Austin, TX
‘An extension of who we are.’ Texas lowriders cruise with pride in family, Latino culture
Austin lowrider Steve Guzman bought his first rig, a candy-apple red Chevy pickup, when he was 22. He’d just come home from serving in Vietnam. Back then, Guzman said, Austin’s lowriders fought bitterly.
His friend, Manuel Medina, lived in Montopolis, across the river from Guzman’s East Austin neighborhood. Neither would drive across the bridge.
“We had different parts of town,” said Austin rider James Sanchez, and the attitude was, “Don’t come to my side.”
But as Guzman, Medina and Sanchez grew older, Austin’s lowriding scene began to change. The bridge’s boundary grew porous. Families married across the river. As pride in their cars had once kept the neighborhoods apart, the art of lowriding brought them together.
“Time has healed,” Guzman said.
The gray in his beard reflected colors from lowriders parked nearby. Today, Guzman, Medina and Sanchez are members of the old guard. Their pride lies as much in their cars as in the next generation of lowriders who, they hope, will inherit them.
Lowrider clubs proliferated in Texas in the 1960s
On a recent Sunday, lowriders from across Austin and throughout Texas cruised through the capital to celebrate the uniquely Latino tradition. Their rally point was a new exhibit at the Bullock Texas State History Museum.
More: Five reasons to visit the Bullock Museum’s lowriding ‘Carros y Cultura’ exhibit
The exhibit, called “Carros y Cultura,” celebrates Texas lowriders: the art, culture and people.
Lowriding’s origins lie in 1940s California, where the elaborately decorated cars arose as an expression of Latino pride. The culture came to Texas about 20 years later.
That’s when Austinites, like Steve Guzman’s grandfather, first started putting bags of cement in the trunks of their cars to get closer to the pavement.
Now, there are close to 100 lowrider clubs in Austin alone, Guzman estimated.
‘Never did we dream that we would be at the Bob Bullock museum’
About 70 riders from as many as 30 clubs came to show their cars on Sunday, cruising past the Bullock museum, around the Capitol, down South Congress Avenue and across the bridge. Then they posted at Fiesta Gardens’ Chicano Park, in Austin’s Holly neighborhood, to party.
Lowriders of every shape and size cruised the streets: some richly ornamented, some glowing. Others rolled down South Congress with one wheel cocked high in the air: a maneuver known as “three wheel motion.”
The celebration grew as a way to take “Carros y Cultura” back to the streets, said an adviser for the show, Monica Maldonado.
Maldonado is the founder of MAS Cultura, a nonprofit dedicated to uplifting Austin’s Latino community through art. Lowriding, she said, was one of her first inspirations.
“But never did we dream that we would be at the Bob Bullock museum,” she said just before the cruise. A bubble-gum pink lowrider slipped past. Maybe it was the bright sun, reflecting off its paint, but tears began to well in Maldonado’s eyes.
“I’m here. I’m an Austin native, and to see our culture celebrated and bringing everyone together — there’s really no words for it,” she said, blotting her eyes.
Portraits of families rendered in paint and chrome
Each lowrider tells a story with their car. Many are passed down through generations as family heirlooms: symbols of dedication and reminders of the beauty in perseverance.
“West Texas” Eddie Velarde, a member of the Majestix Car Club’s San Antonio chapter, has been restoring his 1987 Oldsmobile Cutlass Supreme for 18 years.
When he bought the car, his daughter, Selena, was just 6 months old. This year, she graduated from high school. Velarde hopes she’ll inherit the lowrider when he dies, he said, as a memory of his hard work.
“I look at this car, and it’s a symbol of times when bills went unpaid, when money was short. Life was hard, but we made it.” Velarde said, running his hand over a portrait of his daughter painted on the Oldsmobile’s trunk.
Paintings of Velarde’s mother, father and wife adorn other panels. He’s dedicated the car to his family, he said: “It’s an extension of who we are.”
Like Velarde, longtime Austin rider Trampia Guzman grew up “in the life,” he said: “I was born to it.”
When Trampia Guzman’s father followed work to fields in the Northeast, he’d call home, asking his young son to rotate the tires on his car. Lowriding was a way of life for them.
‘This is an art, and it’s miraculous’
The art gave rise to other creations.
Trampia Guzman’s grandmother taught him to sew when he was 5. He started making zoot suits, a uniquely baggy and square cut style that began among Chicanos from El Paso in the ‘40s.
Now two of Trampia Guzman’s suits are on display in the Bullock museum’s lowrider exhibit. One of them, cut from shining gold cloth, he made as a memorial to his grandmother. The material came from a set of drapes that had hung in her home all of his life.
He admired the cloth as a boy, he said: His memory of his grandmother had always been sitting in a chair in front of the golden drapes. Now, he wears the suit each year on the anniversary of her death.
Stories of love and dedication spring from the lowriders.
Trampia Guzman’s wife bought him one to restore on their 20th wedding anniversary. He said he cried when he saw the car taken apart for painting; he was so overwhelmed. His friend, who goes simply by “Gizmo,” helped him paint the car.
“This is an art, and it’s miraculous,” Gizmo said, turning his head with a grin. “You see that red car over there?”
He pointed to a pearlescent cherry cruiser, sitting low to the ground.
“That one got struck by lightning. It almost burnt all the way down, but we saved it.”
Carros y Cultura
When: On display through Sept. 2
Where: The Bullock Texas State History Museum at 1800 Congress Ave.
Info: An exhibit showcasing Texas’ unique lowriding culture, featuring ornately decorated cars, motorcycles and artworks from the Latino community
Austin, TX
Building cleared after non-credible bomb threat made in Downtown Austin
AUSTIN, Texas — A Downtown Austin building was cleared after a bomb threat was made Saturday night.
Police say that the call came in at 9:38 p.m., after which officers arrived to the scene and cleared a nearby building at 311 E 6th St.
ALSO: H-E-B delights Austin airport travelers with surprise gift vending machine pop-up
The threat was found to not be credible, and no one was injured.
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Police say no one is in custody and they will be clearing the scene shortly.
Austin, TX
The richest small town in Texas tops our most popular Austin stories
Texas Governor Greg Abbott and Austin Mayor Kirk Watson held a press conference Friday to discuss a new deal with Southwest Airlines and its expected impact on the city.
The deal, approved Thursday by the Austin City Council, awards Southwest $2,750 for each new Austin-based hire over the next five years. In exchange, the airline plans to add 2,000 high-paying jobs with an average salary of $180,000 and invest in local workforce initiatives, including the city’s new Austin Infrastructure Academy.
Officials say the deal will strengthen Southwest’s presence at Austin-Bergstrom International Airport, where the carrier already handles more than 40 percent of all passenger traffic.
The partnership is expected to bring in nearly $20 million in local tax revenue, and the incentive program will last for five years and pay Southwest up to $5.5 million.
Mayor Watson said the agreement will not only create new jobs in Austin but will improve the overall experience at AUS.
“We’re building lives and careers at the same time we’re building tarmacs and terminals,” Watson said. “Southwest is choosing Austin because our people, our workforce, and our future make us a smart investment. This deal creates thousands of good-paying jobs, improves the passenger experience, and ensures the benefits flow directly to Austin workers, families, and tourists. This agreement is proof that Austin means business and cares about the success of its people.”
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Read the full story at KVUE.com.
Austin, TX
Austin, TX, Proves It’s a Ski Town at Ikon Pass Stoke Night – SnowBrains

You might ask, “Why is there an Ikon Pass Stoke Event in Austin, Texas?”
Fact: There are more skiers and snowboarders in Texas than in Colorado. According to a 2017 Snowsports Industry Association study, Texas is home to roughly 800,000 skiers and riders, compared to Colorado’s 500,000. That impressive number puts Texas third in the nation for total ski and snowboard participants, behind only California and New York. Texans alone make up about 6% of all U.S. ski and snowboarders. And the proof is on the slopes: Ski areas in Colorado and New Mexico report that a staggering 70% of their out-of-state visitors hail from the Lone Star State. Yes—the legend of Texans being everywhere on the mountain is absolutely true.
Fact: Every Texan who skis is a destination skier. With no local ski resorts that are a quick Cottonwood Canyon in Salt Lake City or short interstate drive away, Texans go big: they travel, stay longer, and spend more at Ikon Pass Destinations. As Kristin Rust, Vice President of Communications for Alterra Mountain Company, puts it, “Texas is a huge market, and Austin has a great number of pass holders.” With Ikon Pass offering such a wide network of resorts, and Texas home to so many skiers, Austin is a natural place for a Stoke Event.
This year’s Ikon Pass Stoke Event took place at Loro, the wildly popular South Lamar hangout blending Asian smokehouse flavors with laid-back Austin vibes. The gathering drew a lively crowd of local Ikon Pass holders. Guests enjoyed a spread of standout dishes—Oak-Grilled Edamame, Wonton Chips and Dip, Arugula & Melon Salad, and Oak-Smoked Brisket—paired with beer, wine, soft drinks, and Austin-meets-après cocktails like an Old Fashioned and, of course, the non-traditional slope-side margarita, a playful nod to Jimmy Buffett and the city where Margaritaville was written.
Attendance was strong, and the outdoor, under-the-oaks setting added an easy, welcoming feel. The energy was high as skiers swapped plans for upcoming trips to Ikon Pass destinations including SkiBig3 in Banff, Jackson Hole, Killington, the six Utah resorts on the pass, and the perennial “home resorts” for Texans—those in Colorado and New Mexico. Members of Austin Skiers, the city’s long-standing ski and travel club, were out in force and buzzing about club trips to the Ikon Pass resorts of Snowmass, Mt. Bachelor, SkiBig3, and Steamboat.
A major hit of the night was the CMH Heli-Skiing virtual-reality experience, a full 3D immersion complete with helicopter-ride visuals of the Canadian Rockies and a run down untouched powder with a small ski group. Riders found themselves carving turns, watching skiers float past, and looking up, down, and across the alpine terrain—an astonishingly vivid taste of what a heli-ski trip feels like. The CMH station stayed packed all evening.
The night wrapped up with a spirited swag giveaway, where lucky attendees scored prizes including Yeti mugs, a coveted Shot-Ski, and an Ikon Pass. What a great way to top off a fantastic night!
In the end, the Ikon Pass Stoke Event proved to be a fantastic celebration of Austin’s vibrant ski community—a chance to meet fellow snow lovers, swap stories, and get excited about the season ahead. For one night, Austin truly became a “Ski Town.”
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