Kentucky
CT’s NBC Sports reins in 16 million viewers for Kentucky Derby
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Wealthy Strike, with Sonny Leon using, received the Kentucky Derby at Churchill Downs in Louisville, Ky., on Saturday, Could 7, 2022. The race, which was carried on the NBC community and digital platforms, was watched by a mean of 16 million viewers.
STAMFORD — NBC Sports activities’ protection of final Saturday’s Kentucky Derby, which was highlighted by the victory of 80-1 longshot Wealthy Strike, was watched by a mean whole of 16 million viewers.
Stamford-based NBC Sports activities’ viewership for the 148th Run for the Roses throughout the NBC community and digital platforms improved by 8 p.c on the common viewers for the 2021 derby, based on information launched Tuesday by Nielsen and Adobe Analytics. Not together with the 2020 version, which was postponed due to the COVID-19 pandemic, it marks the eighth-consecutive yr that the race at Churchill Downs in Louisville, Ky., has attracted greater than 15 million viewers.
A median of 15.8 million TV viewers watched the race, rating as NBC’s most-watched program because the Tremendous Bowl on Feb. 13. Viewership on NBC peaked at 19 million between 7 and seven:15 p.m., shortly after Wealthy Strike made his cost to cross the end line because the winner. It represented the derby’s highest peak viewers since 2017, exceeding the 18.5 million who watched the controversial disqualification of Most Safety within the 2019 race.
For the primary time, the derby was livestreamed on Peacock, serving to the race to a document an “common minute viewers” of 247,300 viewers throughout NBCUniversal streaming platforms.
The overhead replay of the race with announcer Larry Collmus’ name has been seen greater than 36 million instances throughout NBC Sports activities’ flagship Fb, Twitter, Instagram and TikTok accounts and its YouTube channel — rating because the most-viewed Kentucky Derby video ever on NBC Sports activities’ social media platforms.
Overseeing NBC Sports activities’ Kentucky Derby protection was senior producer and New Canaan native Lindsay Schanzer. She was the primary lady to supply the derby’s TV broadcast.
“The Kentucky Derby is the largest occasion in American horse racing and one thing I’ve at all times beloved and loved attending,” Schanzer stated in an interview final week.
Subsequent week, Wealthy Strike will embark on the following stage of his bid to win the Triple Crown when he competes on the Preakness Stakes. The race at Pimlico Racecourse in Baltimore is scheduled for 4 p.m. on Could 21, with NBC Sports activities carrying the race on the NBC community and Peacock.
pschott@stamfordadvocate.com; twitter: @paulschott