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Influencer Montana Tucker features freed Israeli hostage in a skincare promo

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Influencer Montana Tucker features freed Israeli hostage in a skincare promo


Since Oct. 7, Montana Tucker has encapsulated the growing role of social media influencers in the sprawling effort to advocate for Israel. 

Tucker, who has more than 3 million followers on Instagram (in addition to 9 million on TikTok), has uploaded videos and photos from the communities devastated by Hamas’ attack and from Auschwitz. She’s posted speeches at rallies and tried to interview people at campus protests. At the Grammys in February, she wore a large yellow ribbon over her dress displaying the words “Bring them home.”

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But her latest advocacy effort for Israeli hostages is dividing her pro-Israel fans — because in addition to featuring the harrowing story of a woman who was taken captive with her husband, the video also promotes a skincare product. 

“Raz and Ohad have 3 beautiful daughters who did/do everything they can to bring back their dad/ remaining hostages, and take care of their mom,” Tucker wrote in the caption to the video, uploaded on Thursday. “@freskincare is not only an incredible, clean, and Israeli skincare brand, but it is Raz’s favorite.”

The video — and response to it — showcase the thorny questions raised by the melding of influencer culture and pro-Israel advocacy amid a brutal war and hostage crisis. Many of Tucker’s followers praised the video and her months of efforts to raise awareness of the captives’ plight, as well as a gesture of goodwill by the skincare brand. Some others lambasted her for, in their view, using a traumatized family’s story as an opportunity to promote a beauty regimen.

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Montana Tucker and freed hostages. (credit: Michelle Tucker)

“This is just vile and unconscionable,” human rights lawyer and Israel advocate Arsen Ostrovsky wrote on X. “How dare you @montanatucker come here to Israel to profit of the grief and massacre of our people. Have you no shame?”

Another user who responded to Ostrovsky’s post saw it differently. “She has done so much for our cause in social media since the war started, and because she did something for someone in partnership with a brand, your jumping down her throat,” he wrote. “Pick a fight with the correct people, this isn’t one of them!”

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The video starts like many of the other hostage testimonies that have emerged since Oct. 7, when Hamas terrorists took some 250 Israelis captive and brought them to Gaza. Raz Ben Ami, 57, sitting on a couch with her three daughters, recalls hiding in a bomb shelter during Hamas’ attack, and discusses her and her husband Ohad’s abduction from Kibbutz Be’eri.

The freed hostages who appear in the advertisement

Ben Ami was released during a ceasefire in late November. Her husband remains in captivity. 

“We miss him very much,” Ben Ami, who is wearing a shirt calling for Ohad’s release, says in the video. “We’re working very hard to get him back. We hope he’s still OK.”

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The video then pans to Mickael Bensadoun, CEO of the Israeli skincare brand Fré, who is sitting next to Tucker. “We are praying for the release of all hostages,” Bensadoun says. “This is the least we can do.”

Bensadoun goes on to explain that while Raz was in captivity, her daughter Yulie, 27, had reached out to the company, “saying that she would love her mother to get some Fré products when she’s back. Our head of customer support showed me this message. I think I wanted to give all Fré to you.”

Tucker responds, “There are a million skin care brands, but I think what makes a brand so special is when there is a personal story.” Later, she hugs Ben Ami and says, “You are amazing, really, you inspire me so much.”

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At the end of the video, Tucker asks for permission to rub some cream from the brand on Ben Ami’s face. Tucker reassures her that her hands are clean. Ben Ami responds, with a laugh, “I’ve been in Gaza.”

The video concludes with the group shouting, in unison, “We love Fré!”

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The post has garnered many positive reactions praising Tucker for bringing attention to the atrocities of Oct. 7 and the plight of the hostages.

“@montanatucker Do you even know how much this means to every Jew in the world?,” one user wrote on Instagram. “The fact that you’re getting their stories out there for ALL to hear and see ! Thank you so much for EVERYTHING you’re doing for your community!”

Tucker shared the video during a week when Israel Defense Forces soldiers have recovered hostages’ bodies from the city of Rafah. The same day Tucker’s video went up, the families of five young women hostages released a video showing their capture by Hamas, sparking heightened pressure on the Israeli government to negotiate their release.

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In light of the dire news, some people objected to Tucker featuring hostages in a video promoting beauty products.

“After you thought you’ve seen it all, watch this video and see how some people and the brands they’re pushing apparently have no problem capitalizing on the backs of people who have been to hell and back,” Yaakov Katz, the former editor in chief of the Jerusalem Post, wrote on X. 

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In response to an inquiry from the Jewish Telegraphic Agency, a representative for Tucker said that Ben Ami and Tucker had met at a recent rally for the hostages’ release before meeting in the temporary housing where the Ben Ami family has been living following the destruction of their home on Oct. 7.  

“She wanted her story told, her husband’s story, told by Montana,” said the representative, who gave her name as Michelle. “She always goes to their houses.”

The representative added that the idea for the video came from Fré and that Tucker was not paid to go to the house.

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“It was totally a mitzvah thing,” she said. “She will always be there for the hostages until everyone’s home.”

Fré, which did not respond to JTA’s request for comment, is not the only company to tell stories about the hostages with its products. Wines on the Vine, an online wine store and project of the nonprofit Israel Innovation Fund, has released a line of wines featuring the faces and short biographies of the remaining hostages called “Wines of Hope.” A third of the proceeds will be donated to the Hostages and Missing Families Forum advocacy group, according to the website.

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“Wines of Hope tells the story of the 257 hostages who were taken captive by Hamas terrorists on October 7, 2023, and specifically the 128 people who remain there until today,” the website says. “With every sip we take, we drink this wine as a symbol of hope and a yearning for their return, until the day we can drink together with them, fully rejoicing and celebrating true freedom.”





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Judge strikes down Montana law defining sex as only male or female for procedural reasons – Times of India

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Judge strikes down Montana law defining sex as only male or female for procedural reasons – Times of India


MISSOULA: A judge on Tuesday struck down a Montana law that defined “sex” in state law as only male or female, finding that it was unconstitutional.
District court judge Shane Vannatta in Missoula ruled the law, passed last year, violated the state constitution because the description of the legislation did not clearly state its purpose.
Transgender, nonbinary, intersex and other plaintiffs challenged the law, similar to ones passed in Kansas and Tennessee, because they said it denies legal recognition and protections to people who are gender-nonconforming.
Vannatta did not address that argument, simply finding that the bill’s title did not explain whether the word “sex” referred to sexual intercourse or gender, and did not indicate that the words “female” and “male” would be defined in the body of the bill.
“The title does not give general notice of the character of the legislation in a way that guards against deceptive or misleading titles,” Vannatta wrote.
The bill was approved during a legislative session that also passed a ban on gender-affirming medical care for transgender minors and saw transgender lawmaker democratic rep Zooey Zephyr expelled from the house floor, following a protest against republican lawmakers who had silenced her.
The law that was struck down by Vannatta was sponsored by republican senator Carl Glimm, who said the legislation was necessary after a 2022 court ruling in which a state judge said transgender residents could change the gender markers on their birth certificates.
A spokesperson for republican governer Greg Gianforte, who signed the bill into law, did not immediately return an after-hours email seeking comment on the ruling.
The American civil liberties union of Montana praised it.
“Today’s ruling is an important vindication of the safeguards that the Montana constitution places on legislative enactments,” the group’s legal director, Alex Rate, said.





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Organizations request Montana health department investment following Medicaid redetermination • Idaho Capital Sun

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Organizations request Montana health department investment following Medicaid redetermination • Idaho Capital Sun


Thousands of Montanans lost Medicaid coverage, not because they weren’t eligible, but due to “unapproachable and unmanageable” administrative barriers at the state health department.

That’s according to a letter signed by 66 national and state organizations sent to Gov. Greg Gianforte last week asking him to include money to add additional staff to the Department of Public Health and Human Services and update outdated software, among other requests, in his budget proposal for the 2027 biennium.

The Medicaid redetermination process took place following a freeze on disenrollments during the Covid-19 pandemic, and took a total 135,000 enrollees off of Medicaid. The state’s redetermination dashboard cites the most frequent reason for disenrolling as a lack of correspondence with the department. Many former enrollees who may still be eligible now have to apply for Medicaid again for health coverage, with longer-than-usual wait times and Medicaid providers struggling to make ends meet as applications are processed.

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Health department in preliminary budget planning

The letter suggested consumer advisory groups, focus groups, surveys, and end-user testing to improve the state’s communication with clients – and said health department staffers should use plain language with clients to help reduce delays.

The state health department previously told the Daily Montanan it meets all federal standards for processing both redeterminations and new applications. Spokesperson for the department Jon Ebelt said Monday it is taking the requests in the letter under consideration in its budget planning.

“The letter makes specific budget requests, and at this time, DPHHS is in the preliminary stages of the executive budget planning process for the upcoming legislative session,” Ebelt said in a statement. “DPHHS appreciates the feedback and suggestions included in the letter and will consider them.”

The letter was addressed to Gianforte, but the Governor’s Office on Monday deferred to DPHHS in response to questions. DPHHS Director Charlie Brereton, as well as Human Services Executive Director Jessie Counts, Medicaid Chief Financial Manager Gene Hermanson and Director of Budget and Program Planning Ryan Osmundson were copied on the letter as well.

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Jackie Semmens with the Montana Budget and Policy Center, told legislators Thursday the organizations who signed onto the letter included food pantries, healthcare providers and faith organizations – places people turn to when they “can’t get the benefits they qualify for in a timely manner.”

“These organizations see people coming to food pantries when they are forced to choose between paying out of pocket for prescription or feeding their family because their Medicaid determination is delayed,” Semmens said. “These 60 plus organizations have seen firsthand how strapped the department has been during the past year, which is why they have joined together to ask the governor to improve access to public assistance.”

Organizations include the Montana Food Bank Network, the Fort Peck Tribal Health Department, Montana Head Start Association and the American Heart Association.

The letter, sent June 17, said the health department cuts made in 2017 led to 19 public assistance offices across the state to close and resulted in pressure on the staff that was left.

Medicaid unwinding exacerbated these existing issues, the letter said, and “highlighted the ways in which Montana’s safety net is outdated, inaccessible, and cumbersome for those most in need.” The organizations asked that as the governor’s administration develops its 2027 biennial budget, they invest and modernize access to Montana’s safety net services.

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Prior to each legislative session, the governor releases a budget with proposals for spending for the upcoming two fiscal years. The legislature ultimately has the power to appropriate funds, but the budget is a public statement of the investments the executive office wishes to make and approve. The legislature will meet again in January 2025.

Letter: state website is hard to navigate, more in-person assistance options needed

The organizations want to see more options for in-person assistance, which could include the reopening of rural public assistance offices. Applications completed in person are less likely to contain errors, the letter said, and would reduce procedural delays.

“In-person assistance is an essential lifeline for elderly, disabled, and rural individuals,” the organizations said.

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The state health department’s website to apply for safety net services like Medicaid or food assistance is hard to navigate, the letter said, and during the unwinding process, phone lines were jammed with people having to wait hours to speak to someone. The organizations believe the solution to the problems is better staffing at the department, although their letter did not specify how many more employees they believe are needed.

“With rural Montanans relying on these means of application, Montana should make significant investments to improve their functionality,” the letter read.

The letter said understaffing was what led to procedural delays during the Medicaid unwinding. Ebelt previously listed limited staff as one reason for Medicaid delays, along with prioritization for individuals with current inactive coverage as well as verifying previously unreported resources. He said the state meets the federal standard of paying 90 percent of “clean claims” (claims not needing additional verification) within 30 days, and 99 percent of “clean claims” in 90 days.

About 9% of cases are still pending eligibility, Counts told legislators, translating to a little under 20,000 cases.

Daily Montanan is part of States Newsroom, a nonprofit news network supported by grants and a coalition of donors as a 501c(3) public charity. Daily Montanan maintains editorial independence. Contact Editor Darrell Ehrlick for questions: [email protected]. Follow Daily Montanan on Facebook and X.

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Briefs: Going to the Sun Road; Glacier Park death; Browning tax relief

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Briefs: Going to the Sun Road; Glacier Park death; Browning tax relief


GNP’s Going to the Sun Road opens for the season

Aaron Bolton | Montana Public Radio

Going to the Sun Road in Glacier National Park has fully opened for the season. Park officials opened the road Saturday.

The visitor center at Logan Pass is open, but drinking water isn’t yet available.

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The road is opening with some changes to the vehicle reservation system. A reservation is required from 6 a.m. to 3 p.m. for cars entering through West Glacier. Reservations aren’t required at the St. Mary entrance on the east side of the park.

Shuttle services along the road will begin July 1.

Woman dies after falling into St. Mary Falls in GNP

Edward O’Brien | Montana Public Radio

A Pennsylvania woman died yesterday Sunday afternoon after falling into the water in Glacier National Park.

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Park officials say the 26-year-old woman fell into the water above St. Mary Falls on the park’s east side.

According to witnesses, the woman was washed over the falls and trapped under the very cold and fast water for several minutes.

A park news release says bystanders pulled her from the water and administered CPR until emergency responders arrived.

Park rangers and an ambulance team from Babb took over CPR upon arrival.

An ALERT helicopter crew also assisted with resuscitation efforts, but the victim never regained consciousness.

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The victim’s name has not yet been released pending notification of next of kin.

The death is under investigation. It is Glacier’s first fatality of the summer season.

Browning residents to see relief after being overcharged on tax bills 

Shaylee Ragar | Montana Public Radio

State officials are working to get refunds to Browning residents who were overcharged on their property tax bills.

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Lee Montana first reported homeowners in Browning received unusually high appraisal values and property tax bills last fall — some four times the amount they paid last year.

That led the state Department of Revenue to re-evaluate the homeowners’ properties. The agency says a computing error miscalculated the values of 385 properties in town.

Bryce Kaatz with the department told lawmakers on Monday that all affected residents should receive letters with their updated appraisals this week. He said the department is working with Glacier County to issue refunds to homeowners as quickly as possible.

Kaatz says the agency is looking at safeguards to prevent the error from happening again.

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