BALTIMORE, MD—The Maryland Department of Health this week announced the recent launch of a new ad campaign featuring Baltimore Ravens tight end Mark Andrews to increase public awareness about addiction, reduce stigma and provide information on how Marylanders can seek help.

In recognition of this campaign, Governor Wes Moore issued a citation (PDF) honoring the Baltimore Ravens and their partnership with the Maryland Department of Health on behavioral health messaging.

“Marylanders are losing their lives to addiction and overdoses,” said Deputy Secretary for Behavioral Health Alyssa Lord. “In addition to directly reaching out to the people who are struggling, this campaign will also reach their families, their loved ones, and their communities. This will further reduce stigma by normalizing conversations about drugs and substance use disorders and connecting everyone to available resources and support.”

The campaign aims to raise awareness among Marylanders that addiction is a medical condition and that those struggling with addiction are not alone. Maryland residents can find more information and seek help by calling or texting 988 or by visiting https://StopOverdose.maryland.gov. The campaign will run until October 27.

“We will always embrace meaningful opportunities that help improve Maryland communities through awareness, education and advocacy,” said Ravens Chief Sales Officer Kevin Rochlitz. “This vitally important campaign addresses a serious issue affecting the health and well-being of many people every day. We salute the Maryland Department of Health for its continued commitment to saving lives and driving positive change.”

In the 12 months ending in June, there were 2,030 fatal overdoses in Maryland, according to the Department’s new Overdose Data Dashboard. Based on initial data, fatal overdoses in Maryland have been on the decline in recent years.

The Maryland State Ad Agency, a division of Maryland Public Television, helped develop the campaign. Their previous Baltimore Ravens and 988 Suicide & Crisis Lifeline campaign earned an Impact Communications Award Honorable Mention in the Mental Health category.

More in the video below.

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