their investigation shows indications of a crime, then SDPD’s Homicide Unit would take over responsibility for the investigation. Based on the information officers received at the time of the report, SDPD’s initial response was for a runaway juvenile. Officers were told where he normally frequents and began checking several locations; however, they were unable to locate him. A report was taken, and his name and picture were added to the log for missing juveniles. SDPD did additional follow-up with the family on the morning of May 15, prior to him being found in the Otay Valley Regional Park. The decision to identify the body was in the hands of the Medical Examiner’s Office that day. Any further questions about the investigation can be directed to them.

ABC 10News has requested an autopsy, investigative and toxicology report from the Medical Examiner’s office in Julian’s cause of death.





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San Diego Wave poaches Leeds United executive Morrie Eisenberg as new CEO

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San Diego Wave poaches Leeds United executive Morrie Eisenberg as new CEO


NWSL team San Diego Wave have poached Leeds United’s chief business officer Morrie Eisenberg to be its new chief executive officer.

Eisenberg, who joined Premier League club Leeds as chief operating officer in October 2023, is credited internally with leading the push on its stadium redevelopment at Elland Road, which gained full planning permission earlier this year.

During Eisenberg’s time at the club, Leeds secured promotion back to the Premier League and, after his promotion last May, avoided relegation this season to maintain their place in English football’s top flight.

Eisenberg will begin his new role at the Wave in August, having previously held leadership positions at LinkedIn, Tesla and with the San Francisco 49ers in the NFL. He remained as a senior advisor to 49ers Enterprises while working at Leeds, with the two teams sharing the same ownership.

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An announcement will be made by the two teams later on Wednesday.

In a statement, San Diego Wave governor Lauren Leichtman welcomed Eisenberg as a “transformative leader.”

“His vision, collaborative leadership style and commitment to building world-class organizations make him the ideal person to lead this club into its next chapter,” she added.

Eisenberg said: “The Wave has already established itself as a global brand with an exceptional fan base, ambitious vision and strong foundation. I’m excited to work alongside the players, staff, supporters and community to continue building a club that sets the standard on and off the pitch.”

The Wave are third in the NWSL standings (Leonardo Fernandez / Getty Images)

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Leeds United managing director Robbie Evans added: “While I am disappointed to see Morrie leave, I am grateful for his effort and impact over the last three years. Much as with players, when you employ excellent people who produce excellent results, sometimes the unfortunate effect is that they will attract interest elsewhere.

“Morrie and I first met three years ago in discussing if we should leave our old lives behind to try and help Leeds United return to its rightful place in English football. Three seasons later, he leaves with the club on an excellent trajectory. I hope Morrie is especially proud of his tireless work on the stadium expansion, which will benefit the club, supporters, and the community for generations to come.

“Morrie and his wonderful family depart with the best wishes of the club. He is welcome anytime if he tires of California sunshine and misses the Yorkshire weather!”


The Wave is building influence

Analysis by soccer writer Asli Pelit 

Lauren Leichtman, the first woman to become a billionaire from private equity, bought the Wave from billionaire businessman Ron Burkle for a record $120 million in 2024. Less than three years earlier, Burkle bought the franchise for $2m. Leichtman’s arrival in the NWSL marked the entry of institutional-caliber capital from one of private equity’s most accomplished operators.

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Through Levine Leichtman Capital Partners, which manages more than $12bn in assets, Leichtman brought a new level of financial sophistication to women’s soccer just as franchise valuations, sponsorship revenue and infrastructure spending across the NWSL continue to surge.

The acquisition also underscored the increasing importance of relationships in women’s soccer. Former Wave president and ex-USWNT coach Jill Ellis played a pivotal role in connecting the parties, leveraging a relationship with Leichtman that dates back two decades to UCLA. Though Ellis’ exit to join FIFA was quite contentious.

Bringing USWNT legend Alex Morgan into the ownership group only deepened the club’s alignment between business credibility and player influence, a growing trend across the NWSL’s new ownership era.

Having only launched in 2022, the Wave have never won the NWSL Championship, though they did capture the 2023 NWSL Shield after finishing with the league’s best regular-season record and added the 2024 Challenge Cup to the trophy case.

In just a few seasons, the Wave have packed stadiums, landed superstar talent, shattered franchise valuation records and behaved like an established giant; the only thing still missing is the championship confetti.

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The Wave are navigating a transitional 2026 season, balancing strong results with clear growing pains both on and off the field. Under second-year head coach Jonas Eidevall, San Diego remains in the playoff run, consistently hovering around the league’s top four to six spots, but performances have often highlighted unresolved issues within the squad. The club is still searching for consistency, but the potential arrival of USWNT star Catarina Macario after the summer break could significantly raise the team’s ceiling and strengthen their chances of bringing home a trophy this season.

Eisenberg is coming to Wave after his stint with one of the most successful American ownership groups, the 49ers Enterprises, the investment arm linked to the NFL’s San Francisco 49ers, which completed a full takeover of the club in 2023 after first purchasing a minority stake five years earlier. Led by chairman Paraag Marathe and backed by the York family, the ownership group has reshaped Leeds with an American-style approach centered on commercial expansion, infrastructure investment and data-driven operations.



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NBA highlights: Thunder 127, Spurs 114

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NBA highlights: Thunder 127, Spurs 114




Watch highlights of the Thunder’s 127-114 Game 5 win over the Spurs – NBC 7 San Diego



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