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BOSS Plans Tennis Takeover at 2026 Dallas Open

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BOSS Plans Tennis Takeover at 2026 Dallas Open


The American Swing is quickly approaching, and tennis fans were treated to exciting news on Friday morning. BOSS announced that it would return as the official apparel partner of the Nexo Dallas Open for the second consecutive year.

Alongside play, the brand will be serving up a range of styles with the BOSS x Dallas Open collection, including shirts, sweatshirts, and hats featuring the official Dallas Open logo, while outfitting the tournament’s ball kids in BOSS x Nexo Dallas Open product on court.

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Taylor Fritz for BOSS. | BOSS

At the center of the partnership is BOSS ambassador and ATP World No. 7 Taylor Fritz. The American men’s tennis star will continue to compete while dressed in BOSS.

Meanwhile, fans will have the opportunity to shop for select styles inspired by his on-court looks, including the now-iconic BOSS headband: playfully nodding to the moment Fritz accidentally wore his upside-down during his match at the 2025 U.S. Open.

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Taylor Fritz wears BOSS at the 2025 U.S. Open. | Robert Deutsch-Imagn Images

BOSS will bring the excitement directly to fans in the stands, by hosting a special in-stadium sweepstakes during one of Fritz’s matches throughout the tournament.

Select fans will receive a complimentary BOSS headband upon entry and be encouraged to wear it during the match, with one lucky participant randomly selected on the jumbotron for a seat upgrade, bringing them closer to the action.

An immersive BOSS pop-up store located within the Ford Center will offer an elevated retail experience, featuring the latest BOSS collections alongside the BOSS x Dallas Open Capsule.

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Designed to engage fans at every touchpoint, the in-stadium presence transforms the tournament into a true brand moment. BOSS will also once again outfit all ball kids and tournament staff, ensuring a consistent and elevated visual identity throughout the event.

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Beyond the court, BOSS continues to engage the Dallas community by taking over the restaurant Monarch Stag for the duration of the tournament.

Reimagined as “BOSS Club,” the venue will serve as a social hub for players, media, and guests, blending refined hospitality with the brand’s confident aesthetic.

The BOSS x Nexo Dallas Open capsule will be available on-site at the Ford Center at The Star beginning February 7th, 2026, featuring tees, hoodies, accessories, and more. Prices range from $50 to $228.

The tournament will take place February 7–15, at the Ford Center at The Star in Frisco, Texas. Stay locked into Sports Illustrated’s Serve On SI for all of your tennis news from the court and beyond.

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More Tennis News

Jack Draper headlines a new Vuori campaign.

Carlos Alcaraz and Jannik Sinner are dealing with social media drama.

Venus Williams has accepted a wildcard spot in an upcoming American tournament.

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Iga Swiatek showed off her multi-tasking skills in an ad for On’s new tights.

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Jannik Sinner has new tennis racket drama after the Australian Open.





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Dallas, TX

Dallas Cowboys 2026 NFL Draft debate heats up

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Dallas Cowboys 2026 NFL Draft debate heats up


Jeff Kolb and Sam Gannon welcome Cowboys insiders Clarence Hill (All City Dallas) and Calvin Watkins (Dallas Morning News) for a hilarious breakdown of the upcoming 2026 NFL Draft. Giving insight, arguments, and plenty of laughs as two of the best Dallas Cowboys writers in the business go head-to-head on what Dallas should do next.



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New video of Lake Dallas explosion draws focus on order decades ago to remove old plastic pipes

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New video of Lake Dallas explosion draws focus on order decades ago to remove old plastic pipes


Investigators say last month’s explosion, which critically injured a woman, was caused by a natural gas leak. Atmos Energy said its crews later detected an isolated leak on a short section of pipe buried in the area. The company said the pipe was installed by a predecessor utility company and was made of a material used only in 1970 and 1971.



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Dallas Mavericks Owners Might Be Making Big Mistake in Search for New GM

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Dallas Mavericks Owners Might Be Making Big Mistake in Search for New GM


The search for the next general manager or president of basketball operations of the Dallas Mavericks has begun. They terminated Nico Harrison in November, which was about nine months too late, and gave any available candidates clear notice that they were open for business.

The plan was always to wait until after the season to start the search. While names popped up as the season reached an end, they didn’t begin turning over the staff until the Monday after the season ended. However, Dallas Mavericks fans are not going to like how the team is going about the search.

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Mar 23, 2026; Dallas, Texas, USA; Dallas Mavericks governor Patrick Dumont during the first half against the Golden State Warriors at American Airlines Center. Mandatory Credit: Kevin Jairaj-Imagn Images | Kevin Jairaj-Imagn Images

Patrick Dumont Leading Search for General Manager

NBA insider Jake Fischer reported that the Mavericks are not hiring a search firm in their hunt for a new lead executive. Instead, team governor Patrick Dumont is “acting as his own point person.”

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This is an… interesting decision, to say the least. Dumont is not a basketball person whatsoever, and most organizations usually hire a search firm. The Chicago Bulls hired one as they look for their replacement for Arturas Karnisovas. Just because a firm is hired doesn’t mean a team will listen, though.

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The Mavericks hired a firm in their last search for a GM. They let Donnie Nelson go in 2021 after a long tenure with the Mavs. Instead of listening to the firm, though, Mark Cuban ignored it to hire Nico Harrison, who had no previous NBA front office experience. Harrison had been an executive with Nike, which gave him connections with players like Kyrie Irving, Anthony Davis, and plenty of others.

For a while, that seemed to be working out okay. While he still had some questionable transactions, such as trading for Christian Wood and letting Jalen Brunson walk in free agency, they were still able to make a run to the NBA Finals in 2024. Then, he blew it all up, trading away Luka Doncic for an older and injured Anthony Davis, and the team hasn’t been the same since.

It’s imperative that the Mavericks get this hire correct. The interim Co-GM setup with Matt Riccardi and Michael Finley has performed admirably, but the 2026 NBA Draft is important for the Mavs to get right. It’s their best chance to pair Cooper Flagg with another young star, as they don’t own their first-round pick again until 2031 after this.

Hiring the right GM could help bring in more draft capital by bringing in bad contracts or flipping veterans into picks.

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Dumont was able to convince Rick Welts, a Hall of Famer, to come out of retirement to be the CEO and lead the charge for a new arena. Maybe Dumont pulls another rabbit out of his hat for the GM.

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