Technology
Most talked-about Super Bowl ads
Super Bowl 2025 is fast approaching, and while the Kansas City Chiefs and Philadelphia Eagles prepare to clash on Feb. 9 at the Caesars Superdome in New Orleans, another competition is heating up: the battle for the best Super Bowl commercial. With one in three Americans tuning in, brands are pulling out all the stops to create memorable ads that will resonate long after the game ends. Here’s a roundup of what we can expect from this year’s star-studded lineup.
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NFL footballs with Lombardi Super Bowl trophy (Kurt “CyberGuy” Knutsson)
Hellmann’s: When sandwich met Sally
Hellmann’s reunites Meg Ryan and Billy Crystal for a rom-com-inspired deli scene at Katz’s Deli. This nostalgic nod to “When Harry Met Sally” adds humor while showcasing Hellmann’s as the perfect sandwich companion.
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Stella Artois: Double the Beckham, double the fun
David Beckham discovers he has a long-lost twin brother in Stella Artois’ hilarious new ad. Set in a cozy bar with his fictional parents, Beckham learns about “Other David,” leaving viewers eager for the full reveal on game day.
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Pringles: Mustache mania – Can you handle it?
Pringles enlists Adam Brody, Nick Offerman and James Harden for its celebrity-packed ad. Teasers suggest humor centered around mustaches and mysterious activities involving Pringles cans, keeping fans guessing until game day.
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Uber Eats: TikTok touchdown – Celebs serve up laughs
Uber Eats brings together Martha Stewart, Charli XCX and Matthew McConaughey for a TikTok-inspired campaign. From football explained in club terms to McConaughey channeling Mike Ditka, this ad promises eclectic humor with broad appeal.
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Bosch: Pickle power – When Banderas meets Macho Man
Bosch’s first-ever Super Bowl ad stars Antonio Banderas helping a Macho Man Randy Savage look-alike open a stubborn pickle jar. This quirky teaser promises humor while showcasing Bosch’s innovative products in a way that’s bound to grab attention.
Coffee Mate: Twain’s creamy serenade
Nestlé’s Coffee Mate makes its Super Bowl debut with a collaboration featuring Shania Twain. The teaser hints at a lively campaign that blends humor and charm, marking a bold first step into the Super Bowl spotlight for this beloved creamer brand.
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Doritos: Crunch time: A million-dollar fan challenge
Doritos is letting fans take charge this year by inviting them to create their very own commercials. The winning ad, judged by Kansas City Chiefs players in an “NFL Focus Group,” will earn its creator $1 million, an exciting twist that engages fans directly.
Bud Light: Knock knock, it’s beer o’clock
Shane Gillis and Post Malone team up for Bud Light’s 2025 ad. In one teaser, they arrive at your door with Bud Light in hand, while another shows them waiting to enjoy a beer after wrapping up their shoot. Expect laughs and laid-back vibes from this dynamic duo.
Budweiser: A Clydesdale’s journey
The iconic Budweiser Clydesdales return in “First Delivery,” which tells the heartwarming story of a young foal determined to deliver a wayward keg. Set to Bread’s “Let Your Love Go,” this ad promises classic storytelling with a touch of nostalgia.
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Reese’s Peanut Butter Cups: Chocolate eruption – Sweet lava alert
Reese’s is teasing an eruption of chocolate lava in its Super Bowl spot. Two clips show fans rushing toward an erupting volcano, leaving viewers curious about what sweet surprise Reese’s has in store.
MSC Cruises: Barrymore and Bloom’s banana boat bonanza
Orlando Bloom and Drew Barrymore star in MSC Cruises’ dreamy vacation-themed ad. From mispronouncing “banana” to tackling shark slides, their antics promise lighthearted fun while promoting luxury travel experiences.
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NerdWallet: Whale of a tale – Culkin’s fishy finance
NerdWallet delivers quirky humor by featuring Kieran Culkin as the voice of a genius-level Beluga whale answering questions about personal finance. This odd yet intriguing concept aims to make financial advice more approachable.
GoDaddy: Goggins’ Goggles – A web of laughs
GoDaddy teams up with “Fallout” star Walton Goggins for an ad promoting his real-life eyewear brand, “Walton Goggins Goggle Glasses.” The spot highlights GoDaddy Airo while blending humor with entrepreneurial spirit.
Coors Light: Simons says take a break
“Veep” star Timothy Simons struggles through a rough day on set in Coors Light’s new ad. After failing to deliver his line, he finds solace in a cold Coors Light, until he’s promptly replaced on set.
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Michelob Ultra: Pickleball showdown – Stars serve up laughs
Willem Dafoe and Catherine O’Hara hit the pickleball court for Michelob Ultra’s playful campaign. Joined by sports legends like Ryan Crouser and Randy Moss, they bring competitive energy with light beer on the line.
Totino’s Pizza Rolls: Pizza rolls in space
Tim Robinson leads Totino’s Pizza Rolls’ outer-space-themed ad featuring Sam Richardson and even an alien visitor. With absurd humor at its core, this commercial promises to be delightfully bizarre.
FanDuel: Manning vs. Manning – The kick of destiny
Peyton and Eli Manning face off in FanDuel’s “Kick of Destiny 3,” a live pre-game field goal showdown. With sibling rivalry at its core, this interactive campaign invites fans to pick sides and adds an extra layer of excitement before kickoff.
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Häagen-Dazs: Scoop and dash – The great ice cream chase
Häagen-Dazs delivers high-octane action with an ice cream truck chase scene. Teasers show revving engines and suspenseful moments as viewers wonder if the delivery will make it safely.
Squarespace: Web odyssey – A tale as old as websites
Titled “A Tale As Old As Websites,” Squarespace’s teaser hints at an epic journey through cyberspace. While details remain scarce, expect creativity from this website-building platform’s big game debut.
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Hims & Hers: A new perspective on health
Telehealth company Hims & Hers is using its 60-second spot to address obesity and the weight-loss industry. The ad will highlight the company’s weight-loss medications and treatment plans, aiming to spark a conversation about health and wellness during one of the year’s biggest events.
Taco Bell: Live Más, Star Más – You’re the celebrity
Taco Bell celebrates its fans by featuring customers who snapped photos at Live Más drive-thru cams. Despite Doja Cat’s involvement, the focus remains on everyday people, making this ad both relatable and engaging.
Kurt’s key takeaways
Super Bowl 2025 commercials promise an exciting mix of humor, nostalgia, innovation and star power. From heartfelt stories like Budweiser’s foal journey to laugh-out-loud moments from Taco Bell and Pringles, brands are vying for attention in creative ways. With millions watching worldwide, these ads are poised to leave lasting impressions and perhaps even outshine the game itself.
Which Super Bowl 2025 ad are you most excited to see and why? Let us know by writing us at Cyberguy.com/Contact.
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Technology
Amazon’s Echo Hub gets a customizable new look and Ring’s AI features
Amazon’s rolling out a free software update for Echo Hub devices that gives the home screen a much-needed update to the interface it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version.
The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events.
These are the five new features Amazon highlighted for the Echo Hub:
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Read the full story at The Verge.
Technology
Grandparents are identity theft’s biggest payday
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The FBI calls it a “distress scam.” It is also known as a grandparent scam. The scam works by making an older adult believe a grandchild is in serious trouble and needs money right away, often before a court date or legal deadline. Victims reported more than $5 million in losses to this type of fraud in 2025. The FBI’s Internet Crime Complaint Center also noted that reported losses likely show only part of what scammers actually stole.
The Federal Trade Commission found in August 2025 that some of the fastest-growing scams targeting older adults use fear and urgency to override good judgment. A caller may claim your bank account was hacked and say you need to move your money immediately to protect it. However, the money does not move to safety. It goes straight to the scammer.
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AI voice-cloning tools have made these scams even more convincing. Scammers can use a birthday video, voicemail or social media clip to mimic a grandchild’s voice. Then they place the call. The voice sounds familiar, the emergency feels real and the request for bail money seems urgent. The FBI counted $352 million in AI-related scam losses among victims 60 and older this past year.
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Scammers are using stolen personal data, AI voice cloning and urgent phone calls to trick grandparents into sending money. (ljubaphoto/Getty Images)
What makes grandparents worth targeting
The same three pieces of data are required for identity verification at most banks, brokerages, pension recordkeepers, and Medicare: date of birth, last four digits of a Social Security number, and a current mailing address. For most people in their sixties and seventies, all of those accounts are open.
Those three fields have turned up in breach after breach. The Conduent Business Services breach pulled names, SSNs, dates of birth, and home addresses for more than 25 million Americans from systems that process Medicaid records and employer health plans. Texas Attorney General Ken Paxton called it the largest data breach in U.S. history in February 2026.
Americans between 65 and 74 held a median net worth of $409,900 in 2022, according to the Federal Reserve’s Survey of Consumer Finances, more than ten times the median for adults under 35. The FBI found average losses of approximately $38,500 per victim among Americans 60 and older in 2025, nearly double the figure for younger filers.
Why elder fraud losses are often underreported
Older adults reported $2.4 billion in fraud losses to the Federal Trade Commission in 2024. However, the FTC’s December 2025 report to Congress estimated that real losses may have reached $81.5 billion that year. Most cases likely went unreported.
That gap makes identity theft harder to stop. A fraudulent wire from a pension account may never alert a bank. A new credit account opened with stolen information may not reach the victim until it appears on a credit report. By then, weeks may have passed since the application was approved.
Account protections worth setting up
Scammers move fast, so it helps to set up account protections before anything goes wrong. These steps can give banks, brokerage firms and family members more ways to spot trouble early.
1) Add a trusted contact to brokerage accounts
Brokerage accounts have a protection option many account holders never activate: a trusted contact designation. Under FINRA Rule 4512, brokerage firms must ask for a trusted contact when you open or update an account. A trusted contact can be a family member, attorney or accountant. The firm can contact that person if it suspects financial exploitation or cannot reach you. However, that person cannot trade, withdraw funds or view your account balances. FINRA, the SEC and the North American Securities Administrators Association asked investors in August 2025 to contact their firm and add one. You can name more than one trusted contact. You can also change the designation at any time.
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Families can help protect older adults by adding trusted contacts, verifying urgent calls and blocking online Social Security changes. (Kurt “CyberGuy” Knutsson)
2) Ask about holds on suspicious withdrawals
Under FINRA Rule 2165, brokerage firms can place a temporary hold on disbursements when they reasonably believe financial exploitation may be happening. That hold can last up to 55 business days. In January 2026, FINRA proposed extending the window to 145 business days. Ask any firm holding a pension, brokerage or annuity account about its policy on disbursements after an address change.
3) Verify urgent calls before sending money
When a caller claims a grandchild is in trouble or a federal agent needs immediate action, hang up. Then call back using a number you already have, not the number in the message. The FTC found that 41% of older adults who reported losing $10,000 or more to impersonation scams in 2024 said a phone call was the initial point of contact. That makes one simple habit especially important: verify the story before you act.
4) Block online changes to Social Security
Social Security lets you block electronic and automated telephone access to your account record. Once blocked, no one can change your direct deposit information or mailing address online or through the automated phone system. After that, any changes must go through a live SSA representative at 1-800-772-1213 or a field office visit. FINRA also operates a free Securities Helpline for Seniors at 844-574-3577, Monday through Friday, 9 a.m. to 5 p.m. ET.
Identity theft recovery is harder on your own
Even strong account protections may not catch every scam attempt. That is why identity theft monitoring and recovery support can help families respond faster when personal information gets exposed or misused.
Some identity theft protection services monitor dark web marketplaces, data broker sites and people-search sites for exposed Social Security numbers, addresses and other personal information. If fraud happens, recovery support may help contact creditors, file disputes with the three credit bureaus and organize the documentation needed to restore an identity.
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Older Americans remain prime targets for identity theft because scammers can exploit exposed Social Security numbers, birth dates and addresses. (Kurt “CyberGuy” Knutsson)
Some plans also include identity theft insurance for eligible recovery costs, such as lost wages and legal fees.
No service prevents every misuse of an older adult’s identity. However, family monitoring and fraud resolution can shorten the time between when theft happens and when you or someone in your family acts on it.
See my tips and best picks on Best Identity Theft Protection at Cyberguy.com
Kurt’s key takeaways
Grandparents have become a prime target because scammers know where the money is and how to create panic fast. A familiar voice, a stolen Social Security number or a fake emergency can turn one phone call into a devastating loss. The best defense starts before the call comes. Add trusted contacts to financial accounts, block online Social Security changes, verify urgent requests through a number you already know and talk openly with family about scam warning signs. Identity theft protection can also help spot exposed personal information and speed up recovery if fraud happens. No family can stop every scam attempt. However, a simple plan can give older adults more time, more backup and a better chance of keeping their money safe.
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Is enough being done to stop scammers from using AI voices and stolen data to target grandparents? Let us know by writing to us at Cyberguy.com
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Technology
A warrantless wiretap law is about to expire — but surveillance networks aren’t actually ‘going dark’
Congress has failed to pass a three-week extension of Section 702 of the Foreign Intelligence Surveillance Act (FISA), with the House voting 218-198 against reauthorizing the controversial warrantless wiretapping authority through July 2nd. After a short-term extension earlier this year, the spying program now appears set to lapse for at least a week. This is the nightmare scenario FISA’s proponents have been warning about — but it doesn’t actually mean the US has lost its surveillance capabilities.
Proponents of a clean extension claim a lapse will hinder intelligence agencies’ efforts to thwart potential terrorist attacks, with surveillance networks “going dark”. Sen. Tom Cotton (R-AR) stressed the importance of reauthorizing Section 702 ahead of the World Cup. House Speaker Mike Johnson (R-LA) has said even a brief lapse would be disastrous. “Democrats in the Senate are playing political games right now with the lives of Americans,” he told reporters Wednesday. “It’s a very dangerous situation.”
In March, the FISA court recertified surveillance under Section 702 until 2027. The Brennan Center for Justice notes that a lapse won’t allow telecom companies to flout requests to hand over communications information to the NSA and other spy agencies. In 2008, after Yahoo failed to comply with a Section 702 request during a lapse, the FISA court ruled that the directives issued under Section 702 are effective while the certification is in place — even in the event of a lapse.
“The phrase ‘going dark’ is significantly misleading,” Andrea Sawka Fiegl, the senior policy director for media and technology at Common Cause, said on a Tuesday press call. Fiegl added that companies don’t choose whether they participate in surveillance under Section 702. If they don’t comply after being served with a directive, they face fines starting at $250,000 a day.
“The ‘going dark’ framing is basically a pressure tactic designed to strip Congress of its leverage to negotiate reforms by creating this false binary,” Fiegl said. “There is ample time for Congress to consider and pass reforms.”
Among those reforms are a warrant requirement for queries involving US persons, including so-called “backdoor searches” in which intelligence agencies identify a foreign target with ties to a US person, and then search that person’s communications, thus granting them access to their desired US target. Reformers also want to prohibit intelligence agencies from buying Americans’ data from private brokers to get around warrant requirements.
“Every day that Section 702 is in effect without reforms is a day that Americans’ rights are under threat,” Sen. Ron Wyden (D-OR) said in a statement Wednesday night, after Senate Republicans blocked his request for a five-week extension of Section 702 with new transparency requirements. “If there is going to be an extension of these authorities, there needs to be some guardrails or at least some transparency that would allow Congress and the American people to understand the abuses that have taken place and the need for reforms.”
Though President Donald Trump and Republican leaders in both chambers have called for a clean reauthorization of Section 702, there’s bipartisan appetite for reform — and a handful of Republican holdouts stand in the way of a clean reauthorization. Most Democrats — even some who have supported reauthorization in the past — have objected to a clean extension due to Trump’s appointment of Bill Pulte as acting director of national intelligence.
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