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AI-generated spam is starting to fill social media. Here's why

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AI-generated spam is starting to fill social media. Here's why


Casey Morris, an attorney in Northern Virginia, recently started checking Facebook again after a long break. Among posts from friends and family, she noticed a strange trend.

“The caption will say, ‘Close your eyes 70% and see magic.’ And without squinting at all, it’s very obviously sort of an image of Jesus, but it will be made up of, like, vegetables and a tractor and a little girl that are sort of distorted,” she said.

That wasn’t the only oddity in Morris’ feed. Similar pictures with identical captions recurred. So did different, more emotionally exploitative posts depicting disabled mothers and children in the mud or smiling amputees, with captions asking for a birthday wish.

“It has made Facebook a very bizarre, very creepy place for me,” Morris said.

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Between their subject matter, stylistic clues and odd errors, it quickly became obvious to Morris that these images were fake — the products of artificial intelligence.

They’re not being posted by people she knows or follows. Instead, Facebook is suggesting she might be interested in them — and they seem to be really popular.

“They’re getting thousands of reactions and thousands of comments [from] people who seem to think they’re real, so wishing them a happy birthday or saying something religious in the comments,” she said.

“These weren’t sporadic images here or there that only a few people were interacting with. They were really getting a ton of traction,” said Josh Goldstein, a research fellow at Georgetown University.

Morris isn’t the only Facebook user whose feed has started to fill up with AI-generated spam. Reporters at the tech website 404 Media tracked a surge in apparently AI-generated posts on Facebook, which is owned by Meta, in recent months. AI-generated images like these are starting to show up on other social media sites too, including Threads, which is also owned by Meta, and LinkedIn.

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Spam and scams

On Facebook, in many cases, it appears that the platform’s own algorithm is boosting AI posts.

When researchers at Georgetown and Stanford universities investigated more than 100 Facebook pages that routinely post AI content — sometimes dozens of times a day — they found that many are engaging in scams and spam.

“We saw AI-generated images of everything you can imagine, from log cabins to grandmas with birthday cakes to children with masterful paintings that just simply couldn’t be real,” said Josh Goldstein, a research fellow at Georgetown University and co-author of the preprint study, which hasn’t yet undergone peer review.

Goldstein and his co-author also found that Facebook is actively recommending some of this AI content into users’ feeds — potentially creating a cycle where the posts get more engagement, so they get recommended to even more users. Some individual posts from the pages they analyzed have accumulated hundreds of thousands and even millions of interactions.

“These weren’t sporadic images here or there that only a few people were interacting with. They were really getting a ton of traction,” Goldstein said.

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Their analysis found that some of these pages are classic spam, posting links to websites where they can collect ad revenue. Others are scammers, advertising AI-generated products that don’t appear to actually exist.

But many of the pages don’t have a clear financial motivation, Goldstein said. They seem to simply be accumulating an audience for unknown purposes.

“It could be that these were nefarious pages that were trying to build an audience and would later pivot to trying to sell goods or link to ad-laden websites or maybe even change their topics to something political altogether,” Goldstein said. “But I suspect more likely, many of these pages were simply creators who realized it was a useful tactic for getting audience engagement.”

Clickbait has always been on social media. But in the past few years, Facebook has doubled the amount of posts it recommends to users, as it seeks to keep up with changes in social media pioneered by TikTok. On a recent earnings call, Meta CEO Mark Zuckerberg told analysts that recommended posts now account for about 30% of users’ feeds.

A shift from reality-based images to the uncanny

At the same time, AI-generated content is now easier than ever for anyone to make. Together, these dynamics are creating a recipe for weird renderings of Jesus, disturbing birthday posts and impossible architecture and handicrafts to go viral.

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“It’s mimicking, like, all of the elements of what made something go viral. But they’re putting in the most bizarre images I’ve ever seen,” said Brian Penny, a freelance writer who has been tracking AI on Facebook for nearly two years. He’s part of a group dedicated to sharing and debunking AI images.

Penny has seen a shift from pictures that have some grounding in reality — like the AI-generated depiction of Pope Francis in a puffy coat that went viral last year — to something far more uncanny.

“We work to reduce the spread of content that is spammy or sensational because we want users to have a good experience, which is why we offer them controls to what they see in their feed,” a spokesperson for Meta told NPR in a statement.

Facebook says it will soon begin labeling some content created by AI tools.

Facebook says it will soon begin labeling some content created by AI tools.

The company plans to begin labeling AI-generated content created with some industry-leading tools soon. Last week, TikTok started applying similar labels to some AI-generated posts on its platform.

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In the meantime, the surge in AI spam is turning off many people.

Katrina McVay, who lives in Grand Rapids, Mich., says she has had to discourage her mom from buying woodwork and other home decor she sees on Facebook — that are clearly fake.

“She’d be like, ‘Wouldn’t this be so cool for your daughter?’” McVay said. “And I’m like, ‘That’s not real, though.’”

Some Facebook users are considering leaving the platform entirely because of their frustrations with being recommended spammy AI images.

“Am I supposed to sift through all this to see that my cousin’s just been to the Sahara desert?” asked Borys Rzonca, a Los Angeles furniture designer. “It’s no longer worth it for me.”

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Beyond finding AI spam on Facebook annoying, many people NPR spoke with say they’re worried about the larger stakes of artificial images showing up everywhere.

“It just sort of reinforces people’s disbelief and … makes it harder to see what is real,” said Hobey Ford, a puppeteer in North Carolina who has seen AI images pop up in Facebook groups dedicated to science, claiming to depict new discoveries.

“And I think that’s dangerous in our world right now,” he said.

Copyright 2024 NPR

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South Carolina women’s basketball adds French prospect vs. Texas

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South Carolina women’s basketball adds French prospect vs. Texas


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The No. 2-ranked South Carolina women’s basketball team will have a new addition when it takes on No. 4 Texas on Thursday night.

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Midseason add Alicia Tournebize will be available to play, coach Dawn Staley confirmed in a media availability on Wednesday.

The 6-foot-7 forward played professionally in France for a few years before announcing she would join the Gamecocks in December. Tournebize, 18, arrived in Columbia, South Carolina, on Jan. 1 and has been practicing since Jan. 6, according to the Greenville News. She warmed up with South Carolina before they beat Georgia 65-43 on Sunday, but didn’t take the court.

“She looked good,” Staley told reporters Wednesday. “She’ll play, she’ll definitely play.”

Tournebize, who hails from Vichy, France, averaged 12.1 points, 8.9 rebounds, and 1.4 assists in the 2025 U18 EuroBasket Tournament for her country. She has also garnered attention for effortlessly throwing down one-handed dunks.

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Since joining South Carolina, she’s impressed her teammates with not only her skills, but basketball IQ.

“She’s smart like she catches on things fast,” Gamecocks sophomore Joyce Edwards told reporters. “Her defense is great. Offensively she can shoot, she can space the floor out. I feel like nobody has played her so it’s going to be hard to scout against her and I’m just excited to see her out there playing.”

Tournebize is part of a wave of international players with professional experience coming into women’s college basketball. Belgian forward Nastja Claessens — who was drafted by the WNBA’s Washington Mystics in 2024 but never signed a contract with them — joined Kansas State this season and is averaging 11.4 points and 4.2 rebounds per game. Liza Astakhova played professionally in Russia before signing with North Carolina this season.





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Vietnam Veterans’ Memorial Coming to South Carolina Tourist Town

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Vietnam Veterans’ Memorial Coming to South Carolina Tourist Town


When most people think of Myrtle Beach, South Carolina, they picture a tourist destination with ample sunshine, sandy beaches, and beautiful views of the Atlantic Ocean. 

But soon Myrtle Beach will feature a more meaningful attraction city officials believe is long overdue – a Vietnam War memorial. 

Last week, more than 500 curious residents of the oceanside southern hamlet attended a groundbreaking event for the new memorial, which will be in The Market Common at Warbird Park. 

Entrance to the memorial will feature the words “Welcome Home,” a phrase many Vietnam veterans never heard upon returning from war more than five decades ago. 

During construction, an 8-foot, multi-sided wall will be built, along with a reflecting pool and a memorial garden. The goal: to finish most of the work before this year’s Memorial Day weekend, according to The Post & Courier.  

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Myrtle Beach Mayor-Elect Mark Kruea, center, chats with fellow attendees during the groundbreaking event for the new Vietnam Veterans’ Memorial in The Market Common. (Photo from Terry Massey/The Post & Courier)

Long Overdue Welcome Home 

Some of the project’s organizers spoke at the groundbreaking, including retired Air Force Col. Thomas “Buddy” Styers who shouted enthusiastically to many Vietnam veterans in attendance, “Welcome home, brothers, welcome home!” 

“For those who don’t know what that means, it’s for all that they went through,” Styers said. 

Styers, a Myrtle Beach resident, is the executive director of the Myrtle Beach Air Force Base Redevelopment Authority. Himself a Vietnam veteran, Styers can relate to the negativity many of his fellow soldiers faced when they came home. Styers returned to the U.S. in 1970 after serving a tour in Vietnam. 

“I came home through the San Francisco airport at 1 o’clock in the morning. It was winter and I was in short sleeves,” Styers said. “Right around the corner there were (protestors) waiting for people in uniform. They were calling us names and worse. … It was the first time I’d ever seen men with long hair.”

Project Came Together Quickly 

In 1992, Styers retired from the Air Force and in 1993, the Myrtle Beach Air Force Base closed. Styers took the lead in helping the dormant 114-acre former base transform into The Market Common, a vibrant residential and commercial hub. At the center of the district is Warbird Park, which already includes a World War II memorial, along with an exhibit of some of the aircraft previously housed at the old Air Force base. 

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“I knew we had to preserve the history of the Air Force and the military in Myrtle Beach,” he said, “and this is the one piece that has been missing.”

More than 500 people showed up for Wednesday’s groundbreaking for the Vietnam Veterans’ Memorial in Myrtle Beach, South Carolina. (Photo from Terry Massey/The Post & Courier)

The city’s redevelopment group donated $600,000 to construct the memorial, and other local donors chipped in. The project has moved along quickly. Organizers started the planning phase early last year after receiving input from Myrtle Beach area veterans’ groups, which proved vital in moving the project along. 

The project’s brisk execution impressed Meredith Denari, a city spokesperson, who told the Post & Courier that seeing the memorial develop from an idea to Wednesday’s groundbreaking in a year was a “true community effort.” 

Memorial Features 

Mike Lowder, a Myrtle Beach city council member, became emotional talking about the memorial to veterans in attendance. 

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“This is a small way for the city of Myrtle Beach to say, ‘Welcome home,’” Lowder said. 

Jessica Wise, head architect for the project, said the memorial needed to showcase several themes. 

“We wanted the memorial to be a place of visibility, remembrance, reflection, gratitude, storytelling and education,” she said.

The Vietnam memorial wall will be illuminated at night and will include images, engravings and statues. It will also include quotes from past presidents Jimmy Carter and Franklin Roosevelt. Stone benches will also be placed at the site to give people a chance to reflect on the sacrifices of the Vietnam War and connect with other visitors. 



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SC releases 2025 human trafficking report, spotlights minors as victims

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SC releases 2025 human trafficking report, spotlights minors as victims


South Carolina Attorney General Alan Wilson unveiled the 2025 Annual Report on human trafficking at the State House Monday, which highlighted the ongoing battle against this pervasive crime.

As Chair of the South Carolina Human Trafficking Task Force, Wilson was joined by task force leadership and law enforcement officials from various levels to present the report’s findings.

In 2025, the South Carolina Law Enforcement Division (SLED) investigated 315 tips, involving over 300 potential victims, with a significant number of cases involving minors.

Investigations spanned 41 of the state’s counties, with Greenville leading at 35 cases, followed by Berkeley and Charleston with 30 each, Richland with 28, Lexington with 27, and Dorchester with 21. Only five counties reported no cases.

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FOR YOU: 6 mistakes that could delay your SC tax return

While data from the National Human Trafficking Hotline was absent due to an operator transition, the report incorporated statistics from the Department of Social Services and the Department of Juvenile Justice, underscoring the various entry points for identifying minor victims.

“Human trafficking is not a challenge any single agency can solve alone,” said Wilson. “Through the leadership of the State Task Force and the dedication of our partners, South Carolina remains a model on how to best address this crime.”

A significant initiative launched in 2025 was the South Carolina Safe House Certification Program, aimed at service providers working with trafficking victims. In collaboration with the Safe House Project, the Task Force certified programs at four organizations: Doors to Freedom, the Formation Project, Jasmine Road, and Lighthouse for Life. South Carolina is the first state to mandate a statewide certification for specialized human trafficking programs, which are now listed in the Task Force’s online resource directory.

“The data continues to inform how we shape and implement statewide initiatives from specialized training and certification to public awareness and prevention education,” said Monique Garvin, Director of the Task Force.

The event was attended by SLED Chief Mark Keel, State Task Force Subcommittee Chairs, regional task force chairs, nonprofit leaders, and other anti-human trafficking advocates.

For more information, the annual report is available on the State Task Force website at humantrafficking.scag.gov.

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To report incidents or seek victim services, individuals can contact the National Human Trafficking Hotline at 888-373-7888, which operates confidentially 24/7.



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