YouTube is reportedly paying podcasters to film their shows

YouTube is reportedly providing cash to podcasters in a bid to get them to create video variations of their reveals, in keeping with a report from Bloomberg. Folks near the scenario instructed Bloomberg that YouTube is providing particular person reveals $50,000 and as much as $300,000 for podcast networks, probably to fund filmed episodes and different video-based content material.

Regardless of being a platform for video, the Google-owned YouTube hosts a variety of well-liked podcasts, together with the H3 Podcast, Full Ship Podcast, and the Logan Paul-led Impaulsive. It even helped foster the expansion of the controversial Joe Rogan Expertise, which Spotify bought the unique rights to in 2020.

YouTube has been making small advances in direction of pleasing listeners on the platform. In October, it started permitting all Canadian customers to hearken to audio with out having the app open — a characteristic beforehand solely out there to YouTube Premium subscribers. Across the similar time, YouTube additionally employed Kai Chuk to guide the corporate’s podcasting efforts. Though Spotify already helps video podcasts, getting well-liked reveals to make accompanying movies which are maybe unique to the platform might assist construct an viewers that desires extra than simply audio.

The Verge reached out to Google with a request for remark however didn’t instantly hear again.