Sports
Paige Bueckers leads big women’s March Madness TV ratings in post-Caitlin Clark era
If you are reading this, you likely know who Paige Bueckers is. Maybe you are also familiar with Lauren Betts, Maddie Booker and MiLaysia Fulwiley.
But Meg Aronowitz, a senior vice president of production for ESPN and the company’s point person for its women’s basketball coverage, cannot afford to make a similar supposition. When the women’s Final Four games air on Friday (7 p.m. ET and 9:30 p.m. ET), she and her ESPN colleagues have to cater, at least in part, to the casual viewer who might watch only one or two women’s basketball games each year.
“This is the part of the tournament where we have to absolutely remind ourselves that this is an entirely new audience joining us,” Aronowitz said. “I know that that sounds very TV cliche, but we have to teach them who these stars are. I tell my people — repeat your best stuff. New viewers are tuning in every round, and we have to make sure that we are giving people a reason to come back on Sunday for the title game.”
We have reached the most interesting part of this tournament as far as a media-centric examination. Why? Because of last year’s outlier viewership. ESPN executives know that it will be impossible to duplicate the Final Four viewership numbers from a year ago — and that is a direct result of Caitlin Clark not being in this tournament. Iowa’s win over UConn in the national semifinals set a then-new record for the most-watched women’s college basketball game in history with an average of 14.2 million viewers. It was ultimately topped by the 18.9 million viewers who watched the title game between Iowa and South Carolina. Yes, there are plenty of popular players in women’s basketball but only one viewership unicorn — that kid from Iowa with unlimited range.
But this year’s numbers present data points that speak to the growth of women’s college basketball writ large. The Elite Eight games averaged 2.9 million viewers, the second most-watched Elite Eight round on record, only behind the Clark-infused (6.2 million viewers) numbers from last year. Elite Eight games in 2025 were up 34 percent from 2023. ESPN said four of the top 10 Elite Eight games on record aired this year, including:
• LSU-UCLA (3.4 million viewers, No. 3 Elite Eight game all-time)
• Duke-SC (3.1 million, No. 4)
• UConn-USC (3.0 million, No. 6)
• TCU-Texas (2.3 million, No. 9)
The Sweet 16 round averaged 1.7 million viewers across ESPN’s networks, the second-most-watched Sweet 16 on record behind last year (which averaged 2.4 million viewers) and up 39 percent from 2023. This year delivered four of the top 10 Sweet 16 games of all time, including 2.9 million for Tennessee-Texas (No. 3) and 2.5 million for Notre Dame-TCU (No. 4).
The second round of the women’s tournament averaged 982,000 viewers, the second-most-watched second round on record behind the 1.4 million viewer average last year. It was up 60 percent from 2023.
The first round of the women’s tournament averaged 367,000 viewers. That’s down 22 percent from 471,000 last year (as expected without Clark) but up 43 percent from 2023.
Heading into the Final Four, all games have averaged 967,000 viewers, up 47 percent from 2023.
“People came to the women’s Final Four last year because they wanted to see what Caitlin Clark would do,” Aronowitz said. “But it wasn’t just the Iowa games that were rating. The entire tournament rated for us, and it is our job to make sure that we continue to tell the stories of the teams and these student-athletes and give people a reason to stick around.”
ESPN will focus a ton this weekend on Bueckers because stars draw people in. The UConn star had 40 points in the Sweet 16 win over Oklahoma and 31 points against USC on Monday. She is averaging 29 points per game in the tournament.
We’ll never know, given the devastating ACL injury to USC star JuJu Watkins, but you can imagine that the Elite Eight game featuring a healthy Watkins and Bueckers might have become the most-watched Elite Eight game in history.
“Everybody’s talking about Paige,” said Aronowitz. “It’s not ‘Paige Bueckers.’ It’s just ‘Paige.’ When you get to that point where you are first name only, that’s when you know, wow, people are starting to pay attention. The story that comes along with her, all of the injuries, the playing through COVID and the resilience of this young woman, that’s a story that will get people to want to watch. So we are thrilled to have Paige in Tampa.”
(For fans of Watkins, Aronowitz said that ESPN’s women’s basketball group is going to make it a focus to document her return. Said Aronowitz: “We are going to document her journey to recovery, and we can’t wait till there’s a time where she’s got a spring in her step and she’s back out on the court and we get to be able to talk about her success and recovery.”)
As ESPN has seen more success with the women’s Final Four, the investment in technology increases. Aronowitz said this year’s Final Four will be in high dynamic range (HDR), a first for the women’s game. The production has 45 cameras in total, including more super slow-mo and high-frame-rate cameras than ever before.
These are all signs of growth. The interesting number for me will be how the Final Four and title game tracks not against 2023 but the 2022 title game, which we can call the “PTC Era” (Prior To Caitlin). That title game — a 64-49 South Carolina win over Bueckers and UConn — averaged 4.85 million viewers. At the time, it was the most-watched women’s title game since 2004, and the fourth-largest audience to watch a women’s championship game since 1996. The UConn-Stanford national semifinal in 2022 drew 3.23 million viewers, which was the most-watched women’s semifinal game in the PTC era since 2012.
These are the numbers to beat — and I think this Final Four and championship game will do it comfortably.
(Photo: Alika Jenner / Getty Images)
Sports
Nick Saban questions Texas A&M crowd noise before Aggies face Miami in playoff
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Despite dropping their regular-season finale to in-state rival Texas, the Texas A&M Aggies qualified for the College Football Playoff and earned the right to host a first-round game at Kyle Field.
Nick Saban, who won seven national championships during his storied coaching career, experienced his fair share of hostile environments on road trips.
But the former Alabama coach and current ESPN college football analyst floated a surprising theory about how Texas A&M turns up the volume to try to keep opposing teams off balance.
A view of the midfield logo before the game between the Texas A&M Aggies and the LSU Tigers at Kyle Field on Oct. 26, 2024 in College Station, Texas. (Tim Warner/Getty Images)
While Saban did describe Kyle Field as one of the sport’s “noisiest” atmospheres, he also claimed the stadium’s operators have leaned on artificial crowd noise to pump up the volume during games.
CFP INTRIGUE RANKINGS: WHICH FIRST-ROUND GAMES HAVE THE BEST STORYLINES?
“I did more complaining to the SEC office—it was more than complaining that I don’t really want to say on this show—about this is the noisiest place. Plus, they pipe in noise… You can’t hear yourself think when you’re playing out there,” he told Pat McAfee on Thursday afternoon.
Adding crowd noise during games does not explicitly violate NCAA rules. However, the policy does mandate a certain level of consistency.
A general view of Kyle Field before the start of the game between Texas A&M Aggies and the Alabama Crimson Tide at Kyle Field on Oct. 12, 2019 in College Station, Texas. (John Glaser/USA TODAY Sports)
According to the governing body’s rulebook: “Artificial crowd noise, by conference policy or mutual consent of the institutions, is allowed. The noise level must be consistent throughout the game for both teams. However, all current rules remain in effect dealing with bands, music and other sounds. When the snap is imminent, the band/music must stop playing. As with all administrative rules, the referee may stop the game and direct game management to adjust.”
General view of fans watch the play in the first half between the Texas A&M Aggies and the Ball State Cardinals at Kyle Field on Sept. 12, 2015 in College Station, Texas. (Scott Halleran/Getty Images)
Regardless of the possible presence of artificial noise, the Miami Hurricanes will likely face a raucous crowd when Saturday’s first-round CFP game kicks off at 12 p.m. ET.
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Sports
Veteran leadership and talent at the forefront of Chargers’ late-season surge
Denzel Perryman quickly listed name after name as he dove deep into his mental roster of the 2015 Chargers.
Manti Teʻo, Melvin Ingram, Kavell Conner and Donald Butler took Perryman under their wing, the Chargers linebacker said. The 11-year veteran said he relied on older teammates when he entered the NFL as they helped him adjust to the schedule and regimen of professional football.
“When I was a young guy,” Perryman said, “my head was all over the place — just trying to get the gist of the NFL. They taught me how to be where my mind is.”
With the Chargers (10-4) entering the final stretch of the season and on the cusp of clinching a playoff berth heading into Sunday’s game against the Dallas Cowboys (6-7-1), veterans have played an important role in the team winning six of its last seven games.
A win over the Cowboys coupled with either a loss or tie by the Houston Texans on Sunday afternoon or an Indianapolis Colts loss or tie on Monday night would secure a playoff berth for the Chargers.
Perryman, who recorded a season-best nine tackles in the Chargers’ win over the Kansas City Chiefs last week, credits Philip Rivers and the rest of the Chargers’ veterans for showing him “how to be a pro” a decade ago. Now he’s passing along those lessons to younger players in a transfer of generational knowledge across the Chargers’ locker room.
“When I came in as a young guy, I thought this happens every year,” safety Derwin James Jr. said of winning, starting his career on a 12-4 Chargers team in 2018. “Remember the standard. Remember, whatever we’re doing now, to uphold the standard, so that way, when guys change, coaches change, anything changes, the standard remains.”
Running off the field at Arrowhead Stadium, third-year safety Daiyan Henley charged at a celebrating Tony Jefferson, a veteran mentor at his position who was waiting for teammates after being ejected for an illegal hit on Chiefs wide receiver Tyquan Thornton.
After the game Jefferson and Henley hopped around like schoolchildren on the playground. That’s the atmosphere the veterans want to create, Jefferson said, one in which younger players in the secondary can turn to him.
“That’s what we’re here for,” Jefferson said. “For them to watch us and follow, follow our lead, and see how we do our thing.”
It’s not just the veteran stars that are making a difference. Marcus Williams, a 29-year-old safety with 109 games of NFL experience, replaced Jefferson against the Chiefs after being elevated from the practice squad. The 2017 second-round pick played almost every snap in Jefferson’s place, collecting four tackles.
“That just starts with the culture coach [Jim] Harbaugh creates,” defensive coordinator Jesse Minter said. “It’s really a 70-man roster.”
Harbaugh highlighted defensive lineman/fullback Scott Matlock’s blocking technique — a ba-boop, ba-boop, as Harbaugh put it and mimed with his arms — on designed runs as an example of a veteran bolstering an offensive line trying to overcome the absence of Joe Alt and Rashawn Slater.
Harbaugh said his father, Jack, taught Matlock the ba-boop, ba-boop blocking technique during an August practice.
“He’s severely underrated as an athlete,” quarterback Justin Herbert said of the 6-foot-4, 296-pound Matlock, who also catches passes in the flat as a fullback.
With three games left in the regular season, Jefferson said the focus is on replicating the postseason-like efforts they gave in consecutive wins over the Chiefs and Philadelphia Eagles.
“It was good that they were able to get a taste of that,” Jefferson said of his younger teammates playing against last season’s Super Bowl teams, “because these games down the stretch are really what’s to come in the playoffs.”
Sports
Rams star Puka Nacua fined by NFL after renewed referee criticism and close loss to Seahawks
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Los Angeles Rams star wide receiver Puka Nacua’s tumultuous Thursday began with an apology and ended with more controversial remarks.
In between, he had a career-best performance.
After catching 12 passes for 225 yards and two touchdowns in Thursday’s overtime loss to the Seattle Seahawks, Nacua once again expressed his frustration with how NFL referees handled the game.
Nacua previously suggested game officials shared similarities to attorneys. The remarks came after the third-year wideout claimed some referees throw flags during games to ramp up their camera time.
Los Angeles Rams wide receiver Puka Nacua warms up before a game against the New Orleans Saints at SoFi Stadium. (Jayne Kamin-Oncea/Imagn Images)
After the Seahawks 38-37 win propelled Seattle to the top spot in the NFC standings, Nacua took a veiled shot at the game’s officials.
“Can you say i was wrong. Appreciate you stripes for your contribution. Lol,” he wrote on X.
The Pro Bowler added that his statement on X was made in “a moment of frustration after a tough, intense game like that.”
RAMS STAR PUKA NACUA ACCUSES REFS OF MAKING UP CALLS TO GET ON TV: ‘THE WORST’
“It was just a lack of awareness and just some frustration,” Nacua said. “I know there were moments where I feel like, ‘Man, you watch the other games and you think of the calls that some guys get and you wish you could get some of those.’ But that’s just how football has played, and I’ll do my job in order to work my technique to make sure that there’s not an issue with the call.”
But, this time, Nacua’s criticism resulted in a hefty fine. The league issued a $25,000 penalty, according to NFL Network.
Los Angeles Rams wide receiver Puka Nacua (12) runs with the ball during the second half against the Seattle Seahawks Thursday, Dec. 18, 2025, in Seattle. (AP Photo/John Froschauer)
Nacua had expressed aggravation on social media just days after the 24-year-old asserted during a livestream appearance with internet personalities Adin Ross and N3on that “the refs are the worst.”
“Some of the rules aren’t … these guys want to be … these guys are lawyers. They want to be on TV too,” Nacua said, per ESPN. “You don’t think he’s texting his friends in the group chat like, ‘Yo, you guys just saw me on “Sunday Night Football.” That wasn’t P.I., but I called it.’”
Los Angeles Rams wide receiver Puka Nacua (12) scores a touchdown during the second half against the Seattle Seahawks Thursday, Dec. 18, 2025, in Seattle. (AP Photo/John Froschauer)
On Thursday, reporters asked Nacua if he wanted to clarify his stance on the suggestion referees actively seek being in front of cameras during games.
“No, I don’t,” he replied.
Also on Thursday, Nacua apologized for performing a gesture that plays upon antisemitic tropes.
“I had no idea this act was antisemitic in nature and perpetuated harmful stereotypes against Jewish people,” the receiver said in an Instagram post. “I deeply apologize to anyone who was offended by my actions as I do not stand for any form of racism, bigotry or hate of another group of people.”
Rams coach Sean McVay dismissed the idea that all the off-field chatter surrounding Nacua was a distraction leading up to Los Angeles’ clash with its NFC West division rival.
“It wasn’t a distraction at all,” McVay said. “Did you think his play showed he was distracted? I didn’t think so either. He went off today.”
The Associated Press contributed to this report.
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