Dallas, TX

Dallas' Uncommon Brands Acquires Fuego Tortilla Grill

Published

9 months ago

February 23, 2024

Press Room

[Photo: Fuego Tortilla Grill]

Dallas-based Uncommon Brands recently completed its acquisition of Tex-Mex dining concept Fuego Tortilla Grill.

Known for its roasted poblano queso and creative taco offerings, Fuego Tortilla Grill operates four locations, all in Texas. But you’ll have to hit the road from North Texas to try one out: Fuegos are firing things up in San Marcos, College Station, Waco, and San Antonio.

While terms of the deal were not disclosed, Uncommon Brands said the acquisition is “a significant step” in its mission to partner with differentiated, limited-service restaurant brands poised for growth.

Dallas’ Crux Capital, a leading private equity firm, raised a committed capital investment vehicle for Uncommon Brands, which is a holding company dedicated to investing in and scaling “extraordinary brands” within the restaurant industry.

“We’re thrilled to welcome Fuego Tortilla Grill into the Uncommon Brands family. Fuego’s unique Tex-Mex offerings and commitment to outstanding food quality and service align perfectly with our vision for exceptional brands in the restaurant space,” Uncommon Brands CEO Garrett Mills said in a statement.

Plans to invest in ‘multiple restaurant concepts’ in the future

Crux Capital said it expects to invest in multiple restaurant concepts in the future and that its strategic partnership with Fuego Tortilla Grill in 2023 shows its commitment to fostering growth and innovation within the restaurant industry.

“Uncommon Brands has a holistic approach that sets it apart, combining expertise in finance, real estate, operations, and concept development all under one roof,” Wayne Moore, Managing Partner of Crux Capital, said in a statement.

Uncommon Brands said it’s committed to accelerating the growth of its brands by reinvesting in the business, leveraging its industry experience, and providing access to capital. Its strategy includes implementing cutting-edge technology solutions, tailoring marketing efforts to each brand’s unique needs, and ramping up new unit development.

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