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From Broadway to the Kentucky Derby: The woman behind the Derby's most coveted hats

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From Broadway to the Kentucky Derby: The woman behind the Derby's most coveted hats

It’s a crisp, sunny morning in late March, 40 days until the Kentucky Derby.

I’m in a small midtown Manhattan studio, in a showroom filled to the brim with towers of handmade hats. One of the projects on this week’s docket: A hat requiring 150 handmade silk roses, one for each year of the Kentucky Derby’s unbroken history. Each rose is individually cut and sewn here on site.

“We’ve made 44 roses so far,” says Carol Sulla, director of operations and sales for Christine A. Moore Millinery.

Which leaves “only” 106 roses to be sewn before the first Saturday in May.

Christine Moore is the woman behind many of the Derby’s most coveted hats. She built her early career working on Broadway shows before opening her own shop and focusing on millinery, the craft of hat-making. Moore was the first featured milliner for the Kentucky Derby and received the commission of “Kentucky Colonel” from Governor Andy Beshear in 2022.

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The celebrities who have worn her hats top the A-List — Katy Perry and Jennifer Lopez are among her numerous clients — and Moore’s hats have made appearances in shows like Gossip Girl, Nashville and The Carrie Diaries. During Derby hat season, which roughly starts in January, they’ll ship out upwards of 1,000 hats, all designed and crafted here in this small studio.

And now I’m here to find my Derby hat.



Patty Ethington in 2009, wearing a Christine A. Moore hat that would one day sit in the Kentucky Derby Museum. (AP Photo / Patti Longmire)

It’s possible that Moore’s most famous hat was a Kentucky Derby commission in 2009. Worn by Patty Ethington of Shelbyville, Ky., the red hat was designed to look like a massive flower and could fit three people under its brim. A photo from the day went viral, and the rest is — almost literally — history: The hat ended up in the Kentucky Derby Museum for 10 years. Ethington is now known for her larger-than-life Derby hats. “The bigger, the better,” she says.

This year, for the 150th anniversary of the Derby, Ethington broke out the big red hat and is bringing it back.

“The very first one that Christine made for me is the one I’m redoing this year,” Ethington tells me. She and Moore worked together to adapt the hat to a new outfit without making any irreversible changes. “We’re putting black in the hat, so I can just add a little bit of a different flair to it, but I can still bring it back to the original red hat that was in the museum.”

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For Derby attendees, the dress-to-the-nines fashion game is as much a draw as the race itself — and honoring history is a big part of their calculations, especially on its 150th anniversary.

“I probably started planning my outfit for the Derby three months ago, and I knew I wanted to pay tribute to the Derby,” says Priscilla Turner, another client of Moore’s. “I really wanted to match the caliber that I know other people are coming with.”



A Singer sewing machine sits in Christine Moore’s millinery studio in New York.

For Moore, prepping her clients for “The Most Exciting Two Minutes in Sports” involves hundreds of hours of meticulous planning and exacting work.

Millinery, in fact, is as much a game of numbers as horse racing.

The daughter of an engineer, Moore had an early affinity for math but fell in love with the theater in high school, pursuing a degree in costume design and art at Kutztown State University.

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It all came into focus when she was partnered with a milliner at Philadelphia’s Walnut Street Theater. Perhaps thanks to her father’s engineering genes, Moore realized she had the brain for precision measurements, while her flourish for design and sculpting sparked her creativity. In 1990, she moved to New York City to work with renowned milliner Rodney Gordon, whose work has appeared in countless Broadway shows.

Four years later, Moore took the plunge, opening her shop on 34th Street. She had no idea how her business would grow, nor did she fancy herself a Derby hat maker. She knew a little about horse racing but didn’t quite grasp the fashion connection to the race until 2000, when she was invited to speak at a boutique in Louisville. She packed three hats for the trip, completely unaware of the pull of Derby fashion, and when attendees snapped them up, she knew she’d found her niche.

Moore’s schedule is jammed now with trunk shows and appearances at other races, including the Arkansas Derby and Florida Derby. She is on call in Louisville for Derby week — creating hats, meeting customers and making last-minute emergency adjustments.

Despite her well-earned prestige, Moore has remained intentionally mom-and-pop in her business model. Her husband, Blake Seidel, is her business partner, and Sulla has been with Moore for eight years. Sulla grew up 15 minutes from the Belmont race track but knew little about horse racing and came to Moore via the theater. She worked in props and was looking for something steadier than the contract-to-contract work Broadway offers.

Many of Moore’s designers come from similar theater backgrounds, with Moore offering them part-time work and additional income to carry them through their otherwise peripatetic career arc.

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There are hundreds of hats, samples and fabrics inside the store.

Moore’s studio is on the 10th floor of a building on Manhattan’s bustling 34th Street, wedged between a Foot Locker and an H&M and facing the window displays of the iconic Macy’s flagship store. To get there, I proceed up a tight elevator and into a narrow hallway I can only describe as “greige,” through a fluorescent-lit stairwell and finally to an unassuming brown door with the sign: “CHRISTINE A. MOORE Millinery.”

When the door opens, I’ve stepped through the looking glass. I’m greeted by color from floor to ceiling — bows, brims, flowers, ribbons, feathers, silks, striped hat boxes and vintage fashion posters.

A few steps through this showroom, I walk into the back workroom where the real magic happens: The room isn’t large and is quiet but quite busy, with the hum of sewing machines and steamers. Eight people are ironing, steaming, shaping, cutting, pinning and hand-sewing hats and trims. Brightly colored spools of thread adorn the walls and work surfaces. A board pinned with dozens of ribbons in rainbow colors hangs above an AC unit. There’s Tupperware filled with tiny glittery balls, another with what looks like glass marbles. I can’t help but think that a Taylor Swift fan could find everything they need for an Eras Tour concert here.

Between the hats and trim hanging on the walls are vintage fashion posters and laminated instruction sheets:

Does it have a lining?
Does it need a comb?
Does it get feathers?
Does it get beads/discoball/wire/embellishment?
Check for rogue needles and pins?
Still not sure? Always check the spec, or ask 🙂


Thread and fabric of every color inside Christine Moore’s store located off 34th Avenue in New York.

Moore is in the back of the room, shaping a pink hat, pulling it down around a head-shaped block and applying steam to stretch and mold it. She’s pulling with a vigor that alarms me, that only the most experienced hands could perform with confidence, almost wrestling the fabric into submission. (When I first arrived, I was afraid to even touch the hats on display, worried that one stray squeeze might undo hours of labor. Sulla assures me: “Just go for it. They’re sturdy.”)

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“It’s not like sewing clothing,” Moore says. “We never know what our products are going to be. The hat materials come in, and they’re just a lump.”

This is the first step: Steam the fabric and craft the hat around these blocks. Nearby is a binder filled with instructions on how to create the non-custom lines that go into stores and online. The step-by-step tutorial seems intended to leave no room for error so that the original designs stay true to the designer.

“It’s truly art,” Moore says. “There are a lot of milliners you look at and they’re manufacturers, creating these pieces but without a real solid line to it.” She contends that there are “only a few” hat designers in the United States and Europe who have a distinctive look “like Oscar de la Renta would have.”

Above all, Moore is allergic to pastiche.

“Sometimes people give us research from another designer, which I hate,” Moore says. “I prefer a blank slate. Every designer hates it when they’re given somebody else’s research. I glance at it but I’m never looking at it again. I don’t want anybody else’s work stuck in my head. As a creative mind, it gets stuck, and you keep going back to it.”

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Her calling card, and what has drawn so many Kentucky Derby attendees to her door, is her custom, sometimes painstaking, handmade design.

“Besides saying ‘yes we can do it,’ because all of these theater people are trained to do whatever they need to do, we started making our own trim,” Moore says. “I don’t buy it at the store. I make the flowers by hand.”

Moore is famous for the fabric flowers she creates, whether it’s 150 roses to mark the 150th Derby anniversary or a single delicate pansy made to mirror a pair of earrings. Within a few weeks, she will have a customer’s vision completed and shipped.

“She ships them in the most beautiful boxes,” Turner tells me. “Black and white boxing with her label, meticulously packaged.”



Christine A. Moore (l) helps our writer Hannah Vanbiber (r) find a Derby hat.

Back to the March morning in the studio. I’m choosing my hat.

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Once selected, the hat will travel with Moore’s entourage to Louisville, where I’ll pick it up as soon as I arrive, several days later than they do. This is a work project, so in some ways, I’m approaching my choice with a dogged attempt at practicality first. I tell Moore that I need a hat I can “run around in, do interviews, not worry about it knocking people in the face.”

She tells me not to worry about that yet; let’s start with what I like. “Walk around and pull out anything that catches your eye.” I’m reminded of what it was like picking out a wedding dress, which for me was fraught with indecision and anxiety. Walking through a showroom, trying to feel your way to something that feels like “you,” requires a mix of forethought and some kind of in-the-moment alchemy.

But Moore knows what she’s doing. By the time I’m done with my loop of the showroom, I have at least seven hats. Moore helps me try them on, sliding a loop over my hair and fitting the top on like a headband, all the while asking about my dress and shoes and drawing out my vision for the outfit. She talks me through colors and shapes.

We narrow it down to a perky pink “Ashlina” fascinator created from hand-sculpted patterned paper toyo straw, trimmed with a hand-cut and sewn silk petal flower and beaded centers. The magical moment for me was when Moore stepped over and tugged it gently down to my brow line — lower than I ever would have thought a hat should go! — and suddenly, everything popped.

This was the one.

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For Moore, that magical moment is all in a day’s work. “Christine is very good at looking at somebody, and within 10 minutes she has their personality, and she knows what won’t just look beautiful on you but will suit you,” Sulla says.

In Ethington’s words, “I know Christine can make the hat special. She’ll say, ‘You gotta trust me.’ And I do.”

The goal, Moore tells me, is always to create something unique.

“You’re part of the artwork; you’re finishing the artwork,” Moore says. “The hat becomes part of you.”

Dana O’Neil contributed to this story. 

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(Photos by Nando Di Fino and Hannah Vanbiber unless otherwise noted)

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SMU’s CFP nightmare: Interceptions, diverted billionaires and a ‘shell-shocked’ Cinderella

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SMU’s CFP nightmare: Interceptions, diverted billionaires and a ‘shell-shocked’ Cinderella

STATE COLLEGE, Pa. — Billions of dollars can buy a lot of things. It can help revive a football program and get your alma mater into a bigger conference. It can buy a private jet. But it can’t clear more space at a tiny regional airport.

SMU donor Bill Armstrong’s last name is on the team’s indoor practice facility. His plane, which included two-time U.S. Open champion golfer Bryson DeChambeau and former Mustangs star running back Craig James, left Dallas around 6:30 a.m. CT for State College, Pa. But upon arrival, it was diverted to Williamsport, as were some other SMU private planes. The airport was full.

If you believe in harbingers, this was an ominous one, the limits of SMU’s money on display. From a party bus on the drive to the stadium, several SMU donors and former players watched on their phones as quarterback Kevin Jennings threw two pick sixes. By the time they arrived at Beaver Stadium, the score was 21-0, the game all but over.

“Still a great season,” Armstrong said after the game, pulling gloves out of his pocket and refusing to get too down. To him, there was no doubt that the 11-win Mustangs belonged here.

The final score was 38-10. As the last at-large team in the field, the discourse over College Football Playoff blowouts and selection committee decisions turned to SMU, one day after Indiana was manhandled by Notre Dame.

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On display at Penn State was the difference between being a CFP darling, a fun story, and a CFP contender. It’s a gap so often exposed at this stage of the season.

“We didn’t play well enough to say anything that isn’t going to be written,” head coach Rhett Lashlee said. “It’ll be written, should we be in or did we belong? That’s fine. You’re welcome to write it. We didn’t play good today. But this is a quality team. We had a good team. We deserve to be here. We earned the right to be here. I’m disappointed we didn’t play to the level that validates that.”

What’s too bad is SMU didn’t even give itself a chance. Before kickoff, Lashlee told the broadcast his team had to avoid a bad start like it’d had in the ACC Championship Game against Clemson, when Jennings had two bad turnovers.

What happened this time? First, Jennings missed a wide-open Matthew Hibner in the end zone on what should’ve been a fourth-down touchdown to cap SMU’s opening drive. On the second drive, Jennings threw a pick six, missing a short throw out of the backfield. On the fourth drive, Jennings threw another pick six, a desperate attempt to make a play on third down instead of throwing the ball away.

SMU was down 14-0 despite playing pretty well otherwise and holding up in the trenches. The defense to that point had been stout.

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“That kind of shell-shocked us a little bit,” Lashlee said of the turnover scores.

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Jennings has been turnover-prone. He had five against Duke, but the Mustangs rallied to win that one. SMU also rallied from his two turnovers against Clemson to tie things up late. But Penn State is another level up in competition.

“We don’t have an Abdul Carter,” Lashlee said, referring to Penn State’s All-America edge rusher who was in the backfield constantly and did more than his two tackles for loss indicate, constantly sending Jennings out of the pocket. Penn State’s defense finished with 11 tackles for loss.

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For his part, Jennings said his early miss in the end zone didn’t linger in his head and lead to the interceptions. Lashlee blamed the second quarter tipped red zone interception on himself, saying he should’ve just called a running play. Jennings blamed himself.

“I made mistakes three times and gave them the ball with careless mistakes,” the typically quiet Jennings said. “I didn’t take care of the ball.”

Asked if he considered replacing Jennings with backup Preston Stone, Lashlee didn’t indicate it ever came up until the fourth quarter. Stone, who was the Mustangs’ starting quarterback last year and at the beginning of this year, entered the transfer portal earlier this month but had stayed with the SMU team. When Lashlee pulled Jennings late, everyone decided they didn’t want Stone to get hurt on his way out at that point in the game, the coach said. After the final horn sounded, multiple reports emerged that Stone was heading to Northwestern.

A 38-10 game is not close, nor is it competitive. Penn State was clearly the better team, one that will be favored to win the Fiesta Bowl against No. 3 seed Boise State. But SMU finished with more first downs and held PSU to 5.0 yards per play, though the amount of garbage time certainly factored into those respectable stats.

SMU scored just three points on four red zone trips and gave away 14 points on the interception return touchdowns. It’s why Lashlee was so frustrated. He knows how it looks. He can’t argue otherwise.

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“People are going to see 38-10 or (28-0 at) halftime and say they don’t belong, but the two pick sixes and we had our opportunities,” he said. “We don’t have anybody to blame but ourselves. It should’ve been a good defensive struggle in the 20s. We didn’t do that.”

SMU long felt that if it just got a power conference invitation, it would show it belonged. The Mustangs showed they belonged in the ACC, going 8-0 in conference play. But they didn’t show they’re ready for this stage yet. Nittany Lions coach James Franklin takes a lot of heat from fans and detractors for not winning the big games, but he almost always wins the games in which Penn State has more talent.

Underdog stories typically end with a thud in the CFP, and SMU and Indiana join a list that includes Cincinnati, TCU and others. Top-level talent wins in the end, and SMU doesn’t have that yet.

Lashlee and SMU will spend the ensuing months hearing those that say SMU shouldn’t have been in the CFP, that Alabama deserved the spot (even though Crimson Tide quarterback Jalen Milroe’s three-interception performance in a 21-point loss to 6-6 Oklahoma in mid-November was nearly exactly the same as Jennings’ at Penn State). That’s what comes with this stage.

SMU found itself here for the first time and didn’t deliver. As the party bus headed back to Williamsport and the private planes flew back to Dallas, SMU’s coaches, players and billionaires left with a clear vision of just how far they still have to go.

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(Photo: Mitchell Leff / Getty Images)

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Ravens take down Steelers to keep AFC North race open

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Ravens take down Steelers to keep AFC North race open

The Baltimore Ravens punched their ticket to the postseason and kept their hopes for a division title alive Saturday. 

With a 34-17 win over the division rival Pittsburgh Steelers, Baltimore could reclaim first place in the final two weeks. 

Pittsburgh (10-5) would have clinched the division with a victory, but now the teams are deadlocked after the Ravens (10-5) won for just the second time in the last 10 games of the series. Baltimore clinched a playoff berth with the win. 

The Steelers had already clinched a playoff spot.

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Baltimore Ravens quarterback Lamar Jackson throws from the pocket during the second half against the Pittsburgh Steelers at M&T Bank Stadium.  (Tommy Gilligan/Imagn Images)

Russell Wilson threw two touchdown passes, the second of which tied the game at 17 with 5:14 left in the third quarter. Jackson answered with a 7-yard scoring strike to Mark Andrews.

After Pittsburgh turned the ball over on downs, a 44-yard run by Derrick Henry put the Ravens in the red zone.

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russell wilson tackled

Pittsburgh Steelers quarterback Russell Wilson (3) during the first half at M&T Bank Stadium. (Tommy Gilligan/Imagn Images)

That drive ended when Jackson was intercepted for just the fourth time this season, but Marlon Humphrey picked off Wilson and ran 37 yards to the end zone to give Baltimore a cushion in a series that’s been tight of late. The previous nine games between the Steelers and Ravens were decided by seven points or fewer.

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Jackson improved to 2-4 against Pittsburgh as a starter. Saturday’s game marked his first time facing the Steelers at home since 2020.

Henry rushed for 162 yards.

Baltimore Ravens running back Derrick Henry

Baltimore Ravens running back Derrick Henry (22) is defended by Pittsburgh Steelers safety Damontae Kazee (23) in the first quarter at M&T Bank Stadium.  (Tommy Gilligan/Imagn Images)

Pittsburgh entered the game with a plus-18 turnover margin, but the Ravens had the edge in that department Saturday. Baltimore recovered three of its own fumbles and had two big takeaways.

Now the Steelers will have to deal with Patrick Mahomes and the Kansas City Chiefs on Christmas Day before finishing the season at home against the Cincinnati Bengals. The Ravens will travel to Houston to play the Texans on Christmas Day before finishing the season at home against the Cleveland Browns. 

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The Associated Press contributed to this report. 

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JuJu Watkins and No. 7 USC hold off No. 4 Connecticut to win in a thriller

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JuJu Watkins and No. 7 USC hold off No. 4 Connecticut to win in a thriller

In a marquee matchup Saturday night, No. 7 USC defeated perennial powerhouse No. 4 Connecticut 72-70, avenging its Elite Eight loss to the Huskies in April and strengthening its status as one of the nation’s elite teams.

“This is a really significant win, and it’s a significant win because of the stature of the UConn program and what [Connecticut coach] Geno Auriemma has done for our sport,” USC coach Lindsay Gottlieb said. “I told [the team] in [the locker room] — for me, for my entire high school and on, this is what basketball excellence was, this is what we saw. And it’s challenged all of us to want to be better, to find players who want to be better and be that elite.”

Undeterred playing in front of a sold-out crowd on the road, USC opened the game with a 9-0 run, capitalizing on cold shooting and defensive lapses from the Huskies. Buoyed by 15 points from JuJu Watkins, the Trojans shot 48.6% from the floor in the first half, including seven for 11 from three-point range, to take a 42-29 lead at halftime.

“A lot of the things [JuJu] does [are] super hard, but she makes it look so easy,” USC forward Kiki Iriafen said. “So I think she really got us going on the offensive end … we all know she’s a superstar, so playing with her definitely relieved the pressure on everybody else.”

Connecticut came out of the locker room with increased intensity, forcing seven Trojan turnovers and limiting Watkins to four points in the third quarter. Propelled by nine points from guard Paige Bueckers, the Huskies outscored USC (11-1) 20-13 in the third quarter, cutting their deficit to six points entering the fourth.

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Connecticut (10-2) continued to chip away and took its first and only lead when freshman Sarah Strong scored on a layup with 4:34 left. USC regained the lead moments later on a Watkins jumper, but the Huskies wouldn’t let the Trojans pull away.

“I don’t think we were ever really rattled,” Watkins said. “We knew what [Connecticut] is capable of, they were going to go on runs, so it was just a matter of handling that and coming down on top.”

With USC leading by three with five seconds left, Strong drew a foul off Watkins while attempting a three-point shot. Strong made her first free throw, but missed her second attempt. After Strong missed her final attempt, Bueckers grabbed the rebound and fed the ball back to Strong, who missed a logo three at the buzzer.

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Watkins finished with 25 points, six rebounds, five assists and three blocks. Iriafen had 16 points, 11 rebounds and six assists.

Bueckers and Strong each had 22 points.

Auriemma praised Watkins’ exceptional talent.

“Every scouting report that you put together, or every film that you watch, it’s very evident that one player can’t guard her,” Auriemma said. “You have to hope she helps, you have to hope she misses. And when she gets a little bit of a rhythm like she got in that first half, it’s really, really difficult … there’s qualities that she has that are just unique.”

Watkins showed why she’s one of the nation’s brightest stars, helping the Trojans earn a signature win. The victory was a showcase of the elite talent that has accelerated women’s college basketball’s growth in popularity.

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“It’s just a testament to when you give women a platform, we’re going to perform,” Watkins said. “And I think that tonight was an excellent game. … It was just beautiful to be a part of. And I couldn’t imagine watching it — so, super exciting. And I think, as we continue to get games like this, we’ll always show up.”

The Trojans next play No. 20 Michigan at Galen Center on Dec. 29.

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