Dallas, TX
BOSS Plans Tennis Takeover at 2026 Dallas Open
The American Swing is quickly approaching, and tennis fans were treated to exciting news on Friday morning. BOSS announced that it would return as the official apparel partner of the Nexo Dallas Open for the second consecutive year.
Alongside play, the brand will be serving up a range of styles with the BOSS x Dallas Open collection, including shirts, sweatshirts, and hats featuring the official Dallas Open logo, while outfitting the tournament’s ball kids in BOSS x Nexo Dallas Open product on court.
At the center of the partnership is BOSS ambassador and ATP World No. 7 Taylor Fritz. The American men’s tennis star will continue to compete while dressed in BOSS.
Meanwhile, fans will have the opportunity to shop for select styles inspired by his on-court looks, including the now-iconic BOSS headband: playfully nodding to the moment Fritz accidentally wore his upside-down during his match at the 2025 U.S. Open.
BOSS will bring the excitement directly to fans in the stands, by hosting a special in-stadium sweepstakes during one of Fritz’s matches throughout the tournament.
Select fans will receive a complimentary BOSS headband upon entry and be encouraged to wear it during the match, with one lucky participant randomly selected on the jumbotron for a seat upgrade, bringing them closer to the action.
An immersive BOSS pop-up store located within the Ford Center will offer an elevated retail experience, featuring the latest BOSS collections alongside the BOSS x Dallas Open Capsule.
Designed to engage fans at every touchpoint, the in-stadium presence transforms the tournament into a true brand moment. BOSS will also once again outfit all ball kids and tournament staff, ensuring a consistent and elevated visual identity throughout the event.
Beyond the court, BOSS continues to engage the Dallas community by taking over the restaurant Monarch Stag for the duration of the tournament.
Reimagined as “BOSS Club,” the venue will serve as a social hub for players, media, and guests, blending refined hospitality with the brand’s confident aesthetic.
The BOSS x Nexo Dallas Open capsule will be available on-site at the Ford Center at The Star beginning February 7th, 2026, featuring tees, hoodies, accessories, and more. Prices range from $50 to $228.
The tournament will take place February 7–15, at the Ford Center at The Star in Frisco, Texas. Stay locked into Sports Illustrated’s Serve On SI for all of your tennis news from the court and beyond.
More Tennis News
Jack Draper headlines a new Vuori campaign.
Carlos Alcaraz and Jannik Sinner are dealing with social media drama.
Venus Williams has accepted a wildcard spot in an upcoming American tournament.
Iga Swiatek showed off her multi-tasking skills in an ad for On’s new tights.
Jannik Sinner has new tennis racket drama after the Australian Open.
Morton started 15 games in 1972 for an injured Staubach, who eventually returned in the playoffs. The Cowboys decided to trade Morton in 1974 to the Giants, who sent back a first-round pick, which turned out to be the No. 2 overall pick in 1975. The Cowboys used that selection to take Randy White, a 10-time Pro Bowler and future Hall of Famer.
Ironically enough, White’s best game was likely Super Bowl XII, when he was named Co-MVP with Harvey Martin. The Cowboys’ Doomsday defense dominated the Broncos, who were quarterbacked by Morton.
Overall, Morton played for the Cowboys, Giants and Broncos before officially retiring at the end of the 1982 season.
His career ended with 27,908 passing yards, ranking him 71st in NFL history, just ahead of Hall of Famer Joe Namath (27,663).
With the official NFL schedule coming this week, the Dallas Cowboys have revealed when, where and against who their Week 1 contest will be.
The Cowboys announced that they will square off against the New York Giants on the road in Week 1, with the game set for Sunday, Sept. 13, at 7:20 p.m. CT. So, it’s prime time for the Cowboys to start the season.
This is the second game we know about for the Cowboys this year. Of course, we know they will be playing on Thanksgiving, also.
The official schedule will drop on May 14, the NFL announced last week. Schedules for all 32 teams will be revealed on ESPN and the NFL Network, but each team will unveil its own schedule on social media, also.
The Cowboys were always likely to play a road game in Week 1 because of an Usher and Chris Brown concert taking place at AT&T Stadium that week.
Dallas will also be impacted by an Ed Sheeran concert in Week 7, so that’s another potential road game. They could also play on Monday or Thursday that week, or have a bye.
Cowboys’ strength of schedule
According to Warren Sharp of Sharp Football Analysis, the Cowboys are not going to have an easy road to make the postseason.
The Cowboys have the fourth-toughest schedule in the NFL going into the 2026 season, with only the Arizona Cardinals, Miami Dolphins and Carolina Panthers having tougher slates.
Dallas’ schedule is also the third-toughest in the NFC, and the most difficult in the NFC East.
Sharp does his strength of schedule rankings based on win totals from Vegas oddsmakers rather than utilizing the previous season’s records because that metric doesn’t factor in offseason changes.
The Cowboys will play home games against the Jacksonville Jaguars, Arizona Cardinals, San Francisco 49ers, Tennessee Titans, Baltimore Ravens, Tampa Bay Buccaneers, New York Giants, Philadelphia Eagles and Washington Commanders.
On the road, Dallas will square off against the Giants, Eagles, Commanders, Houston Texans, Indianapolis Colts, Los Angeles Rams, Seattle Seahawks and Green Bay Packers.
Of those opponents, seven of them made the postseason in 2025, a list that includes the Jaguars, 49ers, Eagles, Texans, Rams, Seahawks and Packers.
All of those teams should be as good in 2026, and teams like the Colts, Titans, Ravens, Bucs, Giants and Commanders have a very real chance to be improved as well.
It won’t be an easy road for Dallas to get back to the playoffs in 2026, but there’s at least hope following a defensive overhaul.
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