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Celebrated Texas jewellery star Kendra Scott’s capacity to juggle a work-life stability is severely spectacular. The founding father of her namesake billion-dollar model is a newlywed, a returning visitor shark on the upcoming season of Shark Tank, and she or he’s about to drop her first memoir, Born to Shine: Do Good, Discover Your Pleasure, and Construct a Life You Love.

Between a dizzying schedule of managing her model, philanthropic efforts, a multi-state e-book tour, Shark Tank duties, and nurturing a brand new blended household of eight, we surprise when the Austin-based entrepreneur has time to breathe.

Apparently, queso, margaritas, and discovering pleasure within the little issues gas the entrepreneur to maintain going. Scott additionally credit her marriage to Thomas Evans (her marriage ceremony ring is the one piece of knickknack she by no means takes off) and the connection along with her household, together with three sons — Kade, Beck, and Gray — as foundations of her success.

And whereas her jewellery has been vital accent for over 20 years, her first enterprise into the literary world has been considered one of vulnerability and willpower.

After kicking off her e-book tour in Houston earlier this week, Scott shall be on the firm’s South Congress Flagship in Austin this Saturday, September 17, from 11 am to 1 pm. Tickets for the occasion are nonetheless obtainable on Eventbrite, and every ticket features a copy of the e-book, a meet and greet with Kendra, an unique tote bag, and extra.

Forward of the Austin occasion, Scott sat down with CultureMap in Houston to get an unique on her subsequent chapter.

CultureMap: How lengthy did it take you to put in writing Born to Shine?

Kendra Scott: It took a little bit over two years from after I determined to put in writing the e-book, however actually I’ve been penning this e-book for years. I by no means realized that my journal notes would sometime flip right into a e-book. It has been a protracted course of, however after 20 years of our firm being in enterprise — it was truthfully the right time to put in writing this e-book.

CM: How did you juggle writing, managing the enterprise and being a working mother?

KS: You understand, it’s all the time a problem. If anybody tells you it’s simple, and so they have it discovered, I feel they’re mendacity. I wrote this through the pandemic, so I used to be dwelling working with the help system of my closest folks with me. All of our conferences had been digital, so it allowed me to have time for reflection.

I had additionally simply stepped down as CEO and will simply concentrate on being chairwoman, designer, and founder. I used to be capable of focus extra on our philanthropic efforts, like our faculty on the College of Texas (Girls’s Entrepreneurial Management Institute), and focus on penning this e-book. It’s one thing that I’ve all the time wished to do.

CM: How private do you get within the e-book?

KS: I get very weak within the e-book and I really feel that there’s energy in vulnerability. I hope that being weak will enable different ladies or folks to share their failures, successes, and ups and downs and be genuine.

I additionally hope that the tales of my childhood, marriage, divorce, beginning a enterprise and failing at a enterprise — all of these issues are a part of what makes me who I’m. Within the e-book, I speak in regards to the energy of gems. Gems all have veins which might be thought of imperfections, however actually it’s what makes them stunning.

CM: Was there something that you simply wrote however then modified your thoughts about?

KS: I pulled out the whole first chapter, and I wasn’t going to place it in there. My writer, who can also be my editor, informed me that the chapter was nice and that she thought it must be chapter one.

It made me understand that I needed to be sincere as a result of the e-book begins in a troublesome place however then takes readers on an unbelievable journey.

CM: Can followers stay up for extra books sooner or later?

KS: You understand, I thought of this. Now that this e-book is on the market on the earth, I do not assume it is going to be the final one. It’s a completely different option to be artistic, and I feel I’ve different tales to inform.

I’d like to do a kids’s e-book sometime. My oldest son was one after I began this firm; now, he’s 20, so he has grown together with the enterprise. Now I’ve a nine-year-old, and I’ve all the time learn to him. I actually hope that kids’s books shall be in my future.

KS: Why did you resolve to begin your e-book tour in Houston?

CM: Houston is a part of who I’m. That is the place I turned Texan. I moved right here from Wisconsin after I was 16 and graduated from Klein Excessive Faculty. Transferring at 16 years outdated and as a junior may be powerful, however I used to be embraced at Klein — the neighborhood was so welcoming.

Houston made me the girl I’m at the moment. It made me understand there may be extra to the world than the little city in Wisconsin the place I grew up. Houston is such a vibrant metropolis filled with tradition and variety – I felt prefer it was actually necessary for me to begin right here as a result of this was my first begin in Texas.

CM: You’re returning to Shark Tank for Season 14. How was the expertise this time round?

KS: I completely love being on Shark Tank. I shall be flying to Los Angeles for the premiere with all the opposite visitor sharks on September 23, and it’s thrilling as a result of there has by no means been a dwell premiere.

Nothing conjures up me greater than different entrepreneurs. There are lengthy days on set, however they go by rapidly as a result of it will get me pumped to satisfy different entrepreneurs. Many of those folks had been pondering of concepts earlier than the pandemic, and the downtime through the pandemic gave them the chance to place their concepts into motion. I get to witness just a bit of that within the tank – it’s so enjoyable.

CM: You will have loads happening, however is there the rest followers can stay up for earlier than the tip of the 12 months?

KS: We simply launched engagement rings and an entire bridal assortment which is so thrilling. We’re increasing into different positive jewellery classes, together with diamonds and gold and are including extra customization choices than ever earlier than.

Scott Brothers, the road I created with my boys through the pandemic, can also be increasing. It’s so enjoyable that our male clients who had been right here to purchase for the ladies of their lives can now purchase one thing for themselves. We additionally simply expanded into watches, so loads is occurring.

If you concentrate on it, it took Ralph Lauren 25 years to broaden into different classes. Our firm has been round for 20 years, so I actually like that the following part of Kendra Scott shall be so enjoyable and thrilling. From a philanthropic standpoint, we now have given over $50 million since 2010 to ladies’s and youngsters’s charities. We’re, in some ways, a philanthropic group inside a model. That’s how we measure success, so I can’t wait to announce our charitable efforts within the coming years.

We’ve got a powerful basis and know what we symbolize and stand for — I really feel like the perfect is but to come back.