Science
Scientists become a source of hope and information on TikTok, Instagram
Peter Neff understands the allure of the world’s fifth-largest continent.
The camera roll on his phone is brimming with videos and photos of his trips to Antarctica, where the glaciologist and climate scientist has spent days and weeks at a time collecting ice core samples. His work helps develop a record of past climate conditions and anticipate what’s to come.
When the pandemic lockdowns started to keep everyone at home, Neff, a professor at the University of Minnesota, upped his social media presence by posting explanations of his work online under the username “Icy Pete.” He reposted a video to TikTok that had done well on X, which captures the sound a chunk of ice makes when it falls 90 meters down a borehole (“Pew!” Just like the sound of a gunshot in a cartoon). It was an immediate success, garnering more than 30,000 views.
A view of the sloping iceberg in Antarctica in February. Scientists like glaciologist Peter Neff are focusing on mapping changes in Antarctica’s glaciers and ice sheets.
(Sebnem Coskun / Anadolu / Getty Images)
In 2024 (and 2022), Neff was featured as a Climate Creator to Watch, a collaboration between startup media Pique Action and the Harvard T.H. Chan School of Public Health, and his posts had gained more than 4 million likes.
“As a scientist, my job is to tell folks what the situation is and what we could choose to do to not make it worse, or to make it better,” Neff said in an interview. “I hope I can provide information that is accurately used to describe the challenges that we face, because it is quite serious.”
As the internet accommodates a growing range of voices, scientists studying climate and the environment have taken to sharing their work online, translating obscure topics and discoveries into accessible bits of information. Instead of waiting years for their studies and work to be published in academic journals, scientists like Neff have used social media to extend their reach — and their brand.
Joe Hanson, the biologist who hosts PBS’ “Be Smart” series, is a well-known voice on climate issues on YouTube. One 44-second video explaining the Keeling curve (a daily record of global atmospheric carbon dioxide concentration) has 2.4 million views. His 28-minute video tackling climate change myths has been viewed more than 900,000 times. Climate scientist Katharine Hayhoe has an authoritative presence on Instagram and partners with influencers to spread the gospel of climate science. Peter Kalmus took the internet by storm in 2022 when he and other scientists chained himself to the door of the J.P. Morgan Chase office building in downtown Los Angeles to protest the company’s fossil fuel investments and were subsequently arrested. On X, his “ClimateHuman” account has more than 330,000 followers.
The potential to attract likes is enormous. According to the Pew Research Center, one survey found about half of U.S. adults said they reported seeing news at least “sometimes” while using social media platforms.
Neff has studied glaciology for 15 years and has traveled several times to the Antarctic region to study ice cores — cylinders of drilled ice that serve as records of past climate change and are extracted from ice sheets and glaciers. Among his many titles, he is the director of field research and data for the Center for Oldest Ice Exploration.
Katharine Hayhoe at the COP27 U.N. Climate Summit in Sharm el-Sheikh, Egypt, in 2022. Hayhoe has an authoritative presence on Instagram and partners with influencers to share climate science.
(Nariman El-Mofty / Associated Press)
On TikTok, Neff explains the process of “how to go from old air in ice to an air sample” in 60 seconds. While an academic journal entry might take on more scientific terms and explanations, Neff breaks down the process of his work with ice cores in layman’s terms, rushing through the narration — “drill your ice core borehole,” “load ice in the vacuum chamber,” “melt that ice” — in a matter-of-fact voice for a video that has more than 617,000 views as of this writing.
Neff’s TikTok account had 224,000 followers, and a graduate student and fellow Antarctica scientist, Austin Carter, who also posts about their work through the Center for Oldest Ice Exploration, has eclipsed him with nearly 254,000 followers.
According to a study published in January by the Center for Countering Digital Hate, a British nonprofit that monitors online hate speech, climate denialism has shifted from denying global warming is happening to claiming climate solutions won’t work and that the climate movement is unreliable across all platforms. (The study, which reviewed about 12,000 videos using artificial intelligence, also found that YouTube makes up to $13.4 million “from channels posting denial.”)
Neff has some unkind words for climate deniers. At one point, he deleted a video that showed sun halos in Antarctica because it had gone viral among “flat Earthers” who were trying to use the video as proof that the world is not, in fact, round.
“These people are brick walls … and you’re not going to change anybody’s mind,” he said. “You don’t know what people are going to do with your content once you post it.”
The climatologist stresses the role scientists can play in spreading fact-based information.
“I’m trying to just educate people … especially with all of our work being publicly funded,” Neff said. “We’re obligated to share about it.”
Ayana Elizabeth Johnson, a marine biologist, took a different path to social media stardom. As the former executive director of the La Jolla-based Waitt Institute, which implements sustainable ocean plans and policy, she led communication efforts to make sure Barbudan fishing communities had input in proposing policy. She began running Facebook pages for the effort, and found she had a knack for communicating her work to the public. Next, she began blogging for National Geographic and writing freelance stories.
Marine biologist Ayana Elizabeth Johnson speaks onstage during a NYC Climate Strike rally and demonstration at Battery Park in 2019.
(Ron Adar / SOPA Images/Sipa USA /Associated Press)
“To me, all of climate, environmental communication is about how can we repeat each other’s successes and avoid others’ failures,” said Johnson, who has studied marine biology for about 12 years. “So that requires getting in the weeds a little and hopefully, in a way that’s appealing and welcoming as opposed to like, boring and insufferable.”
Johnson has acquired her expertise through many endeavors. She’s the Roux Distinguished Scholar at Bowdoin College, a co-founder of the think tank Urban Ocean Lab and the All We Can Save Project, both of which promote sustainable marine and climate solutions. This month, Johnson will release her book “What if We Get it Right?” which features conversations with farmers, climate activists and financiers — among others — in an effort to map out possible climate futures. In addition, she appears in several publications and platforms in an effort to convince the general public that there is still hope in avoiding climate catastrophe.
On TikTok, where she does not have an account, a snippet from one of her Ted Talks with five facts about parrotfish has more than 400,000 views. Johnson is often featured on podcasts as a guest to talk about ocean conservation, and followers share her climate action Venn diagram to inspire action and defeat hopelessness.
She gained a big chunk of her followers in 2020, after the Washington Post published her op-ed that tackled climate policy and racism. The content she posts under her name is personal and conversational (she has more than 120,000 followers on Instagram) but the organizations that she runs stick to policy-driven posts.
Conversations among members of the public, scientists and policymakers are all part of working toward a climate solution, Johnson said. “That is really at the heart of the way I attempt to share information, is not by me being out there just like screaming into the void as one person but by trying to make this a collective conversation.”
For now, Johnson said she will continue her “begrudging” relationship with social media and continue to be a voice that people can rely on when it comes to climate policy ahead of the November presidential election, and even local races, which have a direct impact on voters.
“There’s an intense amnesia in the United States about the Trump administration, and how awful that was for the environment,” she said, citing the hundreds of environmental regulations on clean air and water that he rolled back. “I just really want to do my little part in helping people understand how to be a climate voter. The people who follow me care about this issue, but it’s really hard to get good information from a person that you trust.”
Science
July Fourth fireworks may bring ‘hazardous’ air quality to Southern California. What you need to know
L.A.’s love of fireworks makes for a colorful Fourth of July, with dozens of official celebrations and countless illicit explosions expected for the holiday.
But as each sparkler, Roman candle, palm and peony dissipates, it leaves behind a cloud of noxious gases, soot and finely ground toxic metals — some of which ends up in the lungs of revelers and passersby below.
Hazardous levels of air pollution are expected across central and southern Los Angeles County, northern Orange County, and Riverside and San Bernardino counties from 5 p.m. Saturday evening through 3 p.m. Sunday, according to the South Coast Air Quality Management District. Unhealthy air quality is also expected in northern Los Angeles County and southern Orange County.
Pollution levels are expected to build from dusk onward Saturday, as light winds and increased firework activity lead to an increase in smoke, a South Coast AQMD advisory said. Soot and particulates will likely linger through Sunday afternoon before being dispersed by the wind.
Firework-related pollution can trigger coughs, breathing problems, asthma flares and heart attacks, according to Los Angeles County Public Health, and anyone experiencing severe or worsening cardiovascular symptoms like chest pain or difficulty breathing should seek medical attention immediately.
Pyrotechnics set off at home are even more likely to trigger cardiovascular problems, the American Lung Assn. says, as the burst of pollutants takes place closer to the ground.
July 4 and 5 are traditionally two of the worst days of the year for the region’s air quality, according to South Coast AQMD. This year’s celebration comes on the heels of a late June warehouse fire in Boyle Heights that released extraordinary amounts of soot and smoke across the county, on par with pollution generated by the previous year’s wildfires.
To limit negative health effects, the L.A. County public health department recommends avoiding strenuous physical activity and keeping doors and windows closed. As whole house fans and swamp coolers can suck additional pollutants inside, the department recommends using air purifiers or air conditioners as alternatives when possible.
Science
Contributor: Alcohol should be stigmatized like smoking
Few substances are as deeply woven into everyday life as alcohol. It is a fixture at holiday celebrations, work-related social gatherings, sporting events, airports, and brunch or dinner tables. All demonstrate how deeply alcohol has become embedded in social customs and cultural traditions.
Yet alcohol contributes to millions of deaths globally each year and is linked to cancer, liver disease, unintentional accidents, violence and, importantly, dependence and addiction. Despite this, the disconnect between alcohol’s cultural role and its serious health burden is striking. An estimated 2.3 billion people worldwide consume alcohol.
As a physician working in addiction medicine, I regularly care for patients whose alcohol use affects nearly every organ system. It is often not until these patients end up admitted to the hospital that they learn the effects of alcohol on various parts of their body besides their liver.
Newer evidence challenges assumptions about what was long considered “safe drinking.” Even moderate drinking carries risk and is not as harmless as people, including experts, once thought.
Many people associate alcohol risk primarily with addiction or dangerous behaviors such as driving while intoxicated. However, its effects extend far beyond this, into nearly every aspect of a person’s well-being.
While alcohol may transiently improve mood and ease social anxiety, long-term alcohol use can lead to a worsening of mood, cognition and sleep, which can further compound use.
A 2021 literature review found that consuming approximately two standard drinks roughly doubles the odds of sustaining injuries — with or without a vehicle involved. The review also found that heavy episodic (binge) drinking can increase the risk of injury by 50-fold, depending on the amount of alcohol consumed and the type of injury. While alcohol’s effects on the liver are well known, it can also lead to gastrointestinal complications and heart disease
The World Health Organization estimates that 2.6 million deaths each year are attributable to alcohol, accounting for nearly 1 in every 20 deaths worldwide.
While many people recognize the risks of alcohol addiction, people are generally much less aware of the links between alcohol use and cancer risk.
The World Health Organization classifies alcohol as a Group 1 carcinogen — the same category as tobacco and asbestos. In 2025, the U.S. surgeon general emphasized that alcohol increases the risk of at least seven cancers, including cancers of the breast, colorectal, liver, oral, esophagus and larynx. An advisory called for updated warning labels.
Yet fewer than half of Americans recognize alcohol as a risk factor for cancer, particularly for cancers such as breast cancer that are not commonly associated with alcohol use.
Throughout the 1990s and early 2000s, observational studies suggested that moderate alcohol consumption might offer cardiovascular benefits. Over the past decade, however, higher-quality studies have challenged these findings, suggesting that much of the apparent benefit may have reflected differences in the health and lifestyles of moderate drinkers rather than a protective effect of alcohol itself.
Current evidence increasingly suggests that even low levels of alcohol may increase cancer risk.
Federal guidelines acknowledge that adults should “consume less alcohol for better overall health.” However, the most recent version of the “Dietary Guidelines for Americans,” updated in January, removed the previous recommendation to limit intake to no more than one drink per day for women and two for men. It also omitted explicit discussion of alcohol’s links to cancer.
These changes have drawn criticism from public health experts, who argue that the revised language plays down the growing evidence of alcohol-related harms and provides less specific guidance to consumers. The current administrator of the Centers for Medicare & Medicaid Services characterized alcohol as a “social lubricant” that brings people together, rather than emphasizing its well-established health risks.
This may be true physiologically, at least temporarily, but obscures the fact that relying on it as a social lubricant can lead to chemical and psychological dependency. In my view, statements to that effect are shortsighted, prioritizing short-term social effects over more insidious and long-term issues, including addiction.
While many dangerous mind-altering substances are hidden from public perception, alcohol is often placed at the center of it – a trend that shows no sign of changing imminently.
Further, large companies often profit from ads that appeal to young people.
Looking back at the history of tobacco smoking provides some helpful insights. In 1965, 42.4% of the U.S. population smoked. By 2022, that figure had dropped to 11.6%.
This steep decline did not happen because of a single intervention, but through decades of accumulating scientific evidence, public education campaigns, warning labels, restrictions on advertising, smoke-free policies, higher tobacco taxes and shifts in social norms. Together, these efforts transformed smoking from a widely accepted social behavior into one broadly recognized as a major health risk and correspondingly, less socially accepted.
Although alcohol consumption has modestly declined in recent years, it remains deeply embedded in social life in ways cigarette smoking no longer is.
People often assume that if a substance is legal, common and widely socially accepted — even encouraged — it must also be safe. But public health history suggests those assumptions can and should change.
Emma Fenske is an addiction medicine fellow and internal medicine physician at Oregon Health & Science University. This article was produced in partnership with the Conversation.
Science
Boyle Heights blaze choked L.A. with astronomical soot pollution
The air near the Lineage refrigerated warehouse fire in Boyle Heights carried astronomically high levels of smoke and soot, surpassing some of the worst air pollution during the Los Angeles County fires in January 2025, according to preliminary data from air officials.
The fire spewed thick black smoke for days. From downtown Los Angeles to the San Gabriel Valley, tens of thousands were enveloped in unhealthful levels of smoke, even as some local officials told residents that the air posed no danger.
As the days wore on, worst off were communities nearest the blaze. On June 19, three days after the facility ignited, a temporary air quality monitoring station at Eastman Elementary in unincorporated East Los Angeles measured an extremely hazardous 755 micrograms per cubic meter of fine particles for more than an hour, according to the South Coast Air Quality Management District.
For comparison, a Caltech air monitor in Pasadena recorded about 650 micrograms per cubic meter during the Eaton fire.
These high levels of fine particles, known as PM 2.5, probably resulted in the surge of residents into local emergency rooms during the fire, according to local health officials. But even now with the smoke gone, people still have not been told what chemicals they were breathing in during the weeklong ordeal.
Michael Jerrett, an environmental health professor at the UCLA Fielding School of Public Health, said his concern is the composition of materials emitted when the building burned.
“These contain many particularly toxic components,” Jerrett said, “and we know little about how these mixtures affect health.”
There is no completely safe level of fine particulate pollution, he noted, meaning higher concentrations are always worse.
During the 2025 L.A. County fires, local air officials announced that several monitors downwind had detected elevated levels of brain-damaging lead and cancer-causing arsenic from toxic paint and construction materials used in older homes.
The Lineage warehouse, built in 2018, is likely to contain different materials of concern. Thick insulation foam required for a massive refrigeration operation, solar panels and refrigerants were burned, leaving many residents on edge.
Even though three public agencies conducted air monitoring, the picture is still murky.
“[Public officials] are speaking with a lot of confidence but not a lot of information,” said mark! Lopez, a community organizer with East Yard Communities for Environmental Justice. “We’ve gotten in the room with folks to discuss where the gaps lie and where assumptions are being made. And I think they are realizing these agencies supposed to protect our air and our health aren’t as reliable as they thought they were.”
In response to the Boyle Heights fire, the South Coast air district deployed a mobile monitoring vehicle to screen for toxic substances in the community near the fire, according to Nahal Mogharabi, a spokesperson for the air district. It found increased levels of bromine, a chemical commonly found in fire retardant, and chlorine, often released from burning plastic. Both were below short-term health-based exposure thresholds.
Toxic metals, including lead and arsenic, were not elevated, according to air district data.
“That was the reassuring piece, that they were not picking up any of the metals,” said Dr. Nichole Quick, chief medical advisor for the Los Angeles County Department of Public Health. “But … that smoke is unhealthy. “You don’t want to be breathing it, regardless.”
The U.S. Environmental Protection Agency set up air monitors around the perimeter of the facility to test for toxic air contaminants, has the results and has not made them public. Julia Giarmoleo, an EPA spokesperson, said the monitors did not detect elevated metals, but would not provide a copy of the data without a federal records request.
The Los Angeles Fire Department’s hazardous material team also tested for ammonia, which is used in refrigeration, and hydrogen fluoride, a toxic chemical that could be released by burning lithium-ion batteries and solar panels.
Fire officials previously said they measured low levels of hydrogen fluoride on the second day of the fire. But the department would not answer questions about its air monitoring. It also told a reporter to submit a public records request.
It remains unclear whether any agency has tested for hydrogen cyanide or isocyanates, highly toxic gases that could be released from burning chemical-laden insulating foam inside the building.
“The real issue is what monitoring has not been done to protect the fence-line community from the air toxics,” said Jane Williams, executive director of California Communities Against Toxics.
Without the EPA or LAFD data, what is known of the smoke’s toxicity rests on the air district’s mobile monitoring.
Jerrett, the UCLA researcher, said that is not ideal for understanding the kind of plume released by the Boyle Heights fire, which rapidly changed direction with the wind.
“This can in some instances lead to levels that look low, but they are resulting from a mismatch between the location of the vehicle and the plume,” he said.
The Boyle Heights blaze, similar to the Eaton and Palisades fires, has revealed the region’s air monitoring can’t always tell people what they’ve been exposed to in a disaster.
“We do need a better monitoring system in place,” he said.
Local officials are now shifting their focus to the rancid odors from millions of pounds of rotting food in the ruined wing of the warehouse. Decomposing food can release hydrogen sulfide, a toxic gas synonymous with landfills and garbage. Lineage hired contractors who are measuring this noxious gas and other pollution. Their data indicate they have not detected hydrogen sulfide.
As Lineage workers haul the rotting food to local landfills, they are using deodorizing mist and have discussed using shrink wrapping to suppress the stench and minimize issues for nearby homes.
At this point, the odors are believed to be an inconvenience rather than a public health threat, according to Quick, the county medical advisor. She said running air purifiers may help to reduce odors indoors.
“It’s very important for folks to understand that the odors themselves do not indicate any dangerous levels of toxins, mold, bacteria, and so forth,” Quick said. “But the odors are a public nuisance.”
The air district is still encouraging residents to report odors to its online complaint system or by calling (800) 288-7664.
-
Utah3 minutes agoChicago breaks Utah’s 10-game unbeaten streak – Equalizer Soccer
-
Vermont10 minutes agoThe Velomont bike trail is getting more accessible – one trail at a time
-
Virginia13 minutes agoOn Virginia’s Crooked Road, the Hills Are Alive—With Bluegrass, Old-Time, and Country Jams
-
Washington18 minutes agoGeorgia featured at Great American State Fair in Washington, D.C.
-
Wisconsin25 minutes ago
Wisconsin Lottery Pick 3, Pick 4 results for July 5, 2026
-
West Virginia28 minutes agoWest Virginia police launch high-visibility speeding enforcement campaign
-
Wyoming33 minutes agoWATCH: The 1937 Movie Wings Over Wyoming
-
Crypto40 minutes agoTrader Turns $2 Million of ETH Into $14,208 as Lighter Token Rallies 53%