LAS VEGAS (AP) — Movies like “The Hangover” and “Ocean’s Eleven” piqued interest in the Las Vegas Strip long ago. But now Nevada labor unions hoping to boost jobs and tourism are pushing state officials to offer tax credits aimed at bringing more Hollywood filmmaking to the state.

The effort to offer up to $95 million in tax credits to Sony Pictures Entertainment and Warner Bros. Discovery for a new film production facility in the Vegas suburbs didn’t win enough legislative support earlier this year. But more than a dozen labor unions are pushing to revive the proposal during an expected special session next month.

“We believe if we can get the public behind us, we’ll be able to get the legislators to understand what a big change this can bring to Southern Nevada,” said Tommy White, business manager-secretary treasurer of Laborers’ International Union of North America, Local 872 in Las Vegas.

Trade unions formed a political action committee called Nevada Jobs Now, which has raised over $1 million to be used for digital advertisements, mailers and some TV commercials, White said. The production companies behind the project say it would create 19,000 construction jobs.

If the unions are successful, Las Vegas would be competing with cities like Atlanta, where the film industry has boomed for more than a decade thanks to a far more generous tax break. California, meanwhile, recently revamped its own tax incentive programs to combat a multiyear downward trend in Hollywood film production.

The production companies would not come to Las Vegas if they don’t receive the tax incentives, according to David O’Reilly, CEO of Howard Hughes Holdings, the developer of the proposal called Summerlin Studios. It would include 10 movie stages, hotels, a medical center and be part of a master-planned neighborhood in West Las Vegas.

“There would be no reason for Sony and Warner to film in Nevada when they can get tax credits in 20 other states or around the globe,” he said. “They need to bring their productions to where they have the best economic deal, and we’re just trying to make Nevada competitive with everybody else.”

To be eligible for the tax credits, $400 million needs to be spent building a studio and $1.8 billion spent building the mixed-use development of shops and restaurants, O’Reilly said. Sony and Warner Bros. would have to spend $4.5 billion over 15 years. They would be eligible for the tax credits after the studio is built and filming begins, he said.

Drawing the movie buff to Vegas

The proposal comes as Las Vegas continues to see a decline in tourism. Between June 2024 and June 2025, the Las Vegas Convention and Visitors Authority reported an 11.3% decline in visitors.

White and other supporters argue that not only will the film studios bring jobs and revenue, it will also attract tourists.

“With movie studios, you bring in a whole different type of tourist,” White said, likening it to how major sports teams draw visitors. “You don’t just bring the person that’s come in to go to a resort to gamble.”

Stephen Weizenecker, an Atlanta attorney who was involved in Georgia’s film tax credit program since its inception in 2008, said Georgia has seen more tourists wanting to visit the scenes where movies like “The Hunger Games” and “Forrest Gump” were filmed.

Dubbed the “Hollywood of the South,” metro Atlanta became a ubiquitous backdrop for huge projects, including Marvel films and Netflix’s “Stranger Things.” Its program has supported thousands of jobs and the creation of several thriving studios. But it is expensive — the state in 2024 was projected to give out $1.35 billion in credits that year alone.

The state’s return is an average of 17 cents in tax revenue for every state dollar spent, according to Carlianne Patrick, an associate professor at Georgia State University who conducts audits of the state’s tax credit programs.

Georgia has seen a large increase in production activity and an increase in jobs, though not all of them are full-time, permanent positions, Patrick said.

State employee union argues against the proposal

Some don’t see the payoff in giving tax credits to the film studios.

The American Federation of State, County and Municipal Employees (AFSCME), a union representing thousands of state workers, joined other Nevada organizations this week in sending a letter to the governor urging him to not include the film tax credit proposal in the upcoming special session. Republican Gov. Joe Lombardo says he will call lawmakers back to the capital before the years ends, but it’s not yet clear what issues lawmakers will tackle.

They argue the project is “fiscally irresponsible and politically indefensible” and would only generate $0.52 in tax revenue for every $1 in credit, citing a May 2025 report commissioned by the state.

“Every dollar we lock into a corporate handout is a dollar we can’t put toward our rainy-day readiness, public education, health care, wildfire mitigation, housing, and the basic services Nevadans rely on when times get tight,” the organizations wrote in the letter.

Jared Kluesner, a psychiatric nurse at the Southern Nevada Adult Mental Health campus in Las Vegas and member of AFSCME, said the state should prioritize public services for people with mental health issues.

Kluesner wants Sony and Warner Bros. to build a film studio facility and create more jobs for Nevadans, but “if they’re going to do it at the cost of public services and funds that should be allocated to state workers, then that’s not really solving any problems.”

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