CARSON CITY — With 187 fatalities on Nevada roads this 12 months, the Nevada Division of Transportation is boosting current visitors security messaging on digital freeway indicators with “Friday Focus” messages.

NDOT routinely posts visitors security reminders reminiscent of “Locked Eyes Save Lives. Look ahead to Pedestrians”” and “You Are Not a Firework. Do Not Drive Lit” on digital freeway indicators every month. Along with the prevailing visitors security reminders, NDOT will rotate messages highlighting the next matters each Friday:

— First Friday of the month: Dashing-related visitors security messages

— Second Friday of the month: County-specific visitors fatality numbers

— Third Friday of the month: Nationwide visitors security messages

— Fourth Friday of the month: Statewide visitors fatality numbers

The Friday messages give attention to high-priority visitors questions of safety reminiscent of rushing: and emphasize the extent of statewide and native visitors fatalities.

Related visitors security messages will even be posted to the division’s @NevadaDOT, @NevadaDOTVegas, @NevadaDOTReno, and @NevadaDOTElko Twitter accounts. Such messages have been proven efficient in elevating consciousness with drivers. There are greater than 200 digital message indicators stationed on strategic transportation corridors throughout the state.

Final 12 months, greater than 380 lives have been misplaced in Nevada visitors crashes. With over 90 p.c of U.S. crashes triggered partially by driver habits, the digital messages are an vital driving security reminder. The messages will fall on Fridays, one of many days of the week with the very best variety of Nevada visitors deaths.

“These roadway indicators generally is a first-line protection in reminding motorists to drive safely,” NDOT Director Kristina Swallow stated. “Alongside the security messages we already routinely publish, these Friday messages are one other alternative to remind everybody to journey safely on Nevada roads.”

Nevada’s purpose is to chop the yearly visitors fatality common in half by 2030, with the final word purpose of zero fatalities by 2050. The state’s Strategic Freeway Security Plan establishes statewide objectives and methods specializing in the 6 “Es” of visitors security: Fairness, Engineering, Schooling, Enforcement, Emergency Response and Everybody.