FORT WORTH, TX — When she’s not on the court, Texas forward Justice Carlton is baking cookies. 

If you’re wondering if they’re good, just ask her teammates. 

“They’re the best thing I’ve ever tasted,” senior Sarah Graves said. 

What started as baking for her teammates and managers for fun has grown into a full-fledged business: J’s Rollin In Dough.

After hours of practice on the basketball court and in the weight room, Carlton spends six hours a day baking cookies to fulfill her orders – or sometimes, simply for fun. 

“Anytime that I get out of practice around 5 I’m so happy because I just go home and bake,” Carlton said. 

Carlton’s love for baking dates back to her childhood. 

“My mom worked over the summers, so when we were out of school it was so boring,” she said. “But the Easy-Bake Oven and the cake pop machine saved my life.”

Over winter break, she and her mom began discussing the possibility of creating a business of her own. They decided she could use her NIL money to form a limited liability company and obtain her food handlers license, so she did just that. 

In just three months of business, she’s received more than 100 orders and has gained nearly 1,200 followers on Instagram. She takes orders through a form linked in her Instagram bio. 

“It’s funny to see athletes do other things they are passionate about because they put the same focus and intensity into it,” Graves said. “And I can tell she has that for baking.”

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Last month, Carlton baked a batch of cookies for the “College Gameday” staff in hopes of gaining some media attention. The following month, the SEC Network staff ordered a batch at the SEC tournament and tried the cookies on live TV. 

“I used basketball as my platform, which (associate director of communications Jeremy Rosenthal) really helped me do,” she said. “I’ve just kind of been getting my name out there, so that’s been something that’s really fun.” 

The flavors offered are chocolate chip, cookie monster, cookies n’ cream, red velvet, brown butter salted caramel snickerdoodle and her newest flavor, sugar cookie. She also takes requests.

“She made a banana pudding cookie recently,” freshman Aaliyah Crump said. “I think that one was my favorite.”

While many of her orders come from her teammates, she recently received an order from the Longhorns football team for a team party and for a neuroscience class celebration.

In the future, Carlton hopes to move her business outside of the kitchen and onto the streets. 

“I’ve put all my sales money aside and I want to start a food truck,” she said. “I think I would do something like a Crumbl Cookies on wheels.”

For now, Carlton has turned the oven off while she and the Longhorns prepare to face Kentucky in the Sweet 16 on March 28.

Ansley Gavlak is a student in the University of Georgia’s Carmical Sports Media Institute.

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The Texas Longhorns haven’t slowed down throughout the 2026 season as they now hold a 29-1 record and continue to push the longest winning streak in program history farther along, as the Longhorns’ winning streak now stands at 27 games.

The Longhorns have strung together consistency and dominance over the last weeks of the season, as recently the Longhorns have become the unanimous top team in the country, earning the top spot, ranking as the No. 1 team in the nation.

And now No. 1 Texas will get back to the gauntlet that is SEC play with a conference series against one of its bitter rivals in the dirt edition of the Lone Star Showdown against the No. 15 Texas A&M Aggies. The Longhorns get ready to host, welcoming in the Aggies to Red and Charline McCombs Field with the first game of the series set for Friday, March 27, at 6 p.m. CT.

How to Watch Texas vs. Texas A&M

Who: No. 1 Texas Longhorns and No. 15 Texas A&M Aggies

What: Lone Star Showdown

When: March 27-29

Where: Red and Charline McCombs Field in Austin, TX

TV/Streaming: Friday on SEC Network+, Saturday on ESPN2 and Sunday on ESPN

Radio: Longhorn Radio Network 

Meet the Opponent

The Aggies head into the Lone Star Showdown series with a 23-9 overall record and have found success through their two conference series of the season, with a 5-1 record in the SEC. Away from home, the Aggies have split four of their away games with a 2-2 record on the road.

With the flip of the calendar from non-conference to conference play, the Aggies find a rhythm on the field, taking their conference opener against the then No. 17-ranked LSU Tigers on the road 2-1 and followed that up with a sweep at home against the Kentucky Wildcats, outscoring the Wildcats 26-9 over the three-game series.

The Longhorns batting order will battle against an Aggies pitching staff that heads into the weekend series with a 3.10 ERA and 1.09 WHIP. As a whole, the Aggies pitching staff has recorded 193 strikeouts while holding their opponents to a .225 batting average.

The leader of the Aggies pitching staff is sophomore Sydney Lessentine, as her 72 innings pitched is the most by any other Aggies pitcher. In her 19 appearances this season, Lessentine tallies a 2.43 ERA and .82 WHIP along with 60 strikeouts and holds opponents to a .196 batting average.

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