Sustainable Cashmere Brand Opens First DC Store in Georgetown

Naadam, a sustainable cashmere and knitwear model, will open its first Washington, D.C., retailer in Georgetown this fall.

The opening is being facilitated by Leap, a startup based mostly in New York and Chicago that builds and operates brick-and-mortar places for digitally native manufacturers in in style cities and neighborhoods. 

By way of Leap, Naadam will take 1,500 sq. ft at 3003 M Road NW, a three-story constructing owned by EastBanc that comprises each workplace and retail house. The lease is for 5 years.

“Georgetown has not too long ago seen amongst the strongest foot site visitors and gross sales demographics of the previous seven years, so we anticipate continued curiosity from different manufacturers to our market,” Philippe Lanier, principal at EastBanc, advised Business Observer. “The house itself is among the few small-format areas below 2,000 sq. ft throughout the market, which attracted this specific model. When places of that dimension turn out to be accessible available in the market we often see nice competitors for the house.”

Based in 2013, Naadam affords cashmere clothes, equipment, blankets and residential items. The corporate will use the house to convey its newest merchandise to market.   

EastBanc has signed greater than 64,000 sq. ft of retail house in Georgetown this previous yr, together with latest leases with Glossier, Avocado Mattress and Everlane.

“Introducing new retailers provides precious range and co-tenancy to the market, encourages recurring and new foot site visitors, and challenges the merchandise mixture of different retailers available in the market,” Lanier mentioned. “Importantly, our lease buildings create flexibility for these evolving manufacturers to pivot their house wants inside our market.”

Tucker R. Crockett of Rohrer Realty Companions represented Leap within the transaction, whereas EastBanc represented itself.

Keith Loria will be reached at Kloria@commercialobserver.com.