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Column: What's behind those 'Shame on you' billboards in the Coachella Valley

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Column: What's behind those 'Shame on you' billboards in the Coachella Valley

There are so many billboards on each side of the 10 Freeway through the Coachella Valley that they bleed into one another like a deck of cards being shuffled. They come at you so fast that you begin to think the headliner this weekend at the Coachella festival is attorney Jacob Emrani.

Even in this cluttered landscape, two billboards featuring Desert Community College District Board trustee Bea Gonzalez stand out.

They’re at opposite ends of the valley — one near Fantasy Spring Resort Casino in Indio, another just east of the Indian Canyon Drive exit in Palm Springs — and feature the same photo of the spiky-haired, bespectacled trustee.

“Bea Gonzalez. Shame on you for voting against COD [College of the Desert] students!” the billboards blare against an orange background. Below that is the name of the group that funds them, Promises Made Promises Broken.

The hundreds of thousands of concertgoers who’ll pass by most likely won’t give the billboards a second thought. But they tell a story of a political brawl that has consumed the Coachella Valley.

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Supporters say a long-planned College of the Desert campus in downtown Palm Springs, which is expected to break ground this year, will bring prestige and new programs such as hospitality, engineering and film to an area that needs it. Opponents such as Gonzalez say that the estimated $400-million cost is exorbitant and that the funds should be spread across underserved areas of the Coachella Valley.

When Gonzalez beat a two-term incumbent in a 2020 election, she joined two other trustees in trying to limit the scope of the Palm Springs project, if not scuttling it altogether.

Soon came the attacks: An unsuccessful 2021 push for a faculty vote of no confidence against Gonzalez and her trustee allies. A 2022 election that saw former college president and Gonzalez critic Joel Kinnamon join the board and flip the majority to his favor. A threatened recall that never materialized. Whispers that Gonzalez is a puppet of Latino politicians based in the eastern portion of the Coachella Valley who have increasingly clashed over resources with pols in the wealthier, whiter western communities.

And, of course, there are the billboards, which have shifted up and down the 10 since the beginning of 2023. They’ve become such a part of the region’s life that Gonzalez recently told me she’s used to having strangers stare at her before asking if she’s that woman.

“I have to laugh,” the 55-year-old said as we enjoyed bowls of split pea soup at a diner in Desert Hot Springs, “because what else can I do?”

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The brawl has grown so contentious that the city of Palm Springs sued College of the Desert in 2022 for failing to turn over documents related to land use decisions, in alleged violation of the California Public Records Act. Kinnamon got into a physical altercation in January with United Food and Commercial Workers Local 1167 President Joe Duffle, a Gonzalez ally, with each accusing the other of starting the fight.

Kinnamon didn’t respond to repeated requests for an interview. Meanwhile, Promises Made Promises Broken — which the Desert Sun, the local newspaper, has described as “worrisome” for its refusal to disclose its members or donors — has flanked its anti-Gonzalez billboards with mailers and video ads as the group seeks to defeat her at the ballot box in November.

“If you know an election is coming, the smart thing to do is to create a negative perception far in advance,” Promises Made Promises Broken spokesperson Bruce Hoban said. “This Bea thing with ‘No, no, no, no, no’ at every trustee meeting is nerve-racking. It’s just relentless.”

Gonzalez is warm and self-effacing, with a good laugh. She said of the long campaign against her: “I think [opponents] are scratching their heads and thinking, ‘OK, we’re attacking her. We’re shaming her, and she won’t stop.’ But I really think these people have no clue the investment that I made into my community for years.”

Born and raised in Indio, Gonzalez is a College of the Desert alumna and has worked as an administrator for the Coachella Valley Unified School District for nearly 30 years. A longtime community activist, she ran for the community college district board in 2020 after hearing complaints from former students about shoddy facilities and a lack of classes and majors.

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“You and I know,” Gonzalez said, “that if you want to change something, you have to be inside. And that there’s no other way.”

When she assumed office, the mother of two went through staff reports on the long-proposed new campus project. It was originally planned for northern Palm Springs, but Kinnamon announced in 2014 that the district wanted to take over a long-abandoned mall downtown and build there. Two years later, voters passed a $577-million bond to help fund that project and other improvements for existing facilities.

Gonzalez said that she’s not opposed to a new campus in principle but that putting it in Palm Springs makes no sense since there’s already a smaller facility there, and far more students reside in cities such as Cathedral City and Desert Hot Springs, which she represents.

“And so to me, I was, like, ‘Wait a minute, what is going on here?’ And all of a sudden, there was this outrage from the entire West Valley, and all these attacks started — and I mean, they went all in. Every time I would vote no on a contract or ask a lot of questions — boom! Billboard No. 1. Boom! Billboard No. 2.”

She smiled. “I figure by now, I should have at least 20.”

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Hoban, the Promises Made Promises Broken spokesperson, said he didn’t “know anything about College of the Desert, anything about community college” until attending a breakfast meeting in 2021 and hearing Gonzalez criticize the Palm Springs project, then finding out the board was going to cancel a proposed Cathedral City campus.

“All the plans that had been promised for 17 years were getting heavily modified or canceled and we said, ‘Wait a second. Why isn’t anything being built in the West Valley?’”

As a 501(c)(4) nonprofit, Promises Made Promises Broken doesn’t need to disclose its members or how it spends its money. Paperwork filed with the California secretary of state lists its officers as Palm Springs restaurateur John Shay, jeweler Theresa Applegate and Cary Davidson, a Los Angeles-based attorney and trustee at Claremont McKenna College.

An email to them requesting an interview was instead returned by Hoban, who co-chaired the campaign that defeated a 2018 measure that sought to ban short-term rentals in Palm Springs of single-family homes. Asked who else belongs to Promises Made Promises Broken, Hoban said it’s “made up of people who have always been very involved in political issues and causes, so we know our way around.”

He wouldn’t disclose how much the group spends on billboards, although he claimed the going rate in the Coachella Valley for one billboard was $500 to $4,000 a month. Whatever the amount, he said his group is “100% completely” satisfied with their investment.

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“People see them, and people will talk to us, and say, ‘I didn’t realize this problem with Bea Gonzalez,’” Hoban said.

Gonzalez acknowledged that she was angry when the billboards first went up, but she has made her peace with them.

“I’m getting this because I’m doing my due diligence — I ask these questions because I want that clarity,” she said. “And when the attacks started, it just made me even more curious.”

She pulled out a letter from a manila folder that she sent to California Atty. Gen. Rob Bonta’s office asking that he investigate the use of College of the Desert’s bond money over the last 20 years.

“How can I vote yes, if a yes vote would be simply because of the intimidation? I can’t do that,” Gonzalez said.

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A spokesperson with Bonta’s office said it’s “unable to comment on, even to confirm or deny, a potential or ongoing investigation.”

We finished our breakfast, then drove toward the 10 to see her billboard near Indian Canyon Drive. We parked on the freeway divider and admired it from afar as traffic sped by just feet away. I told her I vaguely remembered seeing the low-slung orange thing last summer.

Gonzalez waved at the billboard, as if to say hi. Then, she cracked up.

“Well, at least they used a good photo of me!”

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House Republicans push Johnson to go to war with Senate over SAVE Act

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House Republicans push Johnson to go to war with Senate over SAVE Act

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Several House Republicans are pushing Speaker Mike Johnson, R-La., to go to war with the Senate GOP over an election security bill that has little chance of passing the upper chamber under current circumstances.

House GOP leaders convened a lawmaker-only call on Sunday in the wake of a massive military operation against Iran launched by the U.S. and Israel.

After leaders briefed House Republicans on how the chamber would respond to the ongoing conflict — including a vote on ending Democrats’ weeks-long government shutdown targeting the Department of Homeland Security (DHS) — Fox News Digital was told that several lawmakers raised concerns about the Senate not yet taking up the Safeguarding American Voter Eligiblity (SAVE America) Act. Among other provisions, the act would require voters in federal elections to produce valid ID and proof of citizenship.

Rep. Derrick Van Orden, R-Wis., was among those pushing the House to reject any bills from the Senate until the measure was taken up, telling Johnson according to multiple sources on the call, “If we don’t get this done, or at least show that we’ve got some backbone, we’re done. The midterms are over.”

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Speaker of the House Mike Johnson, R-La., pauses for questions from reporters as he arrives for an early closed-door Republican Conference meeting at the Capitol in Washington, Tuesday, Feb. 3, 2026. (J. Scott Applewhite/AP Photo)

At least three other House Republicans shared similar concerns. Sources on the call said Rep. Brandon Gill, R-Texas, argued that GOP voters were “not enthused” heading into November and that “the single biggest thing” to turn that around would be forcing the Senate to pass the SAVE America Act.

The SAVE America Act passed the House last month with support from all Republicans and just one Democrat, Rep. Henry Cuellar, D-Texas.

JEFFRIES ACCUSES REPUBLICANS OF ‘VOTER SUPPRESSION’ OVER BILL REQUIRING VOTER ID, PROOF OF CITIZENSHIP

Republicans have pointed out on multiple occasions that voter ID measures have bipartisan support across multiple public polls and surveys. But Democrats have dismissed the legislation as an attempt at voter suppression ahead of the 2026 midterms.

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 Senate Majority Leader John Thune speaks at a press conference with other members of Senate Republican leadership following a policy luncheon in Washington, D.C. on Oct. 28, 2025. (Nathan Posner/Anadolu via Getty Images)

The legislation would require 60 votes in the Senate to break filibuster, which it’s likely not to get given Democrats’ near-uniform opposition. But House Republicans have pressured Senate Majority Leader John Thune to use a mechanism known as a standing filibuster to circumvent that — which Thune has signaled opposition to, given the vast amount of time it would take up in the Senate and potential unintended consequences in the amendment process.

It also comes as Congress grapples with the fallout from the strikes on Iran and the need to ensure safety for the U.S. domestically and for service members abroad, both of which will require close coordination between the two chambers.

Johnson told Republicans several times on the Sunday call that he was privately pressuring Thune on the bill but was wary of creating a public rift with his fellow GOP leader, sources said.

HARDLINE CONSERVATIVES DOUBLE DOWN TO SAVE THE SAVE ACT

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“If we’re going to go to war against our own party in the Senate, there may be implications to that,” Johnson said at one point, according to people on the call. “So we want to be thoughtful and careful.”

Sen. Mike Lee, R-Utah, talks with a guest during a “Only Citizens Vote Bus Tour” rally in Upper Senate Park to urge Congress to pass the Safeguard American Voter Eligibility (SAVE) Act on Wednesday, Sept. 10, 2025. (Tom Williams/CQ-Roll Call, Inc via Getty Images)

At another point in the call, sources said Rep. Andrew Clyde, R-Ga., suggested pairing a coming vote on DHS funding with the SAVE America Act in order to force the Senate to take it up.

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But both Johnson and House Homeland Security Committee Chairman Andrew Garbarino, R-N.Y., were hesitant about such a move given the enhanced threat environment in the wake of the U.S. operation in Iran.

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Both spoke out in favor of the SAVE America Act, people told Fox News Digital, but warned the current situation merited leaving the DHS funding bill on its own in a bid to end the partial shutdown, so the department could fully function as a national security shield.

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Trump justifies Iran attack as Congress and others raise objections

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Trump justifies Iran attack as Congress and others raise objections

According to President Trump, the United States attacked Iran because the Islamic Republic posed “imminent threats” to the U.S. and its allies, including through its use of terrorist proxies and continued pursuit of nuclear weapons.

“Its menacing activities directly endanger the United States, our troops, our bases overseas and our allies throughout the world,” he said in a recorded statement Saturday.

According to leading Democrats in Congress, Trump’s justification is questionable, especially given his claims of having “completely obliterated” Iran’s nuclear capabilities in separate U.S. bombings last June.

“Everything I have heard from the administration before and after these strikes on Iran confirms this is a war of choice with no strategic endgame,” said Rep. Jim Himes (D-Conn.), ranking Democrat on the House Intelligence Committee and part of a small group of congressional leaders — the Gang of Eight — who were briefed on the operation by Secretary of State Marco Rubio.

That divide is bound to remain an issue politically heading into this year’s midterm elections, and could be a liability for Republicans — especially considering that some in the “America First” wing of the MAGA base were raising their own objections, citing Trump’s 2024 campaign pledges to extricate the U.S. from foreign wars, not start new ones.

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The debate echoed a similar if less immediate one around President George W. Bush’s decision to go to war in Iraq following the Sept. 11, 2001, attacks, also based on claims that “weapons of mass destruction” posed an immediate threat. Those claims were later disproved by multiple findings that Iraq had no such arsenal, fueling recriminations from both political parties for years.

The latest divide also intensified unease over Congress ceding its wartime powers to the White House, which for years has assumed sweeping authority to attack foreign adversaries without direct congressional input in the name of addressing terrorism or preventing immediate harm to the nation or its troops.

Even prior to the weekend bombings, Democrats including Sen. Adam Schiff of California were pushing Congress to pass a resolution barring the Trump administration from attacking Iran without explicit congressional authorization.

“President Trump must come to Congress before using military force unless absolutely necessary to defend the United States from an imminent attack,” Sen. Tim Kaine (D-Va.), a member of the armed services and foreign relations committees, said in a statement Thursday.

In justifying the daylight strikes that killed Supreme Leader Ayatollah Ali Khamenei just two days later, Trump accused the Iranian government of having “waged an unending campaign of bloodshed and mass murder” for nearly half a century — including through attacks on U.S. military assets and commercial shipping vessels abroad — and of having “armed, trained and funded terrorist militias” in multiple countries, including Hezbollah and Hamas.

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Trump said that after the U.S. bombed Iran last summer, it had warned Tehran “never to resume” its pursuit of nuclear weapons. “Instead, they attempted to rebuild their nuclear program and to continue developing long-range missiles that can now threaten our very good friends and allies in Europe, our troops stationed overseas, and could soon reach the American homeland,” he said.

Other Republican leaders largely backed the president.

“The United States did not start this conflict, but we will finish it. If you kill or threaten Americans anywhere in the world — as Iran has — then we will hunt you down, and we will kill you,” said Defense Secretary Pete Hegseth.

“Every president has talked about the threat posed by the Iranian regime. President Trump is the one with the courage to take bold, decisive action,” said Atty. Gen. Pam Bondi.

While Iran’s coordination with and sponsorship of groups such as Hezbollah and Hamas are well known, Trump’s claims about Tehran’s ongoing development of nuclear weapons systems are less established — and the administration has provided little evidence to back them up.

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Democrats seized on that lack of fresh intelligence in their responses to the attacks, contrasting Trump’s latest statements about imminent threats with his assertion after last year’s bombings that the U.S. had all but eliminated Iran’s nuclear aspirations.

“Let’s be clear: The Iranian regime is horrible. But I have seen no imminent threat to the United States that would justify putting American troops in harm’s way,” said Sen. Mark Warner (D-Va.), vice chairman of the Senate Intelligence Committee and a member of the Gang of Eight. “What is the motivation here? Is it Iran’s nuclear program? Their missiles? Regime change?”

Senate Minority Leader Chuck Schumer (D-N.Y.) said in a statement that the Trump administration “has not provided Congress and the American people with critical details about the scope and immediacy of the threat,” and must do so.

House Minority Leader Hakeem Jeffries (D-N.Y.) said the Trump administration needs congressional authority to wage such attacks barring “exigent circumstances,” and didn’t have it.

“The Trump administration must explain itself to the American people and Congress immediately, provide an ironclad justification for this act of war, clearly define the national security objective and articulate a plan to avoid another costly, prolonged military quagmire in the Middle East,” he said.

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After the U.S. military announced Sunday that three U.S. service personnel were killed and five others seriously wounded in the attacks, the demands for a clearer justification and new constraints on Trump only increased.

Rep. Ro Khanna (D-Fremont) said Sunday he is optimistic that Democrats will be unified in trying to pass the war powers resolution, and also that some Republicans will join them, given that the strikes have been unpopular among a portion of the MAGA base.

Rep. Thomas Massie (R-Ky.), who partnered with Khanna to force the release of the Jeffrey Epstein files, has said he will work with him again to push a congressional vote on war with Iran, which he said was “not ‘America First.’”

Benjamin Radd, a political scientist and senior fellow at the UCLA Burkle Center for International Relations, said that whether or not Iran represented an “imminent” threat to the U.S. depends not just on its nuclear capabilities, but on its broader desire and ability to inflict pain on the U.S. and its allies — as was made clear to both the U.S. and Israel after the Hamas attacks on Israel on Oct. 7, 2023, which Iran praised.

“If you are Israel or the United States, that’s imminent,” he said.

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What happens next, Radd said, will largely depend on whether remaining Iranian leaders stick to Khamenei’s hard-line policies, or decide to negotiate anew with the U.S. He expects they might do the latter, because “it’s a fundamentalist regime, it’s not a suicidal regime,” and it’s now clear that the U.S. and Israel have the capabilities to take out Iranian leaders, Iran has little ability to defend itself, and China and Russia are not rushing to its aid.

How the strikes are viewed moving forward may also depend on what those leaders decide to do next, said Kevan Harris, an associate professor of sociology who teaches courses on Iran and Middle East politics at the UCLA International Institute.

If the conflict remains relatively contained, it could become a political win for Trump, with questions about the justification falling away. But if it spirals out of control, such questions are likely to only grow, as occurred in Iraq when things started to deteriorate there, he said.

Israel and the U.S. are betting that the conflict will remain manageable, which could turn out to be true, Harris said, but “the problem with war is you never really know what might happen.”

On Sunday, Iran launched retaliatory attacks on Israel and the wider Gulf region. Trump said the campaign against Iran continued “unabated,” though he may be willing to negotiate with the nation’s new leaders. It was unclear when Congress might take up the war powers measure.

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Video: Trump’s War of Choice With Iran

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Video: Trump’s War of Choice With Iran

new video loaded: Trump’s War of Choice With Iran

Our national security correspondent David E. Sanger examines the war of choice that President Trump has initiated with Iran.

By David E. Sanger, Gilad Thaler, Thomas Vollkommer and Laura Salaberry

March 1, 2026

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