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Rebecca Kutler wants to spin MS NOW into the post-cable future

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Rebecca Kutler wants to spin MS NOW into the post-cable future

One year ago, Rebecca Kutler was promoted to president of the cable news network then known as MSNBC.

Taking the helm at a major news organization is the pinnacle of a journalist’s career. But a lot changed after Kutler landed the job.

In August, MSNBC announced it was dropping its name of nearly 30 years to become MS NOW — as its now-former owner NBCUniversal wanted a clean break from the channel, which was spun off to be part of a new media company called Versant.

The spin-off, which NBCU parent Comcast initiated because its cable networks are considered slow-dying properties that weighed down its stock price, was hardly a vote of confidence in the business. Losing the moniker that had decades of brand equity among its politically progressive viewers was not going to help.

At a recent lunch near her Washington office, Kutler acknowledged the circumstances were less than ideal. But with more than 20 years in the TV news business where she began as a production assistant at CNN, she understood the audience’s connection to her channel begins with the people on-screen, and not the logo.

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“I was pretty confident the audience wouldn’t really blink because when they turn on the their television, they see Rachel Maddow, they see Jen Psaki, they see Joe Scarborough,” Kutler said. “The fact that two letters change does not change any of those audience habits.”

Still there was work to be done. Kutler no longer had the resources of NBC News at her disposal. Instead of paying $60 million annually for its newsgathering services, she chose to have MS NOW build its own newsrooms in Washington and New York. The operation was tested Tuesday as President Trump’s State of the Union address was the first major event MS NOW covered as a freestanding entity.

Kutler has some big professional challenges, but none as daunting as the one that emerged in October when she was diagnosed with breast cancer. Kutler found herself watching the newly rechristened MS NOW on a TV in a hospital room as she received chemotherapy treatments every few weeks.

“If anything it just made me appreciate and love what I do even more,” Kutler said.

As she works through her recovery, Kutler’s spirits have been buoyed by data that prove her point about MS NOW’s audience loyalty. From Nov. 15 — the date of the rebrand — through Feb. 14, MS NOW’s average daily audience has grown to 613,000, up 25% compared to the same period a year ago, according to Nielsen. Weeknight prime time is up 27% to 1.2 million viewers, still a distant second to conservative-leaning Fox News but well ahead of CNN.

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There was an audience exodus from MSNBC in the months following President Trump’s election in 2024 as viewers unhappy with the results typically tune out after a presidential campaign. But anxiety over the activities of the second-term Trump White House sent them back into the familiar tent to hear Maddow, Lawrence O’Donnell, Ari Melber and others weigh in.

Lawrence O’Donnell and Rachel Maddow at an MSNBC fan festival in New York City in October 2025.

(MSNBC)

When the name change to MS NOW was announced in October, the network’s internal research showed 31% of viewers found the idea somewhat unappealing or very unappealing, a warning light for what might be ahead. Two months later, that figure dropped to 17%, while the percentage of viewers who found it very appealing or somewhat appealing jumped from 30% to 44%.

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A $20-million promotional campaign that focused on the network’s personalities helped. “We made sure the audience knew that it was just a name change, not a strategy change,” Versant Chief Executive Mark Lazarus said.

Programming moves Kutler implemented ahead of the switch helped. Longtime evening host Joy Reid was replaced with an ensemble program “The Weeknight,” with Symone Sanders-Townsend, Michael Steele and Alicia Menendez, and the audience level rose by 30% in February compared to a year ago.

Kutler moved Psaki, the former press secretary to President Biden, to the 9 p.m. Eastern slot Tuesday through Friday, where viewership is up 41%.

At CNN, Kutler had a strong reputation as a producer and in talent development. She was being groomed for a top job at the network before jumping to MSNBC as an executive vice president in 2022. Agents have been impressed with her swift decision-making.

“They have exceeded expectations in an especially challenged environment,” said Bradley Singer, a partner at William Morris Endeavor whose clients include Sanders-Townsend and “The Weekend” co-host Eugene Daniels. “And I would argue that Rebecca is the right leader for this moment because she’s willing to move quickly to try new things. And the business doesn’t really have time to spare.”

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Jen Psaki is the host of MS NOW's "The Briefing."

Jen Psaki is the host of MS NOW’s “The Briefing.”

(MS NOW)

Psaki credits Kutler for guiding her transition into TV news. “I wasn’t hired because I spent 20 years as a local news anchor, right?” Psaki said in a recent telephone interview. “I could learn those skills, but Rebecca helped me really start the task of figuring out how to ask the questions that needed to be asked, while also sharing my unique perspective as somebody who’s worked in government and politics.”

MS NOW did have to fill a major hole when political data guru Steve Kornacki chose to stick with NBC after the spin-off. Kutler tapped Ali Velshi, the network’s versatile chief correspondent, to take over the number-crunching during election nights and other big events.

While Kutler can point to ratings increases, she is aware of the long-term doomsday scenario that faces the cable TV industry as more viewers turn to streaming. The people who still have cable like MS NOW a lot — the network has four times as many viewers today as it did 20 years ago when there were far more pay-TV subscribers. But Versant needs to become less dependent on traditional TV as subscriber numbers are sliding every year.

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Wall Street will get its first look at Versant’s financial performance when the new company delivers an earnings report next week, expecting to show $6.6 billion in revenue last year. While there have been declines in revenues because of cord-cutting, the company, which includes USA Network, SYFY, CNBC, Golf Channel, E! and Oxygen, says it still delivers double-digit profit margins.

MS NOW President Rebecca Kutler at Vesant's investor day in New York on Dec. 4.

MS NOW President Rebecca Kutler at Vesant’s investor day in New York on Dec. 4.

(MS NOW)

By early fall, MS NOW will launch a direct-to-consumer subscription product aimed at people who don’t have a pay-TV package. CNN launched such a service last year, while Fox News, the perennial ratings leader in cable, is available as part of Fox One, which also offers Fox Corporation’s broadcast network and sports channels.

Kutler said MS NOW‘s direct-to-consumer service will be part of a broader digital offering that can serve as a community for progressives. She describes subscriptions as “memberships.”

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“We’re trying to build a product that meets the needs of people who love news, care about democracy and want to come together in a shared space,” she said.

MS NOW already has a strong presence on YouTube. In January, the network had 339 million views of its content, second only to Fox News (466 million) among cable and broadcast TV news outlets.

Mika Brzezinski and Joe Scarborough on the set of MS NOW's "Morning Joe."

Mika Brzezinski and Joe Scarborough on the set of MS NOW’s “Morning Joe.”

(MS NOW)

MS NOW also stepped up its podcast business, scoring 140 million downloads last year. The long-form interview program “The Best People with Nicolle Wallace” has been a top download onApple Podcasts, and a new entry, “Clock It” with Sanders-Townsend and Daniels, launched this month.

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Kutler also is looking at outside podcast companies to supply programming. Last week, MS NOW announced a deal with Crooked Media to produce a weekly compilation of its podcasts, including “Pod Save America,” which will air Saturdays at 9 p.m. Eastern.

“If there’s content our audience is interested in, we should find a way to bring it to them,” she said.

Overall, the moves at MS NOW show a willingness to invest in growing the business, a situation that did not exist under NBCU, which has been focused on building its Peacock streaming platform. “Liberating us from that was part of the strategy of the entire spin because we now need to do all of those things in order to create a growth company,” Lazarus said.

Kutler even had the green light to enter talks with Anderson Cooper — one of the highest-paid on-air talents in TV news — about joining MS NOW before he decided to re-sign with CNN.

Kutler had her final chemo session last Friday, and doctors say her health prognosis is good. She draws inspiration from her mother, a Philadelphia-area lawyer who raised Kutler as a single parent and successfully battled the disease in her 60s.

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“My hardest day would have been my mom’s easiest day,” said Kutler, who is married with three teenaged children. “I was born watching somebody power through stuff. The idea of doing a job that’s busy and demanding and loving your kids and making them a priority is the only thing I ever knew.”

It wasn’t easy to go into Lazarus’ office to break the news about her condition after just six months on the job and a massive task ahead. But Kutler said he didn’t flinch, and the new company has been “1,000%” supportive.

“She’s a tremendous leader and an example of resilience and strength,” Lazarus said.

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Tax day is next week: Avoid these 5 common mistakes that can cost you money

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Tax day is next week: Avoid these 5 common mistakes that can cost you money

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Tax season is stressful enough, but avoidable mistakes can turn a routine filing into an expensive headache.

With Tax Day just 10 days away, even small errors can mean the difference between a smooth refund and frustrating delays. In some cases, they can even trigger IRS notices or unexpected penalties.

Here are five common filing missteps to watch out for and how to avoid them:

1. Choosing the wrong filing status

Tax scams have evolved from unemployment fraud to social media “tax hacks,” with the IRS warning of new threats for the 2026 filing season. (Michael Bocchieri/Getty Images)

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Your filing status is one of the most important choices on your tax return because it helps determine your tax rate, your standard deduction and which credits you may be eligible to claim. Pick the wrong one, and you could end up paying more than you owe, getting a smaller refund or triggering delays if the IRS flags the return for review.

For many taxpayers, the confusion comes from life changes that happened during the year, like getting married or divorced, having a child, moving in with a partner, supporting an aging parent or sharing custody. Even if your situation feels straightforward, the IRS rules can be less intuitive, especially for taxpayers who aren’t sure whether they qualify as “head of household” or whether they can still file as “qualifying surviving spouse” after a spouse has died.

RETIRED? HERE’S WHEN THE IRS MIGHT TAKE A CLOSER LOOK AT YOUR FINANCES

Head of household, in particular, can be costly to get wrong. It typically comes with a larger standard deduction and more favorable tax brackets than filing as single – but it has strict requirements tied to paying more than half the cost of keeping up a home and having a qualifying dependent. If you don’t meet the rules and claim it anyway, you may have to pay back tax benefits later, plus penalties and interest.

When in doubt, the IRS has an online filing-status tool, and many tax software programs will walk you through the questions to help you choose the right category.

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2. Leaving credits on the table

A woman preparing her taxes. (Kurt “CyberGuy” Knutsson)

One of the biggest and most expensive tax-season mistakes is failing to claim every credit or deduction you qualify for. That can mean a smaller refund or a higher bill.

“I think the top mistake people make is not fully understanding or taking the time to really research what are all the different deductions and the ways that you can put a little bit of extra money in your pocket that are available to you,” said Bill Sweeney, senior vice president of government affairs at AARP.

AVERAGE TAX REFUND TOPS $3,700 MIDWAY THROUGH FILING SEASON, TREASURY SAYS

Sweeney also warned taxpayers not to rely on last year’s return as a blueprint for filing because of recent changes to the tax code from the One Big Beautiful Bill Act

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“This would be a good year given that there are these changes to the tax code, to make sure not to assume that what you did last year will convey over to this year. Really take a fresh look at your tax situation and see if there’s money that you’re leaving on the table,” he said.

3. Missing key deadlines

A couple is seen going over tax paperwork. (iStock)

An extension can buy you time to file your paperwork, but it doesn’t give you extra time to pay. For most taxpayers, the IRS deadline to pay what you owe is April 15, 2026 – even if you request an extension to file later.

“Remember that even if you claim an extension, the money is owed on April 15,” said Mike Faulkender, co-chair of American Prosperity at the America First Policy Institute.

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WHAT TRUMP’S NEXT PICK TO LEAD THE FEDERAL RESERVE MEANS FOR YOUR WALLET

Faulkender, a former Treasury official and IRS commissioner, said taxpayers who need more time should still estimate their bill and pay by the filing deadline to help avoid added costs.

“You have to actually send in a check or have the payment deducted from your account by the filing deadline,” he said.

If you can’t pay in full by April 15, pay what you can to help limit penalties and interest on top of your tax bill.

4. Entering bank account details incorrectly

If you choose direct deposit for your refund, the IRS relies on the routing and account numbers you provide. One wrong digit can lead to delays. 

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If you pay what you owe by direct debit, incorrect banking details can also lead to a rejected payment and potentially result in penalties and interest.

5. Filing before all your tax forms arrive

Timing matters when it comes to filing your taxes. Submitting your return before you’ve received all your key paperwork, like W-2s or 1099s, can lead to errors, missing income or a return you have to amend later.

Faulkender said there’s a simple way to double-check what’s been reported under your name before you file. 

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“One of the things that I learned last year when I was IRS commissioner, was that if you create an account on irs.gov, you can see everything that’s been filed under your tax ID,” he said. 

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“We’re supposed to receive all of our W-2s and our 1099 forms in the mail in January and February. But if you’re missing one, or you misplaced it rather than requesting it again, you can actually go and see what was filed under your taxpayer identification number if you create an account on IRS.gov.” 

Filing late can also cost you extra money, especially if you owe. The goal is to wait until you have what you need, then file as soon as you’re ready.

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Inside the Pentagon, fears of a disrupted war effort after Army chief’s ouster

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Inside the Pentagon, fears of a disrupted war effort after Army chief’s ouster

Merely two weeks had passed since the Iran war began when Gen. Randy George, the Army’s highest-ranking officer, began sounding an alarm.

Touring a weapons depot in North Carolina, George warned lawmakers present that the conflict’s vast and ever-growing list of targets was straining U.S. capacity — “depleting our stockpiles faster than we can replace them,” as one congressman recalled. Since assuming Army leadership, George had made it his mission to strengthen the nation’s industrial base in anticipation of precisely this moment, when the United States would be engaged in a major war with a formidable adversary.

On Thursday, in a brief phone call, Defense Secretary Pete Hegseth fired George. No reason was given, a U.S. official familiar with the matter told The Times.

The forced departure of George in the middle of a war created yet another blow to morale inside the Pentagon, where multiple officials expressed dismay over the state of the department’s leadership. Over the last year, Hegseth has fired five sitting members of the joint chiefs of staff, with only two holdovers remaining in their posts.

“Whenever you have a change in leadership, military or otherwise, there is bound to be some churn in information management,” one U.S. official said, granted anonymity to speak candidly. “So what you’re doing, in the middle of a war, as we are taking U.S. casualties, is you’re taking out the general in charge of making sure the right people and equipment are flowing into the Middle East.”

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Inside the building, officials believe that Hegseth’s next target is Dan Driscoll, the Army secretary and an ally to President Trump. Driscoll has been seen by Hegseth’s aides as outshining the Defense secretary on prominent policy initiatives.

Gen. Randy George, U.S. Army chief of staff, speaks with soldiers during training exercises at Lightning Academy at Schofield Barracks in Honolulu on Nov. 10, 2025.

(Christopher Lee/Bloomberg via Getty Images)

It is a purge that Republican lawmakers on Capitol Hill fear could have tangible, detrimental effects on the war effort. Sens. Roger Wicker of Mississippi, Tom Cotton of Arkansas and Joni Ernst of Iowa, all members of the Senate Armed Services Committee, have expressed private concerns over George’s firing, a second U.S. official said.

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Forcing out Army leadership responsible for training and equipping its soldiers, and for ensuring weapons stockpiles continue to meet demand, risks bureaucratic chaos and despair in the ranks at a time when the Trump administration is openly considering a ground operation in Iran.

Others in the Pentagon have raised concern over the U.S. military stockpile, including Air Force Secretary Troy Meink, who last month warned at a defense conference that munitions shortages were a concern even before the war began.

“It was something that we were concerned about even before the operation,” Meink said. “It has just been the fact that we couldn’t see the threat evolving and what we’re facing. So we definitely have to improve on that.”

Trump has denied that the United States faces weapons shortages, even after meeting with the nation’s top contractors last month in a push for them to increase — and on some products, quadruple — their output.

“What interceptors we have for Iran is because of Randy George,” the first U.S. official countered. “He continued to work that problem set up through [Thursday]. It’s a problem set he was working in real time.”

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Jerry McGinn, director of the Center for the Industrial Base at the Center for Strategic and International Studies, said U.S. forces have reached a stage in the war where they can pivot away from standoff weapons systems. With Iran’s air defenses largely degraded, they can instead rely on weapons such as laser-guided bombs, helping ease pressure on stockpiles.

But Iran’s downing of two U.S. aircraft on Friday suggests that longer-range weapons may still be necessary.

“When the stockpile is stressed, as it was after Ukraine and then now with Iran, any surge in need leads to a backlog as they try to replenish,” McGinn said.

“The three things they’ve been using a whole lot of are Tomahawks, [Terminal High Altitude Area Defense] and Patriots, and those inventories were already somewhat depleted after Midnight Hammer last summer,” McGinn added. “You can’t crank those out very fast.”

Beyond his role tending to the nation’s “magazine depth” — making sure the military isn’t firing more weapons than it is able to replenish — George also led the Pentagon’s effort to set up a joint task force last year aimed at speeding up the U.S. military’s ability to counter small unmanned aircraft systems, or drones.

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The program has proved critical in the war effort. Tehran now relies heavily on its Shahed drones, with its missile production and launch capacity severely diminished.

Acknowledging the Pentagon expulsions, Iran’s embassy in South Africa posted photos on social media Friday x-ing out portraits of several top U.S. military officials fired in recent months.

“Regime change happened successfully,” the Iranians wrote.

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DHS slams Democrat Sen Chris Van Hollen claim, says illegal alien caused crash while fleeing ICE

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DHS slams Democrat Sen Chris Van Hollen claim, says illegal alien caused crash while fleeing ICE

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The Department of Homeland Security (DHS) on Saturday pushed back on claims by Sen. Chris Van Hollen, D-Md., that ICE agents struck an “asylum seeker,” saying the man is an illegal immigrant who caused a crash while trying to evade arrest.

DHS told Fox News that the man in question is a Honduran illegal immigrant with a final order of removal dating back to 2018.

According to DHS, Immigration and Customs Enforcement (ICE) officers attempted to arrest the individual, identified as Ever Omar Alvarenga-Rios, on Thursday in Baltimore, but he allegedly tried to evade arrest.

When officers conducted a vehicle stop, Alvarenga allegedly failed to comply with law enforcement and “drove recklessly” through the city, DHS said.

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DHS SAYS ILLEGAL IMMIGRANT INJURED HEAD AFTER HITTING CONCRETE WALL WHILE FLEEING ICE, DENIES BEATING CLAIMS

DHS said a migrant caused a crash while attempting to evade ICE agents in Baltimore. (Department of Homeland Security)

DHS claimed that Alvarenga then “slammed on his brakes,” causing a multi-vehicle crash.

He then attempted to flee on foot and ignored law enforcement commands, DHS said, adding that ICE officers “followed their training and used the minimum amount of force necessary to make the arrest.”

DHS said the two officers involved in the incident were injured and taken to the hospital.

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DHS SAYS ICE AGENTS RAMMED BY VEHICLES AMID MINNEAPOLIS ENFORCEMENT SURGE: ‘AGGRESSIVELY ASSAULTED’

DHS disputed Sen. Chris Van Hollen’s, D-Md., account of an ICE incident involving a migrant in Baltimore. (Kayla Bartkowski/Getty Images)

“This illegal alien broke our laws, resisted arrest, sent two ICE law enforcement officers to the hospital, and endangered the general public. Thankfully both our officers are expected to make a full recovery,” DHS Acting Assistant Secretary Lauren Bis said in a statement.

“This dangerous attempt to resist arrest comes after sanctuary politicians have encouraged illegal aliens to evade arrest by hosting webinars instructing illegal aliens how to avoid being caught. Sanctuary politicians must stop encouraging this reckless behavior that endangers illegal aliens, our officers, and the public,” she added.

Van Hollen on Saturday posted photos on social media of the man in a hospital bed, describing him as an “asylum seeker” who was rear-ended by an ICE vehicle while driving to work Thursday in Baltimore.

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DHS says Ever Omar Alvarenga-Rios is an “illegal alien [who] resisted arrest [and] sent two ICE law enforcement officers to the hospital.” (Getty Images, File)

According to Van Hollen, the man suffered “significant injuries to his head, chest, back and hands.”

The Maryland Democrat also said the man was detained and claimed ICE was violating his rights by denying him access to attorneys.

In a statement to Fox News Digital, Van Hollen said that ICE under the Trump administration “continues to prevent Ever Alvarenga from meeting with attorneys while in the hospital — preventing them from receiving full updates on his health condition or discussing his case so that the full set of facts can come to light.”

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“They have also blocked him from signing a privacy release so my office can make further inquiries. No matter what the Trump Administration says, the Constitution applies to everyone in the United States,” Van Hollen added. “Mr. Alvarenga has a right to due process and full access to his legal representation. By standing in the way, it looks like the Administration has something to hide.” 

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