Post Malone marketed his love for the Dallas Cowboys and chicken strips in 2023

From the Dallas Cowboys to chicken strips, Post Malone did not forget his North Texas roots in 2023.

Malone, reared in Grapevine and one of rap’s biggest superstars, has always been a Cowboys fan. He’s appeared in the NFL franchise’s promotional videos. His father, Rich Post, was the Cowboys’ food and beverage assistant director.

In 2022, he went as far as to promise to get a face tattoo of No. 88, a tribute to the Cowboys’ standout wide receivers who wore the number, if the team won a Super Bowl.

It didn’t happen, but his face has space for it.

In November, he made no promises, but he took part in the release of a Cowboys-inspired limited-edition clothing line.

NTWRK, a Los Angeles-based retail company, collaborated with Malone to sell Malone-style merch, including T-shirts, sweatshirts, hoodies and shorts on its website or select Dallas Cowboys Pro Shops throughout the Dallas area. The collection is designed to capture Malone’s flair with slogans such as “Blessed this shirt for another Dallas Cowboys victory.”

Malone partners with Raising Cane’s

A month earlier, Malone expressed his love for the Cowboys in breaded chicken strips and crinkle-cut fries. He partnered with Raising Cane’s to open a Cowboys-themed restaurant at 2255 W. Northwest Highway in Dallas.

Malone is friends with Raising Cane’s founder Todd Graves, who also has a friendship with Shaquille O’Neal. Graves worked with Malone in April to refashion a Raising Cane’s restaurant near Malone’s home in Midvale, Utah.

In both cases, Raising Cane’s shed its red-and-white color scheme. In Dallas, the logo was changed to Cowboys blue and white. In Utah, most of the building was painted pink, Malone’s favorite color.

“I have the best childhood memories of eating at Raising Cane’s in Dallas,” Malone said. “Collaborating with Todd on this restaurant near my house in Utah was awesome.”

Malone goes on a diet

Despite being near fried food and soft drinks, Malone confirmed to fans on social media that he changed his diet after the 2022 birth of his daughter.

“I guess dad life kicked in and I decided to kick soda and start eating better so I can be around for a long time for this little angel,” Malone wrote in an Instagram post in April. “Next up is smokes and brews, but I like to consider myself a patient man… lol!”

In August, Malone said on The Joe Rogan Experience podcast that his lower soda intake showed results. “I was like 240 and now I’m like 185,” he told Rogan.

Malone, the country singer

Malone also branched out with different music styles in 2023.

At the Country Music Association Awards in Nashville in November, Malone donned an orange jacket and camouflage cap and joined Morgan Wallen and HARDY on stage to sing a medley of classic country songs.

Earlier this month, country artist Brad Paisley revealed on The Tonight Show Starring Jimmy FallonMalone might appear on his next album, but he offered no details.

Malone confirmed his country music love on a Twitch livestream,but hasn’t publicly discussed any plans.

Malone, the Magic collector

In August, Malone forked over millions for The Ring of Power, a one-of-a-kind trading card from the popular tabletop game Magic the Gathering.

“Yeah, I’ll take it!” Malone told the seller in a TikTok video.

Malone is a Magic player and collector, according to Polygon, an entertainment site. How big an enthusiast is Malone? A representative for the seller confirmed to Polygon that the card sold for $2 million.

By the way, the previous most expensive Magic card was the Black Lotus, which Malone also owns. He told Howard Stern in 2022 that he paid $800,000 for a rare version of it.

Malone, the ‘Impractical’ joker

Malone, a longtime fan of truTV’s Impractical Jokers, got his chance to participate in the cast’s hidden-camera pranks in a parking garage in New York. Malone appeared as a celebrity guest in the episode, which aired in February.

In the prank, Malone hotboxed an unsuspecting couple’s SUV. They were not too happy, and curiously, did not recognize Malone’s tatted face.

In another prank, Malone and host Brian “Q” Quinn pretend to have stashed roadkill in an unlucky group’s car.