Sports
What are the Top 10 front offices in NFL? Here’s how 40 executives and coaches voted
By Jeff Howe, Mike Sando, Mike Jones and Dianna Russini
For a league bound by parity, the NFL is ruled by the organizations with the most stability.
That all starts up top. A stable owner and a trustworthy front office are non-negotiable ingredients to sustained success on the field. The best front offices not only identify talent, they share a vision with each department of the organization and don’t allow office politics to interfere with the priority of winning games.
Or, as one high-ranking executive surveyed for this project said: “It is the balance and interconnectivity of all the different departments and decision-making that goes into the product on the field and the plan for the future. How you balance each of those is the challenge of a good front office.”
The Athletic polled 40 league insiders, including 35 high-ranking executives and five coaches, to compile the NFL Front Office Rankings. Respondents, who were granted anonymity for both their votes and conversations discussing them in exchange for their candor, were asked to submit their top-five front offices, in rank order, based on each franchise’s football operations side. (Respondents were not allowed to vote for their own team.)
The results favored stability, with eight of the top 10 teams featuring general managers who have been in place for at least five years. Four of the top six teams, including the top two, promoted their GMs from within.
“Ultimately, it’s about results,” the high-ranking exec added, “but how you operate day to day is about your process. (Do) you have a sound process in the draft, free agency (and with) contract structure? Are you matching your aggressive roster building with maybe the life cycle of your team? All of those things go into what (makes) the best front offices.”
The scoring system: First-place votes were worth 10 points, second-place seven, third-place five, fourth-place three and fifth-place one. (One respondent split his fifth-place vote among two teams.)
Total points: 259 (15 first-place votes, appeared on 36 ballots)
Owner: Steve Bisciotti
General manager: Eric DeCosta
Head coach: John Harbaugh
It’s been more than five years since Ozzie Newsome stepped down as Baltimore’s GM. His disciples have kept the Ravens in contention nearly every year since.
DeCosta, who was a player personnel intern for the Ravens’ inaugural season in 1996 and has been with the organization ever since, took the reins from Newsome in 2019, and Baltimore’s 56 victories over his first five seasons were tied for the third-most in the league.
DeCosta handled quarterback Lamar Jackson’s complicated contract situation, working past a trade request to execute a five-year, $260 million extension in 2023. Jackson then won his second MVP award last season.
From a talent acquisition standpoint, DeCosta has steered the Ravens toward the trade for linebacker Roquan Smith, has a strong track record in the first (safety Kyle Hamilton, wide receiver Zay Flowers) and middle rounds (defensive tackle Nnamdi Madubuike, tight end Isaiah Likely), landed a priority free agent in running back Derrick Henry and created an environment where a veteran like linebacker Kyle Van Noy can thrive. Of course, those are just a handful of examples.
DeCosta also got out in front of the potential loss of receiver Hollywood Brown, flipping him and a third-rounder to the Arizona Cardinals for a first-round pick that netted center Tyler Linderbaum.
“Consistency,” an NFC executive said of the Ravens’ front office. “They know what a Raven is and understand how to win with those guys.”
That’s a common refrain when discussing DeCosta and his staff. They recognize the types of players and people who will be successful in their program, and they’re certainly aided by the fact that head coach John Harbaugh has manned the sidelines since 2008. All involved know what to expect from one another.
The Ravens’ influence can be felt in many buildings across the NFL. Current general managers Joe Hortiz (Los Angeles Chargers) and Joe Douglas (New York Jets) have experience under Newsome, the architect of Baltimore’s two Super Bowl winners and someone commonly referred to as the best GM in history. Chicago Bears assistant general manager Ian Cunningham, considered a likely future GM, also worked for Newsome.
Total points: 174 (13 first-place votes, appeared on 25 ballots)
Owner: Clark Hunt
General manager: Brett Veach
Head coach: Andy Reid
Reid and Veach are a formidable 1-2 punch for the two-time defending Super Bowl champions. Veach, who began his career as a coaching intern under Reid with Philadelphia in 2004, followed his mentor to Kansas City. Veach played a significant role in the decision to draft Patrick Mahomes in 2017 (under then-GM John Dorsey, who he succeeded weeks after that draft). Veach rebuilt the offensive line and armed defensive coordinator Steve Spagnuolo with a talented young defense that ranked among the top 10 in scoring defense four of the past five years.
“Veach grew up around Andy, so I think there is a very clear vision on what types of players they’re looking for and what works in their system,” an executive said. “Along with the winning comes continuity, and I think that staff as a whole has a very strong understanding of what works there. I think Veach and (assistant general manager Mike) Borgonzi are good evaluators. They have an eye for talent along with an understanding of what plays in the league.”
While Mahomes’ deal could be reworked in the not-so-distant future, he’s currently the greatest bargain on the planet because the Chiefs were savvy enough to take care of him before the QB market boom. Mahomes, for his part, sought a long-term partnership that would help the team put together an elite roster around him. The 12 quarterbacks currently ahead of Mahomes in average annual salary have combined to win zero Super Bowls and have 19 playoff wins to his 15.
Said one general manager who voted Kansas City as the top front office: “They have the stability of that head coach along with a guy who is comfortable in that second chair.”
So while Mahomes and Reid have become the faces of the franchise, Veach has been quietly fortifying a roster that’s helped them win three of the past five Super Bowls.
Total points: 151 (3 first-place votes, appeared on 26 ballots)
CEO: Jed York
General manager: John Lynch
Head coach: Kyle Shanahan
The 49ers, like the Chiefs, have a power coach who was instrumental in selecting the GM.
Shanahan and Lynch, after enduring a 10-22 start to their tenure, have reached two Super Bowls and four NFC Championship Games over the past five years. Their 62 regular-season and playoff wins from 2019-23 were the third most in the NFL.
Three former members of the Shanahan/Lynch front office have landed GM jobs elsewhere: Kwesi Adofo-Mensah (Vikings), Ran Carthon (Titans) and Adam Peters (Commanders).
“From the top on down, they’re on the same page, share the vision on how to build a team,” an AFC talent evaluator said. “They hit on late picks, and those guys contribute. They’ve got the best roster (with) seven All-Pros.”
The Niners’ upper-echelon talent rivals any team in the league. They have extended many of their key pieces, even if negotiations have gotten contentious at times with Nick Bosa, Deebo Samuel, Brandon Aiyuk and Trent Williams.
“The issues they had,” said a general manager, referring to this summer’s Aiyuk and Williams holdouts, “were because they have so many good football players.”
The 49ers invested three first-round picks in the ill-fated 2021 draft trade up for quarterback Trey Lance, but the development of Brock Purdy from Mr. Irrelevant into a potential long-term franchise QB made up for Lance’s failure to launch in San Francisco. If they pay Purdy near the top of the market, the challenge then becomes balancing out the roster with those new cap constraints.
4. Philadelphia Eagles
Total points: 140 (5 first-place votes, appeared on 23 ballots)
Owner: Jeffrey Lurie
General manager: Howie Roseman
Head coach: Nick Sirianni
Voters praised Roseman for his analytical and forward-thinking approach to roster-building, which has helped keep Eagles in the playoff conversation for the majority of his tenure, including a Super Bowl LII victory and another NFC title in 2022.
Since Roseman’s promotion to GM in 2010 — with a few gap years when his title and role evolved during the Chip Kelly years — the Eagles have reached the playoffs eight times. They’ve had a winning record in six of their last seven seasons.
“Howie is really aggressive,” an executive said. “That really stands out about the way they do things. They go for it. He’s not afraid to take risks on players. I think that’s a really good quality when you get into that role, and he’s quick to move on when something isn’t working. Those are attractive traits in a general manager. They’ve also always had guys in Philly who are good evaluators.”
Among the Eagles’ best attributes: cultivating front-office talent. Chiefs general manager Brett Veach, Jets GM Joe Douglas and Browns GM Andrew Berry all worked for Roseman. Ditto for Bears assistant GM Ian Cunningham. Current Bucs general manager Jason Licht worked alongside Roseman in Philly from 2003-07. Current Eagles assistant general manager Alec Halaby has interviewed for GM jobs elsewhere.
“The resources they have in Philly, the access that you get to all departments, you can learn a lot,” another executive said.
Under Roseman’s watch, the Eagles pulled off the rare feat of drafting a second-round quarterback and then developing him to the point that they awarded him a top-of-the-market second contract. Of the 20 quarterbacks averaging $25 million or more annually on their current deals, only Hurts and Dak Prescott got their contracts from the team that drafted them outside the first round. Hurts has been protected by an elite offensive line, while the Eagles had enough flexibility to trade for A.J. Brown and draft DeVonta Smith in the first round, and still took care of both star receivers with second contracts.
The Eagles have had more turnover at head coach than the teams ranked ahead of them, but Roseman’s consistent approach has kept their identity intact.
Total points: 62 (appeared on 20 ballots)
Owner: Sheila Ford Hamp
General manager: Brad Holmes
Head coach: Dan Campbell
Holmes, who took over in 2021, helped guide the Lions to one of the best seasons in franchise history last year.
As one general manager put it: “If you asked: Who is the No. 1 GM in the league right now, this minute? It might be him. I love the demeanor, love what he stands for.”
Holmes and Campbell see things through the same lens, which has helped the GM acquire the types of players who will fare well for Campbell. They’ve built a roster that appears tough, selfless and talented.
“Detroit has done a great job of figuring out their style and getting guys who fit that in the draft and free agency” an NFC executive said.
Holmes’ first-round picks include right tackle Penei Sewell, defensive end Aidan Hutchinson, wideout Jameson Williams, running back Jahmyr Gibbs, linebacker Jack Campbell and cornerback Terrion Arnold. The Lions have built one of the best offensive lines in the league and have revitalized quarterback Jared Goff by building around him.
This was hardly a small-scale rebuild for an organization that had one playoff victory in the Super Bowl era before the new regime’s arrival, and Holmes brought a turnaround in a remarkably short time. When building out the roster, Campbell has said he wants players who would have been great teammates during his playing career, and Holmes has delivered.
“Detroit has done a nice job building it in their own image, which is unique to everybody else,” an executive said.
Total points: 54 (appeared on 16 ballots)
Team president: Mark Murphy
General manager: Brian Gutekunst
Head coach: Matt LaFleur
The Packers’ stability at quarterback over the decades mirrors their stability in the front office, as Gutekunst, like his predecessor, Ted Thompson, worked under Hall of Fame Packers GM Ron Wolf in the Green Bay front office two-plus decades ago. It’s that tradition as a scouting organization that helped Green Bay land so high on this list.
Led by an influx of young home-grown talent, including quarterback Jordan Love, the team reached the playoffs last season while carrying $65 million in dead money, most of it from the Aaron Rodgers trade. Reaching the playoffs and blowing out Dallas in the wild-card round signaled that the Packers were two years ahead of schedule on their rebuild. They have another $51 million in dead money this season, but could be back in the playoffs if Love, who could return from a sprained knee this week, and his young supporting cast continue to develop.
Gutekunst identified Love as Rodgers’ successor with a polarizing first-round pick in 2020, part of a plan to navigate one of the most complicated quarterback transitions in recent memory.
“Gutekunst’s humility and authenticity and being a smart football guy really shows up,” an executive said. “He’s very process-driven. There’s no panic there. They’ve made good decisions in free agency. They know their roster. They know their head coach. It’s more of a methodical, process-driven deal where they don’t rush to make a quick fix. They trust their process.”
Gutekunst and head coach Matt LaFleur could have the Packers back in championship contention even before 2025, when the books are cleared of all that dead money.
Total points: 52.5 (1 first-place vote, appeared on 11 ballots)
Chair: Jody Allen
General manager: John Schneider
Head coach: Mike Macdonald
Schneider’s 14-year partnership with former coach Pete Carroll produced 10 playoff appearances, two conference championships and a victory over Denver in Super Bowl XLVIII. Schneider, who helped Carroll build a historic defense in the early 2010s, was instrumental in identifying Russell Wilson as a franchise quarterback.
This is now a franchise in transition after the 2022 trade sending Wilson to Denver and Carroll’s departure following last season. But many of Schneider’s top lieutenants have been with the team for more than a decade and remain in place.
“Everybody just loves to work there,” a GM said. “They have a great front office vibe between coaching and personnel (staff). John Schneider is one of those collaborators. They draft well. Even with Pete leaving, the transition seemed very smooth.”
The Seahawks haven’t won a playoff game since 2019, but are 3-0 in Macdonald’s first season and are coming off back-to-back 9-8 seasons with a resurrected Geno Smith taking over for Wilson. The decisions to draft Wilson and later trade him reflected what voters saw as a willingness to make decisions without regard for potential backlash. The trade sending Wilson to Denver became one of the league’s most fruitful deals of the past few years.
“They have a clear vision of what they want to be,” an executive said. “(Schneider) had Pete (Carroll) for 13 years, and they had great communication and shared a vision. (It’s a) very stable organization. John is a very humble guy and has great relationships throughout the league and in the media. He is plugged in and knows what is going on.
“Even though they have had great continuity, he never settles and is always looking for what is next and asking, ‘What am I missing?’ Never thinks he is the smartest guy in the room and listens. Great leader and respected by everyone because he is so genuine.”
Total points: 48.5 (1 first-place vote, appeared on 13 ballots)
Owner: Stan Kroenke
General manager: Les Snead
Head coach: Sean McVay
McVay’s hiring in 2017 became a line of demarcation for a front office featuring president Kevin Demoff (with the team since 2009) and Snead (hired in 2012). Those three have combined to form a front office willing to take home-run swings, most notably the 2021 trade acquisition of quarterback Matthew Stafford.
The franchise found a new identity, and achieved a level of success it hadn’t experienced since the turn of the century, including a victory over Cincinnati in Super Bowl LVI. Snead famously ushered in a “F— them picks” era of roster-building, flipping first-round choices for veteran stars at a time when conventional wisdom held that, with the rookie-wage scale in place after the 2011 CBA, draft capital was king. The Rams didn’t use a first-round pick from 2017 to ’23, but ranked sixth in winning percentage (.609) and third in playoff victories over that span.
The aggressive strategy seemed to catch up to the Rams in 2022, when injuries ravaged a veteran roster that also lacked depth. But McVay led them back to the postseason in 2023.
“I think it’s pretty cool how they sold out to win a Super Bowl,” a head coach said, “and then they refurbished pretty quickly.”
Total points: 33 (appeared on 9 ballots)
Owners: Terry and Kim Pegula
General manager: Brandon Beane
Head coach: Sean McDermott
Beane arrived from the Carolina Panthers in 2017 and, with McDermott, has morphed the Bills into a perennial contender. He traded up to draft quarterback Josh Allen in 2018, built up the roster around him and gave Allen the resources and time to develop from an unpolished QB into one of the league’s best players.
“Beane is the best GM in the NFL,” one executive said, adding he “understands people and culture.”
After three consecutive losses in the divisional round, Beane and the Bills traded wide receiver Stephon Diggs and moved on from aging, expensive defensive stalwarts. The early returns appear positive for the 3-0 Bills.
“I think Beane is a top-five GM,” said a general manager. “He is super smart, number one. It’s never about him. If you look at the drafting and free agents they have signed, how patient they have been with the head coach, got the quarterback right — that was a 50/50 deal. I’m a big fan of him. I’m a big fan of his coach. He’s got all the right stuff, in a tough market, by the way. This is not a place free agents are clamoring to go to.”
Total points: 19 (1 first-place vote, appeared on 4 ballots)
Owner: Art Rooney II
General manager: Omar Khan
Head coach: Mike Tomlin
The Steelers’ 2022 transition from longtime GM Kevin Colbert to Khan, who has been with the franchise since 2001, marks the most significant recent change for one of the NFL’s most stable organizations.
Mike Tomlin is the longest-tenured coach in the league and one of only three Steelers head coaches since 1969. He’s never had a losing season.
“They are old-school,” an executive said. “They have been in the same defensive system forever, and they are really good at finding players who fit it.”
If there’s a critique, the Steelers have been searching for a long-term quarterback since Ben Roethlisberger began to decline. But with a top-10 scoring defense four times in five years since Roethlisberger retired, they’ve managed to stay in the AFC North race annually despite uncertainty under center.
Others receiving votes
Only two other teams — the Houston Texans and Cleveland Browns — received multiple top-five votes from our panelists. The Dallas Cowboys appeared on one ballot, receiving a first-place vote. Six other teams received a single vote.
(Top illustration of Howie Roseman, John Lynch and Kyle Shanahan, Brett Veach: Dan Goldfarb / The Athletic; Mitchell Leff, Michael Zagaris / San Francisco 49ers, David Eulitt / Getty Images)
Sports
Prep basketball roundup: Ontario Christian girls knock off defending state champion Etiwanda
It’s not every day that Dawn Staley, coach of South Carolina, the No. 1-ranked women’s basketball team, walks into a Southern California gym. Staley, in town ahead of Sunday’s game between South Carolina and UCLA at Pauley Pavilion, dropped by Harvard-Westlake on Saturday night to see Etiwanda take on Ontario Christian in a matchup of The Times’ No. 1 and No. 2 girls teams.
Of course, Staley has interest in Ontario Christian sophomore All-American Kaleena Smith and freshman standouts Sydney Douglas and Tatianna Griffin. And there’s also players on Etiwanda, the two-time defending state champions.
Ontario Christian (3-0) made an early-season statement as the team of the future with a 74-66 victory over the Eagles (2-1) to win the Harvard-Westlake tournament. Douglas scored 23 points, Smith had 20 points and Griffin added 12 points. Grace Knox led Etiwanda with 30 points and Aliyahna Morris had 16. Ontario Christian’s pressure defense combined with balanced scoring left Etiwanda behind by as many as 16 points.
It was a Smith step-back three in the second quarter that had Staley turning to one of her assistants in the bleachers with a big grin.
“I love her,” Smith said. “She’s come to my games.”
Ontario Christian first-year coach Aundre Cummings said, “It means a bunch because she has been such an advocate for the women’s game. To see a legend like her support this is a blessing.”
Boys basketball
Chatsworth 60, Etiwanda 54: The Chancellors (4-0) continue to impress as the No. 1 team from the City Section. Alijah Arenas finished with 29 points.
Brentwood 94, Westlake 74: AJ Okoh contributed 26 points and was named tournament MVP at Simi Valley. Shane Frazier added 24 points and Shalen Sheppard 16.
Mira Costa 74, Tesoro 55: The Mustangs won the Ocean View tournament. Eneasi Piuleini had 23 points and earned tourney MVP honors.
St. John Bosco 81, Francis Parker 40: The No. 1-ranked Braves opened with an easy home victory. Brandon McCoy scored 25 points and Elze Harrington added 20 points. Christian Collins had 16 rebounds.
Harvard-Westlake 65, Westchester 39: The Wolverines (3-0) completed their first week unbeaten. Nik Khamenia had 15 points.
San Juan Hills 62, Trabuco Hills 48: Mason Hodges scored 25 points and earned MVP honors at the Santa Ana tournament.
Birmingham 48, Oakwood 41: Mandell Anthony had 22 points in the Patriots’ season opener.
Heritage Christian 81, Legacy 49: Tae Simmons had 36 points and 19 rebounds and Dillan Shaw added 22 points and 11 rebounds for Heritage Christian.
Simi Valley 59, Crescenta Valley 57: Joaquin Aleman had 26 points for Simi Valley.
Dominguez 61, Valley Christian 60: Sophomore Rueben Brown had 20 points for Dominguez.
Los Osos 81, Crenshaw 50: Jalen Washington led Crenshaw with 21 points.
Redondo Union 76, Rancho Cucamonga 69: Chace Holley contributed 22 points and Chris Sanders 20 points for Redondo Union. Aaron Glass had 27 points for Rancho Cucamonga.
Chaminade 56, Liberty 55: Jonas Thurman scored 17 points for 3-0 Chaminade.
Sherman Oaks Notre Dame 85, Saugus 55: Lino Mark had 27 points and NaVorro Bowman added 18 points for the 3-0 Knights.
Viewpoint 63, Arleta 42: Wesley Waddles had 20 points and 11 rebounds for Viewpoint (3-0).
JSerra 80, San Tan 59: Jarne Eyenga had 18 points for JSerra (1-2).
La Habra 76, Anaheim Canyon 63: Acen Jimenez completed an impressive first week with a 32-point performance for La Habra. Brandon Benjamin scored 27 points for Canyon.
Sports
The rise of football’s ‘arrival fits’, putting player fashion in the spotlight
Tom Marchitelli worked as an accountant for a hedge fund for eight years before setting up a side hustle that soon became his full-time business.
Marchitelli started a custom menswear clothing business called Gentleman’s Playbook a decade ago. Since then, he has accrued approximately 500 clients, the majority of whom are professional athletes in the NFL, NBA, NHL and MLB, and on the PGA Tour.
When The Athletic spoke with Marchitelli, he was heading to an airport in Dallas after a meeting with a baseball player.
In his role as personal designer, stylist and tailor, Marchitelli handpicks entire wardrobes for a clientele which includes Kansas City Chiefs tight end Travis Kelce. During the different pre-seasons across the United States’ various leagues, Marchitelli is rarely in one city for long. As well as working on a lookbook of outfits for specific events, the majority of his work centres around personalising entire collections of tunnel fits for the athletes he works with.
“Tunnel fits” is the phrase used to describe what sportsmen and women wear when they turn up at venues for games (‘fits’ being short for ‘outfits’).
Usually, athletes arrive in the tunnel beneath the arena wearing their best outfits, which is where the name derives from. Think of it as a pre-game runway, where players across sports in North America showcase their personalities through what they wear.
The most fashion-conscious athletes, such as Houston Texans’ Stefon Diggs or Oklahoma City Thunder’s Shai Gilgeous-Alexander, will go big, but others prefer to keep it simple.
Kyle Kuzma was in the former camp, and is now the latter. The Washington Wizards forward recently announced his ‘retirement’ from the tunnel walk after taking the game to heights with choices including an incredibly oversized pink Raf Simons jumper and a black Rick Owens puffer jacket.
“I don’t want to be a part of that type of community where you have to put on a ’fit. I’m really taking a backseat to all of that,” Kuzma told Vogue in October.
While Kuzma has checked out and traded in a palate of high fashion for plain-tasting sweatsuits, in Europe, footballers are only just checking into the world of tunnel fits.
“It is a sport within sports (in the U.S.),” Marchitelli says. “Social media plays a huge role, because all major sports teams have media people who are in charge of photographing the players as they enter.
“That’s only been around, I would say maybe eight years, because when I first started, that (posting images of players arriving to games on social media) wasn’t a thing. And then it started becoming so visible.
“You’re getting a close and personal look at what athletes look like when they’re not in their uniforms (team kit), and how they are choosing to express themselves. And, over time, players have taken more pride in how they show up for work.
“Another big factor that drives it is competition among players. These guys are trying to outdress guys on their team, guys on other teams across their sport, and even crossing over into other sports.
“When they show up to the arena, they’re given the uniform that they’re forced to wear, so they don’t have any real choices of self-expression other than their shoes, cleats (boots), maybe a wristband accessory or a headband. But the outfit that they wear to show up to the game, they’re able to express how they feel and how they want to look.”
Marchitelli could field a team in each men’s major sports league with the number of clients he has, but not a single one is a professional footballer despite MLS and NWSL teams having both dabbled in this subcultural movement.
In European football, tunnel fits are almost nonexistent. France international Jules Kounde led the way for Barcelona in recent seasons with his ensembled looks which blend vintage finds with high fashion. This season though, Barca players are no longer been allowed to arrive for games in their own clothes. This has led Kounde, a face now as recognisable in fashion quarters as much as football, capturing his fits to share with his followers on social media after matches instead.
Most teams have a strict club-tracksuits-only policy applied to matchday and this is one of the main reasons why pre-game tunnel fits have not yet taken off in football.
So where is the individuality? The answer to that does not yet reside in the underbelly of stadiums but in the car parks of the sport’s training grounds. Heading into training for your club or national team has slowly evolved into a time when players across the men’s and women’s games can showcase their style in the form of arrival fits.
Showing up for international duty, in particular, has become a moment for players to demonstrate their fashion prowess.
Last month, Liverpool defender Ibrahima Konate arrived at France’s training ground wearing a neon green hood zipped over his face while his international team-mate Marcus Thuram, often bedecked in Balenciaga and Chrome Hearts, is among those also paving the way.
Players of Argentina, Belgium and Portugal are three other standouts who consistently show up. Meanwhile, England — whose players include Louis Vuitton brand ambassador Jude Bellingham — are still strutting around in team-supplied Nike tracksuits, proving the trend has not completely caught fire everywhere.
“It was probably 2022 when that (arrival fits) wave really began,” Jordan Clarke, founder of Footballer Fits, a platform which celebrates footballer fashion, says.
Clarke noticed that Premier League team Crystal Palace had started putting pictures on Instagram of their players arriving at their south London training ground wearing their own clothes. After starting a conversation with the club, Footballer Fits and Palace have been collaborating on Instagram posts to showcase what players are wearing ever since.
“Now we’ve done it with Chelsea, Nottingham Forest, Anderlecht in Belgium, we’ve done it with Brentford a lot, we’ve done it with Crystal Palace Women, Chelsea Women — there are so many,” says Clarke, who hopes that arrival fits are a precursor to tunnel fits becoming a regular sight in football.
“I don’t want to leave anyone out, but we’ve done it with so many clubs and now you’re seeing Liverpool, Newcastle United and Manchester City maybe not doing it in collaboration with us, but they’re doing it (themselves) now, and that’s amazing to see.
“With training, there is a lot less pressure. They (clubs) can release photos midweek and whatever happens on the weekend, unless you’re a super-negative person, I don’t think people are going to link back to what the players wore to training as the reason why they lost.”
Siobhan Wilson is one of the players who has featured on Footballer Fits’ Instagram page in collaboration with her club, Birmingham City Women, and she would welcome an escape from the traditional pre-match tracksuit.
“It actually annoys me, you know — especially when you see what they are doing in the WNBA,” says the 30-year-old Jamaica international with a laugh. “I wish we did stuff like that here. They just want us to all look like clones of each other, but it’s fine.”
Wilson used to deliver mail while playing part-time for Palace. She now combines a full-time playing career at Birmingham, who are top of the second-tier Championship, with being a fitness influencer to 1.3million followers on TikTok.
“It’s nice for the fans to see players express themselves through what they’re wearing and their style,” she says. “You get to see people’s personalities by doing that, so it would be something that I would love to see more of.
“For me, I feel like if you’ve got like a nice ’fit on, and a good pair of shoes on, you just feel good. But I get the other side (players arriving in uniform tracksuits) too. It is a team game. You’re there to play as a team, so I get it from that standpoint, but wearing your own clothes and feeling comfortable in what you’re wearing: it allows you to be yourself a bit more.”
Algen Hamilton is a designer and stylist from south London.
His break in the fashion industry arrived when he started styling looks for footballer friend Reiss Nelson, the Fulham winger (on loan from Arsenal) who he met at primary school aged four. Hamilton’s client list includes Trevoh Chalobah (Crystal Palace, on loan from Chelsea), Kai Havertz (Arsenal), Joe Willock (Newcastle), Ben Chilwell (Chelsea) and Mateo Kovacic (Manchester City).
“I’ll work with them constantly throughout the season, whenever they want to — when they have an event coming up or they have an awards ceremony or they’re going to a premiere,” Hamilton, 24, explains. “When it comes to arrival fits, those looks normally come from the wardrobe I create and I’ll update it multiple times in a year.
“I speak to them first about what they want to wear and what the vibe is that we are going for, if it’s different to before, where they are travelling to et cetera. Then I’ll go off, make the outfits and send them a message. They will tell me which outfits they love.
“So, for example, I’m working with Trevoh right now. We made a whole bunch of outfits, which he picked, and then there are brands who want to gift some stuff for winter.”
Having worked with Chalobah on a full-time basis since 2021, Hamilton has watched the progression of football and fashion’s relationship firsthand.
“When I first started, players weren’t really going out there dressing up like they do now, and it wasn’t just the Premier League — we are talking La Liga (its Spanish equivalent) and the Bundesliga (the top division in Germany),” he says.
“Also, brands weren’t really opening up partnerships to football players either. As time has gone by, the popularity has grown and supporters are tapping into the player outside of the training ground and off the pitch. I feel like now, those opportunities are happening more. Players are more open with their fits and want to show them off.
“We have watched the game change bit by bit and it is only a matter of time for it to get to that stage where it’s like the sports are in America. But let’s not mix a step forward with progress, because it can be a step forward seeing teams do that (post-arrival fits on social media) but it doesn’t mean it’s actual progression for the teams to change their minds.
“The Premier League is very traditional. They’ll probably be the last league that will change how things are.
“It would be nice for the progress to be meaningful; for it (wearing an arrival outfit) not to be looked at as a distraction or as a moment where players aren’t focused on what the team objectives are, but to see it as an opportunity where players are expressing themselves.”
GO DEEPER
Footballers, modelling and the power of expression
(Top photos: Getty Images; design: Kelsea Peterson)
Sports
Jason Kelce to host new late-night show on ESPN
Jason Kelce is expanding his media resume.
The future Hall of Famer, who is a podcast host and “Monday Night Football” analyst, announced Thursday he will host a late-night show on ESPN.
Kelce made the announcement during an appearance with Jimmy Kimmel, a future rival.
“I loved late-night shows. I’ve always loved them. I remember sleepovers watching Conan O’Brien with my friends,” Kelce said on Kimmel’s show. “We’re going to have a bunch of guys up there — legends of the game, friends that I played with, coaches, celebrities.”
The first four episodes of “They Call It Late Night With Jason Kelce” will be broadcast in front of a live audience at Union Transfer in Philadelphia, where Kelce played all 13 of his NFL seasons with the Eagles.
The first episode will be taped the evening of Jan. 3 and will be broadcast the following morning at 1 a.m. ET. ESPN will record four more shows, and the final broadcast is scheduled for Feb. 1.
Kelce and his younger brother, Travis, launched a podcast, “New Heights,” in 2022, a few months before facing each other in the Super Bowl.
After Travis won that Super Bowl, he hosted “Saturday Night Live,” and Jason made an appearance. Travis is also the host of the show “Are You Smarter Than A Celebrity?”
Kelce’s wife, Kylie, announced Friday she is pregnant with the couple’s fourth daughter. In his career, he made seven Pro Bowls and was a six-time first-team All-Pro selection.
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