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Mexican beer the most popular in US: Cinco de Mayo will fiesta to the flavor of these cinco cervezas

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Cinco de Mayo will be celebrated in the United States this year with a Mexican beer – for the first time – atop the leaderboard of American favorites.

Modelo Especial, brewed in Mexico since 1925, surpassed Bud Light last year to become the top-selling beer in the U.S. 

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It was a transformational moment in an industry long dominated by local and domestic beer brands.

ALCOHOL-FREE BEER IS BOOMING: 5 BRANDS AND 3 REASONS BEHIND THE NO-BUZZ BUZZ

“It’s shocking,” Benj Steinman, editor of Beer Marketer’s Insights, told Fox News Digital. “It was really a dramatic shift that happened last year.”

Bud Light’s marketing debacle connected to transgender influencer Dylan Mulvaney caused the brand to implode.

Modelo serves beer to patrons during the Food Network & Cooking Channel New York City Wine & Food Festival in 2018.  (Kris Connor/Getty Images for NYCWFF)

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The resulting national boycott and big-business catastrophe was reported first by FOX Business in April 2023. 

But, Steinman noted, it “only accelerated a trend that was already underway and just took off and went into orbit in 2023.”

MOCHI DONUTS ARE COLORFUL, WHIMSICAL, INSTAGRAMMABLE: JAPANESE-AMERICAN SWEET TREAT TRENDING IN US

“We’ve planned on becoming the No. 1 beer in America over the next couple of years; it just happened quicker than we anticipated,” Jim Sabia of Constellation Brands, which sells Modelo and other Mexican beers in the United States, said in a 2023 media interview. 

Beer industry insider Bump Williams, of Bump Williams Consulting in Connecticut, cited a long list of savvy business and marketing moves that lifted Mexican beer from a newcomer in the U.S. in the 1980s to a dominant force today. 

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Kenny Chesney

Kenny Chesney performs live at Kenny Chesney’s Flora-Bama-Jama, a free beachplay for 40,000 on the Florida/Alabama line, behind the historic Flora-Bama on Aug. 16, 2014, in Orange Beach, Alabama.   (Rick Diamond/Getty Images for Kenny Chesney)

Topping the list?

“Brilliant and memorable marketing and advertising that addressed the core consumer with an iconic and consistent message,” said Williams. 

The breezy beach vibe, and the clever idea that Mexican beers were served with lime — among many other factors — tapped into beer’s most basic appeal: It represents good times and good vibes.

AMERICAN CULTURE QUIZ: TEST YOUR COMMAND OF CLASSIC HOLLYWOOD, KENTUCKY HORSES AND MORE

The Mexican beer groove even helped launch a subculture of country music. 

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Performers such as Kenny Chesney and the Zac Brown Band have cranked out hit after hit romanticizing palm trees and breezy beach views with cold beer with lime. 

Modelo beer

Modelo Especial became the No. 1 beer in the United States, among all domestic or import brands, in 2023.  (Gabby Jones/Bloomberg via Getty Images)

Here are the five most popular Mexican beers in the United States today.

1. Modelo Especial

“A model of what good beer should be,” raves BeerAdvocate.com. “This rich, full-flavored Pilsner-style lager delivers a crisp, refreshing taste.”

2. Corona Extra

“Astoundingly popular because of its approachable and crisp flavor profile,” Jonah Flicker wrote in 2022 for Liquor.com. 

3. Pacifico

“The smoothest, crispest, best tasting Mex lager on the market hands down,” claims a brew enthusiast on Reddit/beer. 

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4. Dos Equis Lager

“A liquid embodiment of living life to the fullest,” Untapped.com enthused, calling it “a lager that drinks like a pilsner.”

Corona beer cap with limes

Corona Extra, which arrived in the United States from Mexico in 1981, popularized the idea of drinking Mexican beer with lime.  (Illustration by Scott Olson/Getty Images)

5. Corona Familiar

“I was very impressed!” a Reddit/beer reviewer exclaimed, adding that “it tastes like a light Vienna lager … while having a higher ABV (alcohol by volume) than Corona Extra.”

Modelo Especiai and Dos Equis rank No. 1 and No 5, respectively, among all domestic or imported beer brands in the United States. 

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Southwest

Once-in-a-generation wind event caused deaths, extensive damage across Houston, meteorologist says

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Exceptional windstorms that could leave some Houston residents without power for weeks were a once-in-a-generation event and the damage left in their wake is comparable to that caused by a hurricane, meteorologists said Friday.

“We believe this windstorm is the most significant windstorm likely for the Houston area since Hurricane Alicia back in 1983,” said Janice Maldonado, a meteorologist at the National Weather Service Houston/Galveston office.

SEVERE WEATHER ACROSS TEXAS THREATENS MILLIONS WITH POSSIBLE TORNADOES, DAMAGING WINDS

At least four people died after the storms barreled through Houston on Thursday. The fierce winds folded transmission towers, blew out windows and uprooted trees.

The National Weather Service on Friday confirmed one EF1 tornado touched down near the northwest Houston suburb of Cypress, and crews were investigating several other possible twisters in the area. Straight-line winds gusting over 80 mph in a single direction have been blamed for the damage, Maldonado said.

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Blown out windows on a high-rise downtown building are shown in the aftermath of a severe thunderstorm on Friday, May 17, 2024, in Houston. Thunderstorms pummeled southeastern Texas on Thursday, killing at least four people, blowing out windows in high-rise buildings and knocking out power to more than 900,000 homes and businesses in the Houston area.  (AP Photo/David J. Phillip)

“The environment yesterday across southeast Texas was very favorable for these conditions,” said Maldonado, citing wind shear, a cold front and moisture in the atmosphere.

The storm was extreme even for Houstonians accustomed to powerful weather.

“I would say it’s … a generational wind event for Houston. I mean, you don’t see these types of things very often, unless of course, you’re in a hurricane or you have a tornado strike,” Northern Illinois University meteorology professor Victor Gensini said.

It was what meteorologists call a microburst, which is like “pouring pancake batter out onto a griddle … it hits the ground and then pushes out in all directions,” Gensini said.

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Severe weather events raise questions about the role of a warming world. After all, most people experience climate change through shifts in their weather, according to Climate Central, a nonprofit with a team of scientists that research and analyze climate change. Extensive scientific research indicates that storms will become more intense, for example by dropping more rain, as the atmosphere warms and holds more water vapor.

The effect of climate change on thunderstorms is less clear than with other weather events, such as heat waves or hurricanes. Gensini explained this is because the storms are short-lived and cover relatively small distances.

“Imagine if you had a telescope, it would be relatively easy, depending on the power of your telescope, to see Jupiter. But if your telescope was the same power, you’re trying to pick out one of Jupiter’s moons, that’s a little bit more difficult,” he said.

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Los Angeles, Ca

Southern California man convicted for murder after fleeing to Mexico, turning himself in

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Southern California man convicted for murder after fleeing to Mexico, turning himself in

The Santa Ana Police Department announced a man has been convicted of second-degree murder for the 2020 slaying of a 57-year-old woman.

Officers made a grisly discovery on Oct. 26, 2020 when they responded to a call about an unconscious woman in a vehicle located in the 600 block of West Russell Street.

When they arrived, they found the body of Natalia Gamino Jaimes. She had been reported missing four days earlier from the city of Lake Forest.

After Jaimes’ death was ruled a homicide, investigators identified Jose Valdez Jimenez as the suspect. Detectives served several search warrants and tried to contact Jimenez several times, before determining that he had fled the country.

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Although Jimenez had escaped to Mexico, authorities were able to get in contact with him by phone. In January of 2021, Jimenez called a detective and confessed that he had strangled Jaimes to death and drove her body to Santa Ana, leaving the woman inside a vehicle.

Authorities began the extradition process between the U.S. and Mexico and began to zone in on capturing Jimenez.

Deputies caught a break a short time later. On May 26, 2021, Jimenez contacted the same detective and told him that he was at the Mexican border and was ready to turn himself in to authorities.

Jimenez was arrested without incident and charged with murder.

On Friday, a jury convicted Jimenez of second-degree murder. He will be sentenced at a later hearing.

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Los Angeles, Ca

Hyundai, LAPD to host event for vehicle owners to receive crucial software update

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Hyundai, LAPD to host event for vehicle owners to receive crucial software update

The Los Angeles Police Department and Hyundai are partnering to host a free anti-theft event this weekend so drivers can receive an important software update to help prevent vehicle thefts.

The software update is needed for select trim levels of all Hyundai models from 2011 to 2021.

A Hyundai anti-theft safety update event is shown in this undated promotional image. (Hyundai)

Hyundai and Kia vehicles became the targets of thieves following a viral social media trend in which step-by-step instructions were provided to demonstrate how to steal them.

The “Kia Challenge” showed viewers how to “bypass the vehicles’ security features, dismantle their steering columns and create direct access to their ignitions,” Hyundai said. The videos challenged others to recreate and share proof of the thefts.

Thefts were so rampant that some Hyundai and Kia drivers were dropped from their auto insurance providers.

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Vehicles susceptible to the thefts are Hyundai vehicles without push-button ignitions and “immobilizing anti-theft devices.” Hyundai estimates about 4 million vehicles, primarily base trim models, were vulnerable to these thefts.

Both automakers have rolled out security updates and have urged owners to take their vehicles in to a dealership to have it installed.

Still, both makes remain heavily targeted by thieves.

Earlier this week, KTLA and Crosstown reported that reports of stolen vehicles were skyrocketing in the San Fernando Valley. Kia and Hyundai vehicles had the highest number of thefts.

Hyundai officials are urging drivers to get their vehicle into the dealer or find a free update clinic.

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A Hyundai anti-theft safety update event is shown in this undated promotional image. (Hyundai)
A Hyundai anti-theft safety update event is shown in this undated promotional image. (Hyundai)

This weekend’s event is taking place at Eagle Rock Plaza at 2828 Colorado Blvd. The update will be installed by specially trained Hyundai technicians and will take about 30 minutes to complete.

Drivers can receive the software update free of charge on either Friday or Saturday from 8 a.m to 6 p.m., or Sunday from 8 a.m. to 2 p.m. No appointments are needed, officials said.

In addition to the update, the LAPD will be giving away free steering wheel locks to all Hyundai drivers. Steering wheel locks are anti-theft devices meant to make a vehicle inoperable by locking the steering wheel in place and can only be opened with a specific key.

For more information about the Hyundai software update and where to find a clinic, click here.

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