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Peacock stream of NFL playoff game sets record and provides a glimpse of the future

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Peacock stream of NFL playoff game sets record and provides a glimpse of the future

NBC’s decision to stream the NFL Wild Card game between the Kansas City Chiefs and the Miami Dolphins may stand as a pivotal moment in TV history.

The Saturday game, which the Chiefs won 26-7, was exclusively streamed in most of the country on NBCUniversal‘s direct-to-consumer service Peacock, which with 30 million subscribers has struggled to reach profitability.

Based on the preliminary ratings for the game, Peacock likely saw a surge in signups and first-time users. The game averaged 23 million viewers, up 6% from last year’s prime-time AFC Wild Card game on NBC, according to Nielsen data. It’s the largest-ever streaming audience for an NFL game. NBC is calling it the “most streamed event in U.S. history.”

The figure includes the TV audience in Kansas City and Miami, where the match aired on NBC affiliates (every NFL game is available on broadcast stations in the local markets of the teams playing). The stream also was available on NFL+, the subscription app that streams games on mobile devices.

NBC said Peacock had its biggest day ever, peaking with 16.3 million concurrent users during the day. Peacock accounted for 30% of all U.S. internet usage during the game, which aired from 8 to 11 p.m. Eastern. Nielsen data showed that 27.6 million viewers watched some portion of the game.

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More data will be issued this week, but the early returns showed how easily the audience adapted to watching NFL playoff action through a streaming platform, a first for the league.

The transition has been apparent throughout the season as “Thursday Night Football” in its second season on Prime Video drew 11.86 million viewers, a 24% audience increase over last year, according to Nielsen. While some of that growth is attributed to more competitive games in the window, it also reflects how the public is adapting to watching live events on a streaming platform, typically the destination for scripted shows and movies.

Broadcast TV remains the foundation of the NFL’s media rights deal, with CBS, NBC and ESPN carrying the bulk of the regular season and playoffs through 2032. But the NFL apparently is flexible when it comes to the platforms its media partners choose to use, especially if there is additional revenue involved.

NBC shelled out $110 million for the right to move Saturday’s game to streaming, a steep price that was essentially an investment in raising the awareness of Peacock.

There were no reports of any major technical issues with streaming an event with such a large audience. NBC had a dry run during the regular season when it aired a contest in December between the Buffalo Bills and the Los Angeles Chargers.

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Lee Berke, chief executive of LHB Sports, Entertainment & Media, believes similar moves are coming.

“If you’re a streaming service, you would want to acquire more events that drive millions of fans to subscribe to and retain your platform,” Berke said. “If you’re the NFL, you would want to look at offering up more games to a highly competitive marketplace where the going price per game has now been established at $100 million.”

While the bulk of the games will remain on the traditional TV platforms, Berke believes a streamed playoff game or two could become a part of the media landscape going forward.

The NFL has remained committed to linear television; its games now provide the only surefire mass audiences, enabling networks to charge mid- to high six-figure prices for commercials. But the league has been carefully following the migration of younger viewers to streaming and wants to be sure it’s reaching them.

“We couldn’t be prouder of our partnership with Peacock and are thrilled with the results of the first-ever exclusively live streamed NFL playoff game,” said NFL Commissioner Roger Goodell in a statement. “To best serve our fans, we need to ensure games are available to them as their viewing habits change and this includes digital distribution as we continue to help shape the future of the sports and entertainment industry.”

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Belgium ‘considering all possible options’ after FIFA clears Team USA’s Folarin Balogun

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Belgium ‘considering all possible options’ after FIFA clears Team USA’s Folarin Balogun

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Belgium is crying foul after FIFA cleared USMNT star Folarin Balogun before Monday’s World Cup Round of 16 showdown in Seattle.

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The Royal Belgian Football Association released a statement on the overturned suspension, saying they were “stunned by FIFA’s decision to declare suspended American player Folarin Balogun eligible to play,” arguing the ruling violates both the FIFA Disciplinary Code and World Cup regulations.

FIFA President Gianni Infantino speaks during the 2026 Semafor World Economy conference in Washington, D.C., on April 15, 2026. (Kent Nishimura/AFP)

The federation concluded by saying it is “considering all possible options” to protect “the legitimate rights of all participating teams and preserve the fundamental principles of fair play.”

FIFA MAKES FINAL RULING ON US SOCCER STAR FOLARIN BALOGUN’S CONTROVERSIAL RED CARD SUSPENSION

FIFA, however, wasn’t persuaded.

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“Pursuant to article 27 of the FIFA Disciplinary Code, the application of the automatic suspension of American player Folarin Balogun is suspended for a probationary period of one (1) year,” the FIFA Disciplinary Committee said in an official statement.

The ruling means Balogun, who was sent off against Bosnia and Herzegovina, is eligible to face Belgium on Monday night.

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President Trump celebrated the ruling on Truth Social, thanking FIFA “for doing what was right, and reversing a great injustice!” Trump also praised Balogun’s reinstatement and predicted a strong performance from the Americans against Belgium.

President Donald Trump, Claudia Sheinbaum, President of Mexico, and Mark Carney, Prime Minister of Canada, pose for a selfie with Gianni Infantino, president of FIFA, during the FIFA World Cup 2026 official draw at the John F. Kennedy Center for the Performing Arts in Washington, D.C., on Dec. 5, 2025. (Hector Vivas/FIFA/FIFA via Getty Images)

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It’s not hard to see why Belgium wanted Balogun sidelined. The American striker leads the United States with three goals this tournament.

Balogun scored against Bosnia and Herzegovina before being shown a red card in the 64th minute after a VAR review upgraded the challenge.

FORMER TEAM USA STAR WANTS TO SEE RED CARD RULE CHANGE AFTER FOLARIN BALOGUN CONTROVERSY

US striker Folarin Balogun’s controversial red card was one of the biggest moments of the team’s win over Bosnia and Herzegovina. (Photo by Jamie Squire/Getty Images))

The dismissal immediately sparked debate among fans and pundits, many of whom believed the punishment was overly harsh.

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The U.S. learned of FIFA’s decision while arriving for Sunday morning training in the Seattle area.

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Belgium enters Monday’s Round of 16 match ranked No. 9 in the FIFA World Rankings after handing the United States a 5-2 loss in a March friendly.

But World Cup knockout soccer is a different animal.

Come kickoff Monday night in Seattle, Balogun will be exactly where Belgium hoped he wouldn’t be: on the field.

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FULL STATEMENT

“The Royal Belgian Football Association (RBFA) is stunned by FIFA’s decision to declare suspended American player Folarin Balogun eligible to play in the United States-Belgium match scheduled for Monday, July 6 at 5 p.m. (Seattle time).

“FIFA bases its decision on article 27 of the FIFA Disciplinary Code. This provision states that the FIFA Disciplinary Committee may decide to suspend the application of a previously imposed disciplinary sanction.

“However, article 66.4 of the same FIFA Disciplinary Code clearly provides that a red card (sending-off) automatically results in a suspension for the team’s next match, as has been the case for all red cards shown earlier during this FIFA World Cup.

“Moreover, and independently of the above, this decision directly contradicts the provisions of the FIFA World Cup 2026 Regulations, as set out in article 10.5:

“‘If a player or team official is sent off as a result of a direct or indirect red card (second caution), he will be automatically suspended for his team’s next match. In addition, further sanctions may be imposed.’

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“The automatic nature of such a suspension was also explicitly reaffirmed in FIFA World Cup 2026 circular no. 16, which was distributed to all participating member associations on May 12, 2026.

“This rule is reiterated at every FIFA World Cup 2026 match coordination meeting before each game and appears in all workshop presentations dedicated to the FIFA World Cup 2026.

“In order to safeguard the legitimate rights of all participating teams and preserve the fundamental principles of fair play in our sport, both during this FIFA World Cup and in future editions of the tournament, the RBFA is considering all possible options.”

Send us your thoughts: alejandro.avila@outkick.com / Follow along on X: @alejandroaveela

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‘It just feels right.’ Folarin Balogun can play in World Cup round of 16 after red card suspended

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‘It just feels right.’ Folarin Balogun can play in World Cup round of 16 after red card suspended

Chris Richards said he first heard teammate Folarin Balogun had been cleared to play in Monday’s World Cup elimination game while on the team bus, heading to a morning training session at the University of Washington.

“We found out through social media,” Richards said Sunday. “There’s a lot of people posting a lot of stuff, so we weren’t sure if it was true or not.”

In this case, it was. FIFA announced Sunday morning, about 30 hours before the U.S. was scheduled to play Belgium in the Round of 16 game, that the one-game suspension Balogun had received for a dangerous challenge in last week’s win over Bosnia and Herzegovina is being held in abeyance, making him eligible to play in what is arguably the team’s most important game in at least a generation.

“Really excited, obviously, for him to have this opportunity,” Christian Pulisic said. “He’s our leading scorer in the tournament. He’s a big part of this team. So of course you want a guy like that around.”

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President Trump celebrated the reversal on his social media platform while the New York Times, citing three unnamed people familiar with the conversation, reported that Trump spoke personally with FIFA President Gianni Infantino last week and asked him to rescind the red card. Balogun, born to Nigerian parents who live in England, is only eligible to play for the U.S. through birthright citizenship, a principle Trump unsuccessfully asked the Supreme Court to overturn last month.

The Belgium team was not as happy with the country’s soccer federation saying it was “astonished” by the ruling and “investigating all potential options” to block it and “safeguard the legitimate rights of all participating teams and to protect the fundamental principles of fair in our sport.” It was unclear what those options might be.

“I didn’t know the game was being played on April Fool’s Day rather than July 6,” Belgian coach Rudi Garcia said. “We’re not defending the national team or federation. We are defending football.”

No American since 1930 had scored three times in a World Cup before Balogun’s first-half goal in a 2-0 over Bosnia in the round of 32. That was the team’s first victory in a World Cup knockout game since 2002 and in the three U.S. wins in this tournament, Balogun has either scored or set up the game-winning goal.

But early in the second half of the Bosnia game, he collided with Tarik Muharemovic and when the Bosnian defender planted his right leg below Balogun’s right foot, the American inadvertently stomped on his right ankle, twisting it awkwardly.

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Both players went down, but Brazilian referee Raphael Claus did not initially penalize either. After the video assistant referee urged him to watch a replay, however, Claus walked away from the monitor and flashed the red card at Balogun, a judgment many immediately deemed overly harsh.

FIFA ultimately agreed, suspending the disqualification Sunday.

“In line with article 27 of the FIFA Disciplinary Code, the implementation of the match suspension is suspended for a probationary period of one year,” it wrote in a statement. “If Folarin Balogun commits another infringement of a similar nature and gravity during the probationary period, the suspension shall be revoked and the sanction enforced without prejudice to any additional sanction imposed for the new infringement.”

For Pulisic, that was justice.

“It just feels right,” he said.

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“If you look at the foul, it’s zero intent. There were much worse ones that went on this tournament.”

Balogun action’s after the questionable foul may also have inspired FIFA’s leniency. After the final whistle of the Bosnia game, he walked to the center of the field and shook hands with Claus, then politely took ownership of the incident in his first public remarks two days later.

“I think a yellow card would have been fair,” he said last Friday. “[But] it’s something that’s happened, so we have to move forward, and I have to accept it.”

Pulisic applauded his teammate’s humility.

“Balo handled it so well, and I think the team handled it well,” he said. “We weren’t here to complain. You have to handle it in a good way, and you know good things happen.”

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U.S. Soccer, which had remained engaged with FIFA since the was suspension, issued its own statement.

“We accept the decision of the Disciplinary Committee and are pleased that Folarin Balogun is eligible to compete tomorrow,” it read in part. ”Our full attention is focused on the Round of 16 match against Belgium.”

Balogun is not the first person to have a penalty rescinded by FIFA. Portugal’s Crisitiano Ronaldo was given a straight red card and a three-game international ban after swinging an elbow at Irish defender Dara O’Shea during a World Cup qualifier last fall. But after Ronaldo sat out a qualifier with Armenia, FIFA converted the rest of the penalty into a one-year probation, clearing the Portuguese captain to play in the World Cup.

But it’s the first time FIFA has lifted a suspension during the World Cup since 1962, when Brazilian attacker Garrincha was allowed to play in the final after his nation’s government intervened. Garrincha, who tied for the scoring lead with four goals and was named the best player of that tournament, had been sent off in the semifinal after kicking Chile’s Eladio Rojas.

Brazil, with Garrincha, defeated Czechoslovakia 3-1 in the title game.

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If Balogun had missed Monday’s game, the U.S. would likely have replaced him with Ricardo Pepi or Haji Wright, but the dropoff would have been significant. Balogun not only tops the U.S. in goals but he has has a team-leading 11 shots and four shots on target in 223 minutes. Pepi and Wright, who have combined for 186 minutes, do not have a goal or shot in the tournament.

Balogun is also good at holding up the ball, buying time to let his teammates join the attack. That’s a skill the U.S. will need against a smart, veteran Belgium team that has warmed into the World Cup, scoring eight times in its last two games.

The U.S. has beaten Belgium just once, in the 1930 World Cup. The last meeting was a March friendly that Belgium won 5-2 and the last time they faced off in the World Cup, in the round of 16 in 2014, Belgium won in extra time in a game in which American keeper Tim Howard made a tournament-record 16 saves.

Kevin DeBruyne and Romelu Lukaku scored while Thibaut Courtois nine saves in goal for Belgium that day. All three are still on the team and played in Belgium’s Round-of-32 win over Senegal in this World Cup last week. No one on the U.S. roster for that 2014 game has played internationally since 2023.

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Toronto Maple Leafs top pick Gavin McKenna reveals that he’s changing his jersey number

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Toronto Maple Leafs top pick Gavin McKenna reveals that he’s changing his jersey number

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Toronto Maple Leafs No. 1 draft pick Gavin McKenna has already been on the ice with the team as it held its development camp this week, but the highly-touted rookie is going to have to make a big change for this fall.

His number.

When he was playing for the Western Hockey League’s Medicine Hat Tigers and then again at Penn State this past season, McKenna wore the No. 72.

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Toronto Maple Leafs top pick Gavin McKenna has revealed that he’ll be opting for a new number for his rookie campaign. (Photo by Brian Babineau/NHLI via Getty Images)

The expectation was that McKenna would wear No. 72 with the Maple Leafs, and he did so this week at development camp. Plenty of fans have also already ordered No. 72 jerseys with his name on the back.

On most rosters, No. 72 is unique enough that he wouldn’t run into any issues wearing it. However, on July 1, the Leafs signed two-time Stanley Cup champion goaltender Sergei Bobrovsky, who has worn No. 72 for most of his career, except during his first two seasons with the Philadelphia Flyers, when he wore No. 35.

So, some were wondering how this would work out. Would the Leafs want their new franchise player to get his pick of the number litter, or would they defer to a two-time Vezina winner?

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Gavin McKenna wore No. 72 in juniors, as well as last season at Penn State. (Photo by Richard T Gagnon/Getty Images)

Well, it turns out that McKenna will be the one swapping numbers, and he’ll be switching to No. 92 this season.

McKenna had to get creative here because the obvious number changes were a no-go in Toronto. Adding 7 and 2 would be 9, but that was retired in honor of Charlie Conacher and Ted Kennedy.

Another option would’ve been to flip the digits and go with No. 27, but that was retired in honor of Frank Mahovlich and Darryl Sittler.

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So, 92 it is.

However, McKenna reached out to one of the three previous players to wear the number, Jeff O’Neill, to ask whether he was comfortable with him using it.

It’s fair to say he was down with the idea.

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McKenna will be a key piece of a Maple Leafs team that is looking to bounce back after a nightmare 2025-26 campaign that saw them finish last in the Atlantic Division.

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