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‘Very disturbed’: Georgia Power customers see higher bills as parent company reports $400M profit increase

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‘Very disturbed’: Georgia Power customers see higher bills as parent company reports 0M profit increase


ATLANTA, Ga. (Atlanta News First) – This week, Southern Company reported 2024 earnings of $4.4 billion, a $400 million or 10 percent increase from 2023.

“The hard work and dedication of our team members across our company made 2024 an outstanding year for Southern Company,” said Christopher C. Womack, company president, in a release on Thursday.

The profit announcement comes as Georgia Power customers endure their sixth energy rate increase since 2023.

“I’m very disturbed by it,” said Patty Durand, energy advocate with Cool Planet Solutions.

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“Customers are definitely paying for these profits. It’s a direct link,” said Durand in an interview with Atlanta News First on Friday. “Every time the rates increase, profits increase, and that means their stock price increases. It is a direct transfer of wealth from the middle and lower incomes of Georgians to the executive suite at Southern Company.”

The energy rate increases were approved by the Georgia Public Service Commission (PSC), the regulatory board made up of five elected officials, who are currently all Republicans.

Georgia Power said the increase in energy rates are to help fund Plant Vogtle and regular maintenance to the energy grid statewide.

According to Georgia Power’s website, more than 90 percent of its revenue is from state-regulated utilities.

“It’s important to note, in Georgia, under regulation from the Georgia Public Service Commission, Georgia Power’s earnings are capped. So that acts to limit and helps protect our customers, and that’s what we work for,” said John Kraft, spokesperson for Georgia Power.

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Kraft pointed to a series of bill relief efforts by Georgia Power to help assist seniors or those on a fixed or low income.

The Public Service Commission set Georgia Power’s return on equity (ROE), the portion of revenue that a utility company can keep as profit, at 11.9 percent.

Kraft said should the company make more than 11.9 percent, customers are eligible for rebates on their power bills.

He said that threshold was not met in 2024.

“Our job as financial regulators is to make sure Georgia Power is successful enough to build and operate a grid that is second to none – including nuclear, solar and battery storage,” said Tim Echols, a Public Service Commissioner, in a text to Atlanta News First on Friday.

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“The profits of the Southern Company and stellar reputation they have in the industry and on Wall Street help them provide Georgia with a state-of-the-art system that attracts new business and industry. I want Georgia Power to be an industry leader, and their profitability and success allow that to happen. Georgia is better off with a well-funded utility than with a utility that has gone bankrupt twice – as they have in California,” Echols said.

Critics, though, claim the Georgia Public Service Commission is not doing enough to advocate on behalf of customers.

“The utility has to be better managed by regulators who care about costs,” Durand said.

Durand also stressed the board should instruct Georgia Power to better use its energy grid. She believes customers are paying too much for a grid that is not appropriately utilized.

Durand pointed to a recent report by electrical engineer Alden Hathaway, who found that Georgia Power used roughly 40 percent of its energy grid in 2024, or what he describes as having a load factor of 40 percent.

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He said the average U.S. state has a load factor of 50-60 percent, or uses roughly 60 percent of its energy grid.

In 2023 data from the U.S. Energy Information Administration, Georgia generated 129,221,513 megawatt hours of energy.

At the peak summer capacity, Georgia produced 37,786 megawatts of energy in the summer of 2023, or 331,005,350 megawatt hours of energy – if it were sustained for an entire year.

Hathaway said this represents the peak annual capacity for Georgia.

After dividing the net energy generated, 139,221,513, by the peak capacity, 331,005,350, Hathaway said Georgia had a load factor of 42.06%.

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Hathaway testified before the Public Service Commission in 2022 as it was weighing a series of rate increases proposed by Georgia Power.

The board approved those rate increases, which went into effect in 2023, 2024, and 2025.

The Georgia legislature is currently considering SB 94, which would add a consumer utility counsel to represent consumers in matters before the PSC.

Georgia Power just released its 2025 Integrated Resource Plan, which will dictate how the company provides power for the next three years.

The PSC will soon hold a series of hearings, during which the public can weigh in on the plan. The first meeting is March 25.

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Middle Georgia DSA condemns U.S.-Israel strikes on Iran, calls escalation ‘illegal’

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Middle Georgia DSA condemns U.S.-Israel strikes on Iran, calls escalation ‘illegal’


Middle Georgia Democratic Socialists of America (DSA) has issued a statement regarding the U.S. and Israel’s joint strikes on Iran over the weekend.

According to other WGXA articles, based on reports as of early March 2026, the United States and Israel have launched major, coordinated military operations against Iran, labeled in reports as “Operation Epic Fury” and “Operation Midnight Hammer”. This follows months of failed nuclear negotiations and escalating regional tensions.

RELATED | Hegseth insists US-Israel strikes on Iran are ‘not Iraq, not endless’

WGXA asked Middle Georgia DSA, the largest activist organization in Middle Georgia, for their opinions on the strikes, and they responded with this:

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The strikes on Iran, carried out by the United States and Israel, mark a catastrophic escalation in an illegal act of aggression. The Iranian people do not deserve to live in fear of American bombs and of the instability of regime change. Americans do not want our tax dollars and the lives of our people to be wasted on opening up a new war in the Middle East, or on bombing girls’ elementary schools. We want relief from the affordability crisis. We want peace. Middle Georgia DSA unequivocally condemns these attacks and any politicians who cannot do the same. We do not want this, we do not deserve this.

DSA added that they are not currently planning any protests at this time, and that they “remain focused on improving the conditions of people who live within our communities directly, and do not feel a protest is the best strategy to deliver on that.”

Middle Georgia DSA condemns U.S.-Israel strikes on Iran, calls escalation ‘illegal’, March 2, 2026 (Image is meant to say 2026 instead of 2025, Courtesy of GCSU Mutual Aid)

However, GCSU Mutual Aid, a grassroots, community-led initiative focused on collective care and resource sharing within the Milledgeville and broader Middle Georgia area. While not an official department of Georgia College & State University (GCSU), it frequently operates in coordination with student-led groups and local residents to address gaps in traditional social safety nets.

RELATED | GCSU encourages peaceful expression ahead of national ICE walkout

GCSU Mutual Aid is planning a protest for Wednesday, where they will be “Marching for Democracy” in retaliation to recent events in the U.S.

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Florida Continues Push to Beat Out Georgia for Top LB Recruit

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Florida Continues Push to Beat Out Georgia for Top LB Recruit


After a huge ratings boost in the updated Rivals300 rankings that now has Joakim Gouda as a top-30 prospect in the 2027 class, the Florida Gators remain in contention for the elite Georgia linebacker despite an apparent leader in his recruitment.

Gouda, once unranked by Rivals, is now the second-highest-rated linebacker in his class. He has seen multiple expert predictions to land with Kirby Smart and the in-state Georgia Bulldogs recently. However, the Gators have consistently been in the mix for the athletic backer under Jon Sumrall, with both schools making his top five, as well as Texas, Auburn and Alabama, and official visits scheduled to all remaining contenders. 

Despite the smoke around Georgia, Florida will still have a strong shot at the 6-foot-2, 225-pound defender with plenty of time left before his decision is officially made. 

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“Florida is definitely still strongly in the race,” Gouda told Florida Gators on SI. “I’m just focused on building relationships and taking my time. I’m not rushing a commitment — I want to make the best decision for me and my future.”

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Though the Gators offered Gouda only just over two months ago, Florida has wasted no time in aggressively pursuing the talented athlete, who is expected back on campus for a visit this spring on top of his scheduled official visit from June 4 to June 6. While still somewhat early in the building of a relationship, the new staff member has stood out. 

“Florida sits in my top 5 because I really like the program and the energy around it right now. Even with a lot of competition, I believe in my ability to compete and contribute.” Gouda said. “I think I could fit in well with Sumrall and the new staff because I’m coachable, hardworking, and focused on team success. I like their energy and vision for the program, and that’s earned them a real chance in my recruitment.”

Florida’s chances will rely heavily on the next few months, however, as Gouda goes through his visits looking for the best program fit amongst multiple premier options. With a long way to go till signing day, the Gators will have plenty of time to prove to the elite prospect that they meet his criteria.

“From Florida, I’m looking for a staff that truly believes in me, a system where I can develop, and a culture that feels like family,” Gouda said. “A program will earn my commitment by showing consistency, developing players, and giving me the best opportunity to grow on and off the field.”

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After making 100 tackles during junior season at South Pauling High School (Ga.), Gouda is expected to surge up recruiting rankings as he heads toward a decision next year. While becoming one of the largest risers in his class as of late, the four-star is not getting complacent.

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“The attention on Rivals feels good because it shows people are noticing my work,” Gouda said. “…I think it’s just a result of staying consistent and improving every day, but I’m still keeping my head down and grinding.”

The Gators will likely be in it till the end for the potential future five-star Gouda, with Sumrall and staff looking to fight off Smart in his home state and land one of the more exciting prospects at his position in 2027.

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South Georgia honors Officer Caleb Abney

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South Georgia honors Officer Caleb Abney


VALDOSTA Ga. (WALB) – Family, friends, and law enforcement agencies from across South Georgia gathered at Martin Stadium to remember Officer Caleb Abney.

First responders from across the region stood alongside Abney’s family as Lowndes County opened the stadium for the service.

Lowndes County Board member Chris Buescher said community attendance was important.

“Obviously, these first responders give their all to our community. It is important to come out and support them. We are all heartbroken as a community as one Lowndes family,” Buescher said.

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South Georgia honors Officer Caleb Abney(WALB NEWS 10)

Abney’s ties to the community

Buescher noted Abney’s deep roots in Lowndes County, describing his connection to the area beyond his role in law enforcement.

“Caleb was not only a first responder in terms of the fire department, a police officer. He was a former Lowndes County High graduate. He was a former Georgia Bridgeman. So he marched on this very field that these last respects were paid to. So his mom and dad were big volunteers within the school system. So it is important to recognize the sacrifices these first responders make for all of us in the community,” Buescher said.

Procession travels through Lowndes County

The procession exited Lowndes High School and traveled through several roadways across the area. Family members, guests, and first responders made their way to Fellowship Baptist Church.

Have a news tip or see an error that needs correction? Let us know. Please include the article’s headline in your message.

To stay up to date on all the latest news as it develops, follow WALB on Facebook and X (Twitter). For more South Georgia news, download the WALB News app from the Apple Store or Google Play.

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