Texas’ Only Honoree, Galleria Dallas Wins Three 2022 International Shopping Center Awards

Galleria Dallas was awarded a Gold award for Experiential Advertising and marketing for POP! In Summer season 2021. [Photo: Galleria Dallas]

Marketplaces are normally thrilled to win one annual ICSC MAXI award, honoring the artistic and modern practices driving the way forward for retail. However this 12 months Galleria Dallas took dwelling three MAXIs for 3 very completely different 2021 experiences—out of 59 whole MAXIs awarded worldwide.

Situated on the northeast nook of Dallas North Tollway and LBJ Freeway, Galleria Dallas was the one Texas buying middle to win a MAXI this 12 months from the Worldwide Council of Purchasing Facilities.

“I’m so impressed what our advertising group was in a position to accomplish throughout 2021,” Galleria Dallas Basic Supervisor Angie Freed mentioned in an announcement. “Advertising and marketing Director Megan Townsend and her group went above and past to create initiatives that spanned each month of our 12 months and each nook of our buying middle. These awards are a recognition of that immense effort.”

Bringing dwelling gold for an ‘Instagram playground expertise’

Galleria Dallas introduced dwelling an Experiential Advertising and marketing Gold Award for POP!, a Summer season 2021 “Instagram playground expertise.” At a time when COVID-weary prospects had been nonetheless uncertain about getting into public buildings, the Galleria sourced native theatrical artists—who had been unemployed because of the pandemic—to create POP! (the photograph above is one instance of the executions).

The aim of the creative expertise was to additional the Galleria’s digital and social presence. The outcome: a “market differentiator” that drove key demographics into the middle for brand new and repeat visits.

Silver-Successful Black Trend Motion occasion

Galleria Dallas gained a 2022 ICSC MAXI silver for its Juneteenth 2021 occasion. [Photo: Galleria Dallas]

The Galleria was honored with a Silver in ICSC’s Neighborhood class for its Black-owned buying expertise on Juneteenth weekend 2021. With social and racial justice excessive on America’s consciousness that summer season, Galleria Dallas partnered with The Black Trend Motion on the occasion. “Recognizing the shortage of illustration for Black designers in conventional retail, Galleria Dallas used an empty storefront to create The Black Trend Motion with 13 of the nation’s finest Black-owned luxurious manufacturers,” the middle mentioned in an announcement. The showcase made Galleria Dallas a hub for vital neighborhood conversations, captured “large” media consideration, and drove elevated site visitors to the middle, together with a robust inflow of African-American buyers.

A Santa-themed Silver

Galleria Dallas gained a 2022 ICSC MAXI silver for Santaland and SNOWDAY. [Photo: Galleria Dallas]

Within the ICSC Income class, Galleria Dallas took Silver for its Santaland and SNOWDAY experiences. Malls and buying facilities throughout the area compete extravagantly for vacation buyers, with over “30 Santa encounters” within the space competing with the Galleria’s. 

To assist it stand out, the middle says it “developed a partnership with a group of native creatives to current probably the most modern Santa expertise within the area.”

Santaland and SNOWDAY had been two immersive sights beneath one roof, serving to flip the lengthy strains of Santa guests into a robust, six-week revenue-producing occasion. The six-week occasion drove substantial income to the middle and was an impactful gross sales driver, drawing prospects from outlying areas and attracting media protection. 

Get on the record.
Dallas Innovates, each day.

Signal as much as hold your eye on what’s new and subsequent in Dallas-Fort Price, each day.