How one North Carolina furniture manufacturer expanded into the DTC category – Furniture Today

MAIDEN, N.C. — A brand new direct-to-consumer furnishings firm has launched within the coronary heart of North Carolina’s furnishings nation, and third-generation trade veterans are on the helm.

The e-commerce model, Mantle Furnishings, working out of Catawba County, N.C., started operations in January of this 12 months, led by Adrian Parker and Kim McRee, whose grandfather began Parker Southern Furnishings in 1961.

In an unique interview with Furnishings Immediately, Parker mentioned that the identify of the corporate was impressed by the household legacy to call its new enterprise because the “mantle” or accountability of shepherding the enterprise that has been handed down to every era.

“I imagine the mantle is the guts of a dwelling area. It brings households collectively,” mentioned Parker. “Our corporations make use of 200-plus households. It’s an honor to work beside them each day, and it’s our accountability to maintain these manufacturing unit’s flowing with orders to assist them.”

The concept for Mantle Furnishings grew to become extra compelling in the course of the pandemic. Parker and McRee mentioned they seen a chance with a DTC mannequin that allowed them to proceed to serve their retail prospects whereas additionally reaching on-line prospects who’re purchasing from house.

Kim McRee

“We wanted to get away from the outdated mind-set. Folks have moved on-line, and we’re discovering a steadiness between this on-line presence and our retailers,” McRee informed Furnishings Immediately. “I believe one factor that helps with shoppers who might have reservations concerning the on-line facet of it’s that they’re assured by our 30-day return coverage; though, we now have not had any returns.

“We’re slowly including new options, akin to our ready-to-ship gadgets, and we wish to promote to the design commerce and producing that as we now have had a number of designers attain out to us,” she added.

With customization in thoughts, Mantle provides seven configurations on sectionals, six sizes on sofas and love seats, 71 materials and 4 totally different finishes.

Mantle Furnishings’s Burke sectional is proven in a Moss brushed velvet.

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Among the signature teams embody:

• The Burke assortment is a lounge-style design crafted with clear strains and excessive consolation in thoughts.
• The Ruby assortment is rooted in custom and brings a classy twist to a basic slope arm.
• The Tavern desk is crafted with pink oak and a hand-rubbed matte end that highlights the woods particular person grains. This desk is out there in lots of kinds akin to a sq. espresso desk, a spherical espresso desk, an oblong espresso desk and a spherical facet desk.
• The Miles flooring cushions are purposeful of their stacking and storability, with the choice of a tanned leather-based deal with function. Three of the Miles flooring cushions match inside the 18-inch Tavern spherical facet desk and are available in 71 cloth choices.

Mantle Furnishings is at the moment engaged on four-to-six-week lead instances and is providing free, white glove supply on all gadgets with seven days to cancel, 30 days to return and free swatches on all their materials.

“Simply to be clear to our dedication to our retail prospects, Mantle is a buyer of our household’s corporations,” Parker famous. “We’ll always remember our retail companions which have supported us by the years. Now we have a full line of recent product to carry to the Excessive Level market within the fall.”

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