Local hospital rebranding with new name, logo – East Idaho News

REXBURG – After 71 years of operation, Madison Memorial Hospital in Rexburg is getting a brand new identify and brand.

Over the subsequent month, the hospital can be transitioning to Madisonhealth, which can incorporate 700 completely different medical suppliers beneath one umbrella group.

Hospital spokesman Douglas McBride tells EastIdahoNews.com the aim of the rebranding is to unify all of the suppliers and make it extra cohesive for sufferers.

“We’re going to be solidifying the billing course of, the admissions course of so any person can go browsing and set their appointments at any one in every of our areas,” McBride says. “The convenience of entry for healthcare can be simplified and made simpler.”

New signage and logos can be unveiled within the coming weeks because the transition to Madisonhealth unfolds.

The brand new model encompasses Seasons Medical, Rexburg Medical, Madison Orthopedics, Madison Surgical procedure Heart, Madison Carriage Cove and Teton Radiology.

The hospital can also be affiliated with the Huntsman Most cancers Institute and the Huntsman Psychological Well being Institute, each of that are entities of the College of Utah Well being.

“We’ve oncologists from Huntsman really fly to our hospital they usually’ll see sufferers (right here) in order that (sufferers) don’t should make the journey all the way in which to Salt Lake Metropolis,” McBride explains.

And most cancers and oncology providers are an in-demand remedy on the hospital, McBride says.

A crew of 270 physicians and suppliers can be a part of the umbrella group, together with 720 employees members, 40 contracted remedy specialists, 9 contracted licensed registered nursing assistants and a lot of suppliers and enterprise companions, in keeping with a information launch.

The hospital has been in enterprise since 1951. McBride says the rebranding was prompted by development within the space over the past a number of years.

“We’ve superior into all these off-site areas and we’re beginning to get a big group. So to essentially unify and maintain us collectively, we now have this umbrella to make us all lined beneath one entity,” he says.

With the enlargement, McBride says he’s trying ahead to seeing how this can higher serve sufferers sooner or later.

“Healthcare is aggravating and sophisticated for sufferers to navigate,” Dr. Rachel Gonzales, Chief Govt Officer of Madisonhealth, says in a information launch. “It’s a affected person’s proper to obtain genuinely compassionate care from a crew whose important goal is to simplify or reduce any burden they might be experiencing. We hope this identify change helps with a reminder of our calling in healthcare to serve humanity.”