Fitness trackers have come a long way from the simple bands that tracked steps and little else. Modern trackers can monitor everything from your heart health to how well you’ve recovered from a hard bout of training. Even flagship smartwatches, which used to be lackluster trackers, have become pretty adept workout companions. Whatever your fitness goals are, there’s probably a fitness tracker that can help you achieve them.
Technology
The best fitness trackers to buy right now
Compared to some other gadgets, wearables are incredibly personal, which means there are a few extra considerations you’ll have to take into account before reaching for your wallet. It makes it hard to say that any one fitness tracker is the best for everyone. Thankfully, the best thing about fitness trackers in 2024 is that there’s enough variety to fit into every kind of lifestyle.
Right now, we’re heading into the holiday shopping season. A little patience goes a long way this time of year. Retailers and companies alike will be trying to get rid of old stock, meaning discounts galore ahead of Black Friday. If you don’t need the latest and greatest, it’s a good time to snag last year’s models in nicer materials.
Best fitness tracker overall
The Amazfit GTR 4 is a platform-agnostic smartwatch that delivers a lot of bang for your buck. It has dual-band GPS, is Alexa-compatible, and has 14 days of battery life.
Size: 46mm w/ 22mm straps / Weight: 34g / Battery life: Up to 14 days / Display type: OLED touchscreen / GPS: Dual-frequency and six GNSS systems / Connectivity: Bluetooth, Wi-Fi / Water resistance: 5ATM / Music storage: 2.3GB
The Amazfit GTR 4 punches way above its weight. It includes a whole array of features you’d expect to see on much pricier wearables, like a bright OLED screen, blood oxygen monitoring, sleep stage tracking, stress tracking, Amazon Alexa compatibility, and an offline digital assistant. It’s also got a native camera remote and a handy Pomodoro timer built in. And for outdoor fitness enthusiasts, the GTR 4 also has multiband GPS for more accurate GPS tracking in challenging environments. You can even import GPX routes from sites like Strava and Komoot. The GTR 4 takes a more holistic approach to health, trading in steps for PAI points to gauge whether you’re getting the recommended 150 minutes of moderate activity per week.
For smart features, the GTR 4 has all the basics: push notifications, quick text replies on Android, alarms, timers, and the ability to make and take calls over Bluetooth. The only thing the GTR 4 is really missing is contactless payments, but it more than makes up for it, given the expansive feature set and battery life. It lasts about 10–14 days on a single charge with normal use and about a week with heavy usage. It may not have the brand recognition of a Fitbit, but since Google nerfed both the Versa 4 and Sense 2, you might want to overlook that. Plus, the GTR 4 doesn’t have thick bezels like either of those watches. Watchfaces on the OLED display are crisp, and animations are smooth. When you consider that Amazfit watches are often on sale, it’s a no-brainer.
Read my full review of the Amazfit GTR 4 here.
Best fitness watch for casual users
$250
The Garmin Venu Sq 2 is a great replacement for a Fitbit smartwatch. Not only do they look similar, but the Venu Sq 2 has way more fitness features, long battery life, and no subscription.
Sizes: 40mm w/ 20mm straps / Weight: 38g / Battery life: Up to 11 days / Display type: OLED touchscreen / GPS: All-systems GNSS / Connectivity: Bluetooth, Ant Plus / Water resistance: 5ATM / Music storage: 4GB (for Music Edition)
The $250 Garmin Venu Sq 2 is the watch I recommend for anyone looking to replace their aging Fitbit Versa 2, 3, or 4. It’s got a similar look and vibe, with a much nicer OLED display and longer battery life.
Garmin is known for its comprehensive fitness tracking, and that’s not an exception here. Of course, you get the basics, like steps and calories burned, but you get a whole lot more, too. There’s built-in GPS for tracking walks, runs, and bike rides, as well as plenty of other sports profiles like yoga and strength training. For smart features, you get push notifications, timers, contactless payments, and a bunch of safety features like Garmin’s Incident Detection, which is its take on fall detection. (You will need to carry your phone with you, however, as this doesn’t have LTE.)
If you want the option of onboard music, you can shell out $50 extra for the Music Edition, which comes with enough storage for about 500 songs. I wouldn’t recommend it, however, as you’ll most likely have your phone on you since this isn’t a true standalone watch.
What I like most about this watch, however, is it’s one that you can grow with. On top of recovery metrics and sleep tracking, it also has Garmin Coach — a built-in, free training program for beginner and intermediate-level runners hoping to tackle a 5K, 10K, or half marathon. For health tracking, you can monitor heart rate, blood oxygen, intensity minutes (how many minutes of moderate exercise you get per week), stress, hydration, respiratory rate, and menstrual cycles. And the best part is Garmin doesn’t lock any of this behind a paywall.
One note: there is a Venu 3, which adds a newer heart rate sensor and nap detection. I liked it quite a bit, and it ticks off a lot of the right boxes — except for price. It’s $450, which puts it outside what I’d consider ideal for casual users. The other option is Garmin’s Forerunner 165 — it’s a $249 budget training watch that’s quite similar to the Venu Sq 2 feature-wise, albeit with a sportier vibe. Basically, go with what you find on sale. I firmly believe older models are still a good choice if all you want is the fitness-tracking basics. This is especially true since newer software updates often make their way to older Garmins. Garmin users also tend to hang onto their devices for a good while. Strava’s 2023 year-end survey found that the most popular smartwatch among its users was an eight-year-old Garmin!
Read my full review of the Garmin Venu Sq 2.
Best for serious outdoor athletes
$800
Like the Garmin Epix Pro, the Fenix 7 Pro line has an updated optical heart rate sensor for improved accuracy. It also has excellent battery life, a slightly brighter MIP display, solar charging, and the option of upgrading to sapphire crystal.
Sizes: 7S Pro: 42mm w/ 20mm straps; 7: 47mm w/ 22mm straps; 7X: 51mm w/ 26mm straps / Weight: 7S Pro: 63g (Solar), 58g or 65g (Sapphire Solar, titanium or stainless steel); 7: 79g (Solar), 73g (Sapphire Solar); 7X: 96g (Solar), 89g (Sapphire Solar) / Battery life: 7S: up to 11 days, 14 w/ Solar; 7: up to 18 days, 22 days w/ solar; 7X: up to 28 days, 37 w/ solar / Display type: MIP touchscreen / GPS: All-systems GNSS and dual-frequency GPS / Connectivity: Bluetooth, Ant Plus, Wi-Fi / Water resistance: 10ATM / Music storage: Up to 32GB
Garmin’s flagship Fenix 7 series is no joke, and the Fenix 7 Pro lineup takes it up a notch. It’s got built-in multiband GPS, solar charging on all models, the option of touchscreen or button navigation, topographical maps, and oodles upon oodles of data. Plus, every Fenix 7 Pro model has a hands-free LED flashlight, an upgraded heart rate sensor, and an improved memory-in-pixel display that’s slightly easier to read in low lighting.
Garmin wearables are also known for providing extensive in-depth metrics, and the Fenix 7 Pro lineup is no exception. You get excellent recovery metrics as well as helpful training guides and coaching programs. The best part is that Garmin doesn’t charge extra for those features. That’s good news, as these are expensive watches.
I appreciate how quickly these Fenix 7 watches can pick up a GPS signal. That’s a must if you’re training in the dead of winter. These watches can also take a beating. All models are built to military-grade standards and feature up to 10ATM of water resistance. That means they’re more than capable of a dunk in the ocean.
Although the screen is brighter, MIP displays still aren’t my absolute favorite — the OLED on the Garmin Epix 2 and the Epix Pro are much easier on the eyes. It’s admittedly tough to pick between the Fenix 7, Fenix 7 Pro, Epix 2, and Epix Pro lineups — especially now that the Epix Pro also has great battery life, the LED flashlight, and now comes in multiple sizes. What it boils down to is whether you prioritize a brighter display, longer battery life, or price.
Personally, I prefer the Epix Pro for better readability, but the Fenix 7 Pro is the better choice if this is your first introduction to Garmin’s platform. You’ll get better battery life, the same LED flashlight, all the same training features, and a lower starting price. (You can also check out our Garmin buying guide if you’d like even more alternatives.)
Technically, there’s a new Fenix 8 series on the block. That said, I still think the standard Fenix 7 or 7 Pro lineup is the better overall value. The Fenix 8 adds diving features and voice assistant capabilities, but it also ups the standard Fenix 7’s starting price of $650 by an additional $350. That’s tough to swallow, especially since holiday season is upon us and retailers may offer discounts on older models to get rid of existing inventory.
Read my full review of the Garmin Fenix 7S Pro.
Best non-wrist tracker
$349
The Oura Ring 4 has a new all-titanium design, improved battery life, and better accuracy thanks to a new sensor algorithm.
Sizes: 12 proprietary sizes, 4–15, sizing kit needed / Weight: 4–6g (depends on size) / Battery life: Up to seven days / Display type: None / GPS: None / Connectivity: Bluetooth / Water resistance: Up to 328 feet / Music storage: None
The vast majority of fitness trackers are worn on the wrist, but the $349 Oura Ring isn’t. The smart ring is a good option for people who are looking for something a little more discreet. It’s also less distracting than some other wrist-based options, as it lacks a screen and doesn’t mirror push notifications from your phone.
The new Oura Ring 4 isn’t functionally that much different from the previous Gen 3. It’s slimmer, features a new all-titanium design, has improved battery life, and has a new sensor algorithm that Oura says is more accurate. None of the new software features are gatekept to the Ring 4, so Gen 3 owners shouldn’t feel the need to upgrade unless their ring no longer lasts more than two days on a single charge. That said, the fourth-gen ring has an expanded size range spanning from 4 to 15. If you felt your Gen 3 was a bit snug or couldn’t find a size that fit right, you may have a better option now.
While smaller than your average wearable, the Oura Ring still tracks a ton of metrics, including heart rate variability, body temperature, blood oxygen, all-day heart rate monitoring, and cycle tracking. Since launching, the Oura Ring has also added activity tracking, blood oxygen levels, chronotypes to help visualize your circadian rhythms, a social feature called Circles, improved stress tracking, cardiovascular age and capacity metrics, and even an AI chatbot (in beta). It’s also rolled out a new sleep stages algorithm that it claims is more accurate than before. The app has also been entirely revamped to better organize all these new features and metrics.
The Oura Ring tracks typical metrics — such as steps and calories burned — but its main focus is sleep and recovery. Each day, you’re given three sets of scores for your readiness, sleep, and activity. It’s a simple, holistic look at your overall wellness and an ideal pick if you want a more hands-off experience with your data.
$299
The Oura Ring Gen 3 is a discreet sleep and recovery tracker that tracks heart rate, body temperature, and activity. It comes with a six-month free trial, with a $5.99 subscription after that.
If you’ve got a Samsung Galaxy Watch, you may want to consider the $399.99 Galaxy Ring. It’s a bit more expensive than the base Oura Ring, but it doesn’t come with a subscription, and you get much better battery life when used with the Galaxy Watch. The hardware is also excellent, especially the charging case. That said, this is only an option for Android users, and even then, you don’t unlock its full potential unless you’ve got other Samsung gear. I also recommend the Ultrahuman Ring Air for folks who don’t like the idea of Oura’s monthly subscription.
You can read my experiences with a bunch of other smart rings, but right now, the Oura Ring is the most polished with the best overall experience. If you don’t mind a last-gen model, my pro tip is to get the Gen 3. Oura will be looking to get rid of inventory, so it’s likely you’ll be able to snag a good discount while supplies last.
Read my full review of the Oura Ring 4.
Best fitness band
The Amazfit Band 7 is an unassuming, basic fitness tracker with a bright OLED display, long battery life, and an incredible feature set for the price. Read our review.
Size: 42mm x 24mm x 12.2mm with 16mm straps / Weight: 28g / Battery life: Up to 18 days / Display type: OLED / GPS: Tethered / Connectivity: Bluetooth / Water resistance: 5ATM / Music storage: None
It’s truly hard to beat the Amazfit Band 7’s $49.99 price — doubly so since you can often find it on sale for even less. Wearing the Band 7 feels like a throwback to 2014, which is great if all you’re looking for is a simple and casual tracker that won’t break the bank.
No one is going to compliment you on the Band 7’s design, but it’s got a handful of cute watchfaces that make good use of its OLED touchscreen. And despite having an OLED display, you’ll still get roughly 14 days of battery life on a single charge. It’s also incredibly lightweight, making it a good option for sleep tracking as well.
You also get an absurd number of features for the price. That includes Amazon Alexa, continuous heart rate monitoring, blood oxygen monitoring, stress tracking, advanced sleep tracking, training metrics like VO2 max and load, abnormal heart rate alerts, menstrual tracking, push notifications, find my phone, a camera remote, and even a Pomodoro timer. You’re sacrificing contactless payments and will have to settle for tethered GPS, but this is a fair tradeoff considering everything else you’re getting. It’s not the best option for hardcore fitness tracking, but this is a great option if all you’re looking to do is casually track activity and your steps.
Amazfit’s been making surprisingly good budget trackers for a while. That said, if you’re a little wary of a lesser-known brand, the $159.95 Fitbit Charge 6 is a decent alternative. It’s pricier, but you get a lot of what Amazfit is missing. That includes Google services like YouTube Music, Google Wallet, and Google Maps. Plus, it has built-in GPS and the ability to broadcast your heart rate with some Bluetooth-compatible gym equipment.
Read my full review of the Amazfit Band 7.
Most stylish fitness watch
$250
The Withings Scanwatch Light is a hybrid analog smartwatch that tracks the basics like steps and activities, while delivering up to 30 days of battery life.
Sizes: 37mm with 18mm straps / Weight: 45g / Battery life: Up to 39 days / Display type: OLED display / GPS: Tethered GPS / Connectivity: Bluetooth / Water resistance: 5ATM / Music storage: N/A
The $249.95 Withings ScanWatch Light is a fetching hybrid analog smartwatch. Think of it as a dressier fitness band with some Swatch-like design sensibilities. It’s got all your basics like simple push notifications, timers, and alarms. Plus, you can track steps, sleep, menstrual cycles, and GPS activities straight from the wrist. It looks spiffy on the wrist, and if you like a pop of color, Withings offers minty green and pale blue color options. It’s also got excellent battery life, with an estimated 30 days on a single charge. I got a little less in testing at around 25 days, but that’s still much better than the vast majority of flagship smartwatches. This also looks way more stylish than beefier multisport watches with similar battery life.
As its name suggests, the Light is a pared-down version of the $349.95 ScanWatch 2. The main things you’re missing are an EKG sensor for atrial fibrillation detection, a temperature sensor, blood oxygen tracking, and an altimeter for tracking elevation. For basic fitness tracking, you don’t really need those sensors. That’s why I think the extra $100 in savings is worth it for the Light, especially since both are lacking in safety features, contactless payments, and some other bells and whistles you can get from other watches in the $350 price range. That said, if you want extras, the ScanWatch 2 also gets you a slightly more elegant look thanks to the second step-counter dial.
Another option I like is the $179.99 Garmin Vivomove Sport, which actually dominated this category in the past few years. It’s hard to beat the price, especially since it gets you access to Garmin’s platform. However, Garmin’s “hidden” OLED display can get washed out in bright lighting, and battery life was significantly shorter than other hybrid analog watches at around five days. Still, if you’d rather a platform with a focus on fitness rather than wellness, the Vivomove Sport may be the better move over a Withings watch.
Read my full review of the Withings ScanWatch 2 and Light.
Best fitness tracker for iPhone users
The Apple Watch Series 10 has a larger, wide-angle OLED display with up to 30 percent more screen area. It’s also thinner and lighter than its predecessors.
Sizes: 42mm, 46mm / Weight: 29.3g (42mm), 35.3g (46mm) / Battery life: Up to 18 hours / Display type: Always-on LTPO OLED / GPS: Built-in GPS, plus GLONASS, Galileo, QZSS, Beidou / Connectivity: LTE (optional), Bluetooth, Wi-Fi / Water resistance: Up to 50 meters / Music storage: 32GB
If you’re looking for a smartwatch that does fitness well, then iPhone owners need to look no further than the $399 Apple Watch Series 10. (The LTE version costs $50 more.) This is another year of iterative updates, but the Series 10 is a much more comfortable watch than in years past. It’s thinner and lighter, plus there’s a larger display. If you’ve got a Series 5 or older, now is a good time to upgrade.
With watchOS 11, there’s a new suite of training features. There’s Training Load, which gives you greater insight into how intensely you’ve been working out the past week compared to the last 28 days. There’s also a new Vitals app that flags when key metrics, like sleep duration or heart rate, may be out of whack. Plus, you can finally pause your rings for rest days. The software update also brings some savvy updates to the Smart Stack. For example, if you’re in a noisy cafe wondering what song’s playing, the Smart Stack can now surface the Shazaam widget. It also now supports Live Activities, turning your wrist into a mini Dynamic Island. Health-wise, we also now have FDA-cleared sleep apnea detection.
Of course, we also have to address the Apple Watch ban. As of January 18th, 2024, new Apple Watches sold in the US have the blood oxygen feature disabled due to an ongoing patent battle with medical device maker Masimo. This isn’t a huge deal for most people, as this feature isn’t that useful for most people yet, and the new sleep apnea feature exclusively uses the accelerometer rather than the blood oxygen sensor. You might want to consider a refurbished Series 7 or 8 if blood oxygen sensing is important to you, however.
If you’re a first-time buyer, you can also opt for the second-gen Apple Watch SE. It’s slightly cheaper at $249, and while you don’t get as many features, it’s a good introduction to the ecosystem. Otherwise, if you’re the type of athlete who covets a Garmin, you may also want to consider splurging on the Apple Watch Ultra 2. It’s more expensive at $799, but it does have the brightest screen of any Apple Watch, comes with dual-frequency GPS, has diving and hiking safety features, and is made of more durable materials. There’s also a fetching new black color.
Read my full review of the Apple Watch Series 10.
Best fitness smartwatch for Samsung phones
The Samsung Galaxy Watch Ultra is targeted at more outdoorsy folks with dual-frequency GPS, a new multisport activity, an emergency siren, and increased durability.
Sizes: 47mm / Weight: 60.5g / Battery life: Up to 100 hours / Display type: Always-on OLED / GPS: Built-in GPS / Connectivity: LTE (optional), Bluetooth, Wi-Fi / Water resistance: 10ATM, IP68 / Music storage: 32GB
Truthfully, the Samsung Galaxy Watch Ultra left me a bit disappointed after reviewing it — not because it’s a bad piece of hardware, but because it copies a bit too much from Apple. Even so, this is the most full-featured fitness smartwatch a Samsung phone owner can buy.
While I prefer the Galaxy Watch 7 myself, I can’t say it’s the best for fitness tracking. There was too much of a gap between it and the Ultra in my testing as far as accuracy, especially for GPS tracking. But what really sealed the deal for me was the difference in battery life. It’s simply night and day, and the Galaxy Watch 7 really struggled in this arena. (The gaps are much less egregious between the base Apple Watch and Ultra 2.)
The caveat is, if all you want is casual fitness tracking, the Galaxy Watch 7 is the better choice for wearability. It’s just more comfortable for sleep tracking and lighter overall. Just keep in mind it lacks the Ultra’s emergency siren and shortcut button, and the screen doesn’t get quite as bright.
With both watches, you get a faster processor, a new 3-in-1 BioActive Sensor, some AI health features, and FDA-cleared sleep apnea detection. The newer hardware makes for a more futureproof purchase, but I found the AI health features to be hit-or-miss in practice. As always, some features, like EKGs and sleep apnea detection, are limited to Samsung owners. That makes this hard to wholeheartedly recommend this to non-Samsung Android users.
The Galaxy Watch 7 adds a faster processor and a new 3-in-1 BioActive sensor. It’s an iterative update, but it’s more comfortable for sleep tracking than the Galaxy Watch Ultra.
But if the Ultra doesn’t float your boat, now is a good time to find the Galaxy Watch 6 series, particularly the base models, on sale. The base Galaxy Watch 7 may have newer hardware, but as far as actual use goes, it’s not a massive update over last year. And if you’re into a physical rotating bezel, just go ahead and snag a Galaxy Watch 6 Classic.
Read my full review of the Samsung Galaxy Watch Ultra.
Best fitness smartwatch for Android
$400
The Pixel Watch 3 now comes in a 45mm version that offers more visible screen area. It adds a ton of new Google integrations and new health features like Cardio Load and custom running workouts.
Sizes: 41mm, 45mm / Weight: 31g / Battery life: Up to 24 hours / Display type: Always-on OLED / GPS: Built-in GPS / Connectivity: LTE (optional), Bluetooth, Wi-Fi / Water resistance: 5ATM / Music storage: 32GB
With the Pixel Watch 3, Google is finally done playing catch-up.
There are truly too many updates to call each one out individually, but overall, they fall into two buckets: refinement and expansion. The hardware is mostly the same as last year’s Pixel Watch 2 in terms of design. However, we now have a brighter screen, smaller bezels, and a new 45mm size. The larger size is quite nice, especially if you prefer larger screens without sacrificing wearability.
Battery life is also better. There’s a new battery-saver mode that kicks in when you hit 15 percent and the new displays are also more power efficient. Plus, bedtime mode is automatic now, so that helps the watch last longer overnight for sleep tracking. It’s only a modest improvement over the Pixel Watch 2, but it’s dramatic compared to the original.
Software is where the Pixel Watch 3 makes the most updates. There are a ton of new fitness and health features, including a new running dashboard, custom running workouts, and AI-generated workout suggestions. There’s also a revamped Daily Readiness Score and a new Cardio Load metric, which gauges how intensely you’ve been exercising. For European users, you can also get the new Loss of Pulse feature, which calls emergency services on your behalf if it detects you no longer have a pulse. Unfortunately, this isn’t available stateside, as it hasn’t yet received FDA clearance.
The Pixel Watch 3 also better integrates with Google services and the Pixel ecosystem. You can now view your Nest Doorbell or Camera feed straight from the wrist — and it’s quite handy if you get a lot of packages or guests. If you have Google TV, you can use the watch as a remote. Now that the watch has an ultra wideband chip, it can also now unlock your Pixel phone. You can also use the Recorder app to capture audio and send it straight to your Pixel phone.
That said, some of these features now mean the Pixel Watch works best with a Pixel phone. If you’re looking for alternatives to Google and Samsung, the $299.99 OnePlus Watch 2 is a strong alternative. You’re giving up LTE, but it’s a handsome-looking watch with surprisingly long battery life and Google Assistant from the get-go.
Read my full review of the Google Pixel Watch 3.
Best for early adopters and elite athletes
$239
This distraction-free recovery tracker helps you monitor your sleep quality and cardiovascular strain. The hardware is “free,” but it costs $30 per month.
Sizes: 43mm by 28mm by 10mm / Weight: 18g / Battery life: 4–5 days / Display type: None / GPS: None / Connectivity: Bluetooth / Water resistance: Up to 10 meters / Music storage: None
The Whoop 4.0 is not for the casual enthusiast. Not only does it come with an expensive monthly subscription, but the information it provides is only useful if you’re actively training for a cardio-intensive sport. If strength training is your main form of exercise, you’re better off looking elsewhere. Like the Oura Ring, this is a distraction-free tracker that specializes in sleep and recovery. The main difference is this has a more athletic bent. For instance, you’ll get way more insight into how much strain you’ve taken on in the past week.
Whoop also provides a lot of novel ways to wear its tracker, including in underwear and arm/knee sleeves. This makes it an appealing option if you’re one of those unicorns who needs a secondary tracker to supplement another form of fitness tracking. Again, this is a tracker best appreciated by people who go hard and aren’t afraid to experiment. Plus, Whoop recently lowered its subscription prices in certain tiers, so while it’s still expensive, it’s not quite as pricey as it used to be.
Read my full review of the Whoop 4.0.
Update, October 21st: Adjusted pricing and availability.
Technology
Want to link from Google’s app store to your app? That’ll be $2–4 per install
Today was the deadline for Google to reveal how it’s complying with Judge James Donato’s order to crack open Android for third-party app stores, stop illegally tying its Google Play Billing system to its app store, and let developers link to ways to download their apps outside the Play Store in the US.
But Google isn’t just letting app developers do things however and whenever they’d like. The company’s quietly updated its support pages with a January 28th deadline to enroll in specific Google programs for “alternative billing” and “external content links” — and these programs will come with large alternative fees of their own, assuming Judge Donato doesn’t opt for Epic and Google’s proposed settlement instead.
While it isn’t collecting fees yet, Google says it will charge developers $2.85 for every app and $3.65 for every game a user installs within 24 hours of clicking a link that takes you outside Google’s app store to download them outside the Google ecosystem.
Plus, it’ll take a 20 percent cut of any in-app purchases and 10 percent of any auto-renewing subscriptions. Apps still need to be submitted to Google for review, use a Google API to track them, and developers have to report all transactions (including $0 free trials) if they want to participate.
Meanwhile, developers who want to offer their own billing solutions will only get a 5 percent discount compared to Google’s current fees, likely making it not worth the effort to try alternative billing at all. Google will charge 25 percent for in-app purchases and 10 percent for auto-renewing subscriptions there; devs will need to integrate a Google API to track those, and report all transactions within 24 hours.
The company will cap some of these fees at 10 percent of a developer’s first $1 million of earnings, making it a bit easier for small developers, but perhaps no easier than it is currently. Google already offers a similar cap at 15 percent, so this too is a 5 percent discount.
How will Judge James Donato react? When Apple told Judge Yvonne Gonzalez Rogers it would require a 27 percent fee for external payments in the parallel Epic v. Apple case, she found Apple in contempt of court, and an appeals court backed up that decision just days ago. However, the appeals court did suggest that Apple may be able to collect some fee, writing that:
Apple should be able to charge a commission on linked-out purchases based on the costs that are genuinely and reasonably necessary for its coordination of external links for linked-out purchases, but no more.
Google currently claims that “the fees associated with the external content links program reflect the value provided by Android and Play and support our continued investments across Android and Play.”
But Google also says it won’t collect any fees quite yet, writing:
In the future, Google intends to apply a service fee on successful transactions and downloads completed via external content links. At this time, however, Google is not assessing these fees and is therefore not requiring developers in this program to report these transactions or downloads to Google.
In their joint progress report today, Epic and Google’s lawyers write that while Epic agrees with the January 28th deadline and other requirements, “Epic has indicated that it opposes the service fees that Google announced it may implement in the future and that Epic will challenge these fees if they come into effect.”
Of course, none of this will come to pass if Judge Donato accepts Google and Epic’s proposed settlement instead, which would generally apply worldwide (instead of just in the US) and comes with lower standard transaction fees.
But Google signaled that settlement, too, would come with fees on alternative billing and external app downloads, and Judge Donato seemed skeptical of the settlement in November. He’s ordered an evidentiary hearing on January 22nd before he makes a decision.
Since Google’s support pages seem to be fluid as Epic v. Google continues, we’ve archived copies of their current text below.
Technology
Holiday deliveries and fake tracking texts: How scammers track you
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As we head into the last stretch of December (and last-minute gift shopping), your doorstep is probably busier than ever. And if you’re anything like me, you’re probably also juggling shipping updates, tracking numbers, and “out for delivery” alerts from half a dozen retailers.
Unfortunately, scammers know this too, and they’ve likely been preparing for it all year. Like clockwork, I’ve already started seeing the usual wave of fake tracking texts hitting people’s phones. They look legit, they show up right when you’re expecting a package, and they rely on one inescapable truth: during the holiday rush, most of us are too overwhelmed to notice when something feels off.
No need to panic, though. You can still come out ahead of the scammers. I’ll show you what to look out for and how you can prevent being targeted in the first place.
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THE FAKE REFUND SCAM: WHY SCAMMERS LOVE HOLIDAY SHOPPERS
Holiday shoppers are being hit with a surge of fake delivery texts designed to steal personal information and account logins. (Photo by Sebastian Kahnert/picture alliance via Getty Images)
What fake delivery text messages look like
Most of these fake shipping texts include a “tracking link” that looks close enough to the real thing that you might tap without thinking twice about it. In some cases, like one Maryland woman found out, you may even receive fake deliveries with a QR code that works in a similar way.
These links usually lead to a spoofed tracking page that looks almost identical to the real thing. It’ll ask you to “confirm” your login or enter your delivery details. The moment you type anything in, scammers capture it and use it to access your real accounts.
Even worse, the “tracking link” may contain malware or spyware, triggering silent installs that can steal passwords, monitor keystrokes, or give scammers remote access to your device.
Red flags that reveal fake shipping and tracking messages
So how can you distinguish between a legitimate message for a delivery you’re actually waiting for and one of these scams? Here are the red flags I look for:
- Weird or slightly altered URLs. Scammers use domains that look almost right. Except there’s usually one extra letter, a swapped character, or a completely unfamiliar extension.
- Requests for additional payment. Real carriers don’t ask you to pay a “small fee” to release a package. That’s an instant giveaway.
- A package you’re not expecting. If the text is vague or you can’t match it to a recent order, pause before you tap anything.
- Delivery attempts at odd hours. “Missed delivery at 6:12 AM” or “late-night attempt” messages are usually fake. Carriers don’t normally operate like that.
- Updates that don’t match what you see in the retailer’s app or email. If Amazon says your package is arriving tomorrow, but a random text says it’s delayed or stuck, trust Amazon, not the text.
- Language that is designed to rush you. Anything screaming “immediate action required!” is designed to make you stop thinking and start tapping.
If a text triggers any one of these, I delete it on the spot. When in doubt, always check directly with the delivery service provider first before opening any links.
WHY YOUR HOLIDAY SHOPPING DATA NEEDS A CLEANUP NOW
Scammers are sending deceptive tracking links that mimic real carriers, hoping rushed shoppers won’t notice red flags. (Silas Stein/picture alliance via Getty Images)
How scammers know your address, phone number, and shopping habits
Scammers don’t magically know where you live or what you’ve ordered — they buy that information. There’s actually an entire industry of data brokers built on collecting and selling personal data. This can include your:
- Phone number
- Home address
- Purchase history
- Browsing patterns
- Retailers accounts and apps
- Loyalty programs
- Even preferred delivery times.
These data brokers can sell profiles containing hundreds of data points on you. And they aren’t always discerning about who they sell to. In fact, some of them have been caught intentionally selling data to scammers.
Once scammers have those details, creating a convincing delivery scam is no problem.
But scammers can’t target what they can’t find
I’ve been very vocal about the importance of keeping personal information under lock and key. And this is just one of the reasons why.
Criminals rely on your personal information to target you with these types of scams. They also need at least a phone number or email address to reach you in the first place.
So your best bet to avoid delivery scams (and, honestly, most other scams year-round) is removing your info from data brokers and people search sites. Doing this will keep your details out of circulation online and out of the wrong hands.
FBI WARNS EMAIL USERS AS HOLIDAY SCAMS SURGE
Fraudsters use spoofed shipping pages and malware to capture passwords and gain access to victims’ devices. (Martin Ollman/Getty Images)
How to remove your personal information from scammers’ reach
You can start by looking yourself up online. Searching for different combinations of your name, address, email, and phone number should bring up a bunch of people search sites. Just visit the “opt-out” page on each site to request removal of your data.
Private-database data brokers are a bit trickier. They sell data in bulk, usually to marketers and other third parties. So you won’t be able to check if they have your information. But if you look into which data brokers operate in your area, you can just send opt-out requests to them all. There’s a good chance they’ll have your information.
You can also turn to a data removal service. They completely remove the headache from this process and just automatically keep your personal info off data broker sites. If, like me, you don’t have the time to keep manually checking data broker sites and sending removal requests every few months (because your data will keep reappearing), a personal data removal service is the way to go.
While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.
Kurt’s key takeaways
Holiday delivery scams work because they blend perfectly into the chaos of December shopping. A well-timed text and a familiar tracking link are often all it takes to lower your guard. By slowing down, checking messages directly with retailers, and reducing how much of your personal data is circulating online, you can take away the advantage scammers rely on. A little caution now can save you a major headache later.
Have you received a suspicious delivery text or tracking message this holiday season? If so, tell us what it looked like and how you handled it by writing to us at Cyberguy.com.
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Technology
Brendan Carr is a dummy
All year on The Vergecast, we’ve been tracking the many bizarre and problematic actions of FCC Chairman Brendan Carr. There has been a lot to discuss! Then, this week, ahead of one of our last episodes of the year, Carr appeared in front of the Senate Commerce Committee and spent three hours explaining how he thinks about his job, the FCC, and the state of online communication and entertainment. It was a lot.
On this episode of The Vergecast, we begin with a dissection of Carr’s testimony, his threats against broadcasters, and the ways in which he’s using old ideas about content delivery to get his political way. Nilay and David walk through some of Carr’s most important quotes, explain the history of broadband regulation, and look ahead to how Carr might bring these same tactics to internet regulation next year.
Also, an important housekeeping note: The Vergecast will be live at CES! We’ll be at the Brooklyn Bowl in Las Vegas, at 3:30PM on Wednesday, January 7th. There will be podcasting, and hanging out, and bowling. It’s going to be great, and if you’re going to be in Vegas we’d love to see you there.
Until then, if you want to know more about everything we discuss in this episode, here are some links to get you started, first on Brendan Carr:
And in the streaming wars:
And in the lightning round:
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