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‘Rivalry renewed:’ Ticket prices soar, bars brace for big turnout

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‘Rivalry renewed:’ Ticket prices soar, bars brace for big turnout


AUSTIN (KXAN) — The eyes of Texas are turning to College Station.

A day before the Texas Longhorns take on Texas A&M — a rivalry game that hasn’t been played in 13 years, with the winner advancing to the SEC championship — the fans aren’t the only ones excited.

Ethan Blanton, a bartender at The Rustic Tap, pours a drink. (KXAN Photo/Matt Grant)

“UT games are our big day,” said bartender Ethan Blanton.

Like many bars, the Rustic Tap in Austin is stocking up in anticipation of big watch party crowds and a post-Thanksgiving jolt. As kegs were being delivered, Blanton said their inventory will be double that of a normal day.

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He expects their watch party will be packed “the entire day.”

“Absolutely, without a doubt,” he said, when asked if Saturday will be one of the busiest days of the year for his bar.

There’s also no doubt who this longtime Longhorns fan is rooting for — even though his cousin plays for Texas A&M.

“UT, 100%,” said Blanton. “Sorry, cousin.”

Ticket prices soar

In a sign of how divided fans are, some bars are displaying the flags of both schools. For those planning to travel to watch the game in person, it won’t be cheap.

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Dozens of kegs and a beer truck were delivered outside of The Rustic Tap on Friday. (KXAN Photo/Matt Grant)

Between the NFL and college, this will be the most expensive regular season football ticket on record, according to TickPick, which reported an average purchase price of $1,079. A day before the game, we found a single ticket starting at around $520 on SeatGeek and soaring to almost $9,000.

The second priciest gameday ticket on record was the Tampa Bay Buccaneers versus the New England Patriots in 2021 with an average purchase price of just over $900. That was the first game Tom Brady played at Gillette Stadium against his former team and coach.

Old rivalry, new tradition

The day before the game kicked off with a new tradition honoring an old rivalry. Wearing military ruck packs, cadets and student veterans walked, and drove, the game football to College Station in what’s being dubbed the “Ruck Across the Brazos.”

A Texas A&M flag next to a Longhorns flag outside of a W. 6th Street bar advertising the game. (KXAN Photo/Matt Grant)

“It not only honors this rivalry game but also the military history for both of our schools,” said US Army Cadet and UT Austin student Jacob Tegtmeier. “It feels extremely special to be a start of this tradition that hopefully goes on for years and decades to come.”

The trek will end in College Station at Kyle field, where Texas A&M head coach Mike Elko will receive the ball just before kick off.

“It means a whole lot. I think everyone’s been waiting for this for so long. Just seeing it back and going on at Kyle Field, especially, means a whole bunch,” said Treacy Collier with the Texas A&M Corps of Cadets.

“Thirteen years in the making, this is huge,” Collier added. “And then SEC game on the line is even bigger. So this means a lot.”

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‘Rivarly Renewed’

At the non-profit University Co-op, new commemorative shirts capitalized on the excitement with slogans: “Rivalry Renewed,” “House Divided” and “Lone Star Showdown.”

“Oh, I’m nervous,” said Robert Martinez. “I’m going to be nervous all day long until it’s over and we win.”

Martinez came with his two daughters, Jackie, and Katie, who graduated from UT a few years ago.

“I never got to see them play A&M when I was going here so I’m very excited,” she said.

The Martinez family will be watching the game Saturday in a house divided with their cousins, who are Aggies fans.

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“They’re both fantastic schools, so it’s just fun to see them,” Katie said.

“No,” Jackie said laughing. “You have to be mean. No. They suck.”

“It’s really fun, actually,” said Katie.

“We talk smack,” said Jackie.

The Co-op said all of its profits went to course material scholarships helping nearly 7,000 students last academic year. This year the program expanded to include cheer and pom, the Longhorn band, and all student athletes.

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Austin, TX

Think tank says state education reforms have set up future of the ‘Texas Miracle’

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Think tank says state education reforms have set up future of the ‘Texas Miracle’


AUSTIN (KXAN) — A report released by the think tank Texas 2036 claims that ten state laws implemented between 2019 and 2025 led to “one of the nation’s most comprehensive strategies for connecting education to careers.”

The report is titled “The Next Generation of the Texas Miracle.” It can be read below.

Mary Lynn Pruneda, Texas 2036’s director of education and workforce policy, said in an announcement accompanying the report that the reforms have been steps in the right direction.

“Texas has a bright economic future ahead of it, but we have to make sure that Texas students are equipped to share in this prosperity,” she said. “Texas needs to double down on improving and investing in high-quality career pathways so that all Texas students can take part in the Texas Miracle. Thankfully, due to the Legislature’s great work over the past four sessions, we are on our way to that critical goal.”

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The report gives several data points, such as a 532% increase in high schoolers earning “post-secondary credentials” since 2018, or that community colleges awarded 140,000 “credentials of value” in 2024.

It paints a rosy picture of the future Texas economy, but doesn’t source its data or explain how it reached these conclusions. It’s apparent that the think tank wants further laws related to Texas’ workforce and education.

“Texas 2036 is actively engaged in that process, pushing for data modernization and interoperability reforms that would allow the state to track whether credentials are meeting real employer needs in communities across the state,” said the think tank in its announcement.

Grace Atkins, policy advisor of postsecondary education for Texas 2036, called the think tank’s report “encouraging.”

“The early results are encouraging: more students are earning credentials that can help them move into good jobs, and that is real progress,” she said. “For students and families, these pathways can be the difference between getting by and getting ahead. The next step is making sure more Texans can earn credentials that lead to strong wages, real career options and greater economic mobility.” 

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Austin, TX

Austin cannabis shop: THC ban would “hurt everybody”

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Austin cannabis shop: THC ban would “hurt everybody”


After Senator Charles Perry vowed to introduce another bill to ban THC in Texas next legislative session, an Austin cannabis shop owner is urging lawmakers to find a middle ground.

Estella Castro owns Austinite Cannabis Co., a family-owned shop that makes and sells cannabis and hemp products.

Austinite Cannabis Co. (Photo: CBS Austin/Audrey Wong)

Her business has faced a potential THC ban before. During the 2025 legislative session, Senate Bill 3 attempted to enact a broad ban on all cannabinoids except CBD and CBG.

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Castro says she was most worried for her customers. “It was a big initial hit of like, what are we gonna do? How are we gonna pivot? How are we gonna keep the doors open for everybody to keep their jobs?” she said.

RELATED | Texas state senator plans to introduce new THC ban bill in upcoming session

That bill passed, but was later vetoed by Governor Greg Abbott. Similar legislation failed to pass during the subsequent special session.

However, the possibility of a total ban bill being introduced and passed next session could spell trouble for Austinite Cannabis.

During a hearing Tuesday, July 7, Senator Charles Perry vowed to present such a bill next session as public officials, medical experts, and others discussed THC’s medical uses, effects on minors, and regulation.

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Castro says over half of the store’s revenue comes from products that contain THC.

“I would say it’s about a 60/40 split: 60% THC and 40 CBD… So feel like it is a huge number that affects my store in so many ways,” she said.

ALSO | Texas French Bread reopens dining room four years after fire

She feels that a total ban on THC would negatively affect multiple parties.

“Banning it is just hurting the consumer,” she said. “Making the consumer go and find a street dealer… killing any dispensaries… it’s gonna hurt your small business owner.”

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If another THC ban bill is written, it will be introduced during the next legislative session, which begins in January 2027.

In the meantime, Castro’s two stores will continue to operate as normal. She hopes lawmakers will think twice about instituting a complete ban on THC.

“I feel like we’re better than that, you know, we’re Texas,” she said. “We need to find some middle ground where it’s not a complete ban, and we can still be able to come together.”



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Texas’ Goosby hosts camp to benefit heart research

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Texas’ Goosby hosts camp to benefit heart research


AUSTIN (KXAN) – Trevor Goosby is a projected first-round pick in the upcoming 2027 NFL Draft. The Texas offensive lineman anchors the group up front for one of the best teams in the country and was named a preseason All-American by Walter Camp.

But his football career felt in jeopardy when he was in high school.

“That was kind of my biggest question,” said Goosby. “I was really nervous because would I be the same football player coming back?”

AUSTIN, TEXAS – APRIL 18: Trevor Goosby #74 of the Texas Longhorns sets up in position during the Texas Spring Football Game at Darrell K Royal-Texas Memorial Stadium on April 18, 2026 in Austin, Texas. (Photo by Scott Wachter/Getty Images for ONIT)

Goosby was born with a congenital heart defect and had open-heart surgery when he was just 16 years old. He wasn’t sure how this would change his everyday life, including his football career.

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“Definitely a lot of nerves just because you’re getting your ribs cracked open essentially and getting your heart worked on…It was a scary moment. I remember driving up to the hospital super nervous.”

Goosby was able to recover and become a great football player. He said not only has he become a person in learning to fight through adversity, but it helped him as a player as well with improved endurance.

Now, the star Longhorn is giving back as much as possible.

Goosby hosted a camp in Austin to benefit the Children’s Heart Foundation. The organization works to fund research on congenital heart defects.

Goosby speaking with kids at his football camp in Austin

The offensive tackle is matching all donations up to $20,000 made to the Children’s Heart Foundation through the event and campaign.

“It means a lot to me just because of the heart condition I did have back when I was 16. That just kind of changed my life. I just want to bring awareness to that.”

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The camp was at Hyde Park High School in Northwest Austin. Goosby spoke about what he hopes the young campers took away from the event.

“I think it’s just more than football. Football is a big part of what I do but it’s not who I am…I just want to show all these kids that I’m just another great guy and just someone they can look up to.”



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