Sports
Column: How Gawr Gura and VTubers could help Dodgers further tap into Japanese fan base
In the service of digging into what the Dodgers might be doing to entrench themselves as Japan’s favorite major league team, I am interviewing an animated character.
“I’m a shark-girl from the lost city of Atlantis,” Gawr Gura tells me. “I swam to the surface to hang out with you guys on land about 9,000 years ago.”
Tell me more.
“I’ve been told I have a heart of gold and a head of bone,” she says. “I have a long history of saying and doing ridiculous things on the internet.”
This is the part where I tell you that Gura — she said I could just call her Gura — will be shouting out the traditional “It’s Time for Dodger Baseball!” exclamation at Dodger Stadium on Friday.
Except, of course, that she won’t be there.
She can’t be there. She’ll be displayed on a screen, where younger generations spend most of their lives. She is what is called a virtual YouTuber, or VTuber.
“You stream online, but you don’t stream with your actual face. You stream with virtual avatars,” said Max Kim, the U.S. sales and licensing director for Cover, the Japanese company that controls 85 such avatars, including Gura, that combine for more than 82 million worldwide subscribers on YouTube.
Gura is the most popular VTuber in the world. Her YouTube channel has 4.5 million subscribers. That is more followers than the Dodgers have on YouTube and Instagram, combined. (On the social media platform X, the Dodgers outscore her, 2.8 million to 1.9 million.)
Just the announcement of Friday’s promotion, featuring Gura and two of her fellow avatars, generated 3.4 million views on X.
The trading card sets that will be distributed Friday already are on sale for as much as $125 on eBay. The promotional T-shirt with Gura in a Dodgers uniform — with her shark tail sticking out — are on sale there for as much as $195.
For Cover — and its signature Hololive brand — the Dodgers’ promotion is one step in a campaign to broaden the appeal of VTubers beyond the fervent core of Japanese young men. Of the viewers of Gura’s YouTube Channel, half are 24 or younger, and nine in 10 are male.
A set of trading cards featuring VTubers will be part of a promotion at Dodger Stadium on Friday.
(Courtesy Hololive Production)
Dodgers pitcher Yoshinobu Yamamoto is 25. The Hololive avatars have appeared in promotions for Japan’s Pacific League, in which Yamamoto played from 2017-2023.
I showed him a picture of Gura and asked if he recognized her. He said he did not.
“Our goal is to make sure that people know what VTubing is,” Kim said.
“Ten years ago, the whole concept of streaming was pretty strange. It was not really existing. Now we accept that as a normal means of communication and entertainment. We want the same for VTubing as well.”
That makes Cover no different than dozens of other companies signing up as a Dodgers sponsor to get their message out to a large, mainstream audience. Cover is opening an office in Los Angeles this month, its avatars are virtually appearing at an anime expo at the Los Angeles Convention Center this weekend, and it hopes its collaboration with the Dodgers can be just as useful as previous ones with Taco Bell and Red Bull.
Kim said his company would have pursued the collaboration with the Dodgers even if the team had not signed Shohei Ohtani.
“We have our interest: to expand in the U.S. market,” Kim said. “They have their interests. I’m pretty sure the Dodgers will have their own thoughts behind this collaboration.”
They declined to share them. Jon Weisman, the team’s vice president of communications, said the Dodgers did not wish to participate in this story.
In December, when the Dodgers introduced Ohtani, president of baseball operations Andrew Friedman said this: “One of our goals is to have baseball fans in Japan convert to Dodger blue.”
Is it possible the Dodgers could win new fans in Japan by tapping into an activity which is wildly popular among Japanese teens who just might be looking for a team to follow, even if they might not know it yet?
“The Dodgers and Hololive have distinct fan bases,” said the chief executive of Cover, Motoaki Tanigo. “It’s the diversity of our fan bases that allows us to blend and connect our followers into a unified community, which is the essence of this collaboration.”
For one night, anyway, that collaboration will involve a virtual girl with shark teeth. I asked Gura if she could play baseball.
“I can play ball,” she said. “I got bad hand-eye coordination, I’m not very fast, and my joints might give out by the third inning, but I can cheer and scream for my team like no other!”
So, virtually, it’s time for Dodger baseball!
Sports
Commentary: ‘I don’t want any handouts.’ Amid the Angels’ drought, a starry homecoming for Mike Trout
Mike Trout last played in an All-Star Game seven years ago. It’s crazy, really. The best player of the previous decade, the link that ties Barry Bonds and Albert Pujols to Aaron Judge and Shohei Ohtani, has not taken an All-Star at-bat this decade.
Injuries, mostly. And he turns 35 next month.
Next week’s All-Star Game takes place in Philadelphia, about 40 miles north of Trout’s hometown of Millville, N.J. Major League Baseball reserves a potential All-Star roster spot or two each summer for distinguished players: Bryce Harper and Justin Verlander this year, Clayton Kershaw last year, Pujols and Miguel Cabrera in past years.
That could have been Trout’s spot this summer: a worthy honor for a three-time most valuable player, a local hero feted on the national stage the Angels have failed to provide him.
“I wouldn’t have done it,” Trout said.
Not even at home?
“It’s an honor to get voted in and represent the American League,” he said. “For me, I don’t want any handouts.”
Trout is an All-Star for the 12th time, the old-fashioned way: He earned it.
Fans voted him into the starting lineup, with the most final-round votes of any AL outfielder. His peers voted him as one of the top three outfielders in the AL.
“It means a lot,” he said. “I’ve been through a lot of hurdles, a lot of adversity. I put some hard work in, and I did not let up. I could have easily got down on myself and not pushed through it and not come back.
“I know what I am capable of. I know I have the confidence to get back to the player I used to be.”
His .874 OPS entering play Thursday ranks second among AL outfielders, a career season for many players. In 11 of his 14 full seasons — all but the previous three — he has posted a higher OPS.
In April, in a four-game series against the New York Yankees, Trout hit five home runs and drove in nine runs.
“Everything was clicking,” he said. “When I first came up, that’s how I felt the whole season.
“Just to be able to get that feeling back, that little spark, to know it’s still in there, it makes you feel pretty good.”
For him, so does playing in Philadelphia. The first time he played there with the Angels, Millville basically closed down for the night, and just about everyone in town boarded a bus to the game. Then Trout had an exceptionally rare experience, a visiting player cheered at the home of the boo.
Mark Gubicza can testify to that. Gubicza, the two-time All-Star pitcher and now the Angels’ television analyst, grew up in Philadelphia.
“I don’t care if you were God himself, if you were wearing a different color uniform, I was still booing you,” Gubicza said. “But he was cheered.”
Still is. Trout is a diehard Philadelphia Eagles fan, with his season tickets not in some climate-controlled luxury suite but along the sideline.
“The players all walk by him and say ‘Trouty!’ ” Gubicza said. “Before they all go out to get their heads beat in, they’re all saying hi.
“He’s not one of those guys that comes there to be seen. He’s going there to root. That’s why they love him: He’s one of us.”
Said Trout: “I know how passionate I am about the Eagles. From my experience as an Eagles fan, it’s just different.
“It’s like win or die.”
It’s not like that in Southern California, where almost no one listens to sports-talk radio, and where a nice day is always a day away.
No one would begrudge Trout for living year-round along the Orange County coast. (OK, maybe Philadelphia fans would.)
Roy Hallenbeck, Trout’s high school coach, remembered visiting years ago on what he called “a perfect day” and asking Trout how he could ever get tired of all that sunshine.
“Yeah, coach, I couldn’t live here,” Trout told him. “‘I need my seasons.”
Trout built a family home near his boyhood home. He built his Trout National golf resort, with a course designed by Tiger Woods, in Millville.
He is as loyal to the Angels as he is to Millville. He appreciates the team that “took a chance on a kid from a little town in southern New Jersey” and signed him to two nine-figure contract extensions.
Trout was the last Angels player to take a postseason at-bat, in 2014. Even amid baseball’s longest playoff drought, he still considers Anaheim a special place, and always will.
“It’s where it all began,” Trout said. “I think the fuel of people doubting us kind of makes it more of a fire for me to try to get back to the playoffs. I think that’s the biggest key for me.
“Could I take the easy way out and just leave? Yeah. But I think — I said this last year around this time, but it’s the same feeling I’ve been having — I really haven’t sat down and talked to anybody about it specifically, but I know there’s a time where, if things change, who knows? I don’t know. But, for me, right now, my focus is on trying to get this club back in the playoffs.”
At the All-Star Game, Trout might well hear Phillies fans beseech him to come play for the home team. However, Hallenbeck said, the hometown folks no longer are as strident in that long-held wish.
“I think the overriding sentiment of most people I talk with, even Phillies fans, is we would all — as people that know him, love him and care for him — love to watch him play relevant baseball in August and September,” Hallenbeck said. “It doesn’t matter where. It doesn’t matter who. Just being relevant late in the season would be something we would all love to see.
“Hopefully, it’s with the Angels. They’ve been so good to him. We’d love to see it there.”
So would we. In the meantime, in the absence of a World Series, Trout deserves to enjoy his homecoming game.
Sports
London descends into disorder as Morocco fans flood streets after World Cup elimination by France
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Public unrest began in parts of London late Thursday night, and it appears Morocco’s exit from the 2026 FIFA World Cup at the hands of France is the reason.
France took down Morocco 2-0, eliminating the African country for the second consecutive tournament, this time in a quarterfinal match.
As a result, many feared Paris would erupt into riots, especially after the chaos that followed Paris Saint-Germain’s UEFA Champions League victory over Arsenal in May.
Instead, images and videos from Edgware Road in northwest London showed police clashing with large crowds as smoke billowed through the streets and debris littered the roadway.
A police vehicle is parked in a road as people from pro-Palestinian activist groups gather near the Edgware United Synagogue during a demonstration against the “Great Israeli Real Estate Event” organized by real-estate agency My Home in Israel, which markets property in Israeli settlements in the occupied West Bank, in London, Britain, June 14, 2026. (Toby Shepheard)
Riot police, equipped with shields and body armor, tried to contain the crowds as they clashed with people launching fireworks and throwing debris. One video also appeared to show an officer down.
KYLIAN MBAPPÉ, OUSMANE DEMBÉLÉ FIRE FRANCE INTO WORLD CUP SEMIFINALS WITH WIN OVER MOROCCO
It’s unknown what happened to the officer who was down on the asphalt or how he was injured.
Fans waved Moroccan flags in the middle of the streets, which held up traffic. Some even jumped on top of vehicles trying to get through the area.
Moroccan fans in the stands before a FIFA World Cup 2026 quarterfinal match between France and Morocco at Boston Stadium July 9, 2026, in Foxborough, Mass. (Richard Sellers/SportsphotoAllstar)
Similar scenes unfolded after Egypt’s World Cup exit, when Argentina rallied for a controversial 3-2 victory that featured several disputed officiating decisions.
Paris, on the other hand, looked more like a city celebrating than one on the brink of a riot. Supporters of both France and Morocco flooded the streets, slowing traffic in several parts of the city.
One video showed horns blasting from cars with French and Moroccan flags out the windows on the L’avenue des Champs-Élysées in Paris. Supporters on the side of the road, waving their own flags, joined in on the celebration.
France’s Kylian Mbappé scored his eighth goal of this World Cup, which ties him for the most with Argentina’s Lionel Messi. Ousmane Dembélé also scored in the second half for France in the 2-0 win over Morocco.
It’s the third straight semifinal appearance for France, while Morocco still made World Cup history despite the loss. After becoming the first African country to reach the quarterfinals and semifinals in World Cup history in 2022, Morocco added to that by becoming the first-ever African nation to reach more than one quarterfinal.
Moroccan fans react while attending a watch party for the World Cup round of 8 match between France and Morocco in Boston, Massachusetts, on July 9, 2026. (Joseph Prezioso/AFP)
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Morocco’s exit means there are no more African nations alive in the World Cup. France will be taking on the winner of Spain and Belgium, while England and Norway and Argentina and Switzerland face off in the quarterfinals.
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Sports
Arthur Fery’s fairy-tale Wimbledon run puts British wild card on brink of history
LONDON — A local boy sleeps in his own bed, plays in front of a king and queen and makes a Cinderella run to the Wimbledon semifinals. Sounds like a Hollywood script that might never see the silver screen.
But it’s no fairy tale — it’s Arthur Fery’s out-of-nowhere performance over the last 10 days.
Fery, a virtually unknown British wild card with a triple-digit ranking, has become the emotional heartbeat of Wimbledon while legitimately diverting some national attention from England’s World Cup quest.
The royal treatment at his matches across the All England Club has come in more ways than one.
Fery, who grew up five minutes from Wimbledon and is staying at home during the tournament, first played before grass-court king Roger Federer, Wimbledon’s eight-time singles champion, during Monday’s fourth-round victory. Two days later, he beat No. 9 seed and French Open runner-up Flavio Cobolli of Italy in the quarterfinals 6-4, 7-6 (4), 6-0 in front of Queen Camilla.
Ranked 114th, Fery had never reached the semifinals of an ATP Tour event, let alone a major, before his brief chat with the queen following the match.
“She just said, ‘Congratulations, keep going,’” 23-year-old Fery told reporters later. “I told her it was my birthday on Sunday, so it would be great to play the Wimbledon final on my birthday.”
That’s still a match away. To get there, Fery will have to get past one of the hottest players on tour: No. 2 seed Alexander Zverev, who is fresh off his first Grand Slam title at the French Open. Looming on the other side of the draw is a highly anticipated showdown between defending champion Jannik Sinner against 24-time major winner Novak Djokovic.
If Fery can continue his magical run to the end, he would become the first British wild card to win a Wimbledon title.
Arthur Fery reacts after defeating Flavio Cobolli in the Wimbledon quarterfinals on Wednesday.
(Maja Smiejkowska / Associated Press)
Born in France, Fery’s family moved to Wimbledon when he was an infant. His mother played professional tennis. He was a top British junior but chose to sharpen his game for three years in the U.S. collegiate system at Stanford, as many of his compatriots have done.
“I came out with a lot of hunger coming out of that, and I was ready to attack the pro circuit,” Fery said.
After struggling with bone bruising in his arm that limited him to playing mostly on the lower-tier Challenger circuit in recent years, Fery is finally healthy and playing consistently.
His path to the last four in London has been a masterclass in clutch come-from-behind performances. The Brit has stared down near-certain elimination in multiple matches, repeatedly breaking his opponents’ momentum with Houdini-like on-court acts.
At 5-foot-9, Fery possesses a skill set perfectly suited for low-bounding grass.
His compact strokes, low center of gravity, and elite movement allow him to hug the baseline, take time away from opponents, and confidently execute delicate volleys at the net, according to ESPN analyst Chris Eubanks.
“He defends well,” said Eubanks, a 2023 Wimbledon quarterfinalist. “He can scrap. He can claw. He can dig his way back into points. And when he ventures forward, he’s very, very comfortable at the net. This is a picture-perfect example of someone whose game is built for the surface.”
Still, it’s hard to fathom the multitude of milestones for Fery, who briefly reached the No. 1 ranking in college and earned 2023 Pac-12 Singles Player of the Year honors before leaving early to pursue a pro career.
He arrived at Wimbledon with just one main-draw victory at a major, a losing record as a professional, and only one previous ATP quarterfinal, at Queen’s Club last month. He’s now 11-8, won his first two five-set matches, and is the first British wild card to reach the Wimbledon men’s semifinals in the Open Era. The only other men’s wild-card semifinalist was Goran Ivanisevic, who won the title as a wild card in 2001.
Fery, who started the season ranked No. 185 and will climb to at least No. 36 after the tournament, said there were a “lot of first times” as he reflected on his unprecedented run. “First five-setter, longest match that I’ve ever played, first time breaking into the top 100, first second week in a slam, all at home, five minutes from where I grew up. It’s a great story for me,” he said.
The gap with his fellow semifinalists is understandably massive.
Entering Wimbledon, Djokovic, Sinner and Zverev’s combined records include 29 Grand Slam titles, 2,088 match wins and 155 tour-level titles. Fery was 6-8 in tour-level matches with zero titles.
But he has singlehandedly lifted the tournament for locals. With top hopes Jack Draper and Emma Raducanu withdrawing before the tournament and the rest of Britain’s singles prospects falling one by one — 18 men and women were eliminated by the third round — Fery became the nation’s last knight standing.
If his first name inevitably evokes Arthurian legend, Fery’s march through the draw gave Britain reason to believe again. No sword, no Round Table, just world-class shot-making, a lion’s heart and a Centre Court crowd thrilled to rally behind him.
“This is really quite something to see on home soil,” said Russell Fuller, the BBC’s tennis correspondent, who compared it with Raducanu’s stunning U.S. Open win in 2021 as a qualifier.
Fery earned every bit of it.
In the first round against Damir Dzumhur, Fery dropped the opening set and trailed by a break in the second before surging back. Against Zizou Bergs in the third round, he faced a 4-1 deficit with a double break in the fourth set, and again fell behind 4-1 in the fifth, before somehow surviving.
Then, stepping onto Centre Court for the first time against former top-10 stalwart Grigor Dimitrov of Bulgaria in the fourth round, Fery clawed out of a 2-sets-to-1 hole and a break down in the fourth set to clinch the victory in a fifth-set tiebreak.
“He carries himself with humility, but he’s a fierce competitor, and he’s got a ton of belief in himself,” said Stanford men’s coach and former top-60 player Paul Goldstein, who flew to England Tuesday to see his former charge compete against Cobolli.
While Fery attempts to outmaneuver Zverev on Friday, the other semifinal features a 2025 Wimbledon semifinal rematch between seven-time Wimbledon winner Djokovic and top-ranked Sinner, who defeated the Serb in straight sets on his way to the title. It’s also their second Grand Slam semifinal meeting in 2026. At January’s Australian Open on hard courts, Djokovic bested 24-year-old Sinner in five sets before falling to now-injured Carlos Alcaraz in the Melbourne final.
Arthur Fery hits a return during his Wimbledon quarterfinal win over Flavio Cobolli on Wednesday.
(Clive Brunskill / Getty Images)
Djokovic, 39, enters the match after surviving a grueling five-set, 5-hour-plus quarterfinal slugfest against No. 3 Félix Auger-Aliassime that concluded just minutes before Wimbledon’s 11 p.m. curfew. But the seventh-seeded Serb has a way of defying Father Time and he has had two days to recover on a surface where points are shorter and generally less taxing on the body.
Italy’s Sinner, who defeated Alcaraz in last year’s Wimbledon final, has been efficient if not at the level that saw him capture five consecutive titles before crashing out in the second round at the French Open. After a first-round scare here, the four-time Grand Slam champion has dominated opponents behind his improving serve, winning 80% of his first-serve points. He hasn’t dropped a set since the opening round. Sinner leads the head-to-head with Djokovic 6-5.
According to Eubanks, Djokovic must disrupt Sinner’s movement to break his rhythm, and take his chances.
“He’s got to play similar to how he played in Australia, where it was just all-out aggression,” Eubanks said.
For Sinner, he added: “His serve can be a neutralizing force for what Novak is going to try to do.”
On the other side of the ledger, Fery’s poise under pressure and deft use of the home crowd will be paramount to continue his surprise run against Germany’s Zverev, whom he called a “step up again” from his last five matches. Zverev, 29, is seeking his fifth major final and first at Wimbledon.
“I’m ready for it,” Fery said. “I have nothing to lose. I’m just going to go out there and … put my game on the court, do what I’ve done, believe in myself. We’ll see where that takes me.”
Home has never been closer to Centre Court. Nor has Arthur Fery ever been closer to tennis history.
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