Oregon secretary of state launches ‘Trusted Info’ campaign to combat false election information – KTVZ

SALEM, Ore. (KTVZ) — False election data is a rising downside in Oregon and across the nation. This week, Secretary of State Shemia Fagan stated Thursday she is launching a brand new initiative to “prebunk” false data by getting correct data in entrance of voters earlier than they’re uncovered to misinformation.

“Our greatest software within the battle towards false data is true data,” stated Fagan. “We’re dedicated to reaching Oregon voters early and infrequently, so the very first thing they hear about Oregon elections is the reality.”

Trusted Data 2022 is a part of a nationwide effort led by the Nationwide Affiliation of Secretaries of State. In Oregon, the marketing campaign will embrace:

1. Public service bulletins achieved in partnership with Happylucky, a Portland-based design agency. These embrace animated movies, radio spots, and graphics for print and social media within the 5 generally spoken languages in Oregon.

   The primary PSA on closed primaries is on the market right here. The second PSA on the postmark rule shall be obtainable by April 26, the day earlier than ballots are mailed.

   The SOS Elections Division encourages media shops to air these supplies as a part of the hassle to fight false data. Contact Ben Morris at ben.morris@sos.oregon.gov for extra data.

2. Updates to Oregonvotes.gov, specializing in offering plain language data on how elections in Oregon work and debunking frequent myths. This data is included in a brand new Election Data part on the web site. A direct hyperlink is right here.
3. Social media marketing campaign designed to succeed in voters with correct data in simple to know and straightforward to share codecs. You’ll find observe this marketing campaign on the Election Division’s Fb and Twitter pages. As of April 14, the marketing campaign has reached a complete of 75,000 impressions throughout the 2 social media platforms — and we’re simply getting began!

There isn’t any media purchase related to the Might Election marketing campaign. Funding for the challenge was offered by the Legislature as a part of an election modernization fund, repurposed within the 2022 legislative session.