Outdoor tourism grows in Nevada despite Las Vegas Strip visitor decline

LAS VEGAS (FOX5) — While Strip tourism declined this year, outdoor recreation across Nevada continues to grow, with some areas seeing increased business and new facilities opening to accommodate visitors.

Valley of Fire State Park reached 1 million visitors this year and recently opened a new $30 million visitors center. Lake Mead National Recreation Area also continues to draw tourists, including those taking holiday-themed rafting tours through Black Canyon.

Chad Taylor, director of operations for the Hospitality Division of Guest Services and Hoover Dam Rafting Adventures, calls outdoor recreation an “enormous” boost for the state economy.

Last month, the Nevada Division of Outdoor Recreation (NDOR) released an Economic Impact Analysis finding that outdoor recreation is a $24 billion industry in Nevada, generating $13.7 billion in total economic output, supporting more than 75,000 jobs, and contributing $8.8 billion to the state’s Gross Domestic Product (GDP).

NDOR reports outdoor recreation has officially surpassed the mining industry in GDP contribution and is rapidly becoming a cornerstone of Nevada’s economic diversification strategy.

The Hoover Dam Rafting Adventure, which has operated for more than four decades, saw slightly lower numbers this year for its 12-mile Colorado River tours starting at the base of the dam. Taylor said the rafting business typically follows Las Vegas tourism trends.

“As Las Vegas tourism increases or decreases, we typically see the same out here for the tour specifically,” Taylor said.

However, other outdoor properties showed growth. Taylor said Lake Mead properties, including Callville Bay, Cottonwood Cove, and Temple Bar, saw increased business this year.

Taylor, who sits on the governor’s advisory board for outdoor tourism, said the state is investing heavily in outdoor recreation infrastructure. Nevada is building Adventure Centers in Northern Nevada and Southern Nevada.

The Southern Nevada Adventure Center, under construction in Boulder City, will serve as a one-stop shop for booking outdoor activities. The facility is expected to open in summer 2026.

“Not only at the federal level, but the state level, the amount of energy and effort that they’ve put into outdoor recreation over the last few years, especially when it comes to the two new adventure centers that they’re building in Northern Nevada and Southern Nevada, they’re doubling down on outdoor recreation,” Taylor said.

The Hoover Dam rafting company continues its holiday-themed tours with Santa through Christmas Eve.

Reservations can be made at hooverdamraftingadventures.com or by calling (800) 455-3490.

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