Technology

Best cutting-edge health and fitness tech from CES 2025

Published

1 year ago

January 12, 2025

Best cutting-edge health and fitness tech from CES 2025

CES 2025 has once again showcased a remarkable array of health and fitness technology that promises to transform our well-being.

From artificial intelligence-powered sleep aids to smart ear-cleaning devices, this year’s event highlights cutting-edge solutions designed to enhance our health and fitness routines.

These groundbreaking innovations are sure to offer something for everyone.

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Kurt giving a thumbs up to CES 2025 (Kurt “CyberGuy” Knutsson)

1. AI sleep wearable promises better rest and sharper focus

Frenz Brainband (Earable Neuroscience)

The Frenz Brainband is this cool new AI-powered sleep headband that not only tracks your sleep, but actually helps you sleep better and focus more during the day. The Frenz Brainband uses some seriously advanced tech to monitor your brain waves, eye movements and even tiny facial twitches while you snooze.

The Brainband uses all that info to play personalized audio through bone-conduction speakers, helping you fall asleep faster and sleep more deeply. The folks at Earable Neuroscience, the company behind Frenz, have done their homework. They’ve got research backing up their claims, and they’ve even snagged a CES Innovation Award. So, whether you’re struggling with insomnia or just want to optimize your sleep and daytime focus, the Frenz Brainband might be worth checking out. It’s available for purchase at a price of $680 or through a rental option for $45 per month.

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2. The smart ear-cleaning device that lets you watch in real time

The Bebird EarSight Flow is an innovative ear care device that combines high-resolution imaging with advanced cleaning technology. Featuring a 1 million-pixel camera and Aquatic Ear Canal Cleaning Technology, this device allows you to safely remove earwax while providing a live view through a smartphone app. As a CES 2025 Innovation Awards honoree in the digital health category, the EarSight Flow offers a modern solution to ear hygiene, enabling you to see inside your ear canal during the cleaning process.

The device comes equipped with a high-definition camera with over 1 million pixels and a Ball Axis Adjustment Megapixel Lens for precise positioning. You can easily integrate the device with your smartphone, using compatible Android and iOS apps to stream the real-time cleaning process. The advanced cleaning technology gently removes earwax and debris, providing a safe and interactive ear care experience. You can buy a Bebird EarSight Flow by clicking here.

Note: Health care professionals recommend consulting with a medical expert before using any ear-cleaning device to ensure safe and proper usage.

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3. Next-gen smart ring offers digital sizing

Circular Ring 2 (Circular)

The Circular Ring 2 introduces a groundbreaking digital sizing method that allows you to determine your ring size using only a smartphone camera and a dedicated app. This innovative approach eliminates the traditional plastic sizing kit used by competitors like Oura Ring and Samsung Galaxy Ring.

A standout feature of the Circular Ring 2 is its FDA-approved atrial fibrillation detection algorithm, which marks the first such certification in the smart ring market. The Circular Ring 2 will launch in mid-to-late January 2025 with an expected retail price of $349 to $380, depending on the finish selected (gold, silver, black or rose gold). The ring will ship in March 2025 and is notable for being subscription-free.

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4. The AI-powered home gym

The Amp Fitness machine is a groundbreaking $1,795 home gym powered by advanced artificial intelligence that transforms strength training. Featuring adjustable cable machine weights, an integrated camera and a smart companion app, the device provides dynamic workouts that adapt in real time to maximize your fitness gains.

You can access hundreds of workout variations, participate in fitness challenges and even compete on a global leaderboard that tracks strength and progress. The machine’s AI technology continuously analyzes performance, adjusting resistance and workout intensity to ensure you are constantly challenged and making consistent progress. The Amp Fitness machine is priced at $1,795 and is available with a $99 deposit. It is expected to ship in early 2025.

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5. Revolutionizing hearing technology with AI-powered features

Elehear Beyond Pro (Elehear)

The Elehear Beyond Pro is an innovative over-the-counter hearing aid that combines cutting-edge AI technology with user-friendly features. This smart hearing wearable offers real-time translation capabilities across multiple languages, making it an invaluable tool for global communication.

The device also provides customizable tinnitus relief, addressing a common concern for many individuals with hearing issues. At the heart of the Beyond Pro is Elehear’s proprietary Vocclear technology, which significantly enhances sound clarity and speech intelligibility. The Elehear Beyond Pro hearing aid is expected to be released later in 2025.

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6. Shocking your taste buds with an electric salt spoon

Electric salt spoon (Kirin Holdings)

Kirin Holdings has unveiled an innovative electric salt spoon that uses a mild electrical current to enhance food flavor without adding sodium. This $127 device concentrates sodium ions on the tongue, making low-sodium foods taste up to 1.5 times saltier. The spoon offers four adjustable intensity levels, ranging from mild (yellow light) to intense (blue light).

Developed in collaboration with Meiji University, the device addresses critical health concerns by helping people enjoy flavorful meals while reducing salt intake. First-time users are recommended to start at the lowest intensity setting to acclimate to the unique sensory experience. You can purchase the electric salt spoon through Kirin’s official online store.

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7. The smart air purifier that pampers your feline friend

LG’s innovative AeroCatTower is a device that seamlessly blends pet comfort with air purification technology. The tower features a dome-shaped seat where cats can relax, complete with a built-in heater and an attachable stepper to help older cats climb.

Its intelligent air purification system automatically adjusts airflow when a cat is present, ensuring minimal disturbance to your furry companion. Through the LG ThinQ app, pet owners can track their cat’s weight and sleep patterns, adding an extra layer of pet care technology. Pricing and availability remain undisclosed by LG.

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8. Your personal AI yoga instructor

The YoctoMat is a smart yoga mat that transforms your practice through cutting-edge embedded sensor technology, providing real-time feedback on your posture, balance and weight distribution. By creating a visual map of your movements, this intelligent mat acts like a personal yoga instructor, helping you perfect your alignment and technique with precision and ease.

The mat’s advanced IoT capabilities allow you to track your progress, analyze your performance and receive instant corrections, making every yoga session an opportunity for growth and mindfulness. Lightweight and portable, the YoctoMat brings the expertise of a professional yoga studio directly to your home, enabling practitioners of all levels to enhance their practice.

Its AI-powered system not only improves physical technique but also supports stress reduction and mental well-being, turning your yoga routine into a holistic wellness experience. Whether you’re a beginner seeking guidance or an experienced yogi looking to refine your skills, the YoctoMat offers an interactive, data-driven approach to yoga that adapts to your individual needs. The YoctoMat is available for purchase through the company’s inquiry form here.

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9. Digital glasses for enhanced vision

ESight, renowned for its medical vision enhancement devices, is showcasing its latest innovation, eSight Go, at CES. These cutting-edge digital glasses are designed to assist individuals with central vision loss caused by conditions like macular degeneration and diabetic retinopathy. The eSight Go features a high-definition camera on the nosepiece that captures continuous video footage, which is then optimized and displayed on HD OLED screens for enhanced viewing.

Users can integrate their prescription lenses for further visual optimization. Engineered for all-day wear, these lightweight glasses come equipped with built-in controls and a neck-worn battery pack that provides up to three hours of continuous use. The eSight Go is priced at $4,950, and you can get a free consultation here.

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10. The contactless sleep-tracking solution

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The iSleePad is a contactless sleep-tracking solution designed to monitor vital health data without the discomfort of wearable devices. Utilizing advanced low-power microwave sensor technology, the lightweight and foldable pad can track essential sleep metrics, including heart rate, breathing and sleep position with remarkable precision.

Positioned conveniently under the shoulders and torso, the iSleePad offers a unique feature set that goes beyond traditional sleep tracking, including real-time alerts for bed exits and a Schumann wave mode that promotes deep, restful sleep. Its flexible pressure-sensitive antenna provides over 95% accuracy in monitoring sleep activities, making it especially beneficial for elderly users, medical care settings and families with infants. The device seamlessly integrates with a smartphone app, allowing users to access real-time data and long-term physiological records. No specific information is available regarding its price or availability.

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11. AI smart mirror reveals what’s beyond reflection

Withings has unveiled the Omnia, an innovative AI-powered smart mirror that provides comprehensive health screening through advanced sensor technology. The full-length mirror, equipped with a sophisticated base, can capture an extensive range of health metrics, including weight, heart health, metabolic data and body composition.

Using integrated AI, the Omnia not only displays health data but also offers personalized insights through a voice assistant that can provide recommendations and potentially connect users with health care professionals. The device seamlessly integrates data from multiple Withings devices and third-party health apps, creating a holistic health monitoring ecosystem. The Omnia is still a concept product and is not yet available for purchase. It is in development with no clear pricing details provided at this time.

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12. Sleep smarter and rest better with intelligent biosensing earbuds

NextSense has unveiled the Tone Buds, a groundbreaking biosensing smart earbud that goes far beyond traditional sleep technology by actively monitoring and improving sleep quality. These innovative earbuds use clinical-grade EEG technology to precisely assess sleep stages and depth, providing unprecedented insights into a user’s nocturnal experience.

When the Tone Buds detect stage N3 sleep, the deepest stage of non-rapid eye movement sleep, they emit subtle pink noise stimulation to enhance rest. The AI-powered, closed-loop audio system responds dynamically to the user’s brain waves, providing comforting audio for falling asleep and sound-neutralizing tracks to help users stay asleep.

With sleep disorders affecting approximately 70 million Americans and poor sleep linked to serious health risks like heart disease, stroke and cognitive decline, the Tone Buds represent a significant advancement in personal sleep technology. By continuously monitoring brain activity and actively improving sleep in real time, NextSense is offering a sophisticated solution for those struggling to achieve restful, high-quality sleep. Tone Buds are available for preorder and will retail for $349.

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13. Smart glasses with built-in hearing aids to help hear better

Nuance Audio glasses (EssilorLuxottica)

EssilorLuxottica’s Nuance Audio glasses feature six strategically placed microphones that capture sound with remarkable precision and directional accuracy. These innovative glasses offer users two distinct listening modes — a focused directional setting that amplifies the voice of the person directly in front of you and a 360-degree audio mode that enhances surrounding sounds for complete environmental awareness.

The embedded micro-speakers, positioned discreetly above the ears, deliver crystal-clear audio directly to the user, creating an invisible and stylish hearing solution for individuals with mild to moderate hearing loss. With a companion app and remote control, users can easily customize volume levels, switch between sound modes and fine-tune their listening experience in real time.

The glasses not only provide exceptional sound clarity but also eliminate the traditional stigma associated with hearing aids by seamlessly integrating advanced audio technology into a sleek, fashionable eyewear design. The launch timeline is pending FDA approval here in the U.S., but the glasses are expected to be available for purchase starting in Q1 2025

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14. Nutritional tracking just got easier

Amazfit has unveiled its V1tal device, a compact gadget designed to revolutionize nutritional tracking. The V1tal uses a built-in camera to record your meals, automatically logging food intake and providing detailed nutritional information without manual input.

This innovative device analyzes eating behavior, offering insights and tips to improve dietary habits. The V1tal integrates seamlessly with the Zepp app, creating a comprehensive health ecosystem when used alongside Amazfit’s smartwatches and fitness trackers. While in the prototype stage, Amazfit plans to launch the V1tal in the United States during the first or second quarter of 2025.

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15. Never miss a pill again with this smart pillbox

Smart Pillbox (HealthBuddy)

The Smart Pillbox HealthBuddy app, recently launched on both Apple and Google Play stores, will transform how users manage their medications. This innovative app offers features such as medication tracking, pill reminders and the ability to log missed or taken doses, making it an essential tool for medication adherence. The app can be used independently or in conjunction with the upcoming Smart Pillbox device, which is in its pilot program phase.

When paired with the device, the app will sync effortlessly, providing real-time tracking and automated logging of medication intake. The Smart Pillbox device, expected to be widely available in the coming months, will feature built-in sensors to detect when pill compartments are opened, as well as cellular connectivity to transmit adherence data securely to health care providers.

This comprehensive system aims to improve medication management for users and enable health care providers to monitor patient adherence remotely, potentially enhancing overall health outcomes. The Smart Pillbox HealthBuddy app is available for free on iOS and Android, with the companion device available for preorder and expected to be widely available in the coming months.

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The content of this article is intended solely for educational and informational purposes. It should not be considered a substitute for professional health or medical advice. We strongly recommend consulting a qualified health care provider or physician with any questions or concerns you may have regarding your medical conditions or health goals.

Kurt’s key takeaways

These health and fitness advancements not only highlight the increasing synergy between technology and wellness, but also empower individuals to take control of their well-being in transformative ways. As these products hit the market, they have the potential to change how we approach fitness, nutrition and overall health, marking a pivotal moment for personal wellness. Embracing these innovations can lead to more informed choices and enhanced quality of life, making it an opportune time to explore what these technologies have to offer.

Which of the innovative health and fitness technologies from CES 2025 are you most excited about and why? Let us know by writing us at Cyberguy.com/Contact

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Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

Technology

Did Live Nation punish a venue by taking Billie Eilish away?

Published

7 hours ago

March 4, 2026

Press Room

Did Live Nation punish a venue by taking Billie Eilish away?

John Abbamondi had orders to let the CEO of Ticketmaster down easy.

In April 2021, Abbamondi was the CEO of BSE Global, the company that ran Brooklyn arena the Barclays Center. BSE Global’s existing Ticketmaster contract would expire at the end of September, and Abbamondi and his team had evaluated proposals from SeatGeek, AXS, and Ticketmaster. The economics of Ticketmaster offer, according to Abbamondi, “was nowhere near as good as the other two.” SeatGeek’s technology was “superior” to Ticketmaster’s on balance, on top of better financial terms including an equity stake in the company, the arena decided. It clinched their decision to go with a newer, smaller player in the field.

When Abbamondi called to break the news to Michael Rapino, the Live Nation Entertainment CEO, the meeting became tense — and a recording of it came back to haunt Rapino in this month’s Live Nation-Ticketmaster monopoly trial. Abbamondi was one of two witnesses who took the stand Wednesday, alongside Mitch Helgerson, the chief revenue officer for the Minnesota Wild hockey team. Both men said that when they considered switching their venues’ ticketing platform from Ticketmaster, executives there threatened them with the loss of vital Live Nation-promoted concerts. It’s the behavior, the Justice Department and 40 state and district attorneys general say, of a monopolist — a charge Live Nation-Ticketmaster denies.

Abbamondi, identifying the voices on the 2021 call to a Manhattan jury Wednesday, said that “the nervous guy was me and the angry guy was Michael.” The few minutes played in court captures an exchange that went “sideways,” as Abbamondi put it, when he tried to thread a delicate needle: rejecting Ticketmaster’s services while trying to hold its parent company Live Nation to a separate contract promising to fill Barclays Center with concerts. At one point, Rapino dropped an F-bomb while discussing his frustration over a contractual dispute. He told Abbamondi he believed they were never planning to renew with Ticketmaster in the first place.

Rapino reminded Abbamondi about the new UBS Arena in Queens, which could draw more Live Nation-promoted shows away from Barclays. Though Ticketmaster theoretically operates separately from Live Nation, Abbamondi took this as a “not-so-veiled” threat — cut off the left arm, and the right arm would swing back. Abbamondi hung up feeling like he’d failed to “do my job there, which was to land the plane smoothly.”

The venue “saw a dramatic decline in Live Nation shows that were booked at the arena”

Abbamondi still signed the deal with SeatGeek, which began in October 2021. Then, he testified, the venue “saw a dramatic decline in Live Nation shows that were booked at the arena.” Artists were just beginning to fill stadiums again after the start of the covid pandemic, including Billie Eilish, who’d had to cancel shows in New York venues including Barclays in 2020. Normally, Abbamondi would have expected Live Nation to rebook her show there next time she was on tour. But when she began touring again in 2021, she booked at the new venue Rapino had warned about — the UBS Arena. When Barclays asked about it, they were told it was the “artist’s decision.” Other promoters, he said, hadn’t reduced their bookings at Barclays by nearly as much.

In 2022, mere months into the SeatGeek contract, Abbamondi was fired. Less than a year later, Barclays announced it was going back to Ticketmaster.

Ticketmaster, in the witnesses’ telling, wasn’t the best option for a ticketing vendor, but Live Nation’s power as a concert promoter forced their hand. In the case of the Minnesota Wild, which played at the then-Xcel Energy Center in St. Paul, Helgerson said the fear of losing Live Nation shows was a large driver behind its decision to stick with Ticketmaster — even though it found it would make $1 million a year more switching to SeatGeek.

The arena was already engaged in tight competition for concerts with the Target Center across the river in Minneapolis, a similarly-sized venue. So when the Wild kicked off negotiations over renewing its contract with Ticketmaster in 2018, the ticketing service knew how to hit them where it would hurt. When the Wild staff mentioned they were planning to consider a proposal from SeatGeek too, a Ticketmaster executive told them that Live Nation could move all of their shows to the Target Center if they switched ticketing vendors, Helgerson testified. “We took it as a credible threat,” he said. “Losing those shows would be almost catastrophic to our organization.”

“We took it as a credible threat”

To ease the risk, SeatGeek offered what it called “Live Nation retaliation insurance” — a promise to compensate the arena for concerts booked at the Target Center on dates Xcel had open. SeatGeek offered the arena a higher upfront bonus and fee share that overall would make the venue an additional $1 million a year compared to Ticketmaster’s offer. But even retaliation insurance couldn’t make up for the loss of the “vibrance of the venue” and the impact on its own employees should Live Nation pull its shows. Ticketmaster’s alleged threat created an “insurmountable challenge.” The venue signed another contract with Ticketmaster.

There were complicating factors in both these cases, which Live Nation pointed out on cross-examination. It was both risky and a lot of work to move to a new ticketing platform. Like switching any enterprise software, it would take a while for staff to get up to speed, and Abbamondi admitted that while SeatGeek’s technology gave them more options over things like how to price individual seats, it was less user-friendly. An executive whom Helgerson worked with worried that SeatGeek’s lack of an interface for concert promoters at the time would be an obstacle to getting them to bring shows to the arena. Abbamondi also said he’s personal friends with SeatGeek’s co-founder, and he testified he wasn’t fired because of the SeatGeek deal — he was given two other reasons.

SeatGeek offered what it called “Live Nation retaliation insurance”

There was also a separate legal dispute between the Barclays Center and Ticketmaster, which appeared to be at least part of the reason that the call between Abbamondi and Rapino broke down. Barclays believed their contract with Ticketmaster would expire at the end of September 2021, as originally stated. But Ticketmaster believed that because the Covid pandemic shortened the regular NBA season, a clause in the contract had been triggered to extend that contract another year. On top of that, in an earlier, unrecorded call between Abbamondi and Rapino, the Ticketmaster CEO suggested that they should be given the chance to counter any offer Barclays received. Abbamondi said he tried his best to respond in a “noncommittal” way, but the implication was that Rapino might have seen it differently.

The jury will have to decide whether the threats Abbamondi and Helgerson described were really as menacing as they believe, one of many factors that will determine whether Live Nation-Ticketmaster should face penalties — including the possibility of a breakup.

In one text exchange, Live Nation executive Patti Kim, a friend of Abbamondi’s, wrote that he should “think about the bigger relationship” with Live Nation, not just who’s writing the bigger check. She added a winky face. “That was my friend saying, ‘you know what I mean,’” Abbamondi said. This week, the jury is expected to get the chance to hear from the rival allegedly offering those bigger checks: SeatGeek CEO Jack Groetzinger.

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Lauren Feiner

Technology

Scams that aren’t illegal (but should be)

Published

7 hours ago

March 4, 2026

Press Room

Scams that aren’t illegal (but should be)

NEWYou can now listen to Fox News articles!

Every year during National Consumer Protection Week, you hear warnings about phishing emails, fake IRS calls and identity theft. Those threats are real, but there is another risk that gets far less attention, and it is completely legal.

Right now, hundreds of companies collect, package and sell personal information, including your home address, phone number, family members, income estimates and even your daily habits. They are not targeting you because you did anything wrong. Instead, they profit simply because your data is valuable.

Unlike traditional scams, this does not happen in the shadows. It happens out in the open, every single day. As a result, most people only realize it is happening after someone uses their personal information against them.

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Data brokers build detailed profiles using information pulled from public records, apps and online activity. (Kurt “CyberGuy” Knutsson)

Your personal information is a product

Data brokers are companies most people have never heard of, but they know a surprising amount about you. They collect information from public records, online activity, retail purchases, app usage and hundreds of other sources.

Then they build detailed profiles and sell them to advertisers, marketers and anyone else willing to pay. A typical profile may include:

Full names, ages and phone numbers
Home addresses
Names of relatives and household members
Estimated income, home value and net worth
Shopping habits and interests
Political, health and lifestyle indicators

This information often appears on people-search sites, where anyone can look you up in seconds. Scammers use these same databases to find and target victims. But even legitimate companies use them in ways most consumers never knowingly agreed to.

People-search sites expose more data than you realize

Search your own name online, and you may find pages listing your address, relatives’ names and contact details. These sites present themselves as “background check tools” or “public records directories.” But their business model depends on making personal information easy to find.

That creates real-world risks. Criminals use these sites to:
Impersonate banks, government agencies, or delivery services
Convince victims they already “know” them
Locate elderly or vulnerable individuals
Target family members using shared address history.

Even strangers can learn where you live, who your relatives are and how to contact you. No hacking required.

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People-search websites make your address, phone number and even family connections easy to find in seconds. (Serene Lee/SOPA Images/LightRocket via Getty Images)

Your browsing history is being tracked and sold

Many websites and apps track what you click, read and buy. Incogni’s research found that popular apps like TikTok, Alibaba, Temu and Shein collect numerous personally identifiable data points and share them with third parties, like advertising networks and data brokers.

Even web extensions track what you do online. Popular Chrome extensions like the AI-powered Grammarly or Quillbotinvade your privacy, require extensive permissions and collect sensitive data.

Over time, this data collection builds a behavioral profile. It can reveal:

Financial stress or debt concerns
Health interests or medical conditions
Major life events like moving, retirement, or the loss of a spouse
Online purchases and brand preferences.

This is why you may suddenly receive highly specific emails, calls, or ads that feel uncomfortably personal. Someone already knew what to say.

AI is accelerating data collection

AI makes personal data more valuable and easier to collect than ever before. These systems scrape public websites, social media profiles, images and videos to pull identifying details. They also connect scattered pieces of information into a single, detailed identity profile, which can include:

Photos connected to your name
Voice recordings from public videos
Employment history
Locations you’ve lived at or visited.

Once collected, this information can circulate indefinitely. You can delete a social media post, but copies of that data may already exist elsewhere.

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The more accessible your personal data is, the easier it becomes for scammers to target you with convincing, personalized attacks. (Kurt “CyberGuy” Knutsson)

Most AI companies collect data by default, unless you opt out

Are you using ChatGPT, Gemini, or even LinkedIn? Then your data is automatically collected from your chatbot conversations, posts, and more. They collect user interactions like prompts, voice recordings, uploaded photos and behavioral data to improve the AI system.

In some cases, you have to manually disable this in settings, but it’s buried in countless opt-out guides or obscure labels. For example, to opt out of LinkedIn data collection, you need to:

Go to Settings and find the Privacy tab.
Find the toggle named ‘Data for Generative AI Improvement.’
Review other default data sharing options.
Disable everything from personal demographic information to social, economic and workplace research.

AI-powered apps and services continuously switch it up and make it harder for you to opt out. Why? Your data is fueling their business model. The more data points they have, the better they can train their AI and the more money they make.

Why this matters for your safety, not just your privacy

Most people think data collection is just about targeted ads. But the same information can be used to make scams far more convincing. Instead of sending generic phishing emails, scammers can reference your real address or recent activities.

For example: “Hi, Mr. Smith, this is your bank. We noticed unusual activity on your bank account, ending in 0123. Please confirm your information.”

Because the details are accurate, the message feels legitimate. This dramatically increases the chances someone will respond. In many cases, the information came from data broker databases that were legally purchased or accessed.

Consumer protection starts with reducing your digital footprint

National Consumer Protection Week is meant to empower people to protect themselves. That protection shouldn’t stop at obvious scams. It should include limiting how easily your personal information can be found in the first place.

A data removal service helps remove your personal data from data brokers and people-search sites that collect and sell it. Instead of submitting dozens or hundreds of manual requests yourself, they automate the process and continue removing your data as it reappears.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Kurt’s key takeaways

When most people think about scams, they imagine criminals hiding in the shadows. But some of the biggest threats to your personal information are operating out in the open. Data brokers legally collect and sell detailed profiles about you. People-search sites make your address, phone number and even relatives easy to find in seconds. Your browsing activity is tracked, packaged and monetized. And now AI is speeding up how quickly that information can be gathered, connected and reused. This is not just about annoying ads. The more accessible your personal data is, the easier it becomes for scammers to sound convincing and target you with precision. Real consumer protection is not only about avoiding suspicious links. It is about limiting where your information lives and who can access it. The less strangers know about you, the harder it is to use your own data against you.

Have you ever searched for your name online and been surprised by what you found? Let us know by writing to us at Cyberguy.com.

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Technology

MacBook Neo versus an old MacBook Air: good luck

Published

19 hours ago

March 4, 2026

Press Room

MacBook Neo versus an old MacBook Air: good luck

My first thought when Apple announced the MacBook Neo today was “okay, but why not just get an older Air?” If you’re thinking that too, you might be right. If you can find one.

The Neo starts at $599 with an A18 Pro processor, 8GB of memory, and 256GB storage, and ends at $699 with the same specs plus TouchID and 512GB of storage. It has two USB-C (not Thunderbolt) ports, a pretty basic-looking screen, a mechanical trackpad instead of haptic, and various other cost-saving measures. It’s the cheapest new MacBook you can get now.

The new M5 MacBook Air starts at $1,099 with 16GB of memory and 512GB of much faster storage, a bigger and brighter screen, a better webcam, better Wi-Fi and Bluetooth, more speakers, Thunderbolt 4, a faster charger, and so forth. It’s $100 more than last year’s model, probably because of the Neo. Or you can get an M4 MacBook Air for $1000, with a slightly slower processor than the M5 (but still faster than the Air), and otherwise pretty much the same specs.

If you could still get a new M1 Air from Walmart for $700, it’d be a pretty tough call between that and the Neo. That machine came out in 2020, but is still better in most respects. Unfortunately, they’ve been out of stock since last month — probably because of the Neo — so that’s the end of that. You can probably find a refurb one. Same with the M3 and M4: if you can find one for around the same price as the Neo, especially with 16GB of RAM, you should get one of those. But they’re pretty thin on the ground, and I’d expect them to become thinner. (Keep an eye on Apple’s refurb site, though — a refurb M4 Air for $750 is pretty dang good.)

The modern Air is unquestionably a better computer. The thing about $1,000 is it’s a lot more money than $600. $600 is already more than most non-Mac people want to spend on a laptop, but it’s a lot less than an Air, and the gap between the two is big enough that it’s harder to justify the jump unless you know you’re gonna need more than 8GB of RAM, if you’re ever gonna use Thunderbolt, and so forth. I wouldn’t buy the Neo for myself.

The Neo isn’t meant to compete with the Air, though. It’s aiming for the first-time MacBook buyer. It’s Apple trying to pick up the cheap Windows laptop crowd who are annoyed by Windows. With its $499 price for education, it’s also an attempt to break the Chromebook’s stranglehold on the K-12 market, to turn iPad kids into MacBook Neo teens into Air adults. Heck, when it’s time for my kids to turn in their school-issued Chromebooks, and I have to choose between a Chromebook, a Windows laptop, and a MacBook Neo for them? That’ll be interesting.

And that’s how they get you!

I honestly don’t think the Neo vs Air debate is going to be that hard for most people, just because most people aren’t spending a thousand bucks on a laptop in the first place. The processor’s probably going to feel about the same as an M1 Air’s, which is to say fast enough for most things. The toughest parts are going to be figuring out if you’re satisfied with 8GB of RAM (rough!), if you ever really need Thunderbolt (maybe not?), and if you care about that fancy webcam (eh). If you already know the answer, you already know the answer. And you should probably grab that refurb Air while you can.

A cynical part of me thinks this is Apple trying to get MacBooks onto the same upgrade cycle as its phones. If you bought the cheapest MacBook Air six years ago, it’s probably still fine. If you buy the cheapest MacBook Neo today, is it going to feel fine in six years? Maybe! Or maybe you’ll decide you need to spring for an Air next time. And up the funnel you go.