Arkansas TV’s CEO discusses funding surge to possibly keep PBS

CONWAY, Ark. – Three months after Friends of Arkansas PBS formed to try to preserve PBS programming in the Natural State, it now looks like a legitimate possibility. After a whirlwind few months, Carlton Wing, CEO & Executive Director of Arkansas TV, is ready for any outcome.

Wing, since taking over the role around six months ago, has spearheaded a rebrand and the disaffiliation from PBS, which was set to take place at the end of June.

The dues cost Arkansas TV $2.5 million a year, and with that cost, they felt they couldn’t stay afloat after federal funding cuts, while retaining PBS programming.

In turn, they became the first state to say they’d end the partnership.

“Whatever politics happened, happened way above us in Washington D.C., we have to deal with the financial realities of how we keep public television alive,” Wing said.

He said they immediately entered into emergency budgeting, attempting to get the network out of the red. A grim financial outlook at the time from his perspective.

“The financial realities are there, and we have to deal with that financial reality regardless of one of our providers of public television content,” Wing said.

When the announcement gained traction, a group, spearheaded by former first ladies of Arkansas Barbara Pryor and Gay White, formed to try and keep PBS alive.

“We recognize that there’s a lot of emotions tied to anything that we like,” Wing said.

Friends of Arkansas PBS gained enough eyeballs to bring top PBS executives, including CEO Paula Kerger, to the state.

“Well, you have to understand what they’re doing when they come is they’re trying to protect that paycheck that has come from Arkansas for decades now,” Wing said.

The momentum was enough to get the Arkansas Public Television Commission to vote to pause the disaffiliation until their next quarterly meeting, creating a window for funds to be raised in the meantime.

Since a pledge of $1 million a year for the next three years coming from an anonymous donor, along with the Arkansas TV Foundation creating a separate dues fund, that’s allowed them to commit to $1.5 million a year as well over the next three.

While Wing has helped the station plan to increase local programming from 5% to 30%, that won’t change, but things may have to be arranged now that they’re closing in on the funds needed to retain PBS.

“People recognized this is a very real situation and stepped up to be able to make that happen. We’re not quite there yet, but everything is heading in the right direction. There’s still money that needs to be raised,” Wing said.

He has maintained his stance throughout, while conversations may be political above him, this decision is strictly fiscal on his and the station’s end.

“I have said many times that people have tried to make this a red vs blue issue. It’s all about green and about whether you operate in the black or red,” Wing said.

Wing has said that despite being painted as his opposition, his relationship with Pryor and White is far from that.

“My wife and I went and had lunch with them just a couple of weeks ago, and they’re so excited to be involved with a cause,” Wing said.

He was also adamant that he doesn’t have some form of vendetta against PBS; in fact, it’s played a pivotal role in helping his own daughter, who’s set to graduate with an MBA from the University of Chicago soon.

“PBS played a very vital role in her enthusiastically learning how to read. Yes we absolutely want that, we just have to be able to afford it because I can’t jeopardize the whole network to be able to pay for one provider of public television,” Wing said.

Still, the commission would need to vote to approve resuming the partnership, a vote that would be held at the next quarterly meeting on June 4th.

“I’m hesitant to predict because I don’t know what’s going to happen between now and that meeting,” Wing said on the vote.