Pro-Lombardo super PAC launches radio ad campaign in Nevada governor’s race

Nevada Gov. Steve Sisolak (D) is beneath fireplace in a brand new radio promoting marketing campaign financed by the tremendous PAC supporting Republican challenger Joe Lombardo.

Higher Nevada PAC, run by a trio of senior Republican political operatives, is spending $700,000 on a spot accusing Sisolak of presiding over a “corrupt administration” that “places politics forward of Nevada’s well-being.” The minute-long radio advert, titled “Trainwreck,” was scheduled to start airing statewide on Tuesday in each English and Spanish. The tremendous PAC has beforehand spent $800,000 on radio adverts on behalf of Lombardo, the Clark County sheriff.

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“Higher Nevada PAC will proceed to spend vital assets on each conventional and non-traditional media,” Chris Carr, the PAC’s chief strategist, instructed the Washington Examiner in an announcement. “No right-leaning group within the historical past of the state has invested as a lot as we have now in Spanish-language media. We strongly imagine that these investments will finally be the distinction maker on this race.”

Carr is an skilled Nevada operative and veteran of each the Republican Nationwide Committee and former President Donald Trump’s 2020 reelection marketing campaign. He’s joined at Higher Nevada PAC by Jeremy Hughes, a GOP advisor based mostly within the Silver State, and Andy Surabian, an adviser to Donald Trump Jr.

Nevada has a considerable Spanish-speaking inhabitants, and in accordance with the 2020 census, practically one-third of the state’s inhabitants is Hispanic. That makes political promoting in Spanish-language media important to a profitable marketing campaign.

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Total, Higher Nevada PAC has spent hundreds of thousands of {dollars} on English, Spanish, and Asian-language radio and newspaper commercials as a part of an effort to achieve nonwhite voters. The group additionally has invested in conventional, direct-mail promoting and a statewide voter turnout operation that has included door-knocking and different get-out-the-vote methods.

Lombardo, supported by each the Trump and institution wings of the GOP, led Sisolak within the RealClearPolitics common of latest polls, 45.3% to 43.7%.