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Influencer Montana Tucker features freed Israeli hostage in a skincare promo

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Influencer Montana Tucker features freed Israeli hostage in a skincare promo


Since Oct. 7, Montana Tucker has encapsulated the growing role of social media influencers in the sprawling effort to advocate for Israel. 

Tucker, who has more than 3 million followers on Instagram (in addition to 9 million on TikTok), has uploaded videos and photos from the communities devastated by Hamas’ attack and from Auschwitz. She’s posted speeches at rallies and tried to interview people at campus protests. At the Grammys in February, she wore a large yellow ribbon over her dress displaying the words “Bring them home.”

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But her latest advocacy effort for Israeli hostages is dividing her pro-Israel fans — because in addition to featuring the harrowing story of a woman who was taken captive with her husband, the video also promotes a skincare product. 

“Raz and Ohad have 3 beautiful daughters who did/do everything they can to bring back their dad/ remaining hostages, and take care of their mom,” Tucker wrote in the caption to the video, uploaded on Thursday. “@freskincare is not only an incredible, clean, and Israeli skincare brand, but it is Raz’s favorite.”

The video — and response to it — showcase the thorny questions raised by the melding of influencer culture and pro-Israel advocacy amid a brutal war and hostage crisis. Many of Tucker’s followers praised the video and her months of efforts to raise awareness of the captives’ plight, as well as a gesture of goodwill by the skincare brand. Some others lambasted her for, in their view, using a traumatized family’s story as an opportunity to promote a beauty regimen.

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Montana Tucker and freed hostages. (credit: Michelle Tucker)

“This is just vile and unconscionable,” human rights lawyer and Israel advocate Arsen Ostrovsky wrote on X. “How dare you @montanatucker come here to Israel to profit of the grief and massacre of our people. Have you no shame?”

Another user who responded to Ostrovsky’s post saw it differently. “She has done so much for our cause in social media since the war started, and because she did something for someone in partnership with a brand, your jumping down her throat,” he wrote. “Pick a fight with the correct people, this isn’t one of them!”

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The video starts like many of the other hostage testimonies that have emerged since Oct. 7, when Hamas terrorists took some 250 Israelis captive and brought them to Gaza. Raz Ben Ami, 57, sitting on a couch with her three daughters, recalls hiding in a bomb shelter during Hamas’ attack, and discusses her and her husband Ohad’s abduction from Kibbutz Be’eri.

The freed hostages who appear in the advertisement

Ben Ami was released during a ceasefire in late November. Her husband remains in captivity. 

“We miss him very much,” Ben Ami, who is wearing a shirt calling for Ohad’s release, says in the video. “We’re working very hard to get him back. We hope he’s still OK.”

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The video then pans to Mickael Bensadoun, CEO of the Israeli skincare brand Fré, who is sitting next to Tucker. “We are praying for the release of all hostages,” Bensadoun says. “This is the least we can do.”

Bensadoun goes on to explain that while Raz was in captivity, her daughter Yulie, 27, had reached out to the company, “saying that she would love her mother to get some Fré products when she’s back. Our head of customer support showed me this message. I think I wanted to give all Fré to you.”

Tucker responds, “There are a million skin care brands, but I think what makes a brand so special is when there is a personal story.” Later, she hugs Ben Ami and says, “You are amazing, really, you inspire me so much.”

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At the end of the video, Tucker asks for permission to rub some cream from the brand on Ben Ami’s face. Tucker reassures her that her hands are clean. Ben Ami responds, with a laugh, “I’ve been in Gaza.”

The video concludes with the group shouting, in unison, “We love Fré!”

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The post has garnered many positive reactions praising Tucker for bringing attention to the atrocities of Oct. 7 and the plight of the hostages.

“@montanatucker Do you even know how much this means to every Jew in the world?,” one user wrote on Instagram. “The fact that you’re getting their stories out there for ALL to hear and see ! Thank you so much for EVERYTHING you’re doing for your community!”

Tucker shared the video during a week when Israel Defense Forces soldiers have recovered hostages’ bodies from the city of Rafah. The same day Tucker’s video went up, the families of five young women hostages released a video showing their capture by Hamas, sparking heightened pressure on the Israeli government to negotiate their release.

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In light of the dire news, some people objected to Tucker featuring hostages in a video promoting beauty products.

“After you thought you’ve seen it all, watch this video and see how some people and the brands they’re pushing apparently have no problem capitalizing on the backs of people who have been to hell and back,” Yaakov Katz, the former editor in chief of the Jerusalem Post, wrote on X. 

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In response to an inquiry from the Jewish Telegraphic Agency, a representative for Tucker said that Ben Ami and Tucker had met at a recent rally for the hostages’ release before meeting in the temporary housing where the Ben Ami family has been living following the destruction of their home on Oct. 7.  

“She wanted her story told, her husband’s story, told by Montana,” said the representative, who gave her name as Michelle. “She always goes to their houses.”

The representative added that the idea for the video came from Fré and that Tucker was not paid to go to the house.

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“It was totally a mitzvah thing,” she said. “She will always be there for the hostages until everyone’s home.”

Fré, which did not respond to JTA’s request for comment, is not the only company to tell stories about the hostages with its products. Wines on the Vine, an online wine store and project of the nonprofit Israel Innovation Fund, has released a line of wines featuring the faces and short biographies of the remaining hostages called “Wines of Hope.” A third of the proceeds will be donated to the Hostages and Missing Families Forum advocacy group, according to the website.

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“Wines of Hope tells the story of the 257 hostages who were taken captive by Hamas terrorists on October 7, 2023, and specifically the 128 people who remain there until today,” the website says. “With every sip we take, we drink this wine as a symbol of hope and a yearning for their return, until the day we can drink together with them, fully rejoicing and celebrating true freedom.”





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Dispatches from the Wild: Montana’s wild inheritance at risk | Explore Big Sky

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Dispatches from the Wild: Montana’s wild inheritance at risk | Explore Big Sky


Steve Pearce and the future of the BLM  

By Benjamin Alva Polley EBS COLUMNIST 

If you care about hunting elk in crisp October air, floating a clear-running river for cutthroat trout, or simply taking your kids camping beneath a sky unspoiled by drill rigs, you should be outraged that Steve Pearce was ever considered to run the Bureau of Land Management. 

The BLM is the largest landlord in the West. It oversees nearly 245 million acres of public land—millions of those acres in and around Montana’s most cherished places. This land is the backbone of our elk and mule deer herds, our sage grouse leks, our pronghorn migration routes and our blue-ribbon trout streams. It’s also the stage on which Montana’s hunting, fishing and outdoor recreation economy plays out. 

Putting someone with Steve Pearce’s environmental record in charge of that land is like handing your cabin keys to the arsonist who’s always hated it. In the four months since Pearce was first nominated, it emerged that, if confirmed, he and his wife would divest from more than 1,000 oil and gas leases in Oklahoma to address potential conflicts of interest. While some senators strongly support his “active forest management” approach, he still faces opposition from groups alarmed by his record on public land transfers. On March 4, the Senate Energy and Natural Resources Committee voted 11-9 to advance his nomination, despite concerns from conservation groups. 

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Pearce’s track record is no mystery. He has consistently sided with extractive industries at the expense of wildlife, habitat and public access. He has supported opening more public lands to oil and gas drilling, weakening bedrock environmental safeguards and undermining science-based management. His votes and public statements have signaled again and again that he sees wild country as an obstacle to be overcome, not a legacy to be stewarded. 

For Montana, that posture is an existential threat. Our big-game herds rely on intact winter range and unfragmented migration corridors across BLM lands. Aggressive drilling, poorly planned roads and relaxed reclamation standards shred those habitats. Once you carve up a landscape with pads, pipelines and traffic, you don’t get solitude—or mature bull elk—back with the stroke of a pen. 

Anglers should be just as alarmed. Headwater streams and riparian corridors on BLM ground are the life support system for native bull trout, cutthroat and wild trout. A BLM director hostile to environmental safeguards is far more likely to greenlight development that increases sediment, degrades water quality and depletes the cold, clean flows our rivers depend on. 

If Pearce takes office, outdoor recreation—and the rural economies built around it—will not be spared. In Montana, hunting, fishing and outdoor recreation pump billions of dollars into local businesses, guiding operations, gear shops and main-street cafes. People travel here precisely because of the open space, healthy herds and functioning ecosystems that BLM lands help sustain. When those landscapes are sacrificed to short-term profit, we don’t just lose scenery; we lose jobs, identity and a way of life. 

This is not a partisan issue, especially in Montana. Public lands are one of the few things we truly share: ranchers who graze allotments, tribal communities with cultural ties to these places, hunters and anglers who’ve long defended habitat, and families who just want a place to pitch a tent. A BLM director should be a careful, science-driven steward accountable to all Americans—not a politician with a history of dismissing environmental protections as red tape. 

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Montanans know what’s at stake. We’ve fought bad ideas before—land transfers, giveaway leases, rollbacks to bedrock conservation laws—and we’ve won when we stood together. Steve Pearce’s nomination should have been dead on arrival. The fact that he was even on the list tells us how vigilant we must remain. 

Our outrage must translate into action: calling elected officials, packing public hearings, writing letters and voting as if our public lands are on the line. Truly, they are. The BLM needs a director who sees these landscapes the way Montanans do: as sacred ground, not a balance sheet. 

Anything less is a betrayal of the wild inheritance we’re supposed to pass on. 

Benjamin Alva Polley is a place-based storyteller. His words have been published in Rolling StoneEsquireField & StreamThe GuardianMens JournalOutsidePopular ScienceSierra, and WWF, among other notable outlets,  and are available on his website.   

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Californians caught using ‘Montana Loophole’ to dodge supercar sales tax — and Beverly Hills is the worst

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Californians caught using ‘Montana Loophole’ to dodge supercar sales tax — and Beverly Hills is the worst


California has launched a huge crackdown on criminals buying and registering supercars outside of the state to avoid eye-popping sales tax.

Fourteen people have been charged after $20 million worth of vehicles were sourced to the Big Sky State in what authorities are calling the “Montana Loophole.”

California has launched a huge crackdown on criminals buying and registering supercars outside of the state to avoid eye-popping sales tax. Office of the Attorney General of California

The cars include a $1.8 million McLaren Elva, a Porsche 918 Spyder and a $1.26 million Ferrari F12TDF, the attorney general’s office said.

In the Golden State base rate sales tax is 7.25%. For a Lamborghini or Ferrari that can reach up to $250,000 or higher, that can mean a tax bill over $18,000. In Montana it is zero.

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The gang, from Alameda, Marin, Santa Clara and Sacramento, allegedly dodged more than $1.8 million in taxes since 2018.

They are accused of filing false records showing the supercars were bought in Montana but then drove and kept them in California.

Fourteen people have been charged after $20 million worth of vehicles were sourced to the Big Sky State in what authorities are calling the “Montana Loophole.” Office of the Attorney General of California

The DMV has launched nearly 100 criminal investigations into similar schemes across California since 2023 and recovered $2.3 million. It says the schemes are costing over $10 million per year.

It says there are 601 fraudulently registered cars involved and the DMV and California Department of Tax and Fee Administration have reviewing all car sales made in Montana.

California AG Rob Bonta said: “When bad actors abuse legal loopholes and submit fraudulent documents to evade their obligations, the California Department of Justice will not stand idly by.

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“Every dollar of unpaid taxes is a dollar taken from California’s roads, schools and the vital services our communities rely on.”

The DMV has launched nearly 100 criminal investigations into similar schemes across California since 2023 and recovered $2.3 million. It says the schemes are costing over $10 million per year. Office of the Attorney General of California

The AG’s office said Beverly Hills was the city with the most suspicious car sales, with 416 cases on its radar from the luxury enclave.

It also released a series of text messages from defendants in Marin County and Walnut Creek, which said: “Don’t want the state of California to know anything about this car.”

Another asked: “Before you deliver it to him can you please remove the dealer plate.” One more asked if those with Montana plates had issues, the reply was: “Not yet.”

Another defendant added: “70k saved — I can’t believe the registration lasts for five years — that’s crazy. Stupid California. Paid 3k to own a 600k car for 5 years — lol in Cali that’s like 75k for 5 years. Hella dumb.”

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California DMV Director Steve Gordon said: “We encourage all Californians to do the right thing and register their vehicle here if they are operating it in California.”



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How to watch Montana vs. Montana State women’s basketball: Big Sky Tournament TV channel and streaming options for March 8

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How to watch Montana vs. Montana State women’s basketball: Big Sky Tournament TV channel and streaming options for March 8


The No. 2 seed Montana State Bobcats (23-6) will square off against the No. 8 seed Montana Lady Griz (9-21) in the Big Sky tournament Sunday at Idaho Central Arena, tipping off at 4:30 p.m. ET.

How to watch Montana Lady Griz vs. Montana State Bobcats

Stats to know

  • Montana State averages 74.8 points per game (42nd in college basketball) while allowing 60.9 per contest (101st in college basketball). It has a +403 scoring differential overall and outscores opponents by 13.9 points per game.
  • Montana State makes 7.5 three-pointers per game (61st in college basketball) at a 29.4% rate (244th in college basketball), compared to the 6.7 its opponents make while shooting 32.9% from deep.
  • Montana has a -270 scoring differential, falling short by 9.0 points per game. It is putting up 62.2 points per game, 252nd in college basketball, and is allowing 71.2 per outing to rank 310th in college basketball.
  • Montana hits 2.2 more threes per game than the opposition, 9.2 (12th in college basketball) compared to its opponents’ 7.0.

This watch guide was created using technology provided by Data Skrive.

Betting/odds, ticketing and streaming links in this article are provided by partners of The Athletic. Restrictions may apply. The Athletic maintains full editorial independence. Partners have no control over or input into the reporting or editing process and do not review stories before publication.

Photo: Patrick Smith, Andy Lyons, Steph Chambers, Jamie Squire / Getty Images

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