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Zoos And Aquariums Are Integrating Digital Experiences In The Journey: Oklahoma City Zoo CEO Notes Results

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Zoos And Aquariums Are Integrating Digital Experiences In The Journey: Oklahoma City Zoo CEO Notes Results


With know-how quickly altering the best way we reside, many zoos and aquariums have been trying to incorporate know-how into their amenities.

Zoos serve three main functions: conservation, schooling, and leisure. With such a variety of objectives to perform, it’s no shock that many zoos have began utilizing trendy know-how to supply higher providers. For the reason that pandemic, analysis has proven that digital transformation throughout industries has been sped up by over six years. In accordance with McKinsey, 75% of customers making an attempt digital for the primary time expressed they’d proceed its use even after the pandemic.

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The zoo and aquarium trade is certain to alter with the emergence of recent know-how and the elevated accessibility of data. Finally, zoos and aquariums might want to give attention to buyer expertise, a development prone to acquire additional traction as a result of customers demand it not merely for themselves but in addition their kids.

I spoke with a number of main executives who have been members of the Affiliation of Zoos and Aquariums (AZA) to grasp what’s being accomplished with the digital journey in an trade traditionally centered on the bodily journey.

Jeff Fromm: How do you join the digital buyer expertise to what guests see in particular person?

Emma Wesoloski, VP of Advertising and marketing and Engagement Technique at Nationwide Aquarium: Our web site, aqua.org, is an immersive, story-driven platform that offers visitors, potential visitors, members and donors the chance to attach with our animals, displays and conservation mission. Our tales spotlight the range of applications and progressive practices that make the Nationwide Aquarium a pacesetter in animal welfare and conservation. We leverage compelling video and images, to ship an thrilling “sneak peek” of the range of species and habitats that decision the Nationwide Aquarium house.

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Fromm: On account of the pandemic, what adjustments to the shopper expertise do you see being everlasting?

Wesoloski: Like many guest-serving organizations, we’re always evaluating viewers conduct on this rapidly evolving panorama. We all know we must be nimble and responsive primarily based on the shifts we see within the wants and selections of our visitors. Some developments that appear to be sticking are associated to on-line ticketing and the ticket buying timeframe. Whereas we have now seen some shifts again in the direction of pre-pandemic conduct because the world emerges from the throes of the pandemic, a considerably greater variety of our visitors do proceed to buy their tickets upfront by means of our web site. Moreover, each in our common admission and our event-related visitation, we’ve famous a marked shift in how far out individuals are keen to decide to a ticket buy. That window has gotten considerably smaller with many purchasers ready only a few days upfront of their go to, or usually instances even the day of visitation.

I posed the identical questions round know-how change to Dwight Lawson, CEO of the Oklahoma Metropolis Zoo, “Friends on the OKC Zoo are utilizing know-how launched through the pandemic to reduce pointless wait instances and spend extra time with the wildlife in our care.”

Lawson continued, Thankfully, the OKC Zoo supplied on-line ticketing earlier than the pandemic. Nonetheless, solely 2% of all tickets have been bought on-line. After we reopened, we required all tickets to be bought on-line with particular entry instances and it labored extremely nicely. We anticipated visitors to be pissed off however they have been overwhelmingly optimistic and adjusted rapidly. Now that we’re open with out restrictions, about 45% of all OKC Zoo tickets proceed to be purchased on-line with 80% of these purchases made by means of a cell gadget. We anticipate taking further actions to drive extra purchases again on-line sooner or later.

Millennial mother and father usually tend to make cell or contactless funds at our eating places, espresso store and reward outlets. The overall variety of this sort of credit score transaction is growing.

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The comfort of shopping for on-line, upfront additionally extends to our reward store. For a few of our night occasions, we enable households to pre-order reward gadgets that they’ll choose up upon entry or exit. For 2023, we’re working with our restaurant groups to discover how visitors may also pre-order meals whereas within the Zoo in order that it’s prepared for choose up as soon as they arrive on the restaurant.



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Report Card: Late run not enough, Oklahoma falls 77-73 to Texas

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Report Card: Late run not enough, Oklahoma falls 77-73 to Texas


Report Card: Late run not enough, Oklahoma falls 77-73 to Texas

The Sooners showed remarkable fight, clawing back from a 23-point deficit in the second half to cut the game to just two points at one stage. Unfortunately, their late surge couldn’t erase the damage done in a disastrous first half.

In what was a must-win game for Oklahoma, they ultimately fell short, losing 77-73 to Texas. Jalon Moore led the charge in the comeback effort with an incredible second half, scoring 26 of his 29 points after the break. However, the loss drops Oklahoma to 13-4 (0-4 SEC) on the season, a troubling position for a team with postseason aspirations.

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The biggest obstacle for the Sooners as they chipped away at the lead was Texas’ Jordan Pope. He poured in 27 points, 19 of which came in the second half, never allowing Oklahoma to complete the comeback.

Here’s a look at the Report Card from Oklahoma’s fourth straight SEC loss:

First Half: F-minus

At halftime, the Sooners trailed 43-27 after a first half so poor that even their remarkable second-half resurgence — where they shot an impressive 70% from the field — wasn’t enough to climb all the way back.

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Oklahoma’s first-half struggles were glaring. They shot just 11-29 (37.9%) from the field and a dismal 1-8 (12.5%) from beyond the arc while turning the ball over eight times. Adding to their woes, they went a troubling 8-18 on layup attempts, missing numerous close-range opportunities.

In the SEC, the math is simple: if you turn the ball over eight times in one half and shoot 12.5% from deep, you’re not beating anybody. Oklahoma learned that the hard way.

Second Half: B-plus

Oklahoma’s performance over 16 minutes in the second half was nothing short of remarkable. They shot a scorching 14-20 (70.0%) from the field and 4-8 (50.0%) from behind the arc, nearly completing an improbable comeback.

Moore led the charge with a second-half masterpiece, scoring 26 points on a flawless 8-8 shooting from the field, 3-3 from deep, and 7-7 at the free-throw line. Yet, even with Moore’s brilliance, it wasn’t enough to secure a win.

The second-half rally’s downfall? Turnovers. Much like the Texas A&M game, Oklahoma’s inability to take care of the ball derailed their comeback. Late-game turnovers from Jeremiah Fears and Duke Miles sealed the Sooners’ fate, leaving them unable to capitalize on their second-half momentum.

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Starting Five: C-plus

Starting with the positives: Moore delivered another standout performance, finishing with 29 points and eight rebounds while shooting 9-13 from the field, 3-5 from behind the arc, and 8-9 at the free-throw line. Fears contributed 20 points, five rebounds, two assists, and two steals, but also had six turnovers. He shot 7-13 from the field, 1-3 from deep, and 5-8 from the charity stripe.

Porter Moser experimented with a new starting lineup, inserting Brycen Goodine into the first group. Goodine played 30 minutes but struggled offensively, recording just 2 points and three rebounds on 1-6 shooting from the field and 0-3 from three-point range.

Two other starters, Miles and Sam Godwin, saw limited action in the second half, playing five and six minutes, respectively. Miles scored 4 points with six turnovers on 2-2 shooting and finished with a -22 plus-minus. Godwin managed just 1 point and two rebounds, posting a team-worst -25 plus-minus.

This starting five failed to generate strong starts in either half. It wouldn’t be surprising to see Moser experiment with another new lineup when the Sooners face South Carolina on Saturday.

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Bench: B-minus

The player dragging the bench grade down is Kobe Elvis, who, in his first game off the bench this season, scored 7 points on 3-6 shooting (1-3 from three) in just 13 minutes. Elvis saw limited action in the second half, logging only three minutes.

Dayton Forsythe and Glenn Taylor were instrumental in sparking Oklahoma’s 17-3 run. Forsythe, who played all 10 of his minutes in the second half, didn’t score or attempt a shot but contributed one assist, one rebound, and had a team-high plus-minus of +14.

Taylor provided 7 points, four steals, and three assists in 24 minutes, shooting 2-6 from the field and 0-2 from beyond the arc. His energy on both ends was crucial during the run.

Mohamed Wague, Oklahoma’s best option at the five, played 17 minutes before fouling out. He finished with 3 points, seven rebounds, and a block on 1-2 shooting.

The bench provided a much-needed spark for Oklahoma, and players like Forsythe, Taylor, and Wague have made a strong case for increased playing time moving forward.

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How to watch Texas vs. Oklahoma basketball: Free live stream

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How to watch Texas vs. Oklahoma basketball: Free live stream


NORMAN, Okla. — The Red River Rivalry transitions to the hardwood when Oklahoma hosts Texas today, Wednesday, Jan. 15 at 10 p.m. Eastern on the SEC Network.

Several streaming services will broadcast the game live, and you can watch on Fubo (free trial), DirecTV Stream (free trial) and Sling (promotional offers).

Both teams enter this game still looking for their first win in the SEC, holding 0-3 conference records. Oklahoma held the No. 17 spot in the AP Top 25 poll last week, but dropped out of the Top 25 after back-to-back losses to No. 11 Texas A&M and No. 23 Georgia.

Overall, the Sooners are 13-3, while the Longhorns are 11-5. Both teams also enter the first of two games against each other this season on three-game losing streaks. We’ll see which team can start to turn their fortune tonight.

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Here’s more details on how you can watch:

  • What: NCAA men’s basketball: Oklahoma vs. Texas
  • When: Wednesday, Jan. 15, 2025
  • Time: 10 p.m. Eastern
  • Where: Lloyd Noble Center | Norman, Okla.
  • Channel: SEC Network
  • Best Streaming Options: Fubo (free trial), DirecTV Stream (free trial), Sling (promotional offers)

Channel finder if you have cable: You can access the channel by using the channel finders online: Verizon Fios, Comcast Xfinity, Spectrum/Charter, Optimum/Altice, DIRECTV and Dish.



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Oklahoma City Turnover Disparity has Cemented its West-Leading Position

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Oklahoma City Turnover Disparity has Cemented its West-Leading Position


Since a historic season for Oklahoma City a year ago, this team has fortified itself on several fronts just under 40 games into the 2024-25 season.

From rounding out its defense with veteran Alex Caruso, bringing on Isaiah Hartenstein to provide some rebounding padding to letting the young guns grow and blossom into their game, the Thunder has many strengths.Another massive strength of theirs this season has given them many opportunities to come back from deficits and come out on top in tight games.

There are two ways to create more opportunities for shots on the basket outside of solid team defense. The first—rebounding. Without staying afloat on the defensive boards, that is a recipe for disaster and hands the opponent easy shots on goal after the rebound and deflates a defense if it’s repeated. The second—generating turnovers.

That is what Oklahoma CIty is excelling at this season. Their rebounding troubles a year ago eventually seeped in to its playoff performance and was a large part in its ultimate exit against the Dallas Mavericks. The Thunder is still in the bottom half of the league in rebounds per game this season, but that’s a massive improvement from its bottom-four placement a year ago.

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With that improved, the Thunder already gain an upper hand. But coupled with how often this team generates turnovers defensively along with greatly limiting its own turnovers has landed them in the top five of field goals attempted per game.

Through 39 games, Oklahoma City has tallied just 474 turnovers to place second in the NBA in that category. Inversely, the Thunder comfortably lead the league in steals with 451 on the season, or 11.6 per game. Naturally, Oklahoma City leads the league in both points off turnovers and opponent points off turnovers.

It’s a game-changer to have this success in taking care of the ball while also the whole team acting as a ball hound. If the Thunder sustains this, it’s difficult to see anyone in the Western Conference besting them as of now.

Want to join the discussion? Like Thunder on SI on Facebook and follow us on Twitter to stay up to date on all the latest Thunder news. You can also meet the team behind the coverage.



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